Daily Search Forum Recap: May 2, 2024

Here’s a recap of what occurred within the search boards at this time, by means of the eyes of the Search Engine Roundtable and different search boards on the internet.

Google nonetheless says that useful content material recoveries are potential however might take a very very long time. OpenAI might launch its personal search engine actually quickly. Google Advertisements to routinely pause low-activity key phrases. Forbes eliminated its coupon listing utterly from its web site, with the Google web site fame abuse coverage coming. Google Advertisements now disallows deep fakes of a sexual nature. I posted the massive Google Webmaster report for Could 2024.

Search Engine Roundtable Tales:

• May 2024 Google Webmaster Report
  
  Prior to now month, in Google-land, we now have spoken loads concerning the March 2024 core replace, which ended on April nineteenth, per week earlier than Google notified us it was completed. This core replace was painful for a lot of, particularly those that had been hit by the September useful content material replace. However extra is to come back, we now have the positioning fame abuse penalty coming within the subsequent few days – are you prepared?
• Google: Helpful Content Update Recoveries May Take Much Longer Than Others
  
  Google’s John Mueller responded to some questions round why websites damage by the September 2023 Google useful content material replace haven’t recovered with March 2024 Google core replace. He mentioned on X that whereas recoveries are nonetheless potential, “some issues take for much longer to be reassessed (typically months, in the mean time), and a few larger results require one other replace cycle.”
• Google Ads To Automatically Pause Low-Activity Keywords Next Month
  
  Google Advertisements will routinely pause low-activity key phrases beginning in June 2024. Which means campaigns with key phrases that had been created over 13 months in the past and have zero impressions over the previous 13 months might be paused.
• Forbes Completely Removes (410 Server Status) Coupon Directory
  
  A few weeks in the past Forbes blocked its coupons listing on its web site from being crawled by Google. Now Forbes has utterly worn out all of the coupons from its web site, serving a 410 standing code and eradicating the coupons hyperlink from its navigation.
• Google Ads To Disallow Services For Deepfake Sexual Content
  
  Google Advertisements, Purchasing Advertisements, Admob, and different Google Advertisements merchandise will quickly disallow deepfake sexual content material, artificial sexually specific content material, or artificial content material containing nudity companies. I imply, this looks like one thing they need to have disallowed earlier than, however now any instrument or service that’s round these kind of content material might be disallowed.
• Report: OpenAI To Launch Search Engine
  
  Over the previous week or so, I’ve seen two alerts that OpenAI will launch its personal search engine of kinds quickly. The primary is that search.chatgpt.com is displaying within the log recordsdata for some servers, and in addition, yesterday, there have been extra business-oriented rumors of OpenAI launching a search engine on Could ninth.
• Googlers Eating Matzah Before Passover
  
  Right here is a photograph of some Googlers on the Google New York Metropolis workplace consuming matzah on a rooftop space. This was taken earlier than Passover however I solely noticed it now. This was shared on Instagram.

Different Nice Search Threads:

• As a reminder, the last part of the March 2024 announcements, the new Google Search spam policies about reputation abuse, take effect after May 5, 2024. Find out more about these changes in the blog post https://t.co/FB8bo, Google Search Central on X
• Goodbye, Google Podcasts. Hello, @youtubemusic, Azeem on X
• Google is testing a more colorful version of their (German) navigation: the first item just got a blue background., Frank Sandtmann on Mastodon
• Submit your best example., John Mueller on X
• These DOJ Antitrust docs are so fascinating. Years ago I wrote an article that said Ad Rank is where Google could hide whatever they wanted to do in an auction… and here is Google changing their definitions away from “you pay t, Kirk Williams on X
• Why should it never happen? Ranking #1 does not mean that it’s a good result now, or that it was then. I don’t mean to be harsh, but the advantage of the web is that it moves quickly. That’s also a challenge sometimes., John Mueller on X
• Google is now testing out a “shop deals” banner for Mother’s Day, directing users to a page focused on gift ideas for moms. This test is part of a string of occasion-based banners that have been appearing as far back as October of, SERP Alert on X
• Many of the pages I’m analyzing with traffic/rankings shifts in the last months correlating with the update show a similar pattern to this one: Dropped right before the core update official release date, touched bottom, Aleyda Solis on X
• Reminder!! We’re just 2 months away from the official turndown of Universal Analytics. For UA360 customers, the migration deadline is right around the corner. But this date is important for everyone. Beginning July 1, you will, AdsLiaison on X

Search Engine Land Tales:

Different Nice Search Tales:

Analytics

Business & Enterprise

• Google cuts hundreds of ‘Core’ workers, moves jobs to India, Mexico, CNBC
• Google lays off dozens more in Bay Area on way to record valuation, San Francisco Chronicle
• Google urges US to update immigration rules to attract more AI talent, The Verge
• Google, DOJ return for closing arguments, The Hill
• Google’s Payments to Apple Reached $20 Billion in 2022, Cue Says, Bloomberg
• What Google Investors Should Really Be Cheering, The Data
• 4 Google Execs Received 200% of Annual Performance-Based Stock Options, Enterprise Insider
• U.S. v. Google: As landmark ‘monopoly power’ trial closes, here’s what to look for, NPR

Hyperlinks & Content material Advertising

Native & Maps

Cellular & Voice

search engine marketing

PPC

Suggestions:

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