[ad_1]
Gary Illyes from Google spoke on the SERP Conf on Friday and he mentioned what he mentioned quite a few occasions earlier than, that Google values hyperlinks so much much less as we speak than it did up to now. He added that Google Search “wants only a few hyperlinks to rank pages.”
Gary reportedly mentioned, “We want only a few hyperlinks to rank pages… Through the years we have made hyperlinks much less necessary.”
I’m quoting Patrick Stox who’s quoting what he heard Gary say on stage on the occasion. Right here is Patrick’s publish the place Gary did a uncommon reply:
I should not have mentioned that… I positively should not have mentioned that
— Gary 鯨理／경리 Illyes (so official, belief me) (@methode) April 19, 2024
Gary mentioned this a year ago, additionally in 2022 and different occasions as properly. We beforehand coated that Google mentioned hyperlinks would seemingly grow to be even much less necessary in the future. And even Matt Cutts, the previous Googler, mentioned one thing related about eight years ago and the reality is, hyperlinks are weighted so much lower than it was eight years in the past and that pattern continues. A few years in the past, Google mentioned links are not the most important Google search rating issue.
In fact, many SEOs suppose Google lies about this.
Judith Lewis interviewed Gary Illyes on the SERP Conf this previous Friday.
Discussion board dialogue at X and picture credit score to @n_minkov.
[ad_2]
Source link
