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    Google Search Results Can Be Harmful & Dangerous In Some Cases

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    Google Degrade Robot

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    Over the previous few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search outcomes being not simply low-quality but in addition doubtlessly dangerous and harmful. The unhappy half to me is that a few years in the past, this was not the case with the Google search outcomes (for probably the most half).

    After I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a few years again, he instructed a touching story about this matter. He defined {that a} member of the family of his was going by way of a medical situation and that he went to Google Search to seek out solutions. As a VP of Google Search, his aim was to make it possible for the Google Search outcomes by no means led anybody to data that may find yourself hurting that searcher. That’s where EEAT came from, partially, to make sure the search outcomes did no hurt and weren’t harmful.

    Now, we have now means too many complaints in regards to the Google search outcomes providing up harmful and dangerous outcomes. Google has responded to a few of these saying they’re taking within the suggestions and can do higher sooner or later. Lots of it stems from Google showing more Reddit results as a result of they are saying searchers search it out. However as Steve Jobs use to say, “Some folks say, “Give the shoppers what they need.” However that is not my strategy. Our job is to determine what they are going to need earlier than they do.”

    Danny Sullivan wrote, “Recognize the suggestions. Conscious of those considerations. Have handed them on. Have been speaking with the crew about them.”

    Listed here are some examples, some we shared earlier than, of Google responding to a few of these examples:

    It’s truly one thing we spoke a couple of bit on our day by day recap video (a brand new sequence) yesterday.

    Possibly Google must show this warning extra typically nowadays when Reddit exhibits up as Higman points out:

    Google No Matches

    Whereas Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, whereas additionally promising quality improvements time and time once more – most SEOs don’t expect much change.

    I did not embed a ton of examples however I do count on Google to work on this situation and for this to be a factor of the previous in some unspecified time in the future… I hope…

    Discussion board dialogue at X.

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