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Google Merchant Center Updates Its Estimated Delivery Times 101

avenueadsBy avenueads20 February 2024Updated:5 March 2024No Comments2 Mins Read
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Google will change the way it estimates its supply instances by Google Service provider Heart. Beginning on April 9, Google will take a look at minimal [min_handling_time]and most [max_handling_time] attributes for processing time in your product information for Buying advertisements and free listings.

“This may mean you can present extra correct estimated supply instances to clients on Google,” Google wrote.

Google despatched this e-mail to retailers utilizing Google Service provider Heart and Thomas Eccel posted a screenshot of the e-mail on X. The e-mail says:

Beginning April 9, 2024, we are going to use the minimal [min_handling_time] and most [max_handling_time] attributes for processing time in your product information for Buying advertisements and free listings. This may mean you can present extra correct estimated supply instances to clients on Google.

What it’s a must to do:
For those who present processing time data immediately in your product information, evaluate your transport attributes to make sure they’re correct and replace them by April 9, 2024.
This may assist present the proper estimated supply instances in your merchandise.

Google has this “Assessment processing time” button to click on on to see the change. Here’s a screenshot of the e-mail:

Google Merchant Center Delivery Times Email

Google added these estimates again in 2021 when Google started having Merchant Center calculate shipping speeds.

Additionally, Google clarified when to make use of FreeReturn versus ReturnShippingFees as worth for returnFees for product returns within the product structured data documentation.

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