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Lily Ray requested Google’s John Mueller what does Google do with all of the rating alerts from the content material syndication companions when Google Search decides which URL needs to be the canonical. It appears Google will consolidate most, if not all, of these alerts to the Google-selected canonical on this case.
In brief, when you’ve got a information website that syndicates out its content material to companions and for some purpose Google decides that the unique information website just isn’t the unique supply, and assigns the canonical to one of many companions, what occurs to the hyperlinks and different alerts pointing to the true authentic supply?
Lily requested on X:
If an article is syndicated throughout associate web sites, and Google chooses the associate as canonical (even when canonical on associate website to authentic supply), does this imply all search engine optimization worth is consolidated to associate URL?
E.g. hyperlink alerts, UX alerts, social media alerts and so forth. from the group can be consolidated into Google’s chosen canonical? And every time this occurs, does that symbolize an “alternative value” from the unique website, within the sense that they lose out on that search engine optimization worth?
John Mueller from Google replied:
Hello Lily! It is sophisticated, and never all of the stuff you’re asking about are issues we essentially even use. Generally, if we acknowledge a web page as canonical, that is going to be the web page almost definitely rewarded by our rating programs.
So yea, Google does not use all these alerts that Lily talked about however the alerts that Google does use, it appears to reward the canonical that Google has chosen, even whether it is unsuitable.
Listed here are these posts:
E.g. hyperlink alerts, UX alerts, social media alerts and so forth. from the group can be consolidated into Google’s chosen canonical?
& every time this occurs, does that symbolize an “alternative value” from the unique website, within the sense that they lose out on that search engine optimization worth?
— Lily Ray 😏 (@lilyraynyc) January 30, 2024
Hello Lily! It is sophisticated, and never all of the stuff you’re asking about are issues we essentially even use. Generally, if we acknowledge a web page as canonical, that is going to be the web page almost definitely rewarded by our rating programs.
— John (@JohnMu) January 31, 2024
Here’s a secondary response:
Was that ever actually the case? I bear in mind once I was posting within the boards mid-2000s that actually wasn’t the case again then.
— John (@JohnMu) January 31, 2024
Google has supplied guidance around syndication partners and Google Search and has promised to relay feedback from publishers on that steering. It is not a straightforward factor for Google to take care of and by no means actually has been.
Discussion board dialogue at X.
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