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Google’s Ginny Marvin confirmed that Google Advertisements is testing putting advert headlines in your advert descriptions. This was noticed by advertisers, Anthony Higman who posted on X a screenshot displaying the advert headline within the Google Advertisements advertisers console nevertheless it displaying that headline additionally within the advert description.
Right here is that screenshot:
Anthony Higman was upset, rightfully so, that he was not notified of this take a look at. He added, “To my level above, smaller advertisers DON’T have the price range for Google to be testing and altering advert variations and for them to get a correct learn on the influence of those modifications. Moreover we cant see the influence of those modifications with responsive search advertisements.”
Nicola Agius on Search Engine Land mentioned Ginny Marvin, Google’s Advertisements Liaison, confirmed this was a take a look at on a PPC Chat Slack group. She wrote there, “It is a small take a look at and I don’t have something additional to share on this at the moment.”
Listed below are these posts:
To my level above, smaller advertisers DON’T have the price range for Google to be testing and altering advert variations and for them to get a correct learn on the influence of those modifications. Moreover we cant see the influence of those modifications with responsive search advertisements. pic.twitter.com/e5iJfDH45g
— Anthony Higman (@AnthonyHigman) December 18, 2023
So verify your advertisements and perhaps if you don’t need this, pay $50 to ask support to get you out of this take a look at.
Discussion board dialogue at X.
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