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Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties.
This integration permits your AdSense information to seem in GA4 studies and explorations for a extra complete evaluation.
Why we care. By combining AdSense information with GA4 metrics like site visitors sources and person conduct, advertisers profit from extra detailed insights, enabling them to identify patterns, enhancing their capability to optimize advert income.
Getting began. For those who’re utilizing GA4 subproperties or roll-up properties, you possibly can set up hyperlinks between these properties and AdSense accounts independently from the supply properties. To hyperlink an GA4 property to your AdSense account, observe these easy steps:
- Check in to your AdSense account.
- Click on “Account”, choose “Entry and authorization”, then go to”Google Analytics integration.”
- This could open the “Handle your Google Analytics hyperlinks” web page. Right here you possibly can:
- View your Analytics hyperlinks.
- Create new hyperlinks.
- Delete current hyperlinks.
- Click on “+New Hyperlink.”
- Choose the property that you simply wish to hyperlink from the record.
- Click on “Create hyperlink.”
Your GA4 property ought to then be linked to AdSense, nonetheless, it might take as much as 24 hours on your GA4 account to start out displaying information.
Administrator entry. Be sure you’re utilizing a Google Account AdSense login that has each “Administrator” entry to your AdSense account and “Edit” permission on the GA4 property to be able to set up hyperlinks.
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Deep dive. Learn Google’s announcement in full for extra info.
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In regards to the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was web optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with web optimization company Blue Array to co-author Amazon bestselling ebook Mastering In-Home web optimization.
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