Freelance Writing Niches That Pay Well In 2024

AI writing instruments can create primary content material, like how-to fashion Search engine optimization weblog posts, and many consumers are utilizing them as a substitute of freelance writers.

But this shift has brought on a flood of generic AI content material, and there’s extra demand than ever for excellent writers that may assist an organization stand out. The important thing to touchdown a high-paying writing gig is to place your self as a premium skilled in a particular area of interest.

On this publish, we’ll introduce you to essentially the most profitable niches and industries you possibly can concentrate on to turn out to be a six or seven determine freelance author.   

What Is A Freelance Writing Area of interest?

A contract writing area of interest is the content material format and trade you concentrate on. 

For instance, your area of interest could also be social media ghostwriting (the content material format) for actual property brokers (the trade).

By specializing in a specific area of interest, it’s straightforward to place your self as the highest skilled within the discipline for that area of interest. In consequence, you’ll see the next conversion price and also you’ll be capable of cost.

For instance, an actual property agent in search of a social media author is extra probably to decide on a author who focuses on social media writing for actual property brokers over a basic freelance author. And, that actual property agent might be joyful to pay extra for an skilled that makes a speciality of social media writing for actual property brokers.  

What Makes A Writing Business Worthwhile?

Three major variables impression the profitability of a writing area of interest:

• Content material worth: How a lot cash will the corporate generate out of your content material? The businesses that obtain the very best worth have excessive revenue margins and a excessive quantity of consumers. 
• Provide and demand: What number of different writers can ship comparable providers and lots of firms need your providers?
• Your topic experience and pleasure: How a lot are you aware about this area of interest and the way a lot do you get pleasure from writing about it? Should you get pleasure from it, you’ll most likely proceed writing about it extra constantly.

The Highest Paying Freelance Writing Niches (By Content material Format)

Listed here are among the greatest niches that can assist you take your freelance writing profession to the following degree. These content material codecs are additionally tough for ChatGPT and different AI writing instruments to execute, so they’ll probably proceed to have sturdy demand sooner or later. 

Ghostwriting

Many executives and founders are realizing the facility of getting a private model, but most don’t have time to jot down content material or just don’t know the best way to arrange their ideas in a written format.

As a substitute, many are joyful to pay high greenback for ghostwriters who can arrange their ideas into concise social media posts.

For instance, Chobani employed a social media ghostwriter for $278,000.

As well as, Alex Lieberman, the founding father of Morning Brew, now has a B2B ghostwriting company that expenses $7,000 per month. The corporate is only some months outdated and already has ten shoppers ($70,000 in month-to-month income).

As a ghostwriter, you’ll interview executives to learn the way they assume after which arrange their ideas into cohesive and attention-grabbing social media content material.   

E-mail Writing

E-mail advertising and marketing remains to be among the many highest changing advertising and marketing channels because it targets a heat viewers that has elected to obtain content material from the model.

So many firms are prepared to pay hundreds of {dollars} for a terrific e mail.

Direct response copywriters are typically the very best paid e mail writers. For instance, e mail copywriter Justin Goff made $2.2 million in a single yr.

To turn out to be a terrific e mail copywriter, you have to be wonderful at viewers analysis. For instance, you’ll must know precisely what ache factors folks face that drive them to buy your shopper’s services or products and the way these services or products clear up these issues.

Case Examine

Case research demonstrating how an organization’s services or products solved a buyer’s downside drive plenty of gross sales for firms, so that is one other excessive paying content material format.

Joel Klettke is a superb instance of a copywriter who completely writes case research for B2B shoppers, and there’s loads of demand for his writing providers.

Writing case research might be tough as you should completely perceive your shopper’s services or products, the shopper’s ache factors, and the way the services or products solved the issue.

To make your case research more practical, optimize them for a particular key phrase that potential prospects may search. 

To cost extra on your providers, provide to do the shopper interviews to completely perceive the story and remodel it right into a effectively optimized weblog publish.

Video Script Writing

Video is rapidly turning into probably the most fashionable types of content material advertising and marketing, and many individuals write out full scripts earlier than ever hitting the file button.

Nonetheless, even only a 10 minute video is often 1,500 phrases, so many creators now rent freelance video script writers.

Upwork exhibits that video script copywriters can cost effectively over $100 per hour for his or her providers:

And their providers are in excessive demand. Listed here are only a few examples of shoppers which have paid hundreds of {dollars} for excellent video script writers:

Based mostly on these critiques, you possibly can see that there’s demand for SaaS demo script writing and YouTube channel script writing.  

Technical Writing

ChatGPT and different AI content material writing instruments have changed many conventional Search engine optimization writing jobs. Nonetheless, AI writing instruments are primarily skilled on current content material, and for a lot of complicated SaaS (software program as a service) merchandise, there merely isn’t sufficient current content material for these writing instruments to create complete content material.

So, wonderful technical writers who can constantly produce high-quality content material are nonetheless in excessive demand.

For instance, this technical author focuses on technical SaaS content material and has earned over $1 million on Upwork. She additionally expenses almost $200 per hour for her writing providers.

There’s additionally loads of demand for content material writers who perceive SEO and may clearly clarify how a product solves a specific ache level key phrase. 

For instance, this blog post by Ahrefs targets the key phrase “the best way to measure Search engine optimization efficiency.” 

Throughout the article, the author additionally explains the best way to use particular options throughout the product to resolve the searcher’s downside:

As you possibly can see, this writing requires a deeper understanding of the product, making it tough for ChatGPT and different writing instruments to create this sort of lengthy kind weblog content material.  

As a technical author, you may do a product demo or speak to the corporate’s group to study extra in regards to the viewers’s ache factors and the way the product works.

White Papers And Ebooks

Many B2B firms nonetheless use ebooks and white papers to seize and convert leads, so this type of writing remains to be in demand. As well as, white papers and ebooks require an in depth understanding of how the services or products works, so it’s straightforward to cost the next price for these writing providers. 

In actual fact, statistics from Demodia present that the average cost of a white paper is about $4,500, and writers with extra specialised information often cost between $5,500 and $7,000. 

Nonetheless, this vary varies on how lengthy the white paper is and the way a lot analysis is concerned within the mission.

Ebooks are typically rather less costly as a result of they are typically lead magnets discussing extra how-to fashion content material that doesn’t require fairly as a lot detailed product information as white papers. 

Gross sales And Touchdown Pages

Firms pay some huge cash to get results in their touchdown and gross sales pages, so that they’re often prepared to pay high greenback for a copywriter who can craft a excessive changing touchdown web page. 

To extend your incomes energy as a gross sales and touchdown web page author, listed below are just a few suggestions:

• Perceive the best way to A/B take a look at pages
• Monitor conversion charges to indicate to new potential shoppers
• Perceive the best way to do thorough buyer analysis

Some copywriters select to accomplice with their shoppers to do a income share. The advantage of this mannequin is that you’ve limitless incomes potential. This is usually a nice possibility if the shopper has a top quality product and constantly drives the suitable visitors to its touchdown pages.

Nonetheless, rigorously vet any shopper you select to accomplice with, as you may even see low conversions if the shopper isn’t efficient at driving top quality leads or the product is low high quality.  

We focus on the anatomy of a great sales page in a special weblog publish, however you’ll discover which you can cost way more should you can show that you just constantly produce excellent conversion charges. 

The Most Worthwhile Freelance Writing Niches (By Business)

Beneath are among the most worthwhile writing niches primarily based on the primary two standards of what makes a writing area of interest worthwhile (content material worth and provide and demand). Nonetheless, your experience on a subject and the way a lot you get pleasure from writing about it drastically impacts the standard of your content material. 

If not one of the writing niches under curiosity you, do your personal analysis and discover a area of interest with:

• Excessive content material worth
• Low author provide
• Excessive shopper demand

Should you need assistance discovering niches, you should utilize a software like Exploding Topics that exhibits you the newest rising traits inside numerous industries.

AI

AI is without doubt one of the quickest rising industries of all time. According to Statista, AI’s projected world market measurement is $738.80 billion by 2030. To place that quantity in perspective, the most important market measurement within the US is simply $87.18 billion as of 2023.

VC funding in AI has additionally skyrocketed, and many of the firms Y Combinator invested in not too long ago are one way or the other concerned in AI:

Because the AI trade could be very broad, one of the best strategy to shut extra shoppers and stand out from different freelance writers is to area of interest down and concentrate on a specific submarket. 

For instance, you possibly can concentrate on AI for development or AI for advertising and marketing. To search out potential shoppers in these industries, use a software like Crunchbase. Then, seek for firms and enter AI and one other trade key phrase within the filters. For instance, here’s a checklist of firms within the AI class that supply digital advertising and marketing software program:

When you discover a sector of the AI trade you wish to concentrate on, have a look at the highest rivals and analyze their content material advertising and marketing methods. 

Then, create a package deal of these providers. 

For instance, should you discover that Folks.ai is primarily leveraging LinkedIn for development, you possibly can provide all of Folks.ai’s rivals a package deal of LinkedIn content material. 

Medical And Healthcare

The healthcare trade can be rising quickly, and there’s nonetheless loads of demand for medical writers who can clearly break down complicated subjects. 

As you possibly can see, loads of medical writers earn at the very least $100 per hour, and a few have earned effectively over six figures, confirming that there’s plenty of demand for these providers.

Loads of SaaS healthcare firms additionally want weblog writers to create Search engine optimization optimized content material that explains how their merchandise work. 

You can even area of interest down throughout the healthcare trade.

The psychological well being sector is rising significantly rapidly, and a rising freelance writing alternative is social media ghostwriting or video script writing for therapists, psychologists, and different service suppliers. 

Here’s a terrific instance of a psychologist who has used social media and YouTube to develop. 

So you possibly can ship this video to medical psychologists and provide to jot down comparable scripts for them to file and publish on YouTube.

Technical SaaS

There are various technical SaaS startups with complicated new applied sciences, they usually want content material to speak to their viewers how the product solves particular ache factors.

So there’s excessive demand for lengthy kind technical content material (often Search engine optimization weblog posts) to get their message in entrance of prospects and present them how the product solves their issues.

Many technical startups additionally use white papers and ebooks to gather and convert leads. In addition they sometimes want case research to indicate prospects how their product solved issues for comparable firms.

These technical startups are additionally often elevating enterprise capital, so that they want content material that may entice the suitable buyers and clearly talk the issue they’re fixing.

Should you get pleasure from technical merchandise, choose a specific sector throughout the technical SaaS trade and place your self as a premium author for that sector.

Sustainability And Clear Tech

Whereas enterprise capital funding has cooled in most industries, the sustainability and clear tech market has continued to develop. 

In 2023, VC funding for local weather tech startups specializing in lowering carbon and emissions elevated from the earlier file of $1.8 billion in Q3 of 2021 to a brand new file of $7.6 billion in Q3 of 2023.

As these startups obtain funding, many will make investments it into advertising and marketing, so this can most likely be one other probably the most worthwhile freelance writing niches within the coming years.

Some sectors inside this trade which are rising significantly rapidly embody:

• Agtech
• Electrical automobiles
• Various meats 
• Packaging and transport

Loads of ecommerce manufacturers additionally use sustainability as a key differentiator to set themselves aside out there. Wild Deodorant is a superb instance of an ecommerce model that grew to be a $30 million dollar brand in only a matter of years.

Nice social media writers and ghostwriters can capitalize on this chance, as environmental subjects are likely to carry out effectively on social media. These manufacturers additionally use PR to assist unfold the phrase about their services. 

Fintech

Fintech is one other trade rising at an astounding price and is projected to achieve a market measurement of over $400 billion by 2024.

Throughout the fintech market, the non-public finance sector is rising significantly rapidly as an increasing number of people look to know-how to handle their funds extra successfully. 

This trade depends closely on content material advertising and marketing, as prospects rigorously analysis completely different options earlier than trusting a 3rd get together with their funds.

And content material is a superb methodology to construct belief with prospects as they analysis completely different options. 

Due to this fact, many fintech firms are hiring writers to create Search engine optimization-driven weblog posts, and there’s additionally growing demand for social media ghostwriters as an increasing number of firms depend on social media to construct belief. 

For instance, this fintech startup’s main development channel is Twitter. The founder repeatedly publishes content material like this post, which builds belief and drives leads:

So you possibly can create a ghostwriting social media package deal the place you interview the chief as soon as per thirty days or quarter after which ship a number of social media posts per thirty days. 

Robotics

The robotics trade is predicted to develop from $48.5 billion to roughly $142.8 billion by 2032, so there are many new firms rising within the house that can want content material advertising and marketing.

A fantastic instance of a rising robotics firm is Determine, an organization constructing humanoid kind robots. It has already raised a $70 million series A spherical and continues rising.

This firm depends closely on the founder’s private model for development, so the freelance writing alternative right here is social media ghostwriting.

Right here’s an example of one among his social posts:

One other alternative to earn within the robotics trade is writing press releases and weblog content material that would entice buyers. 

This explicit area of interest tends to require plenty of funding, and most firms want some content material that clearly communicates the issue they’re fixing and what they provide.

Ecommerce

Whereas ChatGPT and different AI writing instruments are taking on plenty of product description writing and primary advert copy, there are nonetheless loads of ecommerce enterprise house owners in search of freelance writers to enhance the conversion price of their advert copy.

Many product house owners will even pay high greenback for gross sales and touchdown web page copy. 

Right here’s a terrific instance of a copywriter who has earned over six figures and expenses $100 per hour only for advert and gross sales copy.

When you have a primary understanding of paid media and may show that your copy will increase conversions, loads of ecommerce enterprise house owners are hiring skilled copywriters.

Throughout the ecommerce trade, some rising sectors you possibly can concentrate on embody:

• Magnificence and make-up 
• Wellness merchandise and dietary supplements
• Pets
• Trend

Authorized

The authorized trade is one other nice alternative with excessive demand for freelance writers. 

Prospects for authorized providers completely analysis and vet the businesses they work with, and content material is an ideal alternative to construct that relationship. 

Moreover, authorized firms can’t depend on AI writing instruments as a result of any inaccuracies of their content material can injury the model’s credibility and even land them in hassle with the legislation. 

When you have a background in legislation otherwise you’re a proficient interviewer and may interview a authorized skilled, loads of firms will probably be joyful to rent you to create content material.

The very best alternatives for copywriters within the authorized discipline embody:

• Search engine optimization weblog content material
• Social media ghostwriting for attorneys rising private manufacturers
• Video script writing for authorized firms rising YouTube channels

Actual Property

Actual property is one other trade that gives many various alternatives for copywriters. 

For instance, actual property brokers want property descriptions, social media posts, and pamphlets for open homes. 

Actual property brokers additionally use lead magnets to seize e mail addresses, after which they should ship nurture e mail sequences to maintain these new leads engaged.

As a copywriter, you possibly can create full month-to-month packages that look one thing like this:

• 3 property descriptions 
• 3 Search engine optimization weblog posts
• 3 pamphlets or flyers 
• 4 emails
• 8 social media posts

As you possibly can see, you possibly can cost some huge cash to a single shopper, and they’ll admire the comprehensiveness of the providers. 

Actual property brokers are additionally starting to spend money on YouTube advertising and marketing methods, so you possibly can additionally provide a video script writing service that they then use to file movies. 

Along with actual property brokers, it’s also possible to goal actual property tech firms and provide copywriting providers, like Search engine optimization writing. 

Wellness

Loads of new wellness firms want content material advertising and marketing to coach potential shoppers about their services.

Chilly plunges, sleep trackers, and glucose displays are only a few examples of rising wellness merchandise. Nonetheless, mass markets don’t know that these modern new merchandise even exist, so these firms want content material advertising and marketing to coach prospects on how they work and the way they might help enhance basic well being and wellness.

Some massive freelance writing alternatives within the wellness trade are:

• Weblog posts educating prospects on how the merchandise work
• Buyer case research and testimonials displaying the advantages of the product
• Social media posts
• Excessive changing gross sales and touchdown pages 
• Scripts for YouTube movies in regards to the product

AI writing instruments will even wrestle to take over this trade just because these firms want writers to elucidate how their product works of their model voice. Whereas AI instruments are bettering, they nonetheless aren’t fairly at some extent the place they will clarify an organization’s merchandise in that model’s voice with excessive accuracy and consistency.

Selecting A Freelance Writing Area of interest

There are many several types of freelance writing niches in excessive demand and positioning your self as an skilled in a specific area of interest is without doubt one of the best methods to extend your incomes energy as a author.

After deciding on your area of interest, try our information on getting your first freelance writing gig.

In order for you extra assist rising your freelance writing profession, think about becoming a member of the Copyblogger Academy. Inside, you’ll have the chance to community with different writers and also you’ll have entry to a wide range of completely different programs.

You’ll additionally be capable of ask me one on one questions.

So head over to the Copyblogger Academy now to see for your self if it’s the neighborhood you’re in search of to take your writing to the following degree.