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Search Engine Land formally celebrated its seventeenth birthday yesterday.
This previous yr was not like any we’ve seen on the earth of search – 2023 was a yr of seismic modifications in search engine optimisation and PPC thanks largely to generative AI. Plus, we are able to’t overlook Google Analytics 4.
However the mission of Search Engine Land stays the identical because it has since Day 1 – to maintain you up to date on the most recent modifications in search engine optimisation and PPC through information, evaluation and guides.
As for what’s coming over the subsequent yr in search? Many questions stay. Hopefully, we’ll get some solutions sooner quite than later.
As I did last year, I need to mirror on the previous yr of Search Engine Land, thank those that helped make this yr profitable, and allow you to know what you possibly can count on from us over the subsequent yr.
Thanks for studying!
Thanks! Sure, you!
Day by day, we at all times take into consideration the wants of our viewers first and your perspective. We at all times:
- Attempt to cowl solely probably the most related tales we predict you’ll care about – as a result of we care about them.
- Goal for brevity with information – we need to shortly provide the needed data.
- Give you unbiased data which you can belief, including needed context and experience.
- Hope you possibly can depend on Search Engine Land as you navigate the ever-changing search advertising panorama and perceive the place it’s heading subsequent.
Desire a day by day wrap-up of all the most recent search information, evaluation and intelligence in your inbox? Then be sure that to subscribe to Search Engine Land’s newsletter.
Because of the Search Engine Land staff
Search Engine Land has a small team. However a small staff can obtain nice issues – sure, even working 100% nearly.
Because of:
- Barry Schwartz. Barry is an unbelievably quick talker and a prolific author. Properly, that’s how some tech rag described him earlier this yr. And it’s true – he’s an extremely quick talker. And he has been writing on Search Engine Land because the starting, protecting seek for an astounding 20 years. It’s been wonderful working with Barry these final two years and I sit up for (hopefully) many extra!
- Nicola Agius: Nicola joined the staff in June and has achieved an amazing job serving to readers navigate the pressured march to Google Analytics 4, in addition to all of the day-to-day modifications in paid search, paid social and retail media.
- Angel Niñofranco: Angel has been instrumental in modifying our SME content material – and was wanting to tackle an enlargement of this system that noticed us our calendar go from two to 3 contributors per day. Thanks Angel for all of the ruthless modifying, bio updates, scheduling, matter/deadline reminders and all of the numerous different belongings you do.
- Kathy Bushman: Kathy continues to be a giant purpose why our SMX occasions (Superior and Subsequent) proceed to achieve success and extremely rated by attendees. There are such a lot of transferring elements in terms of placing these exhibits collectively, however we proceed to ship top-level content material, audio system and networking alternatives for attendees. And 2024 planning isn’t too distant.
- Marc Sirkin: I used to be tremendous excited to see Marc’s creation – SearchBot – come to life this yr after which get a big upgrade. He’s additionally been busy enhancing our website search, making SMX a subfolder on the Search Engine Land website, the place it belongs, and way more.
- Chris Elwell: Chris is keen on a Chuck Noll quote, “Champions don’t do extraordinary issues, they do the extraordinary issues higher than anyone else.” And that’s very a lot who Chris is – he expects us to be higher storytellers and reporters – all to raised serve our readers/viewers. Thanks, Chris, in your management and all you do to make Third Door Media an amazing firm!
There are such a lot of different incredible people who’re a part of the Third Door Media staff who I haven’t talked about. Simply know, even when I didn’t point out you, I respect you and all you do to assist make us profitable.
Gone, however not forgotten
It’ll be temporary this yr, however we should begin the “In Memoriam” theme for one staff member we bid farewell to this yr:
High 3 highlights of 2023
Search Engine Land had an amazing yr in 2023.
SMX Superior and SMX Subsequent
Each exhibits had the best viewers rankings within the historical past of Third Door Media – even topping our NPS scores from 2022, which had been each data on the time.
The suggestions we obtained from the 7,500+ search entrepreneurs who invested their time in our occasions is what actually mattered to me. It was overwhelmingly constructive for the audio system, content material and expertise.
Plus, the 2023 Search Engine Land Awards as soon as once more showcase some wonderful work – together with our new AI class. I sit up for seeing extra innovation and success – so be sure that to enter subsequent yr.
SME program enlargement
One among my high priorities this yr was increasing our Topic Matter Professional (SME) program, which we relaunched final yr. We added a number of new contributors and now are sometimes publishing three per day.
An enormous thanks to all of our wonderful SMEs for all the nice content material and insights you shared in 2023. I sit up for studying much more nice recommendation and insights from you in 2024!
We’ll be highlighting the highest 10 hottest search engine optimisation and PPC columns of the yr – so examine again the week of Dec. 25, when these shall be revealed.
Site visitors and viewers development
It’s been an thrilling yr. Site visitors and viewers development are trending in the suitable route and our site visitors is at its highest degree since September 2019:
- Periods – up 25%
- Pageviews – up 44%
- Customers – up 25%
- Natural search periods – up 40%
- Direct site visitors – up 34%
What’s subsequent for Search Engine Land?
We’re already looking forward to 2024. You possibly can count on us to proceed offering breaking information protection and insights on all issues search.
Nonetheless on our to-do checklist: some lengthy overdue updates to our fashionable SEO and PPC periodic tables, and accompanying guides.
And save the dates for our SMX occasions:
- SMX Superior: June 11-12.
- SMX Subsequent: Nov. 13-14.
And there’s loads extra to come back.
On behalf of everybody at Search Engine Land and Third Door Media, I want you an amazing remainder of 2023 and a profitable and wholesome 2024.
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