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There was a little bit of controversy over the title “parasite search engine optimisation” within the trade and Google itself does not just like the time period both. In order that they stated they are going to be renaming parasite SEO to some new time period within the close to future.
Danny Sullivan, the Google Search Liaison, wrote on X, “We do not use that time period internally. I count on you will note us assign a time period to this sort of exercise within the close to future, together with additional steerage.”
Google beforehand advised us it doesn’t use the time period parasite SEO internally however Google did add that it has been taking steps to deal with these points.
Danny Sullivan added, “We do have some steerage about this sort of exercise on the web page beneath, the place the important thing definition includes it being from a 3rd get together and “largely impartial of the principle website’s goal or produced with out shut supervision or the involvement of the first website.”
Right here is that submit:
We do not use that time period internally. I count on you will note us assign a time period to this sort of exercise within the close to future, together with additional steerage, as I touched on right here: https://t.co/el6RIMFgxr
We do have some steerage about this sort of exercise on the web page beneath, the place the important thing… pic.twitter.com/FfT8PFCwqa
— Google SearchLiaison (@searchliaison) December 11, 2023
What would you title it, if not parasite search engine optimisation?
Discussion board dialogue at X.
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