Constant Contact Research Reveals Small Businesses Who Use AI Are More Likely to Save Money and be Successful

New report exhibits robust adoption of AI by SMBs and highlights largest areas of influence

WALTHAM, Mass., Aug. 9, 2023 /PRNewswire/ — In the present day, Constant Contact, a small-business-focused digital advertising and automation platform that has helped thousands and thousands of small companies and nonprofits, launched findings from its newest Small Business Now report. The examine explores how small companies really feel about synthetic intelligence (AI) and advertising automation and the place they count on to see the most important influence from these applied sciences.

Fixed Contact’s report signifies a robust correlation between the implementation of AI and a enterprise’ total success. In keeping with the findings, 91 % of small companies who’re at present utilizing AI say it has made their enterprise extra profitable, and they’re utilizing it to regain priceless time of their week, lower down on guide errors and develop sooner. Along with these efficiencies, AI will be coupled with automation for a monetary profit. A couple of quarter of survey respondents (28 %) count on AI and automation to avoid wasting them a minimum of $5,000 over the following 12 months.

“AI has been round for years, however it has lastly matured to some extent the place it’s making an actual distinction for small companies,” stated Laura Goldberg, chief advertising officer at Fixed Contact. “Our report exhibits that small companies who harness the facility of AI and advertising automation to unravel their largest challenges, like buying new prospects and creating extra memorable experiences, are significantly better positioned for fulfillment. Fixed Contact has been ahead of the curve right here with options like our AI Content material Generator and AI spam safety, and we’ll proceed to search for new methods to leverage them to assist small companies save priceless time, drive influence and turn into higher entrepreneurs.”

“Being a small enterprise proprietor means I put on loads of hats, so each minute and each greenback counts,” stated Mary Ginder, co-owner at Gindo’s Spice of Life, a Fixed Contact buyer. “I exploit AI once I’m on the lookout for new concepts on tips on how to describe a taste profile for our sauces, or once I’m in a rush to get a e-newsletter generated and haven’t got time to put in writing my very own copy. I like the way it offers me contemporary concepts once I really feel caught, and it helps me formulate my ideas and execute them a lot faster than I might alone. I might say AI has helped lower my work time in half on common.”

Small companies who’ve adopted AI are seeing quick worth

Small companies overwhelmingly agree that utilizing AI and automation has helped them lower prices and enhance effectivity. The extra they use these applied sciences, the extra priceless their capabilities turn into.

• 60 % of small companies that at present use AI or automation of their advertising say they’ve saved time and are working extra effectively.
• 70 % of small companies would pay extra for a advertising platform that gave them entry to AI or automation instruments.
• 33 % of small companies estimate they’ve saved greater than 40 minutes per week on advertising through the use of AI or automation.

Small companies are flocking to AI, however some nonetheless have questions

Curiosity in AI and automation is accelerating amongst small companies. They perceive there is a chance to leverage them, however some questions nonetheless exist.

• 74 % of small companies are excited about utilizing AI or automation of their enterprise, and 55 % reported that their curiosity grew within the final 6 months.
• Nonetheless, 46 % say they’ve solely a newbie’s understanding about the advantages of those applied sciences.
• The highest issues small companies have about AI and automation are knowledge safety, perceived value, and studying curve.

Small companies unanimously say their largest problem is buyer acquisition

Attracting prospects is the most important headache small companies at present face, and it takes up an inordinate quantity of their time. Many wrestle with advertising and really feel they lack the advertising expertise wanted to succeed.

• 60 % of small companies say attracting new prospects is the most important problem their enterprise is at present going through, adopted by advertising to a audience (39 %), and changing results in gross sales (35 %).
• Challenges requiring essentially the most consideration are buyer acquisition (31 %), hiring/retaining workers (17 %), and changing results in gross sales (14 %).
• 52 % say social media is the advertising space they most need to enhance within the subsequent 12 months.

Study extra in regards to the findings from Fixed Contact’s Small Enterprise Now: An AI Awakening report here.

Report Methodology

Fixed Contact’s Small Enterprise Now report analyzes insights from 486 small enterprise decision-makers in the USA on the Director degree, or above. All stats are consultant of their related demographics. The survey was performed by Ascend2 in June 2023.

About Fixed Contact

Constant Contact delivers every part small companies and nonprofits must construct, develop and succeed. With highly effective on-line advertising instruments, contact administration and gross sales options, and modern AI capabilities, Fixed Contact makes it simple to draw the suitable folks, interact extra prospects, shut extra offers and develop.

SOURCE Fixed Contact