[ad_1]
Google has added a number of new impression metrics for advertisers utilizing the Google Native Service Adverts platform. This was noticed by Ben Turner who wrote on X that he’s “seeing impression share metrics in chosen Google LSA accounts.”
He shared this screenshot that reveals these three metrics:
- Advert impressions: The variety of occasions your advert appeared in search outcomes through the chosen date vary.
- Prime impression charge on Search: In the course of the chosen date vary, the proportion of your impressions which might be proven wherever above outcomes that are not paid for.
- Absolute prime impression charge on Search: In the course of the chosen date vary, the proportion of your impressions which might be proven because the very first advert in search outcomes.
Right here is that screenshot:
Ben Turner stated these metrics “could possibly be helpful.” He stated, “metrics appear wildly totally different to an LSA rating software I briefly used,” including, “one among them have to be off.”
I am not so certain concerning the “Prime impression charge”.. I can solely get it to point out 0% or 100%.
Prime impression charge defined https://t.co/dDbBDeGAUe
— Len (@lenraleigh) November 29, 2023
Discussion board dialogue at X.
[ad_2]
Source link
