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A powerful content material technique is vital to participating your audiences and driving conversions. The Content Marketer’s Funnel breaks down a confirmed three-stage framework that will help you entice your audience, create compelling content material that drive engagement, and convert readers into prospects.
It outlines the metrics and KPIs to trace at every stage, so you possibly can frequently optimize and show the ROI of your content material. Inside, you’ll discover:
- Artistic concepts for awareness-stage content material like movies, podcasts and social posts
- Ideas for driving leads with middle-funnel content material like webinars and newsletters
- Steering on remaining conversion content material like case research and product critiques
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