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Google introduced a number of days in the past that it’s giving customers extra transparency into their advert expertise by enhancing advert disclosures with its new “advertiser pages” characteristic. Folks can entry these disclosures in Google’s new “About this advert” menu to see the adverts a particular verified advertiser has run over the previous 30 days.
Details about Google Advertisements that customers might be able to see embody:
- Advertiser names change historical past
- Advert creatives
- Advertisements eliminated or accounts suspended for authorized or coverage causes
- Enterprise contact data
- Dates and places adverts served
This innovation shouldn’t come as a shock, being a part of a collection of initiatives Google is taking to advertise transparency and client privateness by creating a transparent and intuitive expertise for customers who have interaction with adverts on Google.
Final spring, Google launched an advertiser identification verification program that requires Google advertisers to confirm details about their companies, the place they function from and what they’re promoting or selling. This transparency, in line with Google, does assist customers study extra concerning the firm behind a particular advert. Because the introductions of this system, 1000’s of advertisers have been verified.
Different main promoting platforms, resembling Fb, are already providing very comparable “transparency” options, the place folks can simply discover out extra details about who’s behind the adverts that they’re served on the social media platform.
Google’s advertiser pages will launch within the coming months in the US and can roll out in phases to extra nations in 2022.
In case you have any questions or want to study extra, please contact the experts at MoreVisibility.
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