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Greater than 250 web sites now block Google-Extended, the “standalone product token” Google launched Sept. 28 to allow you to block Bard, Vertex AI generative APIs and future generations of fashions from accessing your content material.
That’s in accordance with analysis shared solely with Search Engine Land by the Detailed.com crew.
Why we care. There was a lot debate and dialogue about whether or not manufacturers and companies ought to block any bots (e.g., GPTBot, CCBot) that crawl content material that’s then used to coach LLMs. Solely a minority of websites have determined to dam to date, however the numbers have continued to climb in latest months – as they don’t need their content material to assist AI corporations revenue and compete towards them.
A giant improve. As of Nov. 19, 252 web sites out of a set of three,000 well-liked web sites had blocked Google-Prolonged. Simply over a month earlier (Oct. 8), solely 89 of these websites had blocked Google-Prolonged.
- Meaning the variety of websites blocking Google-Prolonged jumped 180% prior to now month.
Web sites blocking Google-Prolonged crawling. They embrace:
- Ziff Davis properties (e.g., PC Magazine, Mashable).
- Vox properties (e.g., The Verge and NYMag).
- The New York Occasions.
- Condé Nast (22 websites, together with GQ, Vogue, Wired)
- Yelp (frequent Google critic and authorized opponent).
Reminder. When you can block Google-Prolonged in robots.txt, that doesn’t block your content material from showing in Google’s Search Generative Expertise or forestall Google from utilizing your content material from coaching SGE. To opt-out totally, you’d have to dam Googlebot (which might additionally take you out of Search). Nonetheless, you possibly can decide out of SGE overviews using nosnippet.
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