Google Search Follow Feature

Google is rolling out a brand new search function to allow you to observe subjects. You may click on on a observe button and Google is not going to solely present you extra of these subjects in your Uncover feed but additionally present you extra of that subject in Google Search.

To be clear, that is completely different from the follow button on knowledge panels and the get updates button or the Google News feature. It is usually completely different from Chrome’s follow feature.

It is a technique to observe by question within the Google Search outcomes.

Here’s what it seems like:

After you click on observe, Google might present you a field that claims “Information for you” that has views from others on that subject.

Google can also push you content material by way of the Google App over Google Uncover and Google can also present you extra of that content material in your Uncover feed.

Google can even add search queries that you just observe from Google Uncover to Google Search, like we covered Google testing before. Within the picture above, you may see the social creator labels within the backside of the views carousels.

Here’s a zoom-in on that:

It’s also possible to flip off curiosity within the settings space:

Google stated this observe function is rolling out within the US English outcomes on the Google app and cell internet within the coming weeks. Notice, this could not work for queries on delicate subjects. Plus you may unfollow any subject at any time.

I ought to notice that with all these bulletins, the tone has been extra round how Google has misplaced its means and is including pointless options which can be extra a distraction than helpful. That’s what I’m seeing from the group.

Discussion board dialogue at X.