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Google’s Search Liaison, Danny Sullivan, mentioned that whereas Google has up to date its steering round blocking third-party content material, extra is to return. Google mentioned we must always see issues enhance over time associated to points round third-party hosted content material, typically known as parasite SEO.
As a reminder, when the September 2023 Google helpful content update got here out, Google added new info to its documentation round this replace. One factor particular to this documentation change was round hosted third-party content. That characteristic was only a documentation change, there was no change to search associated to 3rd occasion hosted content material.
Properly, Now Danny Sullivan mentioned updating the documentation is “not the one motion we’re taking,” he wrote on X. He added, “I hope and anticipate everybody will see issues enhance over time.”
“I am additionally glad to see publishers following our steering, as appears to be the case right here. That contributes to enhancing,” he added.
Listed here are these tweets in context:
It’s our downside to rank content material effectively. We added steering about blocking third occasion content material as a part of addressing this challenge. It is not the one motion we’re taking. I hope and anticipate everybody will see issues enhance over time. I am additionally glad to see publishers following our…
— Google SearchLiaison (@searchliaison) November 13, 2023
Click on by way of to scroll up by way of the entire dialog on X.
As a reminder, Google added this part, as famous above,”In case you host third-party content material in your predominant website or in your subdomains, perceive that such content material could also be included in site-wide indicators we generate, such because the helpfulness of content material. For that reason, if that content material is essentially impartial of the principle website’s objective or produced with out shut supervision or the involvement of the first website, we suggest that it needs to be blocked from being listed by Google.”
So I assume we will see Google cracking down on this soonish?
Discussion board dialogue at X.
Replace: Possibly it has begun?
For instance, this is a parasite website positioning scenario the place the listing containing sponsored content material TANKED with the Nov 2023 core replace. However, the location total is completely nice. So once more, looks as if Google desires to be granular with impacting the parasite website positioning scenario. Once more, keep… pic.twitter.com/SXQzKG1vtW
— Glenn Gabe (@glenngabe) November 14, 2023
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