9 B2B Influencer Marketing Case Studies and Success Secrets

The ability of influencers can flip a model right into a phenomenon and a product right into a motion.

The identical philosophy additionally applies to the B2B SaaS (Software program as a Service) {industry}. It’s an especially aggressive and ever-evolving {industry} the place new options, instruments, and software program are born day by day to take their place out there. On this market, the insights derived from influencer advertising and marketing case research change into invaluable. It provides a highway map to navigate success via the competitors.

Being part of the SaaS model advertising and marketing crew, your duty lies in showcasing the tangible advantages of an intangible product. To remain forward of the competitors, considering strategically and innovatively is important, and it begins with having an impeccable advertising and marketing marketing campaign.

Influencers are beginning to maintain a significant place in each model’s on-line advertising and marketing campaigns, and so are influencer advertising and marketing case research. It lets you consider your steps and study from others’ errors.

To advertise and promote a SaaS product, profitable belief is the top-of-the-funnel process, and it may be achieved with influencers. These personalities have a terrific on-line presence, and their viewers strongly trusts them.

To drive a profitable influencer advertising and marketing marketing campaign, staying up-to-date with the {industry} traits and success methods is most necessary. It is best to begin by studying some impactful influencer advertising and marketing case research.

These case research will assist you understand how to form model consciousness, progress, and engagement within the B2B SaaS area with influencer advertising and marketing.

Energy of Influencer Advertising in B2B SaaS

Previously decade, the advertising and marketing panorama has taken an enormous flip. Trade niches that used to stay to their standard advertising and marketing schemes usually are not experimenting.

B2B SaaS, a discipline that used to rely utterly on conventional promoting methods, is now testing its luck in influencer advertising and marketing. They overcame the misperception that influencers usually are not restricted to one-size-fits however a flexible method that works wonders for SaaS.

Influencer advertising and marketing is a relationship-demanding method that’s not simply restricted to consumer-based manufacturers, however it’s attaining large success within the B2B area.

As per the info from Stastica, the SaaS market will attain $374.50 billion by 2028. Influencer advertising and marketing was estimated to be value $21.1 billion in 2024. Think about the revenue you may generate by combining these two totally different segments of companies.

To plan a profitable influencer advertising and marketing marketing campaign in your B2B SaaS model, begin by studying from the very best. This weblog will stroll you thru the Prime 9 influencer advertising and marketing case research to know their planning, execution, and final result. It can show you how to defend your technique from attainable down-slides and pay attention to helpful ideas.

Right here we go!

9 Prime B2B & SaaS Influencer Advertising Case Research

1. HubSpot (#INBOUND2023)

HubSpot is a number one B2B SaaS Buyer Relationship Administration (CRM) platform trusted by a number of companies worldwide. With its horizon increasing in B2B, it is usually nicely famend within the B2C {industry}. It helps you handle all of your gross sales and buyer relationships in a single place.

Goal

HubSpot’s newest influencer advertising and marketing marketing campaign aimed to derive extra registration and model consciousness for its INBOUND 2023 convention. The actions are deliberate to draw a bigger target market to their convention.

By leveraging the sturdy presence of influencers related to their attain, HubSpot goals to extend its scale within the aggressive CRM and advertising and marketing software program {industry}. HubSpot needs to achieve extra attain within the on-line and offline gross sales and advertising and marketing {industry}.

Execution and Collaboration

HubSpot executed its influencer advertising and marketing for the net + offline INBOUND 2023 convention by collaborating with distinguished advertising and marketing and gross sales influencers.

They invited influencers like Neil Patel, Eric Siu, Reese Witherspoon, and Ann Deal with. They had been a part of keynote periods, panel discussions, workshops, and so forth.

For the net marketing campaign, influencers collectively created social media content material, weblog posts, and movies with HubSpot to spotlight the upcoming occasion, knowledgeable insights, and {industry} traits.

By means of the collaboration actions, influencers promoted the occasion on social media platforms to encourage their followers to register for the convention.

End result 

With their messaging model, HubSpot was in a position to generate yet one more milestone with greater than 12K attendees offline and 100K viewing online.

On-line periods earlier than and throughout the occasion witnessed greater attendance, with the viewers desperate to study from the {industry} specialists. The net influencer advertising and marketing marketing campaign received a excessive attain, making this occasion an outstanding success.

This complete influencer advertising and marketing case examine discusses the improved HubSpot status introduced by the favored faces, making it stand out because the {industry} chief.

Key Takeaways

Smartest thing to study from HubSpot influencer advertising and marketing case examine:

• Align with {industry} specialists on-line and offline to faucet the broader viewers associated to your area of interest.
• Go for greater faces for offline occasions so attendees discover their insights extra dependable and take them significantly.
• Give place to influencers for each a part of the exercise like workshop, internet hosting, and so forth. This manner, each side of your occasion will probably be popularized.

2. Salesforce (#CNX23)

Salesforce is a distinguished identify within the expertise and B2B SaaS enterprise world. It’s globally acknowledged for its Buyer Relationship Administration (CRM) software program options. One-stop vacation spot to handle all of your gross sales, companies, advertising and marketing, and analytics that’s able to fostering stronger buyer relations and progress for companies.

Goal

Being a really lively occasion organizer resembling Dreamforce, Salesforce World Tour, Trailblazer, and extra, Salesforce has generated immense buzz with its latest occasion, “Connection 2023,” with influencer advertising and marketing campaigns on social media.

Its fundamental goal was to draw as many individuals and companies as attainable who’ve an curiosity in rising in expertise and buyer relationships. With influencer attain, Sealsforce plans to determine a stronger place throughout the B2B SaaS {industry}.

Execution and Collaboration

With its distinctive promotional model and genuine concepts for influencer collaboration, Salesforce needs to depart a long-lasting impression and convert many into Trailblazers.

Salesforce invited not solely quite a few influencers however companies too to be keynote audio system, share concepts, and talk about digital transformations and insights on CRM. Highly effective personalities and leaders resembling Dan Levy, Marc Benioff, and Reid Hoffman had been invited as a audio system.

Their by no means seen earlier than collaboration model with the influencers of not simply their area of interest however of various fields was additionally exceptional. Salesforce has capitalized on each attainable medium to advertise its “Connections 2023” occasion.

Forming connections with their numerous merchandise and occasions to squeeze extra juice out of their influencer advertising and marketing marketing campaign has resulted of their favor.

End result

Because of their influencer advertising and marketing actions, “Connections 2023” attracted a 35% increase in event attendance, seeing a distinguished rise from the earlier 12 months.

Total, the occasion received tens of millions of mentions on all the worldwide social media platforms, and influencers benefited by reaching over 12 million customers.

Influencer advertising and marketing has made it straightforward for Salesforce to generate gross sales on this B2B SaaS {industry} with a lift in model authority.

Key Takeaways

Issues to study from the Salesforce influencer advertising and marketing case examine:

• Cross-industry collaboration with influencers to develop the horizon and attain.
• Co-connecting different related occasions can drive the viewers from there to your pages.
• Going for platforms extra related to your {industry}, like X (previously Twitter), for the entrepreneur discipline.

3. Shopify (#POCGo):

Shopify is a B2B SaaS e-commerce platform that works as a catalyst to empower entrepreneurs. A collection stuffed with highly effective instruments that show you how to handle your retailer on-line + offline.

Shopify is a best choice in the case of any new enterprise proprietor to construct an internet site for his or her enterprise on-line. Together with that, Shopify additionally takes steps to simplify offline retailer administration for its customers.

Goal

The Purpose of their latest Shopify influencer advertising and marketing marketing campaign is to advertise their POC Go. It’s a moveable gadget that offline shops can use to take funds from their clients wherever within the retailer.

The target was to benefit from the affect profitable enterprise house owners and entrepreneurs have. Collaborating with e-commerce specialists to get their inspirational picture to talk for Shopify POS Go.

The marketing campaign was centered round this new product, profiting from the affect and reaching as many companies with their attain. Shopify needs to showcase its POS Go higher than every other level of sale system.

Execution and Collaboration

The sport plan of Shopify was to learn from conventional influencer advertising and marketing and in addition leverage the precise Shopify retailer house owners. Marketing campaign talks about their success tales, ideas, and methods circling round their product.

The real-time expertise shared by influencers and retailer house owners was used to persuade consumers. This collaboration between Shopify, retailer house owners, e-commerce specialists, and entrepreneurs generated a collection of content material, like movies, social media posts, web site options, and blogs.

End result

By making the sensible transfer of collaborating with the bodily retailer, this influencer advertising and marketing marketing campaign reaches extra than simply social media channels. Inflicting an actual affect via e-commerce specialists, the marketing campaign efficiently showcased the advantages of POS Go.

Shopify gained new customers by deriving dedication and authenticity and actively participating with the group. By July 2023, Shopify generated a revenue of $3.202 billion. Gaining over a thousand purchases on web site apps, Shopify influencer advertising and marketing marketing campaign supplied visibility to the model.

Key Takeaways

Worth gained from Shopify B2B influencer advertising and marketing case examine:

• The true affect lies primarily in Shopify clients. This manner, they promote their product and their buyer product, too. #WinWin
• The success tales had been in a position to show the real-world impression of their product and companies.
• With the multi-platform influencer marketing campaign (blogs, movies, giveaways, web site options, and so forth.), each Shopify and their retailer house owners benefited.

4. Microsoft

Microsoft is a corporation that wants no introduction, with a 21% market share worldwide in the tech industry. Most used for its cloud options, productiveness instruments, and working programs, it has at all times reserved the entrance seat for innovation in expertise. Microsoft caters to each B2C and B2B SaaS industries, offering software program resembling Microsoft Azure and Microsoft 365.

Goal

Microsoft’s technique behind its influencer advertising and marketing marketing campaign was to determine authority within the aggressive B2B SaaS {industry}. For product promotion, they had been aiming for its AI companion, “Copilot.”

As influencer advertising and marketing seems to be essentially the most trusted supply of promotion, Microsoft needs to leverage influencer attain to set Copilot above different AI software program. It will enhance model belief, acquire viewers engagement, and educate everybody with its new software program.

Execution and Collaboration

Beginning the influencer advertising and marketing marketing campaign by collaborating with tech influencers and cloud specialists, Microsoft took benefit of {industry} MVPs and companies, too.

Discover influencers who can show a comparability of Copilot and different instruments for promotion. Microsoft ensured that the viewers was educated with the essential information to the software program with influencer advertising and marketing. With the assistance of the established credibility of high influencers and tech-savvy within the B2B SaaS and IT, this influencer marketing campaign reached tens of millions.

End result

Microsoft’s influencer advertising and marketing campaigns to advertise their AI Assistant Copilot yield spectacular outcomes. It created a buzz among the many B2B SaaS and IT industries.

Viewers attain and engagement grew, and the conversion price took the hype for Copilot and different Microsoft software program.

Key Takeaways

Tips that could take residence from Microsoft influencer advertising and marketing case examine:

• Strategic planning to companion with influencers and companies. Decide the personalities who can genuinely present helpful outcomes.
• Drive a Win-Win partnership with those that imagine in your product to louder your authenticity.
• Whereas launching a brand new product, ensure that to teach the viewers with the influencer collaborative content material.

5. SquareSpace

SquareSpace is an all-in-one B2B SaaS website-building platform that helps companies and people to create skilled web sites. Its backhand constructing interface is user-friendly, which helps you customise your templates and add instruments. SquareSpace is a extremely popular answer for internet designing to empower your small business.

Goal

The first goal of the influencer advertising and marketing marketing campaign was to showcase versatility and user-friendliness whereas focusing on small enterprise house owners and entrepreneurs.

By profiting from influencer collaboration. SquareSpace needs to create authenticity to narrate with the target market. It ought to be capable to show the instrument’s capability to construct web sites with ease via SquareSpace.

Execution and Collaboration

SquareSpace influencer advertising and marketing begins with collaborating with a various group of personalities from totally different niches related to theirs. Influencers had been picked for his or her experience in numerous content material kinds resembling running a blog, e-commerce entrepreneur experience, inventive entrance, and pictures.

By offering free entry to influencers to show the world of web site constructing, SquareSpace leveraged its on-line presence. These influencers create their personalised web sites to persuade their viewers to select SquareSpace for his or her on-line enterprise.

End result

Because of the influencer’s attain and on-line engagement, SquareSpace obtained elevated sign-ups. And its social media channels generated greater engagement.

Improved buyer response to SquareSpace options, with 95% citing their influencer content material. Its capability to select the proper influencer for the exercise has supported the marketing campaign’s success.

Key Takeaways

The next are the learnings from SquareSpace B2B influencer advertising and marketing case research:

• Encourage influencers to use the options and show their profit to the viewers in real-time.
• Create not simply movies but additionally blogs, memes, social media updates, and so forth., to succeed in extra audiences quicker.
• Making the best-fit alternative in the case of influencers and celebrities to make sure you attain essentially the most suited area of interest.

6. Canva

Everyone knows what Canva does. With its intent to empower people and companies to create visible content material effortlessly, Canva has a user-friendly B2B SaaS module. It has an enormous template library and instruments for design for social media graphics and extra.

Goal

With the newest influencer advertising and marketing marketing campaign, Canva goals to extend consciousness about its improved instruments and options. The first objective is to showcase the streamlined design course of to raise the standard of visible content material.

Mark it as an easy-to-use instrument as an alternative to a number of different complicated design software program.

Execution and Collaboration

Collaborating with well-known influencers within the discipline of artistic professionals, entrepreneurs, and small enterprise house owners, Canva went for numerous teams. It carried out the influencer advertising and marketing marketing campaign primarily throughout platforms resembling Instagram, YouTube, and TikTok.

All of the influencers picked have one factor in frequent: a ardour for design, creativity, and content material creation. Canva supplied influencers free entry to Canva Professional and inspired them to showcase their design journey via it.

End result

Hundreds of social media posts had been shared throughout this marketing campaign, making it a buzz of its time and attracting a number of potential customers.

A rise in Canva Professional person sign-ups each month made this marketing campaign a hit. The mixed social media attain of influencer advertising and marketing was in tens of millions, which gave Canva the place it labored for. By 2023, over 150 million people will use Canva Pro.

Key Takeaways

The Canva influencer advertising and marketing case examine shares worth resembling:

• By sharing free entry or samples of your product, you may present worth to the influencers. This pursuits them and encourages them to create their finest content material.
• Canva leveraged user-generated content material to create a perception within the viewers for the product.

7. Monday.com

Monday.com is a premium B2B SaaS group of Work Working System (Work OS). This helps companies set up, handle, and execute tasks and teamwork. It provides a custom-made workspace for collaboration and monitoring the crew’s workflow with ease.

Goal

Monday.com deliberate an influencer advertising and marketing marketing campaign to improve its model consciousness and showcase the product’s versatility. This marketing campaign was designed to spotlight real-life examples and product utilization from throughout the {industry}.

By partnering with high influencers from numerous niches and companies, Monday.com needs to show its instrument as a medium to enhance productiveness.

Execution and Collaboration

Selecting influencers from numerous fields, related or non-relevant to their area of interest, allowed Monday.com to develop its horizons. This listing of influencers contains mission managers, entrepreneurs, and distant work firms. Additionally, they went for a lot of offline work organizations and small enterprise house owners.

They supplied every influencer with free entry to their Work OS software program and gave them the freedom to handle work in a custom-made method. Influencers created numerous content material codecs, resembling weblog posts, video tutorials, and social media updates, speaking about the advantages of Monday.com.

Monday.com then leveraged these influencers’ created content material on their social media channels and web site blogs.

Outcomes

This influencer advertising and marketing marketing campaign generated an improve in Monday.com’s social media attain and tens of millions of impressions.

With a big improve in trial sign-ups, this collaborative marketing campaign between Monday.com and influencers succeeded.

Key Takeaways

Main tips that could study from Monday.com Instagram influencer advertising and marketing case examine:

• Monday.com succeeded within the goal of reaching a wider viewers by choosing some influencers who had been out of its area of interest.
• Making interactive content material (movies & demos) can generate extra attain than common and boring content material to advertise the product.

8. Adobe

Adobe is a worldwide chief in B2B SaaS group of artistic software program options. It has a various vary of Photoshop, Illustrator, and Acrobat merchandise. It really works with the thought to permit artistic professionals to convey their concepts to life.

Goal

The newest influencer advertising and marketing marketing campaign run by Adobe was centered on creating buzz for his or her new product, Adobe Artistic Cloud suite. This marketing campaign plans to focus on influencers from the artistic and design discipline and in addition the scholars of design colleges.

The target was to extend model consciousness and product information by showcasing the instrument’s capabilities.

Execution and Collaboration

Adobe went for very selective influencers and artists already utilizing Adobe Artistic Cloud. By conducting unique workshops for training on YouTube and Instagram, these influencers focused their viewers.

With the tint of the casualness of Behind-the-scene content material, Adobe wished the group to really feel genuine in regards to the product. Additionally, with the competition of artistic challenges to artists, Adobe plans to draw new customers.

Outcomes

Producing immense attain with its artistic problem to artistic artists, Adone received what it aimed for. There was a big improve within the Artistic Cloud subscription.

The mixed collaborative content material and the artistic problem received 1000’s of entries from Adobe customers. Tens of millions of impressions had been generated from the influencer’s created content material.

Key Takeaways

Major worth to take from Adobe influencer advertising and marketing case examine:

• Collaborate with influencers who’re already keen about your merchandise; this may guarantee optimistic conversions.
• Have interaction via training to enlighten the viewers with the options and instruments of your software program.
• Have interaction your group with contests to transform extra person curiosity and create extra interactive challenges.

9. Semrush

Semrush is a SaaS platform that works as an ideal digital advertising and marketing toolkit to empower companies and entrepreneurs. Outfitted with quite a few instruments for web optimization, content material advertising and marketing, and content material evaluation, this instrument helps succeed on-line. It’s a useful resource that no web optimization or a marketer can work with out, over 10 million users have used it since 2008.

Goal

The newest influencer advertising and marketing marketing campaign run by Semrush had a really clear goal. It aimed to enhance its model picture within the digital advertising and marketing and web optimization group to be greater than only a instrument to research on-line presence.

Having the target to determine itself because the {industry} chief in its particular area of interest, Semrush collaborated with high influencers and specialists with a loud voice.

Execution and Collaboration

Beginning with the strict influencer choice course of, Semrush picked solely those who’ve well-known positions. The sector of influencers contains entrepreneurs, web optimization fanatics, content material creators, and so forth.

They promoted a number of new options of Semrush, and so forth. The collaboration concerned co-creating content material that gives insights, finest practices, and ideas for this digital advertising and marketing instrument.

Outcomes

Semrush reached tens of millions via this influencer advertising and marketing marketing campaign. It additionally received a rise in engagement by itself social media. A rise within the variety of new customers and sign-ups was seen.

Key Takeaways

With the Semrush influencer advertising and marketing case examine, you may study:

• Develop a long-term relationship between model + influencer so your collaborative content material can relate higher along with your viewers.
• Additionally create some instructional content material that’s remotely related.  It will direct extra viewers by educating them.

After being via with essentially the most distinguished and educating influencer advertising and marketing case research, you need to have realized how necessary influencers are.

On this present world of B2B SaaS, influencer advertising and marketing works as a secret sauce of success. It’s not only a development however a method that may take a model to new heights.

One frequent factor that resonated with all of the case research was the cautious choice of influencers. Taking a really calculated danger to advertise the model. Preserving your eye on these influencer advertising and marketing case research will show you how to study.

Your model may simply change into a giant factor within the B2B SaaS {industry} and a part of our subsequent case examine.