There’s no scarcity of web optimization reporting instruments to select from—however what are the core instruments that you must put collectively an web optimization report?
On this article, I’ll share eight of my favourite web optimization reporting instruments that will help you create a complete web optimization report for free.
Value: Free
Google Search Console, typically known as GSC, is without doubt one of the most generally used instruments to trace vital SEO metrics from Google Search.
Most typical reporting use case
GSC has a ton of information to dive into, however the principle efficiency indicator SEOs take a look at first in GSC is Clicks on the principle Overview dashboard.
As the info is from Google, SEOs think about it to be barometer for monitoring natural search efficiency. In addition to clicks knowledge, you may as well observe the next from the Efficiency report:
- Complete Impressions
- Common CTR
- Common Place
![gsc-performance-overview](https://ahrefs.com/blog/wp-content/uploads/2024/03/gsc-performance-overview.jpg)
Tip
However for many SEO reporting, GSC clicks knowledge is exported right into a spreadsheet and become a chart to visualise year-over-year efficiency.
![organic-traffic-graph-showing-clicks-year-over-year](https://ahrefs.com/blog/wp-content/uploads/2024/03/organic-traffic-graph-showing-clicks-year-over-yea.png)
Favourite function
Certainly one of my favourite experiences in GSC is the Indexing report. It’s helpful for web optimization reporting as a result of you’ll be able to share the listed to non-indexed pages ratio in your web optimization report.
![google-search-console-indexed-pages-report](https://ahrefs.com/blog/wp-content/uploads/2024/03/google-search-console-indexed-pages-report.png)
If the web site has plenty of non-indexed pages, then it’s value reviewing the pages to grasp why they haven’t been listed.
Value: Free
Google Looker Studio (GLS), beforehand generally known as Google Knowledge Studio (GDS), is a free instrument that helps visualize knowledge in shareable dashboards.
Most typical reporting use case
Dashboards are an vital a part of SEO reporting, and GLS lets you get a complete view of search efficiency from a number of sources via its integrations.
Out of the field, GLS lets you hook up with many alternative knowledge sources.
Comparable to:
- Advertising merchandise – Google Adverts, Google Analytics, Show & Video 360, Search Adverts 360
- Client merchandise – Google Sheets, YouTube, and Google Search Console
- Databases – BigQuery, MySQL, and PostgreSQL
- Social media platforms – Fb, Reddit, and Twitter
- Information – CSV file add and Google Cloud Storage
Sidenote.
In case you don’t have the time to create your personal report manually, Ahrefs has three Google Looker Studio connectors that may aid you create automated SEO reporting for any web site in just a few clicks
![google-looker-studio-partner-connectors](https://ahrefs.com/blog/wp-content/uploads/2024/03/google-looker-studio-partner-connectors.png)
Right here’s what a dashboard in GLS appears like:
![ahrefs-seo-audit-dashboard](https://ahrefs.com/blog/wp-content/uploads/2024/03/ahrefs-seo-audit-dashboard.jpg)
With one of these dashboard, you share experiences which might be straightforward to grasp with shoppers or different stakeholders.
Favourite function
The power to mix and filter knowledge from completely different sources, like GA and GSC, means you will get a personalized overview of your complete search efficiency, tailor-made to your web site.
Value: Free for 500 URLs
Screaming Frog is an internet site crawler that helps you audit your web site.
Screaming Frog’s free model of its crawler is ideal if you wish to run a fast audit on a bunch of URLs. The free model is restricted to 500 URLs—making it best for crawling smaller web sites.
![screaming-frog-user-interface-screenshot](https://ahrefs.com/blog/wp-content/uploads/2024/03/screaming-frog-user-interface-screenshot.jpg)
Most typical reporting use case
In the case of reporting, the Reviews menu in Screaming Frog web optimization Spider has a wealth of data you’ll be able to look over that covers all of the technical elements of your web site, reminiscent of analyzing, redirects, canonicals, pagination, hreflang, structured data, and extra.
When you’ve crawled your website, it’s only a matter of downloading the experiences you want and understanding the principle points to summarize in your web optimization report.
Favourite function
Screaming Frog can pull in knowledge from different instruments, together with Ahrefs, utilizing APIs.
In case you already had entry to some web optimization instruments’ APIs, you can pull knowledge from all of them straight into Screaming Frog. That is helpful if you wish to mix crawl knowledge with efficiency knowledge or different third occasion instruments.
![screaming-frog-api-access](https://ahrefs.com/blog/wp-content/uploads/2024/03/screaming-frog-api-access.png)
Even in the event you’ve by no means configured an API, connecting different instruments to Screaming Frog is easy.
Value: Free
Ahrefs has a big choice of free SEO tools that will help you at each stage of your web optimization marketing campaign, and plenty of of those can be utilized to supply insights on your web optimization reporting.
![when-to-use-ahrefs-free-tools-across-the-seo-process-illustration](https://ahrefs.com/blog/wp-content/uploads/2024/03/when-to-use-ahrefs-free-tools-across-the-seo-proce.png)
For instance, you can use our:
Most typical reporting use case
Certainly one of our hottest free web optimization instruments is Ahrefs Webmaster Tools (AWT), which you need to use on your web optimization reporting.
With AWT, you can:
- Monitor your web optimization well being over time by organising scheduled SEO audits
- See the efficiency of your web site
- Verify all recognized backlinks on your web site
![ahrefs-overview](https://ahrefs.com/blog/wp-content/uploads/2024/03/ahrefs-overview.jpg)
Favourite function
Of all of the Ahrefs free instruments, my favourite is AWT. Inside it, website auditing is my favourite function—when you’ve set it up, it’s a very hands-free approach to preserve observe of your web site’s technical efficiency and monitor its well being.
If you have already got entry to Google Search Console, it’s a no brainer to set up a free AWT account and schedule a technical crawl of your web site(s).
Value: Free
Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension helpful for diagnosing on-page technical points and performing fast spot checks in your web site’s pages.
Most typical reporting use case
For web optimization reporting, it’s helpful to run an on-page verify in your web site’s top pages to make sure there aren’t any severe on-page issues.
![ahrefs-seo-toolbar-overview](https://ahrefs.com/blog/wp-content/uploads/2024/03/ahrefs-seo-toolbar-overview.png)
With the free model, you get the next options:
- On-page web optimization report
- Redirect tracer with HTTP Headers
- Outgoing hyperlinks report with hyperlink highlighter and damaged hyperlink checker
- SERP positions
- Nation changer for SERP
The SEO toolbar is superb for spot-checking points with pages in your web site. In case you are not assured with inspecting the code, it may well additionally provide you with helpful tips about what components that you must embrace in your pages to make them search-friendly.
If something is incorrect with the web page, the toolbar highlights it, with crimson indicating a essential situation.
![severity-highlight-ahrefs-seo-toolbar](https://ahrefs.com/blog/wp-content/uploads/2024/03/severity-highlight-ahrefs-seo-toolbar.png)
Favourite function
The part I take advantage of essentially the most often within the SEO toolbar is the Indexability tab. On this part, you’ll be able to see whether or not the web page could be crawled and listed by Google.
![indexability-tab-ahrefs-seo-toolbar](https://ahrefs.com/blog/wp-content/uploads/2024/03/indexability-tab-ahrefs-seo-toolbar.png)
Though you are able to do this by inspecting the code manually, utilizing the toolbar is far sooner.
Value: Free
Like GSC, Google Analytics is one other instrument you need to use to trace the efficiency of your web site, monitoring periods and conversions and far more in your web site.
![google-analytics-screenshot](https://ahrefs.com/blog/wp-content/uploads/2024/03/google-analytics-screenshot.png)
Most typical reporting use case
GA offers you a complete view of web site visitors from a number of completely different sources, reminiscent of direct, social, natural, paid visitors, and extra.
Favourite function
You’ll be able to create and observe as much as 300 occasions and 30 conversions with GA4. Beforehand, with common analytics, you can solely observe 20 conversions. This makes conversion and occasion monitoring simpler inside GA4.
Value: Free
Google Slides is Google’s model of Microsoft PowerPoint. In case you don’t have a dashboard set as much as report in your SEO performance, the following smartest thing is to assemble a slide deck.
Many SEO agencies current their report via dashboard insights and PowerPoint displays. Nonetheless, in the event you don’t have entry to PowerPoint, then Google Slides is a superb (free) various.
![google-slides-screenshot](https://ahrefs.com/blog/wp-content/uploads/2024/03/google-slides-screenshot.jpg)
Most typical reporting use circumstances
The most typical use of Google Slides is to create a month-to-month web optimization report. In case you don’t know what to incorporate in a month-to-month report, use our SEO report template.
Favourite function
Certainly one of my favourite options is the flexibility to share your presentation on a video chat straight from Google Slides. You are able to do this by clicking the digital camera icon within the prime proper.
![share-video-chat-google-slides](https://ahrefs.com/blog/wp-content/uploads/2024/03/share-video-chat-google-slides.png)
That is helpful if you’re working with distant shoppers and makes sharing your experiences straightforward.
Value: Free
Google Traits lets you view a key phrase’s reputation over time in any nation. The information proven is the relative reputation ratio scaled from 0-100, not the direct quantity of search queries.
Most typical reporting use circumstances
Google Traits is beneficial for displaying how the recognition of sure searches can enhance or lower over time. In case you work with an internet site that always has trending merchandise, providers, or information, it may be helpful for instance this visually in your web optimization report.
Google Traits makes it straightforward to identify seasonal tendencies for product classes. For instance, folks need to purchase BBQs when the climate is sunny.
Utilizing Google Traits, we are able to see that peak demand for BBQs often occurs in June-July each 12 months.
![bbq-google-trends-graph](https://ahrefs.com/blog/wp-content/uploads/2024/03/bbq-google-trends-graph.png)
Utilizing this knowledge throughout the final 5 years, we may very well be pretty positive when the BBQ season would begin and finish.
Favourite function
Evaluating two or extra search phrases towards one another over time is one among my favourite makes use of of Google Traits, as it may be used to inform its personal story.
![google-trends-comparison-example](https://ahrefs.com/blog/wp-content/uploads/2024/03/google-trends-comparison-example.png)
Embellishing your report with tendencies knowledge lets you achieve additional insights into market tendencies.
You’ll be able to even dig into tendencies at a regional degree in the event you want to.
![regional-trends-via-google-trends](https://ahrefs.com/blog/wp-content/uploads/2024/03/regional-trends-via-google-trends.png)
Remaining ideas
These free instruments will aid you put collectively the foundations for a well-rounded web optimization report.
The instruments you utilize for SEO reporting don’t at all times must be costly—even giant corporations use most of the free instruments talked about to create insights for his or her shopper’s web optimization experiences.
Bought extra questions? Ping me on X 🙂