Whether or not you’re a enterprise proprietor or a gross sales rep, you’re all the time pitching your companies, telling potential shoppers what you provide as succinctly as attainable. Belief me, I’ve been there myself, making an attempt to sum up my copywriting enterprise in as few phrases as I can. That’s the place the enterprise one-pager has come to my rescue.
I’ve created displays about what I do and have a full website dedicated to my business. However, when potential shoppers want solutions quick, I pull out a one-pager — my worth proposition boiled into one hard-hitting web page.
If your corporation is lacking this beneficial device, don’t fear. I’ve executed the leg work to assist. You may see eight of my favourite enterprise one-pagers. Then, I’ll focus on how one can make your individual step-by-step and share a template to make the method simple. Let’s get began. You may boil your pitch down to at least one hard-hitting web page that grabs consideration and will get to the purpose.
What’s a one-pager?
A one-pager is a doc that summarizes a suggestion, course of, idea, or coverage in round 250 phrases. Its objective is to seize the reader’s curiosity and depart them wanting extra. It goals to compel the reader to take motion, akin to scheduling a name, visiting an internet site, or signing a contract.
That being mentioned, one-pagers aren’t only for promoting. They can be instructional instruments. When sharing data, the crisp, partaking format grabs consideration and helps readers retain key data.
The Anatomy of a One-Pager
Your one-pager needs to be tailor-made to your particular targets. For instance, my one-pager focuses on my writing companies and a crash course into neuromarketing, a subject I focus on. That may be wildly completely different than the one-pager for a SaaS firm or a marriage cake bakery.
Regardless, irrespective of the enterprise, there are seven important components that should be in each pager. I’ll share every of those elements beneath.
- Firm brand. Embrace your organization brand prominently on the web page. This small picture reinforces your model and ensures readers know who’s behind the provide.
- About. Present a short elevator pitch that covers who you might be, what makes you distinctive, and why readers ought to care. This part ought to pique their curiosity in the principle content material on the sheet.
- Drawback assertion. Open with the issue you‘re fixing. For gross sales one-pagers, converse on to your buyer’s ache factors. For those who‘re courting buyers, describe the area of interest you’re filling. For an inside one-pager, present a high-level roadmap of what is to come back.
- Options and advantages. This part is the place you spotlight your distinctive worth proposition. Clearly define the important thing options and advantages of your product, enterprise, or idea. Hold it brief. Concentrate on probably the most important factors.
- Social proof. Use social proof to again up your claims with proof. Embrace consumer testimonials, business stats, or awards to bolster your credibility and construct belief.
- Name to motion. Embrace a transparent name to motion that leaves little doubt about what the reader ought to do subsequent, akin to calling, visiting your web site, or taking the subsequent step within the course of.
- Contact information. Present clear, clear contact data (web site, electronic mail, telephone, social media) on the backside of your one-pager to make sure leads can simply get in contact with you.
Whereas all of this data is crucial in your one-pager, the way you design the sheet will range wildly. For those who work in a buttoned-up, formal business, chances are you’ll go for texts and clear graphs solely. In case your readers are busy, an infographic could also be a extra skimmable method to share data.
Download our one-pager business template now to speak your imaginative and prescient clearly and successfully.
Learn how to Make a One-Pager for Your Enterprise [+Template]
Now that we all know what goes right into a one-pager, I’ll share the method of creating one step-by-step. We’ll additionally work by the method utilizing a one-pager template from HubSpot.
In my instance, I’ll make a one-pager for a fictional puzzle subscription firm — Puzzle Me This. I’ll share the worth proposition for this enterprise all on one web page as a method to appeal to potential patrons.
1. Checklist out the fundamentals.
We mentioned seven components you want in your one-pager above. You’ll additionally have to condense your mission into brief headlines, your worth proposition into a short overview, and your downside assertion into a couple of sentences.
Earlier than I begin placing my one-pager collectively, I like to take a seat down and checklist all of it out. That entails gathering my belongings (like my brand) right into a folder and writing out the textual content I wish to embrace in an unformatted Google Doc.
Let’s take a look at HubSpot’s template. We’ll want to collect the next:
- A brand.
- An about part.
- A mission assertion and overview.
- Details about services or products.
- Contact data.
- Details about the issue, resolution, and market.
- Extra in regards to the product’s aggressive edge and technique.
- Two images.
- A QR code that results in our web site.
For my pattern puzzle enterprise, I gathered the entire data into one folder. That concerned creating an unformatted Pages doc with all of my textual content. Having the entire items compiled cleanly will make formatting my doc simpler.
2. Think about your worth proposition and look forward.
Your one-pager might want to present what makes your providing distinctive and the way it stands out. You’ll want to obviously define the issue you are fixing and preview how your resolution addresses it.
You might even Outline your target market and converse on to their wants and ache factors.
From there, I like to recommend trying forward. That is very true in the event you’re pitching your corporation to buyers. They’ll get a way of what they will anticipate from you sooner or later.
Let’s circle again to Puzzle Me This. There are a couple of completely different subscription containers in the marketplace. Nonetheless, my enterprise focuses on choosing the right puzzle for the particular person in order that they don’t have to decide on one themselves. Past that, I wish to companion with unbiased artists, so I made positive to focus on that in my one-pager.
3. Get designing.
Now that you’ve got the entire items prepared, it’s time to start out designing. The way you lay out your one-pager will rely in your business and the entry that it’s important to graphic design expertise. If in case you have a designer on workers, chances are you’ll ask them to create a customized format in your behalf.
Nonetheless, templates like this one from HubSpot make the method simple for everybody. I used the template for the Puzzle Me This instance. I used to be in a position to get all the things crammed out in minutes. The longest a part of the method was crafting the right textual content.
One-Pager Examples
One-pagers will be useful for all sorts of companies, in order that they range extensively in how they give the impression of being and are introduced. Looking at well-designed one-pagers can assist you get impressed while you create your individual. So, let’s dive in!
1. Enterprise One-Pager
Seeking to create a one-pager with stats to again up your worth proposition? This template from Awware has you lined. Textual content-heavy sections that cowl the corporate’s missions, values, and progress will be discovered on the left facet. Icons and all-caps make headings soar.
The fitting facet focuses on information. Readers can see how the corporate performs at a look, giving the impression of the enterprise good visible leverage. I additionally like how the template makes use of a constant shade palette to keep away from muddle.
Professional tip: Incorporate storytelling, social proof, and worth to reveal why your corporation is a robust potential companion.
2. Product One-Pager
Product one-pagers deal with the specs of a selected providing. What makes them completely different than alternate options, what are the core options, and what’s the worth level? A product one-pager ought to reply these questions.
The one-pager above showcases a console that’s coming quickly. I like that this instance has a timeline of when the product is predicted to hit the market. Past that, the console’s options are condensed into easy-to-skim bullet factors.
Professional tip: Font dimension can assist you navigate your reader’s consideration. Put crucial data, like pricing and launch date, in bigger font.
3. Advertising One-pager
Advertising one-pagers are inside paperwork that align groups. They’re snapshots of vital components like logos, brand colors, fonts, voice, targets, and buyer personas. If you’re launching a brand new marketing campaign, a one-pager ensures messaging, visuals, and tone stay constant together with your model.
The one-pager above focuses on a video advertising and marketing marketing campaign. The sheet specifies what the undertaking is for, its goal, after which the branding components that can be used within the video. As a marketer, this sheet would make it simple for me to know what the staff desires and find out how to make it.
What I like: If in case you have a selected imaginative and prescient, make the content material of your one-pager particular as effectively. This web page lists out the filters, changes, and hex code of the colour palette.
4. One-Pager Pitch
One-pager pitches are helpful for undertaking managers with new initiatives and consultants competing for contracts. Use this doc to seize the eye of your viewers and pique their curiosity. A well-crafted one-page pitch doc can enhance your probabilities of touchdown that coveted consumer.
The one-pager above pitches a advertising and marketing consultancy. I like how this web page retains the worth proposition easy. There’s a fast blurb about what the group can do, then photos of the folks on the staff. This helps create a private contact.
Past that, I like how the staff lists out suggestions for a profitable partnership. This degree of transparency creates a way of trustworthiness.
Professional tip: Do you might have spectacular statistics? Characteristic them in your one-pager.
5. Startup One-Pager
For startups, a one-pager is your final elevator pitch. Whether or not you’re search funding, networking, or model promotion, this doc showcases your scrappiness. Startup one-pagers cowl the necessities: a compelling pitch, staff experience, market insights, and a transparent name to motion.
The one pager above compiles the entire data an investor would possibly want at a look. The corporate’s worth proposition and mission assertion are boiled down into headings. In a couple of transient paragraphs, you possibly can perceive the place the startup is at in its improvement and what’s coming subsequent.
Professional tip: Embrace additional punches like media consideration or social proof to validate your thought and particulars about your funding stage.
6. Gross sales Rep One-Pager
Some gross sales one-pagers are made for reps to assist them extra successfully talk with prospects. The above one-pager lays out the completely different prices of every insurance coverage plan. It additionally coaches reps on find out how to work with several types of clients.
Professional tip: Spotlight your distinctive worth proposition on this compact but impactful piece, positioning your providing as the answer they have been searching for.
7. Gross sales One-Pager
A gross sales one-pager summarizes the important thing facets of your organization, product, or service in a single, transient doc. It goals to interact potential clients by clearly demonstrating how one can handle their challenges and inspiring them to take the subsequent step within the gross sales course of.
I like how the publish above showcases the goal marketplace for the info company’s companies. This brief buyer persona makes it clear who would profit from this providing.
Professional tip: For those who’re seeking to summarize all that you simply provide shortly, embrace a conclusion part in your one-pager.
8. Occasion One-Pager
A compelling occasion one-pager will be a useful device for capturing the eye of your target market and making certain a profitable turnout, whether or not you are internet hosting a convention, seminar, or company gathering.
This one-pager particularly focuses on sponsors, so all components of the sheet converse on to that viewers. Your occasion will doubtless want a number of sorts of one-pagers for every viewers you hope to achieve.
Professional tip: Your one-pager ought to transcend the fundamentals. Whether or not it is a lineup of famend audio system, unique networking alternatives, or cutting-edge business insights, the one-pager ought to entice readers.
Suggestions for Creating Efficient One-Pagers
Stuffing data on one web page doesn’t assure success. Under, I’ll share some pearls of knowledge I’ve gathered from making one-pagers prior to now.
Be concise and audience-focused.
A one-pager should strike a steadiness between impression and readability. Brevity is essential. This asset needs to be concise. Tailor your language and content material to your particular viewers. Keep away from company jargon when addressing clients, however prioritize numbers and information when pitching to buyers.
Elevate your one-pager with strategic formatting.
Take note of formatting components that make your one-pager simple to learn. Embrace white area to create a visually interesting format that avoids muddle and permits your content material to shine. I additionally suggest crafting a compelling headline that captures your reader’s consideration and communicates the core worth of your providing.
Inform a cohesive story.
Like all good narrative, your one-pager ought to have a definite starting, center, and finish. Every element ought to seamlessly join, guiding your reader by a transparent and fascinating story. The cohesive circulation retains your viewers and reinforces your major level.
Think about how your one-pager can be distributed.
Adhere to the “one” in one-pager. Keep on with a single facet of an ordinary 8.5 x 11″ web page. Utilizing this format ensures simple bodily and digital distribution.
Talking of distribution, suppose creatively. Whereas one-pagers make wonderful handouts, discover sharing the content material in your web site, social media channels, and even as an electronic mail publication, making certain your viewers receives it by their most well-liked channels.
Enhance Your Enterprise With a One Pager
We reside in a fast-paced enterprise world, so grabbing your viewers’s consideration and getting your message throughout is essential. One-pagers are nice for showcasing your corporation, product, or occasion in a concise, partaking manner.
Use our one-page enterprise template to get forward. With this template, you’ll create knowledgeable and persuasive one-pager very quickly.
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