Conversion charge optimization case research present the steps a CRO company took to beat a enterprise web site’s low conversion charge. We share 8 CRO case research displaying our course of and outcomes for varied enterprise varieties and sizes.
Right here, you’ll discover:
Wish to guarantee your touchdown web page, homepage, e mail advertising and marketing campaigns, and advert copy get essentially the most conversions potential?
Conversion charge optimization, or CRO, makes use of information to make sure your content material completely aligns with the wants of your audience.
At HawkSEM, we supply out conversion rate optimization for purchasers throughout a variety of industries, from training and manufacturing to ecommerce and software-as-a-service (SaaS).
We’ve put collectively 8 conversion charge optimization case research to point out the way to use CRO to your benefit. We’ll introduce you to our purchasers, the problems they confronted, and the way we used conversion charge optimization to get them the outcomes they deserve.
What are conversion charge optimization case research?
Conversion optimization case research showcase an organization’s downside, the steps taken by a CRO company to resolve them, and showcase the top outcomes.
CRO case research assist companies and digital advertising and marketing professionals perceive the conversion charge optimization course of, inspiring new approaches and techniques.
In addition they assist organizations trying to outsource their conversion charge optimization to search out an company that shares their model values and might deal with their distinctive challenges.
In these case research we’ll speak about:
- The issue the group confronted and the CRO aim it wished to realize
- The answer we put in place and the thought course of behind it
- The tangible outcomes the group skilled
Prepared for extra leads, alternatives, and gross sales? Maintain scrolling to see 8 superb CRO case research.
On the lookout for help with your paid ads? Try how we helped 12 firms with their PPC methods.
8 conversion charge optimization case research to encourage your CRO technique
Implementing a high-quality CRO technique could be difficult. You have to collect information precisely and with out bias, analyze the metrics, and take a look at the modifications to make sure you get the appropriate outcomes.
These organizations got here to us desirous to make important, data-driven modifications to their on-line advertising and marketing. Right here’s how we helped them increase their conversions and get forward of their opponents.
- Wyndham Capital Mortgage: 250% more conversions in a tightly regulated marketplace
- California State University: 50% more leads with data-driven analysis
- Datadog: a 75% increase in sales demos with highly-optimized landing pages
- AppDynamics: over 200 A/B tested landing pages leading to 20% more conversions
- Happy Ears Hearing Center: small tweaks to increase local conversions by 44%
- CDL Consultants: testing headlines to increase conversion volume by 124%
- Easly: Combining CRO and SEO to boost conversions and search engine presence
- Sierra Nevada University: CRO-optimized landing pages resulting in a 309% conversion boost
1. Wyndham Capital Mortgage: 250% extra conversions in a tightly regulated market
Wyndham Capital Mortgage (now a part of SoFi) was a US-based mortgage supplier. Based in 2001, the corporate specialised in residential loans, providing paperless lending on-line.
The issue
The mortgage market is a extremely aggressive one, with an estimated 4,334 institutions all throughout the nation. This makes it vital to supply an incredible first impression and clearly exhibit your worth proposition to present clients.
Wyndham Capital Mortgage wished to extend the variety of high-quality leads it obtained by way of its web site. It additionally wanted to do that in keeping with strict federal trade commission (FTC) promoting tips. It was crucial that any claims made had been real, correct, and never deceptive.
The answer
Wyndham Capital Mortgage had seen success prior to now utilizing Google Advertisements to drive visitors to touchdown pages, so we stored this mannequin and optimized it.
We began with the corporate’s Google Advertisements account, creating extra focused campaigns and advert teams to encourage higher-quality visitors. The advertisements had been CRO examined to establish which advert copy, property, and name to motion (CTA) clients most well-liked.
Whereas we didn’t take a look at for these for Wyndham Capital Mortgage, you too can use CRO testing to see which testimonials and social proof (for instance, names of present purchasers) work nicely in your advertisements too.
Our group of CRO consultants additionally created customized touchdown pages, finishing up A/B testing to find out the copy that resulted in essentially the most leads. The extra good thing about this was that the improved touchdown pages led to an elevated Google Advertisements High quality Rating, leading to a decrease price per click on (CPC).
The outcomes
By analyzing the whole buyer journey from starting to finish, Wyndham Capital Mortgage elevated conversions by 250% and lowered the common price per lead by 45%.
The work we did didn’t simply end in extra leads, however higher high quality leads too. We helped Wyndham Capital Mortgage develop a lead qualifier instrument so it may simply establish potential clients that had been prepared to use for a mortgage.
2. California State College: 50% extra leads with data-driven evaluation
California State University (CSUN) is a public college in Los Angeles, California. It’s one of many largest universities within the state, providing over 125 bachelor applications and 70 grasp’s levels.
The issue
The advertising and marketing group at CSUN wished to extend enrollment on its most-undersubscribed teaching programs. It requested us to take cost of ten diploma applications and improve the conversion charge of every utilizing Google Advertisements.
Competitors within the training sector is fierce, particularly in fields like enterprise, laptop science, and engineering. It’s important that establishments exhibit their credentials by way of sturdy copywriting, the appropriate use of photographs, and correct focusing on.
The answer
Earlier than beginning, we took time to grasp the specifics of every diploma program. Every diploma program had a unique audience and key phrases, and it was vital to bear all this in thoughts when conducting testing.
We then repeatedly experimented on advert copy, making small modifications till we found what drove the very best conversion charges. We solely made modifications when the information (from instruments like Google Analytics) gave us the inexperienced mild to take action.
Conversion charge optimization isn’t the place for hunches or instinct — statistical significance is of the utmost significance!
The outcomes
The work we did led to a major improve in touchdown web page conversions – with 50% elevated leads throughout the board within the house of three months. This was performed at half the earlier price per acquisition (CPA).
CSUN was so impressed with the uplift it noticed that the advertising and marketing group gave us management of its full catalog of applications.
3. Datadog: a 75% improve in gross sales demos with highly-optimized touchdown pages
Datadog is a SaaS-based monitoring platform for infrastructure and operations groups, pulling collectively information from a variety of instruments. The corporate’s consumer record contains Zendesk, Citrix, Shopify, and Airbnb.
The issue
Datadog recognized a variety of points with its lead technology course of, together with poor-quality campaigns and touchdown pages with low conversion charges. The corporate wished an company to take management of the method and increase conversions, growing price range and advert spend if wanted.
The answer
After cleansing up Datadog’s Google Advertisements account, together with including unfavourable key phrases and pausing costly advert campaigns, we turned our consideration to Datadog’s touchdown pages. Internet design is vital to the CRO course of and we wished to make sure the redesigned touchdown pages enhanced the person expertise moderately than detract from it.
It was vital that the touchdown pages had been unobtrusive, easy to grasp, and straightforward to transform on. A/B testing allow us to establish the appropriate parts to make use of and the appropriate placements, for instance, if the CTA button needs to be positioned above-the-fold or below-the-fold.
The outcomes
We elevated price range and advert spend, however tremendously elevated the variety of leads Datadog obtained. Our work led to a 75% improve in gross sales demos and an enormous 400% discount in CPA. The clicking by way of charge on Google Advertisements additionally went from under 1% to over 3%.
Alongside growing leads by way of conversion charge optimization, we additionally built-in UTM parameters. This made it simpler for Datadog to establish the place leads got here from, serving to it with any future CRO.
4. AppDynamics: over 200 A/B examined touchdown pages main to twenty% extra conversions
AppDynamics focuses on serving to massive enterprises establish points and bugs on their web site and cellular apps, serving to them present an enhanced person expertise.
The issue
The AppDynamics advertising and marketing group wished a conversion charge optimization company to assist them improve on-line gross sales. Whereas the corporate already had 40 focused touchdown pages, it was eager to create extra net pages to draw and convert key audiences.
The answer
When engaged on a conversion rate optimization audit, it’s vital to contemplate the whole course of from begin to end. As a part of the work with AppDynamics, we checked out each its paid promoting and touchdown pages.
Our PPC consultants labored with AppDynamics to handle its paid advertisements, together with A/B testing advert copy to drive essentially the most clicks.
We then created over 200 touchdown pages and redesigned the present ones to focus on clients. Studies show the extra focused touchdown pages a enterprise has, the extra leads it may well anticipate.
All pages had been strategically A/B examined to maximise the variety of conversions obtained. All the pieces from the headlines to the variety of social media buttons had been considered.
The outcomes
We had been in a position to improve AppDynamics total conversion charge by 20%. Whereas this won’t sound like rather a lot in comparison with different conversion charge optimization case research, it’s vital to keep in mind that AppDynamics sells enterprise software program.
Via a mix of paid promoting and related touchdown pages, we additionally doubled the quantity of visitors AppDynamics anticipated to obtain.
5. Comfortable Ears Listening to Middle: small tweaks to extend native conversions by 44%
Happy Ears Hearing Center is a Phoenix-based audiology follow, well-known as an business professional not simply regionally, however nationally.
The issue
The Comfortable Ears Listening to Middle content material advertising and marketing group wished to ascertain their net pages because the primary useful resource for details about listening to problems.
Not solely this, however they wished to encourage native clients to e-book appointments.
The answer
To extend web site dwell time, decrease the general bounce charge, and improve the person expertise, we used conversion charge optimization to boost web page design. To start out, we used heat maps to see what areas of a web page bought the eye of holiday makers, and what made them click on away.
Our CRO consultants and design group then made small changes to pages, together with colours, pop-ups, headers, and CTAs. By repeating the warmth mapping course of, they may see if net guests appreciated or disliked the brand new design.
The outcomes
The brand new model of pages led to a 396% improve in natural visitors, in addition to a 44% improve in native conversions.
Comfortable Ears Listening to Middle’s outcomes had been implausible to see, and proof that each one on-line companies can profit from conversion charge optimization, irrespective of how massive or small.
6. CDL Consultants: testing headlines to extend conversion quantity by 124%
CDL Consultants helps firms throughout the US contest trucking tickets, citations and violations.
The issue
CDL Consultants used Google Advertisements to drive results in its web site, in addition to encourage potential clients to name. The problem: The corporate was receiving numerous irrelevant leads, for instance, in areas it didn’t provide help to.
The answer
In addition to including unfavourable key phrases and utilizing sensible bidding to boost the standard of potential leads, we used CRO to check advert copy. Our group of CRO and PPC consultants labored collectively to check a number of advert headlines to see which led to essentially the most clicks and most significantly, essentially the most high quality conversions.
The outcomes
By auditing and making modifications to CDL Consultants Google Advert accounts, we elevated conversion quantity by 124% and lowered CPA by practically 22%. This meant extra closed income for the enterprise and fewer time chasing irrelevant leads.
7. Easly: Combining CRO and website positioning to spice up conversions and search engine presence
Easly is a Canadian-based platform that gives advances on analysis and improvement refunds, serving to startups get the cash they should develop with out shedding their fairness.
The issue
Earlier than reaching out to us, Easly didn’t have a lot of a search engine presence — solely rating for 20 key phrases. It wished our assist to boost model consciousness and rank for the key phrases potential clients used.
This was a difficult temporary, as Easly’s area of interest and audience may be very restricted. Subsequently it was vital for us to do every part we may to assist the corporate rank in engines like google like Google.
The answer
Person expertise is important for website positioning — if folks belief your website, engines like google will belief it too. To offer Easly with an extra search engine increase, we used CRO to find what parts had been almost certainly to assist clients convert, and encourage them to remain on the web site. We may then redesign the pages to drive clicks and signups.
For instance, by way of person testing, we discovered a spread of various CTAs on the Simply homepage led to essentially the most signups.
The outcomes
The website positioning work we did led to a 16-fold improve within the variety of key phrases Simply ranked for, and a major improve in on-site conversions.
8. Sierra Nevada College: CRO-optimized touchdown pages leading to a 309% conversion increase
Sierra Nevada College (now rebranded because the College of Nevada) is a personal college that provides undergraduate and graduate levels on the shores of Lake Tahoe.
The issue
Sierra Nevada College used a mix of PPC advertisements and focused touchdown pages to advertise particular diploma applications. Nonetheless, it felt it wasn’t getting high-quality leads. The establishment wished a extra targeted method that led to the appropriate enrollments.
The answer
In addition to restructuring Sierra Nevada College’s PPC accounts to attenuate wasted clicks, we additionally frolicked constructing CRO-focused touchdown pages. These pages had been designed to focus on particular college students, highlighting the advantages of learning on the college.
Our CRO testing targeted on type layouts and type conversions. We discovered that college students responded finest to types on the prime of the net web page, above the fold. This was useful data that the Sierra Nevada College advertising and marketing group may use in its advertising and marketing transferring ahead.
The outcomes
Because of our work, Sierra Nevada College skilled a 309% improve in conversions, in addition to a 43% lower in the price of conversions.
The takeaway
Advertising and marketing professional Dan Zarella as soon as stated: “Advertising and marketing isn’t magic. There’s a science to it.”
Conversion charge optimization is essentially the most scientific of the advertising and marketing processes. By gathering information and analyzing the actions of your clients, you may take a look at hypotheses that make a major impression on the quantity and high quality of leads you obtain.
When you want inspiration, take these conversion optimization case research. You should utilize them to spice up leads, alternatives, and gross sales throughout your enterprise. Whether or not you’re employed within the B2B sector or provide ecommerce to B2C customers, you’ll be sure you reap the advantages of CRO!
CRO can really feel daunting for those who’re new to it, particularly for those who’re often guided by instinct when making modifications to your web site. Nonetheless, for those who’re in search of a methodical CRO strategist, HawkSEM is right here to assist.
Our professional group will work with your enterprise to grasp your targets. From there, we’ll put collectively a conversion charge optimization technique that delivers outcomes.
We then use state-of-the-art testing instruments, like our personal Conversion IQ know-how, to trace, handle, and optimize conversions, which means we will make data-driven modifications to your advertising and marketing channels.
See how we may help you get a better conversion charge — contact us today and let’s work collectively to drive your enterprise ahead.
