“April showers deliver Might flowers,” they are saying. Nicely, the identical goes for advertising. The content material seeds you plant in April will develop into new connections and alternatives for months to return.

And we’ve bought dozens of April content material concepts for you!

From hashtags and holidays to catchy quotes and vernal movies, there are many concepts to fill even the busiest April advertising calendar.

Desk of contents

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Tricks to get extra engagement from April content material

Publishing content material is necessary, however it’s not sufficient. You need to get as many individuals interacting with it as doable. Listed below are a number of tried-and-true content material engagement strategies tailor-made to your April efforts.

Collect UGC

Gathering sufficient advertising property, particularly photographs, to gasoline each month is hard. That’s why user-generated content is such an incredible choice for April subjects. You not solely get folks hyped about your model on-line, however you additionally get a gradual stream of spring-themed visuals to brighten up your feed.

GoPro’s fairly good at this UGC factor. Their clients frequently tag the journey digital camera maker in stunning posts displaying off the perfect of any season.

April content ideas - Sumflower picture by a GoPro user on Instagram

The most effective half is how straightforward it’s to assemble UGC. Listed below are a number of methods to go about it:

  • Ask your present followers to tag your account once they put up about your model.
  • Create a branded hashtag (like #springwithnike).
  • Use the search perform on social media platforms to search out posts about our model after which share them.

Should you’re not already utilizing social listening to trace when folks point out your online business on-line, now could be a very good time to begin.

Use AI instruments

Creating content material for each doable season can really feel like working on a unending treadmill. AI copywriting tools provide you with a bit enhance to maintain up the tempo.

Attempt giving ChatGPT a prompt to brainstorm an inventory of April content material concepts.

You could not get ready-to-publish content material, however you’ll not less than get a bit jolt of creativity.

Don’t overlook that AI chatbots will also be a very good editor of your current work. Drop what you’ve written into the immediate subject and ask it to search for errors, methods to shorten it, or different wording.

You may as well take one piece of content material and use AI to repurpose it. Say you’ve bought a complete weblog put up on April yard care. Drop it in your AI device of selection and inform it to tug out three takeaways. These develop into the seeds of your subsequent three social media post ideas.

Add seasonal hashtags

We already talked about you should utilize hashtags to gather user-generated content material. However that’s only the start of how these little gadgets can assist your April content material flourish. Attempt including a wide range of creative hashtags to your seasonal posts so extra folks discover them.

The record of potential hashtags is sort of countless. Match them to a spring-themed vacation and even an astrological signal:

  • #aprilvibes
  • #aprilfools
  • #prank
  • #aprilfun
  • #springfashion
  • #springbreak
  • #springstyle
  • #aprilbaby
  • #ariesszn
  • #tarausszn

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Vacation April content material concepts

From somber to mad, there are dozens of causes to have a good time and mirror in April. Construct content material round these occasions, and also you’ll be within the excellent time to attach along with your viewers.

Stress Consciousness Month

Stress impacts everybody in some unspecified time in the future. Stress Consciousness Month is about understanding stress, figuring out its causes, and taking steps to stop it from overwhelming our each day lives.

Use your April content material to share some understanding and stress-less dwelling concepts.

Whether or not it’s in your weblog or social media feeds, there are many methods to deal with the subject of stress:

  • Permit a psychological well being skilled to take over your social media account.
  • Curate an inventory of meals that assist scale back stress and handle the hormones it produces.
  • Make a map of straightforward out of doors escapes for a pure salve to metropolis stress.
  • Publish a weblog put up on decreasing stress for fogeys.
  • Give your followers the stage and ask them how they scale back stress.

Nationwide Humor Month

Again in 1976, writer Larry Wilde noticed that humor was helpful in combating all kinds of illnesses (humor is the perfect drugs, in spite of everything). That’s why he steered making the month of April a time to deliberately have a very good chuckle.

Let your creativeness run wild on this one. No matter tickles your humorous bone (and matches your brand’s style guide) is honest sport.

Don’t maintain again. Let the humorous fly with these humor-filled concepts for April content material:

  • Share a knock-knock joke each day all through the month.
  • Give away tickets to an area comedy present (social media giveaways are a good way to develop your following).
  • Ask followers to share their greatest dad jokes.
  • Make a humorous video (concepts: “A day within the lifetime of…” or “How to not use [your product]”).
  • Write a put up that explains the bodily advantages of laughter.

April 1: April Fools’ Day

That is arguably April’s most well-known vacation. The custom of pranking folks has survived centuries, with historic hoaxes relationship again to the 1500s.

These days, the primary day of April is a content material gold mine for any model that wishes to have a bit enjoyable with its followers.

Listed below are a number of April Fools’ Day concepts to allow you to get in on the hijinx:

  • Put up a sequence of TikTok videos displaying good-hearted pranks your staff pulls across the workplace.
  • Publish an inventory of a number of the best pranks in historical past (Trojan Horse, anybody?).
  • Create a landing page for a humorous and pretend product.
  • Ask your followers to remark with their best April Fools’ Day antics.
  • Embrace some prank concepts in your newsletter main as much as April 1.

Right here’s a bunch of April Fools’ Day social media content concepts to maintain the enjoyable rolling.

April 5: Deep-Dish Pizza Day

Tacky, saucy, scorching, and crusty, deep-dish pizza is a nationwide treasure price celebrating. On April fifth, entice hungry scrollers to your posts with the sights and sounds of this wheel of happiness.

Certain, this one could be a bit area of interest. However with a bit creativity, you’ll be able to leverage our collective love of ‘za for plenty of likes and shares.

Let’s get issues baking with these Nationwide Deep Dish Pizza Day content material concepts:

  • Create a social media poll asking on your followers’ favourite toppings (bonus factors if you happen to begin a kerfuffle over pineapple).
  • Share attention-grabbing pizza details just like the hardest deep-dish pizza-eating challenges.
  • Put up a bracket of native pizza locations and let folks vote on their high pics.
  • Write a recipe for a wholesome(ish) deep-dish pizza recipe along with World Well being Day.

April 7: World Well being Day

After a heaping serving to of pizza casserole, it’ll be good to show your consideration to extra wholesome endeavors. The World Well being Group organizes World Well being Day. Annually, the WHO picks a selected well being matter and makes use of the day to deliver consciousness to it.

Use these World Well being Day content material concepts to amplify the message and assist your followers navigate this difficult matter:

  • Accomplice with native gyms, yoga studios, and health-food cafes to co-create content material.
  • Share and retweet the WHO’s World Well being Day articles.
  • Make an inventory of native wholesome occasions in your city, like 5Ks and well being festivals.
  • Present hyperlinks to non-profits that enhance folks’s well being all over the world.
  • Create an infographic of mid-day stretches for workplace staff.

April 11: Nationwide Pet Day

Social media posts with pets can get triple the engagement of boring non-animal posts. However extra importantly, pets are superior and deserve the highlight. Nationwide Pet Day is a purfect platform to offer it to them.

Get a leg up in your competitors with these Nationwide Pet Day content material concepts:

  • Get pet UGC by asking followers to tag you in pics of their pets along with your merchandise.
  • Hyperlink to pet-friendly experiences in your space.
  • Lend your platforms to animal-related causes.
  • Function adoptable pets from an area shelter.
  • Ask folks to share their pets’ nicknames.

April 22: Earth Day

Earth Day is a massively in style occasion on social media—over seven million posts are tagged with #earthday on Instagram alone. It’s additionally an incredible alternative to point out your model’s mission of constructing the world a greater place.

Earth Day content material choices are large open. You need to use nearly any platform and medium to get your viewers within the spirit of Earth Day. Listed below are a number of variations to get you began:

  • Create a “How one can compost” or “How one can recycle the suitable means” video.
  • Clarify how your online business makes strides towards sustainability.
  • Spherical up a number of sources your followers can use to study Earth Day subjects.
  • Put up a schedule of native Earth Day occasions.

Much more April holidays to spark content material concepts

We’re simply getting began. There’s a calendar stuffed with occasions you should utilize to gasoline your April content material we haven’t touched on but.

  • World Autism Consciousness Month
  • Nationwide Monetary Literacy Month
  • Poetry Month
  • April 1: Worldwide Pillow Battle Day
  • April 2: Nationwide DIY Day
  • April 3: Nationwide Strolling Day
  • April 4: Nationwide Burrito Day
  • April 5: Nationwide Self Care Day
  • April 7: Stroll to Work Day
  • April 9: Library Staff Day
  • April 12: Nationwide Grilled Cheese Sandwich Day
  • April 14: Nationwide Gardening Day
  • April 17: Nationwide Haiku Poetry Day
  • April 18: Nationwide Grownup Autism Consciousness Day
  • April 20: Volunteer Recognition Day
  • April 25: World Penguin Day
  • April 26: Arbor Day
  • April 30: Jazz Day

Non-holiday April content material concepts

By no means worry if you happen to haven’t stuffed out your April content material calendar but. Let’s take a look at some concepts that can be utilized any day of the month.

Use April-themed polls and questions

Polls and questions allow you to join instantly along with your followers and study a factor or two about their preferences. They’re an engagement enhance and focus group rolled into one!

You need to use the polling features on social media platforms, however you don’t must. Simply add a query to your caption.

Your queries will be open-ended, sure/no, or multiple-choice. Have enjoyable with it. Listed below are some April-themed questions which can be positive to sprout engagement:

  • What a part of summer season do you look ahead to most?
  • This or that (provide two seasonal product choices)?
  • Do you begin mowing in April?
  • What’s your favourite spring produce?
  • The place do you like to journey in April?
  • Describe your ideally suited April day.
  • What’s your favourite springtime cocktail/mocktail?
  • Are you a spring cleaner?
  • Which merchandise ought to we inventory this month (a number of selection)?
  • What piece of spring attire are you most excited to get again out of the closet?

Share well timed quotes

April is a time of development and rejuvenation. An inspirational quote to match that vibe can be a welcome addition this time of yr. You don’t must get fancy. Simply the quote on a static picture or brief video will work wonders.

Use these uplifting and April-themed quotes to offer your followers and clients a bit enhance.

  • “April hath put a spirit of youth in every little thing.” William Shakespeare.
  • “Candy April showers do deliver Might flowers.” Thomas Tusser.
  • “Winter’s performed, and April’s within the skies, Earth, search for with laughter in your eyes!” Charles G. D. Roberts.
  • “The place flowers bloom, so does hope.” Girl Fowl Johnson.
  • “By no means but was a springtime when the buds forgot to bloom.” Margaret Elizabeth Sangster.
  • “Spring is nature’s means of claiming, ‘Let’s celebration!’” Robin Williams.
  • “Within the spring, on the finish of the day, you must scent like dust.” Margaret Atwood.
  • “The objective of life resides in settlement with nature.” Zeno.
  • “The person who has planted a backyard feels that he has performed one thing for the great of the world.” Charles Dudley Warner.
  • “Happiness? The colour of it should be spring.” Frances Mayes.

Spring-themed content material

For most individuals, April is a time to go again open air. Picnics, gardening, out of doors recreation, and freshening up the surface of their houses are all on the desk once more. Share some content material that helps your viewers get again within the spring swing, and so they’ll remember to reciprocate with consideration and engagement.

Assist your clients overcome their cabin fever with these spring-themed content material concepts:

  • Make a springtime yard and garden refresh guidelines.
  • Share a video of how one can plant a flower, herb, or tree correctly.
  • Create an inventory of spring-themed occasions for households with youngsters.
  • Co-host an ask-me-anything session with an area gardener.
  • Create the final word picnic menu with hyperlinks to buy every little thing.
  • Ballot your viewers on their favourite picnic meals.
  • Get ideas from a handyman on springtime dwelling upkeep.
  • Create a map of native hikes, rated by issue and distance.

Refresh your feeds with these April content material concepts

April is an energizing month. Individuals will search for methods to completely make the most of the warming climate and contemporary feeling of renewal. Should you hold your content material flowing and in tune with the vibe, you’ll construct belief with new audiences and keep top-of-mind with repeat clients. Commonly publishing contemporary content material is a confirmed technique for rising brand awareness and accelerating development.



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