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Ever questioned what would occur in the event you prevented Google from crawling your web site for a number of weeks? Technical search engine optimization skilled Kristina Azarenko has printed the outcomes of such an experiment.
Six shocking issues that occurred. What occurred when Googlebot couldn’t crawl Azarenko’s website from Oct 5 to Nov. 7:
- Favicon was faraway from Google Search outcomes.
- Video search outcomes took an enormous hit and nonetheless haven’t recovered post-experiment.
- Positions remained comparatively steady, besides had been barely extra unstable in Canada.
- Visitors solely noticed solely a slight lower.
- A rise in reported listed pages in Google Search Console. Why? Pages with noindex meta robots tags ended up being listed as a result of Google couldn’t crawl the location to see these tags.
- A number of alerts in GSC (e.g., “Listed, although blocked by robots.txt”, “Blocked by robots.txt”).
Why we care. Testing is an important aspect of search engine optimization. All adjustments (intentional or unintentional) can impression your rankings and site visitors and backside line, so it’s good to grasp how Google may probably react. Additionally, most corporations aren’t in a position to try this type of an experiment, so that is good data to know.
The experiment. You’ll be able to learn all about it in Unexpected Results of My Google Crawling Experiment.
One other related experiment. Patrick Stox of Ahrefs has additionally shared outcomes of blocking two high-ranking pages with robots.txt for 5 months. The impression on rating was minimal, however the pages misplaced all their featured snippets.
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In regards to the writer
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing in regards to the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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