50+ Free & Creative April Marketing Ideas (With Examples!)

It’s April and we’re about to make it rain on your enterprise with inventive advertising concepts for the entire month.  There’s Nationwide Grilled Cheese Day, Take Your Little one to Work Day, Autism Consciousness Month, Sexual Assault Consciousness Month, and extra. These observances and themes present alternatives so that you can join together with your prospects, categorical your voice and values, and creatively interact your viewers—particularly on social media.

Learn on to study all April themes, holidays, and consciousness causes you’ll be able to leverage for selling your enterprise and see properly as actual examples from companies throughout varied industries to offer you some inventive inspiration.

🗓 Psst.. For concepts for the entire yr, obtain this superior marketing calendar.

Desk of contents

April nationwide month consciousness

We’ve obtained loads of choices with regards to socially conscious April advertising. Listed below are a number of the many themes and causes acknowledged in April:

Source

April range, fairness, and inclusion

We like to focus on the variety, fairness, and inclusion-friendly observances for every month anyway, nevertheless it’s particularly necessary throughout Variety Month! Listed below are the vacations that may assist you celebrate diversity:

• World Autism Consciousness Day (April 2)
• Palm Sunday (Christian) (varies)
• Passover/Pesach (varies)
• Maundy/Holy Thursday (Christian) (varies)
• Theravada New 12 months (Buddhist) (varies)
• Good Friday (Christian) (varies)
• Day to Bear in mind Rwanda Genocide Victims (April 7)
• Easter Sunday (Christian) (varies)
• Day of Silence (College students take a day-long vow of silence to protest the precise silencing of lesbian, homosexual, bisexual and transgender (LGBT) college students and their straight allies as a result of bias and harassment) (April 14)
• Orthodox Good Friday (varie)
• Vaisakhi (Sikh) (April 13 or 14)
• Laila Al-Qadr (Islamic) (Sundown April 6)
• Eid Al-Fitr (Islamic) (Sunset April 9)
• Armenian Martyrs’ Day

We’ve plenty of DEI resources right here that can assist you out!

Source

April holidays

Here’s a record of the numerous holidays and nationwide days celebrated in April that may make for creative marketing for your local business:

• April Idiot’s Day
• World Celebration Day
• Stroll to Work Day
• World Well being Day
• Siblings Day
• Nationwide Grilled Cheese Day
• Tax Day
• Excessive 5 Day
• Get to Know Your Prospects Day
• Earth Day
• Picnic Day
• Denim Day
• Administrative Professionals’ Day
• Take Your Little one to Work Day
• Arbor Day
• E-mail Debt Forgiveness Day

Inventive April advertising concepts and examples

Between your web site, weblog, social media accounts, and Google Business Profile, there are many channels by which you’ll be able to share your April content material and promotions. Beneath you’ll discover a plethora of inventive April-themed concepts from actual companies identical to yours.

🚨 Are your PPC campaigns able to take in your April advertising initiatives? Discover out with our free Google Ads Grader!

Autism Consciousness Month

Autism impacts one in 59 youngsters in the USA. Should you or somebody you’re keen on is affected by autism, it is a nice alternative to lift consciousness by getting concerned in actions to offer again to the group or elevating cash to donate to a corporation devoted to autism. Here’s a link to become involved in an occasion close to you. Or you’ll be able to present your help with relevant merchandise, as with the instance under:

Nationwide Little one Abuse Prevention Month

Present your help for Nationwide Little one Abuse Prevention Month with a blue pinwheel, which is the nationwide image for the trigger.

Or plant a pinwheel backyard at your office and share it together with your followers in hopes of elevating consciousness.

Monetary Literacy Month

In honor of Monetary Literacy Month, publish a weblog put up on a finance-related subject. Or, encourage followers to start out a dialog about how they’d select to spend further money if it fell into their laps. These feedback may get fairly inventive! It is a nice option to increase Instagram engagement and spark a dialog.

Promenade season

Many forms of companies can work out a put up to faucet into the promenade season frenzy. This restaurant is cashing in on the recognition of “promposals.”

Take into consideration posting one thing helpful for folks who could also be involved concerning the goings-on of promenade night time…offering useful data is appreciated by your followers – nobody needs to be offered to 24/7.

Should you occur to have an providing that’s proper in step with promenade season, don’t be shy about selling your self both.

April Fools’ Day

Have some enjoyable together with your advertising on April 1. April Fools’ Day is the proper excuse to play a sensible joke in your prospects—simply make sure you preserve issues mild and enjoyable. Health facilities can provide calorie-free cheeseburgers, preschools can provide a category for educating ABCs to canine, and therapeutic massage studios can provide touch-free massages. These are all apparent jokes associated to your enterprise. One other option to market your enterprise for April Fools’ Day is to run a contest for the very best prank, or to share photographs of your workers partaking within the enjoyable.

We’ve obtained loads of April Fool’s Day social media ideas here.

Nationwide Siblings Day

Should you run a household enterprise don’t overlook about Nationwide Sibling Day. Have fun your togetherness whereas promoting your business. Or just present concepts on methods to honor the day.

If relevant, run promotions particular to siblings with two-for-one offers. Or you’ll be able to have a good time by merely snapping pics of all of the siblings that come to your location and posting to social media.

The Boston Marathon

WordStream has a Boston-based workforce, so we’re enormous supporters of the marathon, however you don’t need to be native to help it. Present your help for native athletes who’re working or touring with relations working within the marathon. Health facilities ought to present their help throughout the nation for the marathoners. Native eating places can provide “carb loading” pre-marathon meals and therapeutic massage studios can provide reductions to runners.

Administrative Professionals Day

Be sure that to thank your help workers on Administrative Professionals Day. It is a good option to make your enterprise and model private on social media and in your weblog. Spotlight what your help workers does for your enterprise and interview them in your weblog or on a video. Prospects who work together with help workers will love seeing them within the highlight!

Get extra April social media holidays and ideas to fill your calendar right here!

Nationwide Grilled Cheese Day

Everybody loves grilled cheese sandwiches so you need to completely discover a option to incorporate a Nationwide Grilled Cheese Day put up into your feed—whether or not you personal a restaurant or not! See how these non-food associated companies made it work:

Nationwide Excessive 5 Day

On Nationwide Excessive 5 Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll seemingly repost on their very own feeds and get you some extra visibility.

You could possibly additionally publish an engaging Facebook post inviting prospects to tag individuals they’d like to offer a digital excessive 5.

Or give your individual digital excessive 5 as a thanks or particular shout out to prospects, distributors, or perhaps a cause you support.

Should you’re up for it, take into consideration working a promo that coincides with the quantity 5…it doesn’t all need to be a few literal excessive 5!

Take Your Little one to Work Day

You probably have youngsters, convey them to work on at the present time and inform your prospects about it. It is a nice option to train your youngster about beginning and working a enterprise and encourage them to observe their desires.

Take their image and put up it on social media, encouraging prospects to come back in and say howdy. Make your youngster the “boss” of the day. Posting photos or tales on social media is a good way to interact prospects and to personalize your model. Plus, you’ll be able to showcase your lovable youngsters!

Earth Day

Earth Day and Arbor Day are all about nature and timber. Use these holidays as a advertising alternative for some green marketing. Flower retailers can host a category or write a weblog about reusing dried flowers for decor, inside designers can present tips on adorning with nature, and health facilities can take lessons outdoors for a hike or exercise that appreciates nature.

Easter and Passover

Though Easter is March 30 this yr, there are nonetheless methods you might incorporate Easter or Passover themes into your April advertising. Eating places, after all, can host Easter brunch or promote their Kosher for Passover menu objects. Photographers can run Easter image specials. Daycares could make a big day for youngsters to take photos with the Easter bunny. Health facilities can have a household enjoyable day with an Easter egg hunt. Bakeries can put up their themed baked items to extend their orders. Or, run a “peeps” particular like this enterprise did:

Our associates at LocaliQ have a lot extra Easter marketing ideas so that you can take a look at.

Tax Day

Tax Day is a day that folks both love (as a result of they’re getting a refund) or hate (as a result of they owe cash). That is prime time for accountants to market their enterprise—in the event that they haven’t already. However different forms of companies can profit from Tax Day as properly.

Restaurants and bars can host post-Tax Day events. Retail shops can have after-Tax Day promotions to assist individuals trying to spend their refund. Submitting taxes is demanding, so health facilities or yoga studios can use this as a chance to have a boot camp class or a particular yoga class. For a little bit further enjoyable, incorporate a playlist of cash songs.

Or you are able to do one thing enjoyable with numbers like this restaurant did:

Spring cleansing

Spring cleansing is excessive time for companies trying to advertise cleaning services, organizers, and inside designers. Use this as a chance to offer your prospects and potential prospects recommendations on how they will spruce up their home for the brand new season.

Cleansing Providers ought to provide promotions or referrals for brand spanking new or present prospects to jump-start enterprise for the hotter climate. Contractors or building providers ought to weblog or put up movies about frequent points that come up within the spring. Should you’re getting began on a weblog, spring cleansing is a superb subject for writing your first weblog put up.

Get to Know Your Prospects Day

Get to Know Your Buyer Day happens on the third Thursday of the primary month of every quarter, so January, April, July, and October—and is, after all, a terrific alternative for interacting together with your prospects. Publish questions on Fb that interact them in a dialog. Ask for his or her opinions to assist enhance your providers, what they like about your enterprise, and so forth.

Denim Day

Denim Day is related to Sexual Assault Consciousness. Take a break from self-promotion and educate your followers on the historical past of the vacation. Or present your help for victims of sexual assault by asking workers to put on denim to work on at the present time.

Creatively market your enterprise this April

From spring cleansing and mom Earth to grilled cheese sandwiches and excessive fives, there are many April advertising concepts your enterprise can reap the benefits of. Plus, if you happen to strive the April advertising concepts above however really feel able to take your technique to the subsequent stage, see how our solutions might help your enterprise see success regardless of the month! And if you happen to’re on the lookout for extra month-to-month advertising concepts, we’ve obtained loads of ’em:

And right here’s our full sequence of month-to-month advertising concepts

And for a yr’s price of selling concepts, check out this marketing calendar template from our friends at LocaliQ.