After all of the hoopla of the vacations, the bottom of winter can really feel a bit blah. However with the precise weblog publish concepts, movies, and different inventive messaging, you could be a ray of sunshine on your prospects throughout these brief and dreary days.
And what if your personal creativity is a bit chilled? No worries. We’ve curated a colossal assortment of content material ideas you need to use all through the month. Let’s get cracking!
Desk of contents
Ideas for February weblog posts
February is a pivotal time when individuals get again to purchasing after the post-holiday break. Take advantage of the month with these content marketing suggestions and techniques.
Publish early
Be sure your marketing calendar has February weblog content material early so you may publish it forward of time.
Why does that matter? As a result of not like your February social media posts that floor instantly, weblog content material can take a short time to rank on search engine outcomes pages (SERPs). A February-angled publish on the prime of the SERPs in March received’t get you a lot web site guests.
Additionally, most of your February content material can be well timed guides about locations to go and issues to get finished this month. Your posts ought to catch individuals whereas they’re planning, earlier than they really begin doing.
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Keep in mind key phrases
There are many channels to get your wonderful February weblog posts and movies out into the world. Since most people nonetheless want discovering solutions on engines like google, craft your posts to match what individuals search for there.
Step one of search engine optimization is keyword research. You possibly can go down plenty of key phrase analysis rabbit holes however do that first. Enter a phrase or two right into a search and see what the search engine autofills.
Google autofills fashionable search phrases so it’s an ideal place to begin your key phrase analysis.
One other tremendous straightforward choice is to make use of our free keyword tool. Once more, kind in one thing near what you assume individuals need to be taught. You’ll get a listing of search phrases, how many individuals seek for them, and the way exhausting it’ll be so that you can nab a spot on the search engine outcomes pages (SERP).
Excessive search quantity and low competitors is the candy spot for search engine optimization key phrases.
Apart from serving to with search engine optimization, popular keywords additionally offer you an concept of what individuals need to know. No sense in speaking about changing actual grass with pretend lawns if nobody is trying to find these solutions.
Cross-promote your content material
Now let’s get probably the most mileage out of your February content material by distributing it in a number of channels.
Email is your owned-channel celebrity. Ship seasonal content material to your subscribers in a themed newsletter to coach and entertain them.
There are tons of themes you need to use for a February e-newsletter.
What’s wonderful about e mail is the management you will have. On social media or engines like google, you’re on the mercy of ever-changing algorithms. In e mail, it’s between you and your subscribers. Simply use an ideal subject line to face out of their inbox.
Social media’s superpowers are producing new connections and creating alternatives for direct engagement. Create social media posts with hyperlinks to your weblog or video content material to get extra site visitors to it.
You are able to do that both organically or by a paid ad. And when somebody feedback on the publish, proceed the dialog in replies.
Weblog publish concepts for holidays and days of observance
February is filled with completely satisfied holidays and significant actions. Use these moments to gas your weblog publish ideation and join together with your prospects.
Black Historical past Month
February is the proper time to have fun diversity and inclusion in your group. As a substitute of being promotional, use a few of your weblog posts this month to have fun Black Historical past Month.
One approach to be a part of the dialog is to spotlight Black-owned firms in your space or business.
Designer Kendra Scott showcases Black entrepreneurs in a Black Historical past Month blog post.
Right here’s a handful of different Black Historical past Month weblog publish concepts:
- Curate a listing of the way your prospects can have fun the month like supporting local Black-owned businesses.
- Write a publish (or sequence of posts!) about lesser-known heroes of Black historical past like Bessie Coleman (the primary licensed black pilot) or Gwendolyn Brooks (the primary Black creator to win a Pulitzer Prize).
- Share a listing of Black authors, books, and flicks your viewers ought to expertise.
Coronary heart Well being Month
It’s in all probability no coincidence that the guts well being motion shares its focal month with Valentine’s Day. You possibly can play a component by spreading consciousness of the number one reason behind demise in america.
There are many methods to scale back the danger of coronary heart illness, so your February content material can embody some tricks to keep heart-healthy.
Complement supplier Alive! stays on model by posting about heart-healthy vitamins.
Listed below are just a few different methods to maintain the beat in your February weblog posts:
- Have your employees share their favourite heart-healthy recipes or just curate a listing and hyperlink out to present recipes on the web.
- Direct your readers to native locations the place they’ll get pleasure from nature and get some train—each thought of nice on your coronary heart.
- Share assets for individuals to be taught extra about coronary heart illness, wholesome meals, or caring for somebody affected by heart-health issues.
Nationwide Most cancers Prevention Month
Alongside the identical strains, assist develop consciousness and information about most cancers, prevention, and analysis.
Strive these concepts to unfold the phrase in February:
- Interview a physician for first-hand information about most cancers prevention.
- Create an infographic (Canva is nice for this) that exhibits the main causes of most cancers or the very best superfoods that cut back your probabilities of getting it.
- Curate a listing of occasions that elevate funds for most cancers analysis like 5ks or eating places and shops that donate to the trigger.
Feb 1: Change Your Password Day
What’s extra annoying than altering and storing passwords? Establish theft. That’s why Change Your Password Day is gaining steam around the globe.
Whereas not the spiciest of content material, you may have just a little enjoyable. Safety software program maker Kolide turns these subjects into cartoons.
Get inventive and take a look at surprising content material codecs, like this cartoon from Kolide.
Regardless of the way you current it, prospects will recognize you serving to them keep away from the hassles of getting hacked with these weblog publish concepts:
- A calendar stuffed with vital on-line safety to-dos
- A publish about the right way to choose good passwords
- A listing of instruments individuals can use to create and retailer passwords safely
Feb 9: Nationwide Pizza Day
Let’s lighten the temper just a little with a fan-favorite meals: Pizza! Oh, you’ll get an enormous slice of the eye pie with these weblog posts and video concepts:
- Begin a debate about the very best model of pie (New York, Chicago, or Detroit) and which toppings don’t belong (we’re taking a look at you, pineapple).
- Create a poll of the very best pizzerias on the town, then share the leads to a video on the profitable spot (get permission, after all).
- Get inventive with some enjoyable recipes so readers can create their good pie at dwelling.
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Feb 13: Galentine’s Day
Galentine’s Day traces its roots to the syndicated sitcom Parks and Rec. Lead character Leslie Knope and the woman gang gathered over brunch to have fun their friendship on Valentine’s Day Eve.
Properly, Knope’s trope has taken off around the world and you’ll rating large factors together with your readers by becoming a member of within the enjoyable.
Right here’s how stationery provider Letterfest promotes Galentine’s Day.
These weblog publish concepts will assist your followers have fun their feminine friendships:
- Put collectively a step-by-step information to planning a Galentines Day get together, full with snacks, decorations, and video games.
- Conjure up a listing of the very best native brunch areas.
- Write the final word information to Galentines Day etiquette and traditions (waffles ought to be talked about).
Feb 14: Valentine’s Day
Valentine’s Day will get the lion’s share of consideration this month since individuals will spend round $26 billion on the vacation. And whereas a lot of the main target is on romantic {couples}, there’s loads of love for associates, household, and ourselves.
The Steppenwolf Theater spreads the love with a rom-com roundup that pairs completely with a cherished one or just a little self-care on the sofa.
A date-night film checklist like this one from the Steppenwolf Theater is a simple weblog publish concept for February.
This heart-shaped field of Valentine’s weblog publish concepts will certainly have your prospects saying “be mine:”
- Get inventive with some non-traditional Valentine’s dates like a blanket-fort film night time (awww!) or a dessert baking contest (yum!).
- Scope out probably the most romantic spots in your city and let individuals know one of the simplest ways to get pleasure from them.
- Create a traditional present information however embody classes for {couples}, associates, and individuals who need to deal with themselves.
- Make a cocktail or mocktail checklist with recipes and a historical past of the classics (e.g., The daiquiri was invented in Cuba when Jennings Cox ran out of gin).
- Give readers a listing of romantic quotes and caption concepts for Valentine’s Day playing cards.
- Write some anti-Valentine’s Day get together concepts for many who don’t love the vacation.
Feb 17: Nationwide Love Your Pets Day
Let’s discuss content material you need to use to have fun our feathered, finned, and furry associates. The beauty of this theme is that it’s just about common since 66% of households have at the least one pet.
So, who’s the very best woman or boy? You while you use these pet-post concepts to fill out your February content material calendar:
- Get a ton of engagement and a few helpful user-generated content by asking prospects to share a fast video or pic of their pets and publish them in a weblog or vlog.
- Accomplice with a neighborhood veterinarian for a publish about retaining pets wholesome at totally different phases of life.
- Create a information to the very best toys, garments, and pet equipment, bonus factors for including plenty of pet puns like “pawsitively a-bork-able.”
Feb 17: Nationwide Random Acts of Kindness Day
Alright, the ultimate cease on our love practice of February vacation content material is Nationwide Acts of Kindness Day.
Science says persons are extra prone to be form once they see others being form. So, these weblog publish concepts will assist kick off a snowball of excellent deeds whereas constructing just a little goodwill together with your prospects:
- Accumulate information tales from the previous 12 months of strangers serving to strangers and publish a publish about them.
- Give your readers concepts they’ll use to pay kindness ahead.
- Problem individuals to commit three random acts of kindness, share their tales, and enter them to win a prize (or higher but, a donation of their title).
Non-holiday weblog publish and content material concepts
There are many non-holiday marketing ideas for February. Let’s have a look at just a few that’ll make nice weblog posts or movies.
Winter-themed weblog and vlog posts
February is a transitional time for a lot of areas. Sure, it’s nonetheless full-on winter, however there are additionally some sparks of spring dreaming.
With that in thoughts, many individuals can be serious about the right way to prep the within and out of doors of their home for the hotter days to come back. Write up some useful pre-spring cleansing guides or yard upkeep tricks to catch them whereas they’re planning.
A seasonal dwelling or garden care information like this one from Lawn Love is the proper topical weblog publish concept for February.
And need to see one thing actually cool? Garden Love received a Google Sitelink (the additional hyperlinks beneath the principle consequence on a Google web page) on to this content material. Sitelinks offer you further actual property on SERPs and might increase your click-through fee by 20%.
You possibly can’t inform Google to provide you Sitelinks, however seasonal content material like February weblog posts assist your case.
Now, let’s run by extra February weblog publish concepts that’ll seize consideration this month:
- There’s tons to winterize on a home, so a weblog publish about safeguarding your house for the coldest days could be nicely acquired.
- Collect up your coziest soup, stew, and comfort-food recipes.
- Quick days make for stir-crazy kiddos—give your readers some kid-friendly actions to burn that mid-winter extra vitality.
- A winter product showcase will hit the spot, as would a listing of newly launched springtime items with a reduction for early orders.
Award season content material concepts
Award season is that point of 12 months when many of the main movie, music, stage, and present awards ceremonies take over the speak of Broadway and Tinseltown. The Grammy Awards are this month, and the Oscars are in early March, so February falls smack-dab on the top of the hype.
Right here’s a inventive approach to punch up your award-season content material. Make a printable bingo card individuals can take to their watch events.
Assume outdoors the weblog publish with inventive content material like this Oscar bingo card from Punchbowl.
Listed below are a number of extra award-season content material concepts that’ll get you nominated within the class of finest weblog:
- Publish a listing of the nominees for every main award with just a little blurb about every film or tune.
- Write a how-to information for watch events with concepts for dress-up themes and movie-themed menus (Despicable Me-so soup, anybody?).
- Give your award predictions for every occasion or a recap after.
Tremendous Bowl video and weblog content material
The Tremendous Bowl generates plenty of web hype. Heck, the hashtag #superbowlLVII corralled over 225 million views on TikTok alone.
A perennial soccer fan favourite is pregame flicks of pets choosing the massive sport’s winner. Not solely is it enjoyable, nevertheless it’s low-budget video content material you may seize on a smartphone.
Use YouTube Shorts like this one to cross-promote your February content material.
Rating large with these different Tremendous Bowl weblog publish concepts:
- Write the playbook for the proper Tremendous Bowl get together.
- Discover 10 of the very best areas to observe the sport.
- Publish a evaluate of Tremendous Bowl commercials with hyperlinks to them on YouTube.
- Get your employees’s favourite game-time snack recipes and publish a quickie cookbook.
Inspirational content material
Seasonal affective dysfunction (SAD) isn’t any joking matter. Use a few of your February weblog posts to assist readers beat the winter blues.
- Collect up some articles on SAD and publish a curated studying checklist.
- Equally, discover a checklist of feel-good tales that remind your readers of brighter days.
- Write a journey article with a theme like “10 Day journeys from X metropolis” or “5 Sunny seashores you go to for reasonable.”
- Spotlight a number of of your prospects, what they’re engaged on, and the impact it has in your group or business.
Get cracking in your February weblog publish concepts
There’s plenty of love packed on this brief month, so get began in your inventive content material for February. Don’t fear for those who’re new to writing blog posts, simply be genuine and useful. The remainder will include time. And when you see all the brand new prospects your February content material attracts, you’ll be prepared for an entire new checklist of nice blog post ideas.
