5 Tips To Increase Website Traffic After The Google Algo Update

This put up was sponsored by Stay22. The opinions expressed on this article are the sponsor’s personal.

The newest Google replace hit our companions – journey bloggers – laborious. Regardless of the challenges introduced by this replace, we’re amazed by their resilience.

Though we can’t affect Google, we are able to undoubtedly take cost of the things within our reach.

Listed below are 5 journey blogger-tested methods to extend web site visitors after the newest Google replace.

Get probably the most out of every customer. Take a look at our information, Ten Tips for Maximizing Revenue for Travel Bloggers.

1. Use Pinterest As An Extra Search Engine

Many individuals consider Pinterest as a social media platform, however it functions much more as a search engine.

Pinterest’s instruments make it a incredible option to get guests to your web site.

How To Get Began With Pinterest

1. Create a brand new enterprise account or hyperlink/convert a private account to achieve entry to enterprise instruments like Pinterest Enterprise Hub and Pinterest Analytics, which let you monitor searches and key phrases.
2. Write a catchy bio to your profile. If in case you have area of interest key phrases you utilize in your web site, embrace them right here.
3. Declare your web site, permitting you to trace every time somebody shares your web site content material on Pinterest. Moreover, it would routinely embrace your Pinterest profile and a comply with button so you’ll be able to entice extra guests.

How To Use Pinterest Like A Professional

Pinterest is constructed round footage, so having nice visuals is important. You need to make yours stand out on the web page.

1. Once you journey, snap many footage and choose one of the best ones later.
2. Use design instruments like Canva so as to add textual content, create fascinating layouts, and add branding parts.
3. Create boards to arrange your content material into classes, similar to by vacation spot or weblog put up sort.
4. Similar to some other search engine, key phrase analysis is important on Pinterest. Use enterprise instruments like Pinterest Traits, which helps you to see key phrase search quantity and which pins are hottest for them.
5. Use your chosen key phrases all over the place attainable, together with pin titles, pin descriptions, and board descriptions.

Earlier than you begin pinning, optimize your weblog posts to maximise income to make sure each customer counts. See how to do this in our information Ten Tips for Maximizing Revenue for Travel Bloggers.

2. Maintain Guests Engaged With Electronic mail Advertising

Electronic mail advertising and marketing is necessary since you personal it. Instagram may ban your account, Google can derank you, however your electronic mail record is all the time yours.

Use this technique to construct much less unstable, constant visitors as a substitute of latest visitors.

How To Get Began With Electronic mail Advertising

1. Choose an electronic mail advertising and marketing supplier. Journey bloggers love MailerLite and MailChimp as a result of they’re low-cost and easy.
2. Begin accumulating electronic mail addresses. Create a mailing record signup type together with your web site host and insert it on the finish of posts to gather your readers’ data.

How To Use Electronic mail Advertising Like A Professional

1. Create a lead magnet that entices readers to share their data in change for it. Popular lead magnets within the journey running a blog neighborhood are journey guides, ebooks, and itineraries.
2. The objective of electronic mail is to get your reader onto your website. Maintain your emails brief and embrace spectacular footage and a transparent hyperlink to your web site. Go away them wanting extra in order that they click on by.
3. Earlier than sending an electronic mail directing visitors to one among your pages, make sure the web page is ready as much as maximize income. See how in our information, Ten Tips for Maximizing Revenue for Travel Bloggers.

“Whereas search engine marketing is commonly touted because the king of visitors, good electronic mail advertising and marketing is absolutely the queen. We often see spikes in our internet analytics after we electronic mail our viewers, however these spikes aren’t simply non permanent. They assist our customers construct habits. We merely wouldn’t have almost the enterprise we have now at the moment with out activating our electronic mail record.”

Beth Stanos, Wanderful CEO & Founder

3. Add Your Content material To Flipboard To Seize Extra Web site Visits

Flipboard is an article curation web site that lets customers flip by articles from completely different publications, like magazines.

How To Get Began With Flipboard

1. Obtain the Flipboard app on cellular and create an account and profile.
2. Create Flipboard magazines. These are subject classes that group your content material (very like Pinterest boards).
3. Add your weblog posts to them from the journal web page on Flipboard or the Flipit Chrome bookmark.

Screenshot taken from Flipboard, June 2024

How To Use Flipboard Like A Professional

1. Add your contemporary weblog posts to Flipboard proper after publishing.
2. Add related content material to your magazines that isn’t your individual. Participating with different bloggers’ content material and sustaining new content material in your magazines helps your attain.
3. Embrace your goal key phrases in your journal descriptions, put up captions, and profile.

“Flipboard has develop into a serious visitors supply for all 3 of my web sites. They’ve incredible instruments for creators, like storyboards, scheduling, and RSS feeds for magazines, making creating and sharing compelling content material simple.”

Amanda O’Brien, theboutiqueadventurer.com Founder

4. Get Found With Quick-Kind Movies On Social Media

Do you know 77% of vacationers use social media when planning their journeys? Get their eyes in your content material with short-form movies on platforms like TikTok, Instagram, and YouTube shorts.

These platforms have algorithms to serve your content material to individuals who don’t comply with you, making them supreme for readers to find you.

How To Get Began Making Movies

1. Create your accounts on YouTube, Instagram, and TikTok.
2. Obtain Capcut, a free cellular app for video modifying. It’s higher than the in-app modifying performance, with pre-installed templates and results.
3. Create a Linktree account or an alternate. All three platforms make it troublesome for customers to depart and go to your website, so a spot the place customers can go for all of your hyperlinks is important.

“PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

How To Make Quick Video Content material Like A Professional

1. Whereas touring, hold video creation at the back of your thoughts. Once you see eye-catching surroundings or an fascinating setting, be able to seize it in video. Your video’s “wow” issue differentiates between a mediocre and a incredible video.
2. On Instagram, write detailed captions. On YouTube and TikTok, hold captions as transient as attainable.
3. Voice-over, on-screen textual content, and music are essential to your engagement fee. You’ll be able to add these with Capcut or in-app.
4. Choose your video thumbnails fastidiously. Be certain that they stand out in a grid of different movies.
5. Lastly, hold your brief video brief. The best size for a Reel is seven to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Quick 25 to 35 seconds.

“TikTok helped us to get our second weblog on Mediavine. We shared detailed movies about “how one can do one thing” and all the time included a name to motion, directing viewers to our weblog for extra data. In recent times, we’ve had movies go viral whereas encouraging followers to go to the hyperlink in our bio. This has resulted in hundreds of clicks to our web sites.”

Natasha Alden, theworldpursuit.com Co-Founder

5. Expose Your self To New Audiences With Visitor Posting

Having your writing revealed on one other web site provides you entry to an entire new viewers, making it a superb technique for attracting new readers.

How To Begin Visitor Posting

1. Discover locations that settle for visitor posts. Many publications have open submissions you can undergo.
2. In case you see a website that has visitor posts however no open submissions, discover their contact data and ship an inquiry electronic mail.
3. Create a pitch by explaining your journey experience and supply writing samples.

How To Visitor Submit Like A Professional

1. When creating your pitch, perceive the positioning’s wants. What content material gaps have they got? Focus your pitch there.
2. Natural visitor posting alternatives come up when you take the time to community. Assembly and creating friendships with journey bloggers is a good way to share audiences. You’ll be able to community on social media, in addition to in-person occasions like TBEX, TravelCon, and Traverse.
3. Create a transparent hyperlink again to your weblog and embrace a catchy description so readers can be enticed to learn extra of your content material.
4. Strategize by monitoring the visitors of potential websites with instruments like SEMRush and choose the best choice.

Screenshot from japan.journey, June 2024

“Creating content material for an additional publication to share as a standalone article permits you to share new experience a couple of sure space. Whether or not by the article itself or subsequent social shares, a brand new viewers will get publicity to you as a author.”

William Tang, goingawesomeplaces.com Founder

See how William Tang made journey running a blog his full-time job with the assistance of Stay22’s revenue-boosting instruments. Read the case study.

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DOWNLOAD OUR GUIDE: Ten Tips for Maximizing Revenue for Travel Bloggers.

Picture Credit

Featured Picture: Picture by Shutterstock. Used with permission.