Certain, October is spooky season, and there are many spectacular (spooktacular?) content material concepts to tug from the Halloween theme. However October isn’t simply about ghouls, ghosts, and goblins. There are dozens of different holidays and occasions to handle.
Fortunately, there are 31 days within the month. And with these October content material concepts, you’ll fill each one in all them with posts and newsletters befitting this magical time of 12 months.
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Halloween October content material concepts
Halloween nonetheless stands out because the tentpole of many October content calendars, even with so many different motifs to deal with this month. Not solely is it uber-popular (People spent over $10 billion on Halloween in 2022), it’s chock filled with visually attention-grabbing content marketing prospects.
Share costume concepts
Let’s begin off with a straightforward and enjoyable one. This classic store curated a carousel of offbeat costume concepts.
That is nice as a result of you possibly can decide a theme (like film characters or inanimate objects) to match your model’s vibe. Simply seize a bunch of screenshots and submit away.
Embed a DIY Halloween adorning video
Blog posts are an important medium for sharing how-to content material. If you embed a video with step-by-step directions for making front-yard ghosts, you’ll actually wow your followers.
Even higher, you possibly can repurpose these artful clips on YouTube, TikTok, or wherever your viewers hangs out on-line.
Put up a collage of humorous Halloween scenes
How usually do you cease scrolling on Instagram to look at a group of quick, humorous Reels? In the event you’re like us, it’s fairly usually. This model leaned into that development by posting a sequence of adorably entertaining clips of youngsters having fun with the heck out of Halloween.
Copy this one as is, or put just a little twist on it. Perhaps it’s canines in costume or hilarious trick-or-treat fails. Be sure to pair it with acceptable music for a multi-sensory expertise.
Provide up a Halloween trivia quiz
There are a number of methods to make use of this concept. You would submit trivia questions on a social media post and ask followers to reply them. Or, as this enterprise did, put a bunch of queries in a weblog submit on your readers to make use of at their subsequent assembly or get-together.
There’s a stunning depth of content material choices right here. Scary films, sweet questions, and the historical past of the vacation are only a few themes to discover.
Extra Halloween-themed content material concepts
You would write a whole weblog submit simply itemizing alternative ways to engage your audience for Halloween. These concepts are only a begin:
- Create a “Killer Halloween Social gathering Guidelines.”
- Record native haunted homes and fee them by household friendliness or all-out terror.
- Give concepts for what to provide trick-or-treaters that’s not sweet.
- Have a ballot asking individuals to share their most and least favourite Halloween sweet.
- Host a web-based costume contest and give away branded prizes.
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Seasonal preparation October content material concepts
October is the gateway to the higher vacation and winter seasons. It’s when many individuals begin making their gift-buying lists and readying themselves for colder temperatures. Dedicate some posts, movies, and emails to serving to your viewers put together for all of it.
Assist individuals winterize their wardrobe
Many children wind up in new areas once they go to school. This college put out a video of scholars exhibiting how they address the chilly Canadian winter.
This concept could be nice for real estate marketing or journey and tourism companies that cater to individuals shifting from place to put. However any model can tweak it. Strive exhibiting the latest cold-weather clothes know-how or just layer an outfit.
Give winter dwelling prep suggestions
As a variation of the final concept, this actual property agent posted a carousel of suggestions to assist individuals winterize their houses.
This is a wonderful marketing strategy for any dwelling providers enterprise. Auto restore outlets, backyard facilities, and even grocers (which winter staples must you maintain in your pantry?) also can use this one.
Put up a pre-Christmas guidelines
Mother and father who take part in Christmas have much more on their plates than well-decorated cookies. There are items to get, events to plan, and a seemingly countless schedule of occasions for the kiddos.
This group aimed to make the merry mayhem extra manageable by providing Christmas preparation suggestions and a guidelines.
After all, the vacations could be hectic for anybody. So, in case your prospects skew younger and single, tweak this matter for college kids, younger adults residing removed from dwelling, or any audience you target.
Extra seasonal preparation content material concepts for October
Take a couple of minutes to brainstorm what your superb buyer or follower must get finished over the subsequent month or two. Use the output to gasoline a number of posts and videos. Listed here are some concepts to get issues began:
- Record vacation occasions your followers could wish to e-book prematurely.
- Record vital procuring suggestions like the perfect time to purchase and get early reductions.
- Give hyperlinks to a number of new recipes individuals could think about for vacation events.
- Write a weblog submit about navigating vacation journey plans or getting ready your own home whereas touring.
- Share concepts for maintaining pets comfortable and secure in chilly temperatures.
Social consciousness October content material concepts
Let’s get critical for a minute. To not convey issues down, however to do not forget that some vital points deserve some oxygen in October. You could have a platform and an viewers. When acceptable, use them to unfold consciousness and schooling about these subjects.
Breast Most cancers Consciousness Month
You don’t must be instantly concerned in a specific discipline to share consciousness for an vital trigger. For instance, this info know-how firm launched a marketing campaign to assist unfold the phrase for Breast Most cancers Consciousness Month.
The marketing campaign was intelligent. The model requested followers to share the message on their very own social media accounts utilizing the hashtag #thinkpink. For each share, the model donated to a basis that helps ladies coping with most cancers. 1000’s of girls have been reminded to e-book checkups, and the muse acquired very important monetary help.
World Psychological Well being Day (October 10)
Sharing consciousness content material could be tough. In case your message is overly promotional, your viewers could not take it too kindly. You’ll wish to steadiness brand awareness fastidiously with the subject at hand.
Right here’s how Sephora did it for World Psychological Well being Day. It partnered with a celebrity influencer to advertise its donations to the Uncommon Affect Fund—a non-profit that helps younger individuals entry psychological well being providers.
This works for 2 causes. The model is barely buffered by the influencer. And that includes their merchandise is okay on this context as a result of they’re donating all of the proceeds to charity.
You may launch a scaled model of this by giving a portion of your proceeds for the day to an area, related group. Then, ask the group to advertise the occasion via its networks.
World Homeless Day (October 10)
Right here’s one other donation variation. This one is in help of World Homeless Day. This time, a well being membership chain posted an image of its espresso cups. Every espresso bought sends cash to a non-profit that helps individuals get job coaching and housing.
One solution to range this for your online business is to donate provides or providers on to the group. You may point out what you’ve offered, which can assist make individuals conscious of what you promote whereas doing good within the course of.
Nationwide Pitbull Consciousness Day (October 26)
Pitbulls have a popularity that typically leaves them final to be adopted and first to be excluded. However on Nationwide Pitbull Consciousness Day, you possibly can change the dialog and assist these pooches have a greater life.
This insurance coverage supplier did it by publishing a submit on its weblog.
Do this for your self and inform the story of shelter canines, share anecdotes from pitbull homeowners, or simply showcase some native canines prepared for adoption.
Extra vacation and social consciousness content material concepts for October
It’ll assist your model and your coronary heart to select a ardour challenge for your online business. There are many choices to contemplate in October:
- Psychological Well being Consciousness Week (October 6 to 12)
- Rosh Hashanah (October 2)
- World Habitat Day (October 4)
- World Cerebral Palsy Day (October 6)
- Nationwide Cease Bullying Day (October 9)
- Nationwide Unfold Pleasure Day (October 11)
- Yom Kippur (October 11 to October 12)
- World Arthritis Day (October 12)
- Indigenous Folks’s Day (October 14)
- Nationwide Mammography Day (October 18)
- World Polio Day (October 24)
- Nationwide Day of the Deployed (October 26)
- World Stroke Day (October 29)
Popular culture October content material concepts
If you wish to generate plenty of engagement on-line, faucet into individuals’s fandoms and humorous bones. A number of days devoted to themes this month will allow you to do that.
Put on One thing Gaudy Day (October 17)
This one’s ripe for hilarious images and viewers participation. This dance studio took benefit of the imagery and held a gaudy getup photograph contest.
Contests and giveaways are absolute engagement gold. Maintain a dress-up day on your coworkers, or get your followers to point out off for fabulous prizes.
Again to the Future Day (October 21)
Nice Scott! Flip the facility as much as 1.21 gigawatts and rejoice the beloved film franchise Again to the Future.
There are some artistic methods to do it. Casio wrapped up the Again to the Future Day theme with just a little little bit of nostalgia for its iconic, completely ‘80s calculator watch.
If your online business has been round for some time, you might publish a submit exhibiting photographs from if you first opened or what you bought in 1985. After all, there’s additionally all the time the choice to decorate like Doc and Marty.
Nationwide Knock Knock Joke Day (October 31)
That is most likely the simplest solution to get some consideration in October. Collect up a number of knock-knock jokes, submit them to your weblog, social media pages, or newsletter, and watch the likes and shares roll in.
This model even wrote a whole submit about knock-knock jokes, together with just a little journey down reminiscence lane.
You don’t even want to seek out the jokes your self. Simply ask individuals to remark with their favorites. Then, gather them and tag the individuals who shared. That’ll get your account in entrance of their followers.
Extra popular culture content material concepts for October
Have you learnt what your target market loves? Give it to them this month with some content material designed to stoke their ardour and feed their want for leisure. See if a number of of those choices do the trick:
- World Smile Day (October 4)
- World Card Making Day (October 5)
- World Structure Day (October 7)
- Nationwide Chess Day (October 12)
- Sweetest Day (October 15)
- World Cat Day (October 16)
- Nationwide Frankenstein Friday (October 25)
- Mischief Evening (October 30)
- Nationwide Knock Knock Joke Day (October 31)
Get Fall rockin’ with these October content material concepts
Your October content material units you up for a stellar holiday marketing season. Construct up some consciousness momentum this month and trip the wave of consideration straight via the remainder of the 12 months.
And don’t cease right here. Try these different seasonal guides for extra advertising and marketing and messaging inspiration.
