Don’t imagine what you could have heard; Fb remains to be a dominant social media power in 2024.
With over 3 billion lively customers, it stays a key participant for companies, entrepreneurs, and social media fanatics.
And regardless of the rise of newer, shinier platforms, Fb’s expansive attain and various consumer base are nonetheless unequalled, making it a strong channel for each private and enterprise engagement.
On this article, we’ll spotlight the most recent Fb statistics and info, offering a complete overview of its attain, user behavior, and affect.
Fb Overview
1. Fb is the world’s most-used social platform in 2024, with over 3 billion world lively customers.
2. It’s the third most-used app globally amongst cell customers, trailing solely WhatsApp and YouTube.
3. Fb ranks third by way of time spent (behind TikTok and YouTube), with customers spending a mean of 19 hours and 47 minutes on Android app monthly.
4. 64.1% of Fb Android customers open the app each day.
5. Fb is the third most visited web site within the US, with an estimated 2.90 billion month-to-month visits in April 2024.
6. Of its month-to-month US guests, roughly 50.07% are cell customers, and 49.93% are utilizing a desktop.
7. Globally, customers spend a mean of three minutes and 42 seconds on Fb per app session.
8. Fb is the second most searched question globally, with a search quantity of 584.9 million.
9. Fb is the fourth most downloaded social networking app within the US, behind Threads, WhatsApp, and Telegram.
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Fb Firm Background
10. Fb was based in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
11. The platform was initially launched as ‘TheFacebook’ on February 4, 2004. In August of 2005, it rebranded to Fb.
12. Mark Zuckerberg is the present CEO of Fb.
13. Fb is headquartered in Menlo Park, California.
14. Fb has 69,329 workers in 2024, a lower of 10% year-over-year.
Fb Monetary Efficiency
15. As of Could 2024, Meta, Fb’s mother or father firm, has a market cap of $562.19 billion.
16. Meta generated $36.46 billion in income in Q1 2024, reflecting a 27% enhance year-over-year.
17. The corporate reported a web revenue of $12.37 billion in Q1 2024 – a big 117% uptick from Q1 of 2023.
Fb Person Statistics
18. Fb had a mean of two.11 billion each day lively customers (DAUs) in 2023.
19. Fb has roughly 3.07 billion month-to-month lively customers (MAUs).
20. That determine represents 37.7% of the overall inhabitants and 57% of whole web customers.
21. Fb noticed a 3.4% enhance in MAUs between April 2023 and April 2024.
22. Greater than two-thirds of the world’s whole web customers go to Fb month-to-month.
23. English is essentially the most represented language amongst Fb customers (53.8%), adopted by Spanish (14.9%) and Hindi (8.5%).
24. Roughly seven in 10 US adults report ever utilizing Fb, second solely to YouTube (83%).
25. A 3rd of US teenagers aged 13-17 use Fb, a lower from 71% in 2014-2015.
26. Greater than 56.8% of Fb customers are male in 2024.
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Fb Statistics By Location
27. 1.37 billion of Fb’s MAUs are primarily based within the Asia Pacific, making it the biggest phase of the app’s customers.
28. Europe and the US & Canada make up the following largest consumer teams.
29. Fb’s world viewers measurement, April 2023:
| Nation | Energetic Fb Customers |
| India | 369.9 million |
| US | 186.4 million |
| Indonesia | 135.1 million |
| Brazil | 114.2 million |
| Mexico | 93.3 million |
| The Philippines | 91.9 million |
| Vietnam | 75.6 million |
| Bangladesh | 54.2 million |
| Thailand | 51.6 million |
| Egypt | 47.0 million |
Fb Promoting
30. Advertisers can attain 2.24 billion customers on Fb in 2024, representing 41.3% of all web customers and 27.7% of the overall inhabitants.
31. Amongst lively Fb customers, 53.8% say they use the platform to comply with or analysis manufacturers and merchandise. This ranks the platform second behind Instagram (62.7%) and forward of TikTok (47.4%).
32. Male customers aged 25-34 years previous make up the biggest portion of Fb’s promoting viewers (18.4%), adopted by these aged 18-24 years previous (13.5%).
33. Advert impressions on Meta’s Household of Apps (FoA), which incorporates Fb, Instagram, WhatsApp, and Messenger, elevated by 28% YoY in 2023.
Fb Person Actions And Engagement
34. Energetic customers use the app to message family and friends, with 72.6% doing so recurrently.
35. Posting or sharing pictures or movies is a standard exercise for 63.2% of Fb customers.
36. Virtually 60% of customers leverage Fb to maintain updated with information and present occasions.
37. Fb is the go-to platform for information for 3 in 10 People, making it the most well-liked social platform for this function.
Fb Content material And Engagement
38. Hyperlink posts account for 44.5% of Fb posts.
39. Photograph posts comply with at 33.4%.
40. Video posts make up 18.9% of content material.
41. Photograph posts obtain a mean engagement fee of 0.35%, adopted by video posts at 0.23%, and album posts at 0.22%.
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Most Adopted Fb Pages
42. The highest 10 most adopted Fb pages are:
*Facebook followers as of January 2024
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In Abstract
Say what you’ll about Fb, however its enduring relevance is plain.
With intensive attain, a broad consumer base, and important promoting potential, Fb will stay a cornerstone of any social media strategy in 2024.
By understanding these trends and user behaviors – and leveraging most of the insights lined above – you may maximize the potential of Fb to drive engagement, consciousness, and affect.
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Featured Picture: Kaspars Grinvalds/Shutterstock
