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Ever assume you’d click on on a HubSpot article about rebranding announcement electronic mail examples, solely to be met by a pro-wrestling anecdote? Properly, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.
Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its title in 2002.
The sports activities leisure large went out swinging, launching the now iconic “Get The F Out” advertising and marketing marketing campaign earlier than formally altering its title, emblem, and web site to WWE.
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The WWF was already a well known firm and, regardless of a rebrand by pressure of hand, remained famend after the actual fact.
Lengthy story brief? Whether or not you like or hate the promotion — heck, whether or not you like or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising and marketing lemonade.
Sadly, I don’t have that rebranding electronic mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unbelievable examples to light up and encourage you.
40 of the Finest Rebranding Electronic mail Examples
Seize your beverage of selection and get cozy as a result of it’s time to dig into 40 of the very best rebranding electronic mail examples in your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new title got here a brand new emblem and web site.
I spoke with Featured Founder and CEO Brett Farmiloe in regards to the change.
Based on Farmiloe, “‘Featured’ extra clearly states what we do: get consultants featured in unbelievable media shops and supply characteristic high quality content material to our publishing companions.”
Brett explains that for the reason that rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of consultants answering questions on the platform (now ~30,000 consultants).
A part of the success was arguably all the way down to Featured’s easy and direct rebranding announcement electronic mail. It provided a transparent clarification of the adjustments — together with why the corporate made them and the way they impacted customers.
However maybe most significantly, Featured gave present customers clear steering about what they wanted to do subsequent (login to their account by way of Featured.com.)
What I like: Brett and the Featured staff made a daring but fastidiously thought of transfer with the title change. In Farmiloe’s phrases, “This was a giant determination for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I like that this rebrand paid off and that the rebranding announcement was clear and well-considered.
2. Smart
Early in 2023, I opened an interesting-looking electronic mail from cash switch useful resource Wise.
Actual speak: I clicked “open” as a result of I used to be skimming emails on cellular and assumed it was a cost affirmation. To be truthful to Smart, the confusion was attributable to my haphazard skimming (and wishful considering!) relatively than Smart’s messaging. As a result of that messaging, my buddy, was masterful.
Anywho, the crux of the e-mail was that Smart had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Except for the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new emblem and totally different typography.
People aren’t at all times the largest followers of change (myself included!), so having such a stark new look may’ve been unnerving for Smart’s consumer base.
Nonetheless. the rebranding electronic mail announcement centered its clients because the inspiration for the adjustments. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.
What I like: I liked how Smart put its clients comfy with clear messaging about its service, which remained the identical. I additionally dug how every little thing in regards to the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its clients.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent choose and a few context in regards to the rebrand.
“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro staff opted for its present model id when asserting the takeover and switch to Centraal Beheer. However, this announcement electronic mail was one of many final (if not the final) occasions the corporate communicated beneath that model id.
The above electronic mail screenshot is Centraal Beheer PPI’s newest look, with essentially the most noticeable distinction being the title change, emblem, and coloration scheme.
What I like: I respect the way in which Centraal Beheer PPI introduced the title change to its clients earlier than emailing the brand new branding.
With regards to something like cash or pensions, you actually need to be sure to put your clients’ minds comfy throughout any transitions. So, I think about this staggered method would’ve made the adjustments much less jarring for present clients.
4. 123FormBuilder
123FormBuilder began in 2008 as a daily contact type software.
The unique title was 123ContactForm, and its tagline was “As simple as 1-2-3” for constructing contact kinds. As years handed, customers more and more adopted the software for extra than simply contact kinds (e.g., occasion registration kinds, order kinds, surveys).
The corporate wished to replicate this evolution within the title, so 123ContactForm grew to become 123FormBuilder.
In its rebrand electronic mail announcement, the corporate up to date clients in regards to the title and emblem change. However 123FormBuilder additionally clued them into the context behind the adjustments.
Like Smart, 123FormBuilder’s messaging reassured its clients that regardless of rebranding, the corporate nonetheless had the identical mission. A mission intently linked to doing the very best for its clients.
What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.
With a topic line like “We’ve got an vital announcement to make,” extra individuals doubtless opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these further eyeballs.
5. Resting Enterprise Face
Our subsequent instance is from tax skilled and enterprise guide Michael Eckstein. Eckstein is the mastermind behind Resting Business Face, a weekly e-newsletter about small enterprise finance and technique.
For context, Eckstein’s observe web site initially began as ecksteintaxservices.com after which grew to become ecksteinadvisory.com.
The latter is the place the e-newsletter began and what finally led to the restingbusinessface.com rebrand.
When altering up any facet of your online business and explaining the adjustments to your clients, readability is vital. And the e-mail Michael despatched out asserting the adjustments was impeccably clear.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly e-newsletter, which made for an interesting learn. It’s also possible to inform how a lot Michael genuinely cares in regards to the members on his electronic mail checklist.
An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.
What I like: I like that Michael has made the directions crystal clear — together with an in depth breakdown of methods to permit the brand new electronic mail tackle to be listed.
One other fascinating facet of this rebranding electronic mail is that Michael gave his readers the heads-up earlier than the adjustments occurred. That’s a good suggestion as a result of it offers the e-mail essentially the most likelihood of touchdown in the best place. (Fairly than, say, touchdown within the promotions tab or spam.)
I additionally assume the “What did you consider as we speak’s challenge?” part on the finish is intelligent as a result of it reveals he welcomes (and due to this fact values) his readers’ suggestions. When your emails make individuals really feel valued, they’re extra more likely to resonate.
6. Candour
Candour is a digital company providing website positioning, PPC, and digital advertising and marketing companies. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization title, emblem, and net tackle change.
The e-mail frontloads essential info, diving straight into essentially the most important change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and sincere; frankness.”
I feel that is such a artistic approach of introducing the brand new title’s which means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s determination to rebrand: Desirous to characterize its “ethos of transparency and refreshing honesty.”
What I like: I like that this electronic mail invitations readers and clients to come back alongside for the rebranding experience — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding adjustments and instantly inviting buyer suggestions on its new web site.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, not too long ago rebranded. A part of its model refresh included a “vibrant makeover” of the corporate emblem. In direction of the tip of January 2024, the corporate despatched an electronic mail revealing the change.
I feel the opening of this electronic mail is intelligent. As a subscriber to Uscreen’s electronic mail checklist, I like that the messaging makes me really feel like this emblem reveal is unique. It’s additionally cool how the e-mail hyperlinks the model adjustments to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. General, these touches make the e-mail extra partaking.
What I like: I like that the rebranding announcement electronic mail opens with a query. I don’t learn about you, however I’m at all times extra more likely to have interaction with content material if somebody asks me a direct query. It makes me pay extra consideration and need to reply.
8. Shift
First issues first: I’d prefer to thank Matt Janaway, CEO of Marketing Labs, for sharing the following three examples of rebranding announcement emails. (Pleo and Notion Calendar to comply with!)
Now, let’s dive into Shift, a browser that integrates net apps. In December 2023, the Shift staff emailed present customers asserting the forthcoming rebrand. The “contemporary new look” included a brand new emblem and up to date coloration scheme.
This rebrand announcement electronic mail instance works as a result of it’s brief, candy, and to the purpose. The e-mail format additionally elements in person expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. In brief, even if you happen to simply scanned this electronic mail, you’d know what’s altering and what which means for you.
What I like: I feel it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they might see the adjustments when utilizing the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a enterprise spending resolution, rebranded with a brand new emblem, coloration scheme, and up to date fonts. Pleo initiated the adjustments to rejoice “the values that we already know join with clients such as you: belief, transparency, and empowering your individuals.”
Pleo’s subsequent rebranding electronic mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.
Why is that vital? As a result of when an electronic mail’s aesthetically pleasing, it’s not simply simpler to learn, however individuals are extra more likely to need to learn it right through.
What I like: Design delight apart, the artistic topic line “Out with (most of) the outdated, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. In brief, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable approach.
10. Notion Calendar
On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified solution to handle all of the issues competing in your time.”
Though they acquired Cron in 2022, the calendar app’s ultimate amalgamation into Notion may’ve felt barely abrasive for present customers.
So it was paramount that Notion Calendar’s rebranding announcement electronic mail a) put present Cron customers comfy, and b) gave them every little thing they wanted to know to proceed to make use of the product with as little friction as doable in the course of the transition.
In my humble opinion, the announcement did an amazing job of tackling each a) and b). The e-mail clearly defined the rationale for the change and what customers ought to anticipate from Notion Calendar proper now. Portray a imaginative and prescient for the longer term — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.
What I like: I feel the facet of the e-mail I preferred essentially the most was how Raphael signed off on the finish with some refined subsequent steps outlined for readers — i.e., keep in contact by means of the brand new electronic mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, companies, and options for ecommerce companies, introduced its rebranding with a totally new look.
The corporate was approaching 4 profitable years in enterprise and acknowledged how its staff, core values, and choices had advanced. The rebranding was the enterprise’s effort to match and rejoice what “Meetanshi” had grow to be.
With a daring background coloration, sharp copy, and easy-to-read font, Meetanshi’s rebranding electronic mail announcement packs a punch. However of all these components, I feel the copy works particularly effectively. It’s direct, but conversational and simple to digest, making the e-mail a straightforward, partaking learn.
What I like: I like that peachy background coloration. It makes a daring assertion, however it doesn’t overpower the copy, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its title to BILL and started “modernizing the look and feel” of the model. The intention behind the model refresh was to “create a extra partaking expertise.”
In the meantime, the title change was impressed by how the corporate is referred to colloquially by its clients.
Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic strains I’ve seen whereas crafting this text, I’ve to say that’s certainly one of my favorites. It’s a unusual approach of claiming, “Hey, we have now a brand new look.”
The e-mail additionally matches the rebrand’s goal of making a extra trendy really feel — particularly the graphic design components. (The hand holding a cell phone and the dotted thrives give the aesthetic some trendy vitality.)
What I like: It needs to be the colour palette, design thrives, and topic line for me. All of those components mixed make an impactful rebranding announcement electronic mail.
13. LOOP
Subsequent up is LOOP. LOOP supplies truthful and equitable automotive insurance coverage to clients based mostly on how and the place they drive. At its core, the corporate is on a mission to supply a fairer different to what at the moment exists within the “broken” car insurance industry.
LOOP can be a B-Corp dedicated to giving again to native communities. These noble targets feed into the model’s “Drive Good” tagline.
When LOOP introduced the rebrand, they mentioned, “We’re going to begin trying a bit totally different. Nevertheless it’s good totally different.”
Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures clients that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.
What I like: I like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement electronic mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS firm providing enterprise electronic mail signature administration to a world buyer base. I spoke to Rocketseed’s International Advertising Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic evaluate, we ‘refreshed’ the Rocketseed model to replicate the power of our platform to present clients ‘one-to-one electronic mail advertising and marketing at scale,’” says Bassett.
A part of the model refresh included updating numerous features of the corporate’s model id and communications whereas retaining Rocketseed’s title recognition and belief.
Based on Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, in addition they applied a extra sustained electronic mail method, sending out “impactful, interactive banners asserting the model refresh.”
These banners have been “utilized on the high of each enterprise electronic mail that our workers despatched to clients, prospects, and companions for the next month.”
By clicking the banner’s call-to-action (CTA), recipients may learn an in depth explanation of Rocketseed’s brand refresh, its core model values, the visible updates they might anticipate to see, and the importance of the brand new tagline “one-to-one electronic mail advertising and marketing at scale.”
What I like: I like that Rocketseed took an iterative method to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all electronic mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the company in 2000 to “give again and encourage individuals to attach with themselves, the setting, and others.”
Each the rebrand and the rebranding electronic mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.
The e-mail structure, with a human picture to attract the reader in and loads of white area for readability, additionally works. This creates a chilled vibe that displays the nourishing ingredient of Endota’s merchandise.
By way of the content material, there’s not lots of writing, however what they do have counts. Like LOOP, the model hyperlinks all of the adjustments to its unique mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I like: I feel the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s give attention to serving to clients mindfully embrace well-being rituals. If the model does this on all electronic mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a pressure for good.
16. Butter
Butter is a web-based software that helps you put together, run, and recap collaborative periods. Within the electronic mail instance beneath, Butter introduced “A contemporary new look” and a few up to date product options. The rebrand adjustments included a brand new icon set, coloration profile, and font.
First, I like that “Oh, yoooouhoooo!” opener. It’s not like the rest I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.
Then it’s adopted up by a pleasant “We hope you’ve had an amazing weekend…” Proper out of the gate, this electronic mail content material energized and excited me. Because of this, it’s clear to me that they’ve labored onerous to ascertain a robust model tone of voice.
What I like: I like the topic line: “Butter updates: A crisp new look (+ lots of easy new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I feel they make electronic mail topic strains extra enjoyable and, thus, extra interesting. (A bit extra “clickable,” if you’ll.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more for the reason that beneath electronic mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding electronic mail asserting Anchor’s “new look.”
The topic electronic mail line “Introducing our new look” does what it says on the tin. But when I’m sincere, it’s a bit bland. That mentioned, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a refined nod to the rebrand, the corporate’s title, and the character of the product.
The e-mail explains the adjustments (a brand new emblem and “splashes of coloration”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it should encourage customers to talk to their “coronary heart’s content material.”
What I like: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored onerous on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate title and product by utilizing phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated delicate drink large that wants no introduction (however it simply low-key bought one anyway.)
This instance differs barely from most on this checklist as a result of it entails rebranding a single product from a wider model. That’s against altering a single model ingredient that will get utilized throughout services or products.
Like Anchor, the topic line “Weight loss plan Coke Will get a New Look” is fairly fundamental. That mentioned, the structure and presentation of Coke’s rebranding announcement electronic mail is simply so pleasing to behold.
There’s a pleasant steadiness between imagery, copy, and white area, which makes it really feel PRO-fess-ional. The structure additionally makes it simpler to soak up all the data as a result of not one of the components are preventing with one another in your consideration.
One other important facet of this electronic mail is how the corporate reassures clients that the look is altering, not the precise components. There’s additionally some glorious trust-building social proof within the electronic mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t simply announce Weight loss plan Coke’s “up to date look” but additionally takes the chance to introduce 4 new Weight loss plan Coke flavors.
19. Hawaiian Airways
Hawaiian Airlines, a.okay.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The brand refresh included an up to date emblem “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive id.”
The airline’s rebrand intention shone by means of in its electronic mail announcement, particularly with phrasing like “Honoring the previous. Seeking to the longer term.” I feel the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement electronic mail instance is.
By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its clients on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m undecided about you, however I really feel all of that by studying this electronic mail.
20. Sttark
Subsequent, we have now Sttark, a customized packaging firm based mostly in Greenville, South Carolina.
Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design companies for packaging.
Because of this, in 2022, the corporate eliminated the phrase “label” from its title and went by means of a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who’s a part of Sttark’s advertising and marketing staff. Based on Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with electronic mail advertising and marketing as an organization.
“We had by no means carried out constant electronic mail advertising and marketing campaigns earlier than going by means of our rebrand. We used Klaviyo to ship an easy electronic mail to our present clients outlining our firm title change and our motive for doing so,” says Anissa. The results of Sttark’s rebranding announcement electronic mail was “A 54% Open Charge and a 5.6% Click on Charge.”
What I like: I like that, in Anissa’s phrases, Stark wished to ship “an easy electronic mail.” In my humble opinion, it was exactly that: simple and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Give up Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new title, look, and really feel” supposed to take away the stigma surrounding substance use.
The topic line of the rebranding announcement electronic mail, “Introducing Pelago (previously Give up Genius),” will get straight to essentially the most obvious facet of the rebrand: The title change. With one thing as massive as a reputation change, it’s most likely higher to stay to the KISS (Maintain it easy, silly) precept. So, factors scored there.
I do have to handle the elephant within the room, although — a surprising opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to handle stigma”) isn’t simply clearly acknowledged, however it’s a good looking ultimate to aspire to. So perhaps that does bear repeating?
What I like: I just like the simplicity and magnificence of this electronic mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.
22. Wellfound
The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to differentiate two companies beneath the AngelList umbrella sparked the new name and rebrand.
Every firm had grown to serve totally different buyer bases. So by retaining AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they might set up distance between the manufacturers.
Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s electronic mail topic line retains it clear relatively than intelligent.
“AngelList Expertise is now Wellfound” immediately will get all the way down to enterprise, informing present clients in regards to the title change. However the pleasant “It’s good to fulfill you” follow-up takes it from being all enterprise to a personable alternate.
What I like: The rebrand displays Wellfound’s elevated understanding of its audience. The rebranding electronic mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup neighborhood,” for example of Wellfound talking on to its audience in a approach that resonates.)
23. Weglot
Weglot is a no-code web site translation resolution that enables customers to launch a multilingual web site. In 2023, the platform revealed a new brand identity to “higher convey who we’re as an organization.”
The goal was to replicate on the surface all the expansion Weglot skilled as a staff, in addition to the evolution of its product since launching in 2016.
This rebranding announcement electronic mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an electronic mail setting?)
Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, partaking messaging and loads of white area to let all of it breathe.
What I like: I like that Weglot isn’t afraid to share messaging with character. “You understand you need to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives clients to take a desired motion. I additionally love that Weglot ends the rebranding announcement electronic mail by including worth (i.e., previewing tasty morsels like “GA4 suggestions for world manufacturers”) to its viewers.
24. Irresistible Me
Irresistible Me is a New York-based magnificence firm established in 2013.
When the corporate rebranded, it was a complete transformation encompassing each facet of its model id. Irresistible Me up to date its emblem, redesigned the web site, and revamped its product packaging.
Now, that’s a complete lot of change to get down on paper. And I feel this rebranding announcement electronic mail instance captures the essence of the rebrand journey effectively.
The icons are additionally a pleasant contact. They assist to spotlight the model adjustments whereas the daring squares of coloration maintain the eyes transferring in the best course. By the “proper course,” I imply the place the vital info is all through the e-mail.
What I like: You possibly can’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a refined animation, however it attracts the attention and provides character to the e-mail.
25. Stark
Stark is a SaaS platform providing a collection of built-in accessibility instruments to over 30,000 corporations.
In October 2020, the company announced “$1.5M in funding, billing accounts, and a contemporary re-brand.” By way of the rebrand particularly, Stark hoped to “Change the way in which individuals world wide perceive, see, and learn about accessibility” and “change the way in which the business spotlights incapacity.”
I like that Stark will get proper into the center of its rebrand mission with the highest picture within the rebranding announcement electronic mail.
By doing this, Stark doesn’t simply inform us however reveals us its targets to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally provides the choice to learn extra in regards to the rebrand.
What I like: Except for the gorgeous picture, I like that Stark has bundled a number of bulletins into one electronic mail. It reveals that the model doesn’t need to spam electronic mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement electronic mail instance.
26. Typedream
Typedream Links is a no-code link-in-bio builder.
Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may grow to be “a seamless half” of its all-in-one bundle for creators.
Typedream’s rebranding electronic mail is straightforward however efficient. It explains the why behind the rebrand and introduces the software’s improved UI.
I feel it’s cool how Typedream takes the chance to share a sneak peek of the software’s new options, too. Not solely does this showcase the product, however the product preview pictures break up the textual content.
What I like: I like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s artistic journey.
27. Motherboard
Motherboard is an worker advantages platform that was known as roHealth.
The corporate modified its title to replicate the broader quantity of firm advantages on supply and the actual fact it was now a “complete advantages administration platform.”
Certain, the e-mail lacks bells and whistles. However I feel that’s my favourite factor in regards to the announcement. It has a selected audience in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.
Despite the fact that there aren’t any pictures to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the e-mail clearly explains the adjustments, why they’re taking place, and the way they are going to impression this buyer phase.
28. Withings
Withings is a well being and health model that gives health-based units and a health-tracking app known as Withings Health Mate. When the model up to date the app, it additionally gave the app icon a contemporary look.
Withings’ rebrand announcement electronic mail took the chance to handle each the product updates and the brand refresh. The e-mail defined how these adjustments mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health targets.
What I like: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our goal: to give you all the assistance you might want to attain your well being targets, no matter they could be.”
It’s an amazing instance of centering clients inside your messaging. When the rubber hits the highway, messaging tends to resonate higher when it’s extra about them (your clients) and fewer about you.
29. A2X
A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated pictures to extra human ones. The picture beneath is an instance of a pre-rebrand electronic mail. As you’ll be able to see, the graphics used are illustrations relatively than images of precise people.
The picture beneath is post-rebrand. The illustrated imagery within the first electronic mail is high-quality {and professional}. However I really feel like including an precise human makes the second electronic mail extra partaking. I’d additionally say the post-rebrand electronic mail makes me naturally belief the corporate extra as a result of it feels genuine.
What I like: I feel the power to construct belief between client and firm is maybe the largest takeaway right here, particularly given:
“A client’s degree of belief in an organization drives revenue-generating behaviors such because the probability to buy once more, choice for an organization over rivals, trial of unrelated merchandise, and propensity to share private information” (Forrester).
So, if you wish to construct belief (and drive revenue-generating behaviors), strive utilizing images of actual individuals in your emails. I personally don’t assume the photographs even have to be overly “polished.”
You would use a screenshot from an organization Zoom assembly relatively than skilled headshots, for instance. An important factor is that the individuals look actual and genuinely relatable.
30. Zight
Zight (previously often known as CloudApp) is an all-in-one display recorder. CloudApp switched to Zight in April 2023, saying: “The brand new title and model id align with our mission to create a happier and extra productive office for all.”
In my view, this rebranding announcement electronic mail instance works as a result of Zight has framed it by means of the client’s lens. You possibly can see the corporate has prioritized informing and reassuring present clients in regards to the adjustments.
To see this method in motion, have a look at how Zight takes the time to elucidate the adjustments initially of the e-mail. Then, the model closes with a P.S. part that empathizes with the person (i.e., “We all know title adjustments could be an adjustment”).
What I like: It’s a refined contact, however I like the way in which Zight has bolded the data that may doubtless be most pertinent to present customers. This makes it simpler for readers to scan the e-mail and shortly see reassuring info like their software login and pricing remaining the identical.
31. Vidico
Vidico is a video manufacturing company for tech corporations.
The company’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a artistic associate who really understands their product,” says Vidico Advertising Supervisor Laura Chaves.
The rebrand included a revamped portfolio, a contemporary web site, a brand new emblem, and up to date visible components.
Vidico’s rebranding electronic mail announcement offers a brief recap of what’s modified and why, plus how this impacts clients. There’s additionally a pleasant steadiness between the visible and written components. The method labored. Based on Laura, the e-mail achieved a 33% open price and a 4% click on price.
What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a brief and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who want to study extra.
32. Summit
Summit is a lead-scoring engine for advertising and marketing machines.
After over a yr in improvement, Summit introduced it was “open for basic entry with a refreshed model.” New use circumstances for gross sales, advertising and marketing, and product groups impressed its new positioning and web site.
Summit’s rebranding electronic mail opens with an intriguing topic line, “Huge information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its emblem).
So, proper out of the gate, Summit introduced a change and included the model id into the topic line. There’s additionally a great combine of images, headings, and bolded textual content to create that electronic mail must-have — readability.
What I like: I appreciated the usage of well-placed outbound hyperlinks that defined and highlighted the brand new product use circumstances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a couple of) if there’s nonetheless a free model.
33. Hunter
Hunter is an all-in-one electronic mail outreach platform. Previously named Electronic mail Hunter, the corporate was rebranded circa 2016 with a brand new title, emblem, and web site. The rebrand was impressed by how Hunter had expanded its service.
Hunter’s rebranding announcement electronic mail begins by taking a minute to rejoice what’s been an unbelievable yr. Then, the corporate introduces the “main rebrand,” explaining what has modified relating to its model.
However what I feel steals the present on this electronic mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.
What I like: I like that Hunter went with this topic line: “Electronic mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Similar [Insert Brand].” Don’t get me improper, that format additionally explains the e-mail is a few rebrand, however it’s fairly predictable. I additionally love that Hunter takes the time to thank clients for his or her help on the finish of the e-mail.
34. Castos
Castos is a podcast internet hosting platform aimed toward rising manufacturers.
The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, emblem, and coloration scheme.
Though the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup electronic mail. The e-mail incorporates components of the brand new model id, together with the brand new coloration scheme.
It additionally takes the chance to share a 50% off deal and coupon code for its integration associate, MemberSpace, as a part of the announcement. If in case you have a suggestion that provides worth to your buyer base, why not share it with them?
What I like: I like each the clear CTAs, together with the CTA for the coupon. That mentioned, the daring purple CTA button for “Take heed to the Episode” is particularly eye-catching. I don’t learn about you, however the energy of purple compels me…
35. ConvertKit
Properly-known creator advertising and marketing platform ConvertKit made the daring transfer to rename in 2018. Though the swap from ConvertKit to Seva was short-lived, the rebranding announcement electronic mail is an fascinating instance.
The e-mail begins by brazenly acknowledging the rename “appears fully loopy.”
From then on, it’s onerous to look away as a result of the vitality of the e-mail appears frenzied, however darn, is it genuine.
There’s additionally a superb use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.
What I like: I like that the e-mail ends with “If in case you have questions, simply hit reply!” In a panorama of emails that say, “That is an automatic electronic mail, don’t reply” (or thereabouts), this method provides a private contact.
36. Netlify
Netlify is a contemporary net improvement platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new emblem, which was “an thrilling first step towards a complete new visible id.”
Netlify’s rebranding announcement featured the primary occasion (the brand new emblem) on the high of the e-mail, with a side-by-side have a look at outdated versus new. This can be a visually thrilling solution to present the adjustments in motion whereas incorporating the brand new model id into electronic mail communications.
The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new emblem for Netlify.” This killer line is adopted by a transparent clarification of why (and when) the brand change is going on, plus a strong CTA on the finish.
What I like: I like all the really feel of this electronic mail. It looks as if Netlify is legitimately excited in regards to the new emblem, and that vitality shines by means of the copy and visuals.
37. Dig Insights
Dig Insights is a Market Analysis and Shopper Insights firm that rebranded in 2022.
The goal was to maneuver from a standard analysis firm to a extra trendy, tech-first one. As such, the corporate despatched out a rebranding announcement electronic mail explaining the adjustments.
To me, this electronic mail works as a result of it has the corporate’s audience in thoughts. For context, Dig Insights’ shoppers are in advertising and marketing, so that they’ll most likely be extra curious in regards to the “why” behind the rebrand (which Dig clearly explains.)
The e-mail ends with a number of phrases from the corporate’s CEO discussing the brand new visible course, adopted by a bit devoted to “What subsequent?” I feel entrepreneurs may also respect these components.
What I like: You possibly can’t see it from the screenshot, however I like that Dig Insights’ email announcement illustrated the rebrand with a GIF. Displaying the earlier than and after with visuals is a wonderful interactive contact that clarifies what has modified.
38. Hable
Hable is a change administration consultancy that helps individuals to work higher with expertise. Final yr (2023), Hable reached a degree the place the model wanted a refresh.
The model “hadn’t been up to date in a while and was now not reflective of who we have been as a company. We’d grown up loads, and we would have liked our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Hall.
As a result of it was a “main rebrand,” Hable wished to ship out a rebrand announcement electronic mail to all contacts speaking the “new period for the group.”
I feel they achieved what they got down to do. The e-mail takes the time to elucidate the model adjustments and why they occurred.
Hable shares some background details about how they rebranded, too. However what offers it the additional particular contact is that Hable hyperlinks the adjustments again to its clients.
What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The structure can be efficient, with a pleasant combination of images, textual content, coloration, and white area that retains the e-mail visually fascinating.
39. Engyne
Engyne is a full-fledged website positioning platform for B2B SaaS startups.
Previously launchman.com, the corporate provided a programmatic website positioning software that was extra centered on the internet online affiliate marketing area. Engyne rebranded final yr in keeping with product progress and adjustments.
The rebrand announcement electronic mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for present customers.
What I like: I like that this rebrand announcement comes instantly from the founders and that they’re encouraging individuals to answer to the e-mail with questions. Reassuring customers that Engyne shall be “responding to each” electronic mail response is one other personal touch.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized companies examine newsletters, CRMs, and advertising and marketing automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement electronic mail.
“We stored it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s large information for that enterprise. However usually, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding electronic mail announcement speaks to me essentially the most. It additionally focuses on including worth to the reader relatively than centering the model refresh.
EmailToolTester achieves this by sharing tricks to enhance electronic mail engagement, with solely a refined nod to the rebrand on the high of the e-mail.
What I like: We may argue whether or not clients do or “don’t care an excessive amount of” about firm rebrands. I like to listen to about firm rebrands. However perhaps you don’t. On the finish of the day, it’s subjective.
That mentioned, including the model announcement inside a broader electronic mail has labored for EmailToolTester. That’s maybe as a result of they adopted an method that felt true to the model and one they believed in.
Asserting Your Rebrand
We’ve checked out how 40 different corporations introduced their rebrands by way of electronic mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement electronic mail your approach.
Offering the messaging is evident, essentially the most vital ingredient for fulfillment is taking an method you imagine in. Let’s break this down.
You will get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model adjustments could or could not impression clients. If it is smart (say, clients must activate a brand new account), you’ll additionally need to cowl what they should do subsequent.
However how do you comply with a rebrand announcement method that you simply imagine in? Easy. (Properly, type of. Every part appears easy on paper, proper?) Ask your self in case your rebranding announcement electronic mail resonates together with your model, values, and, maybe most significantly, your clients.
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