39 Free & Creative July Marketing Ideas (with Examples!)

July: It’s the seventh month of the 12 months (fifth within the Roman calendar), rhymes with reply, ought to rhyme with really, has a whopping 31 days—all nice advertising opps for your online business! Simply joshin. That’d be unhappy. However July is full of many alternatives for inventive advertising—it’s Nationwide Anti-Boredom Month, Unbiased Retailer Month, house to World Emoji Day, Pandemonium Day, and many extra.

Have fun World Emoji Day and Nationwide Ice Cream Day in a single publish.

Higher but, you don’t even should do the brainstorming! On this publish, I’ve taken care of all of that for you with:

• An inventory of July consciousness causes, themes, nationwide days, and holidays.
• Over 30 inventive concepts for incorporating them into your articles, posts, occasions, and promotions.
• Actual examples of those concepts in motion.

Desk of contents

July consciousness causes

July holidays and nationwide days

You’ll be able to see a extra full record on the finish of this publish, however right here is my curated mixture of the intense, the subtle, and the downright foolish:

In July we have a good time, America, dad and mom, and cows. (Image source)

Range, fairness, and inclusion advertising concepts in July

Whereas it’s all the time a good suggestion to incorporate diversity, equity, and inclusion advertising in your plans year-round, there are a couple of observances particularly in July that you just received’t need to miss:

Nationwide Minority Psychological Well being Month

July was proclaimed Minority Mental Health Month in 2008 by the US Home of Representatives. This helps be sure that not solely do individuals of shade have entry to ample psychological healthcare, but in addition that well being professionals are culturally conscious, empathetic, non-judgmental, and in a position to correctly diagnose every affected person who walks into their workplace.

Unfold consciousness utilizing assets like BIPOC’s MMHM toolkit, or provide you with an occasion of your individual to help this inclusivity-related trigger.

Particular Recreation for the Disabled Day (July 2)

Do you know over 15% of the world’s inhabitants lives with a incapacity? Traditionally, individuals with totally different skills have had restricted entry to leisure actions. Particular Recreation for the Disabled Day goals to alter that by bringing consciousness to the methods the world may be extra inclusive for all.

To participate on this day, sponsor or volunteer at a neighborhood recreation heart that’s accessible to people with various skills. Alternatively, reminding your viewers to assist unfold consciousness and offering recommendations on how they’ll make a distinction may be simply as efficient.

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Malala Day (July 12)

Malala Day celebrates the work of Malala Yousafzai, a global human rights activist and the world’s youngest Nobel prize winner. Malala is from Pakistan which is an space identified to deprive ladies and younger women of schooling. Her stand on schooling for all in the end result in her being shot by the Taliban. Regardless of this occasion, Malala courageously continued with the trigger she believed in.

Her perseverance has impressed a worldwide motion for extra accessible schooling throughout all corners of the world. Encourage your viewers with Malala quotes, like these included in her memoir: I Am Malala: The Lady Who Stood Up for Schooling and Was Shot. One other concept could be to have a good time the work of Malala and share how your online business’s neighborhood is working in direction of higher schooling accessibility for minorities.

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Nationwide Buffalo Troopers Day (July 28)

It’s necessary to grab each alternative you possibly can to have a good time variety in your advertising. Acknowledge National Buffalo Soldiers Day on July 28 to commemorate a number of the earliest Black troops within the US Army who served on the Western frontier after the Civil Conflict.

July advertising concepts for month-long consciousness

And now, it’s time to get right down to (advertising your) enterprise. We’ll first begin with July advertising concepts primarily based on month-to-month consciousness causes after which transfer to single-day observances.

Nationwide Unbiased Retailer Month

July is the designated month for celebrating impartial retailers who, like all local businesses, assist to construct our financial system, cities, and communities. Promote your individual enterprise if you’re one, or present your help for impartial retailers in your neighborhood.

Nationwide Anti-Boredom Month

After the July 4th festivities, the summer season warmth and structureless days can begin to creep in with looming threats of boredom.

Listed here are some concepts to assist your audience keep away from the canine days of summer season:

• Host a gratifying month-long problem round meals, health, hydration, or one thing associated to your online business.
• Share your favourite summer season spots and actions.
• Write a blog post compiling occasions occurring in your space.
• Ask your followers for suggestions on books, locations to go, DIY initiatives, and so on.

Or, take a no-nonsense method like this enterprise did:

Nationwide Grilling Month

I attempted to think about methods to place a creative twist on issues to make it extra broadly relevant, however to no avail—except you’re into grilling your clients for suggestions…

However I did discover some concepts on Fb. This enterprise ran a contest with a grilling-themed prize.

This electrical firm inspired its followers to save lots of electrical energy by grilling outdoors:

Nationwide UV Security Month

The solar received’t run out of hydrogen for one more 5 billion years, so take into account it an evergreen subject. It doesn’t matter what enterprise you’re in, you possibly can’t go incorrect with posting UV security ideas.

Make your individual picture with a content marketing tool like Canva, like this enterprise did:

Or borrow an infographic from the CDC:

Everyone Deserves a Therapeutic massage Week (often third week in July)

If you’re in any means related to massages, whether or not that be a standard therapeutic massage studio, a bodily therapist, or a salon, you must undoubtedly be taking benefit this week by running sales promotions.

In the event you’re not a spa or salon, accomplice up with a neighborhood supplier to see if you happen to can run a mutually-beneficial deal.

Or take it a step additional like these guys:

July advertising concepts primarily based on nationwide days

Christmas in July (varies)

In response to my cursory analysis (aka Real Simple magazine), Christmas in July started in 1993 with a summer season camp in Brevard, NC. After which someplace alongside the road, companies started utilizing it as a marketing tool. Listed here are some methods you possibly can comply with swimsuit.

Run offers and gross sales to get new customers coming in. BigCommerce tells us that repeat clients spend 25% extra per transaction throughout the (actual) vacation season, whereas a brand new buyer spends solely 17% extra. So begin constructing that repeat buyer base now!

This photographer promoted household picture shoots, framed as a method to get your Christmas card picture taken care of early (and whenever you’ve received that summer season look going). Relying on the climate, winter garments could or will not be a good suggestion!

Or just run a beneficiant flash sale that’ll really feel like, nicely, Christmas in July.

Nationwide Praise Your Mirror Day (July 3)

Nationwide Praise Your Mirror Day, noticed on July 3, encourages individuals to really feel optimistic about themselves—in and out. If it suits with the tone of your model and your viewers, acknowledge it on social media.

You might even Instagram marketing campaign the place clients can obtain a proportion off services or products in trade for posting a selfie and customized hashtag.

Worldwide Chocolate Day (July 7)

Anybody can get behind this vacation. Whether or not it’s with a sweet counting contest, giving out Hershey’s Kisses to clients, or simply posting a humorous meme. Or, you can get some chocolatey USB drives made up together with your emblem on ’em!

Gruntled Employees Day (July 13)

So sure, gruntled is a phrase. It means happy, happy, or content material.

• Collect feedback out of your workers to see if you can also make any enhancements to their expertise. Joyful workers make for completely satisfied clients (who write reviews).
• Write a thought leadership publish on firm tradition constructing and spotlight yours within the course of.
• Remind your viewers of your dedication to buyer expertise.

Give One thing Away Day (July 15)

Moderately than operating an Instagram giveaway, take into account internet hosting a charity fundraiser for Give One thing Away Day. Shoppers like doing enterprise with those who share their values. Doing one thing in your neighborhood or a better trigger will have interaction your followers and make a optimistic affect.

Nationwide Ice Cream Day (third Sunday in July)

I’m going to spare you the “I scream you scream” and share a bit of historical past with you. Again within the day (1984), former President Ronald Reagan determined July was to be Nationwide Ice Cream Month and that the third Sunday in July could be Nationwide Ice Cream Day. Ice cream outlets, you understand this one nicely. For the non-frozen dairy-delighted, check out these concepts:

• Run an ice cream social: Use that frozen sugary goodness to lure clients into your retailer! Along with providing free ice cream, present particular reductions on objects or coupons with a purchase order.

• Have an inner ice cream sundae get together at your online business and share on social media: the scrumptious masterpieces, the mess, the individuals indulging. Even higher, buy the ice cream from a neighborhood retailer and tag them in your posts.
• Provide free ice cream after a category or session: Get extra signups for a exercise or yoga class with the promise of a free ice cream afterward. (Natural ice cream for the yoga people).
• Attempt getting inventive together with your content material: We don’t all the time use ice cream cones to clarify marketing concepts, however once we do…

Get to Know Your Prospects Day (third Thursday)

It is best to already know your customers just like the again of your hand, however you must also all the time be studying—particularly with the shape-shifters we customers have turn into as a result of pandemic.

Get to Know Your Prospects Day occurs on the third Thursday of each quarter— reminder to remain in your toes and alternative to strengthen your consumer relationships.

Share a survey through e-mail or social media—one thing temporary however significant sufficient to display that you just worth your clients, and to be informative to you.

You might additionally take a lighter method on social media. Ask extra playful questions, like “would you somewhat,” “yea or nay,” “when was the final time you…” however hold the subjects related so you possibly can glean one thing from the solutions.

Nationwide Mother and father’ Day (fourth Sunday in July)

With Mom’s and Father’s Day taking on all of the healthful limelight, Mum or dad’s Day typically will get uncared for. Mother and father work tirelessly for his or her youngsters, so honor the dad and mom in your viewers!

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Take into account taking a extra emotional method together with your model on this present day. Acknowledge the hard-working dad and mom on the market, however keep delicate to the truth that not everybody has dwelling dad and mom, that not all dad and mom are one merchandise, and that there are various caretakers who’re like a dad or mum.

Fourth of July advertising concepts

However after all! It’s the largest vacation of the summer season. Listed here are some methods to include 4th of July marketing slogans, promotions, and more into your month-to-month technique:

• Vacation promotions: Provide a 17.76% low cost, cut back an merchandise value to $17.76, or use promo codes like FIREWORKS or FREEDOM. Create buy-one-get-one offers for appropriately-themed merchandise. Or simply run a sale just because it’s a vacation—ain’t nothin’ incorrect with that.
• Run a giveaway: Provide up a crimson, white, and blue-themed prize, barbeque provides, a present card, or perhaps a survival package like a garden chair, bug spray, hand sanitizer, glowsticks, and so on.
• Write a weblog publish on subjects associated to your online business, by means of the lens of themes like freedom, independence, stars, stripes, and extra. Or, if relevant to your online business, write extra sensible posts like firecracker security ideas, ideas for preserving your canine calm throughout fireworks, or journey ideas.
• Get inventive: Ditch the stock photography and get inventive together with your 4th of July social media posts. Or ditch the cliches and check out a few of these authentic 4th of July Instagram captions.
• Ship a greeting to your clients: Whether or not it’s by means of a card, e-mail, social publish, or textual content, ship a bit of 4th of July message to your customers wishing them a secure and completely satisfied vacation.

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Received any July advertising concepts? Share em!

Not all the July consciousness causes and observances had been coated on this publish. There are far too many. However in case you have any concepts of your individual, be at liberty so as to add your individual distinctive twist to assist your online business stand out this month!

PS right here’s our full sequence of month-to-month advertising concepts:

And for a 12 months’s price of selling concepts, check out this marketing calendar template from our friends at LocaliQ.

As promised, here’s a extra full record of July observances which will or could not apply to your online business:

Full record of July holidays

July 1

• Canada Day
• Worldwide Joke Day
• American Zoo Day
• Nationwide Postal Employee Day
• Nationwide Hop-a-Park Day (first Saturday in July)

July 2

• Made within the USA Day
• Nationwide Anisette Day
• Nationwide Disco Day
• World UFO Day

July 3

• Nationwide Eat Your Beans Day
• Nationwide Fried Clam Day

July 4

• Independence Day
• Nationwide Barbecued Spareribs Day

July 5

• Nationwide Hawaii Day
• Nationwide Workaholics Day
• Nationwide Bikini Day
• Nationwide Graham Crackers Day

July 6

• Worldwide Kissing Day
• Nationwide Fried Rooster Day
• Just about Hug a Digital Assistant Day

July 7

• Nationwide Inform the Reality Day
• Nationwide Dive Bar Day
• Nationwide Father-Daughter Take a Stroll Day
• Nationwide Strawberry Sundae Day

July 9

• Barn Day
• Trend Day
• Nationwide Sugar Cookie Day
• Cow Appreciation Day (adjustments annually0

July 10

• Nationwide Kitten Day
• Nationwide Pina Colada Day

July 11

• Nationwide Cheer Up The Lonely Day
• All American Pet Picture Day
• Nationwide Mojito Day
• Nationwide 7-Eleven Day
• Cow Appreciation Day (adjustments yearly)

July 12

• Nationwide Simplicity Day
• Nationwide Completely different Coloured Eyes Day
• Nationwide Pecan Pie Day
• Nationwide Hair Creator’s Day

July 13

• Nationwide French Fry Day
• Nationwide Barbershop Music Appreciation Day
• Nationwide Beans and Franks Day
• Embrace Your Geekness Day

July 14

• Nationwide Pandemonium Day
• Nationwide Tape Measure Day
• Nationwide Nude Day

July 15

• Nationwide Give One thing Away Day
• Nationwide I Love Horses Day
• Nationwide Pet Fireplace Security Day
• Toss Away the “Might Haves” and “Ought to Haves” Day – Third Saturday in July

July 17

• Nationwide Lottery Day
• World Emoji Day
• Nationwide Get Out of the Canine Home Day – Third Monday in July

July 18

• Nationwide Caviar Day
• Nationwide Bitter Sweet Day

July 19

• Nationwide Soccer Day
• Nationwide Sizzling Canine Day
• Nationwide Phrases with Pals Day

July 20

• Get to Know Your Prospects Day – Third Thursday of Every Quarter
• Nationwide Fortune Cookie Day
• Nationwide Lollipop Day

July 21

• Nationwide Junk Meals Day
• Nationwide Be Somebody Day

July 22

• Nationwide Hammock Day
• Nationwide Rat Catcher’s Day
• Nationwide Day of the Cowboy – Fourth Saturday in July

July 23

• Attractive Grandma Day
• Nationwide Mum or dad’s Day – Fourth Sunday in July

July 24

• Nationwide Drive-Via Day
• Nationwide Cousins Day
• Nationwide Amelia Earhart Day

July 25

• Nationwide Rent a Veteran Day
• Nationwide Wine and Cheese Day

July 26

• Nationwide Aunt and Uncle’s Day
• Nationwide Bagelfest Day
• Nationwide Incapacity Independence Day
• Nationwide All or Nothing Day

July 27

• Nationwide Love is Type Day
• Nationwide Refreshment Day – Fourth Thursday in July
• Nationwide Intern Day – Final Thursday in July

July 28

• Buffalo Troopers Day
• Nationwide Waterpark Day

July 29

• Worldwide Tiger Day
• Nationwide Rooster Wing Day
• Nationwide Lasagna Day
• Nationwide Lipstick Day

July 30

• Nationwide Father-in-Regulation Day
• Nationwide Whistleblower Day
• Nationwide Speak in an Elevator Day – Final Friday in July
• Nationwide System Administrator Appreciation Day – Final Friday in July
• Nationwide Get Gnarly Day – Final Friday in July
• Nationwide Help Public Schooling Day
• Worldwide Day of Friendship

July 31

• Nationwide Mutt Day
• Harry Potter’s Birthday
• Worldwide Lifeguard Appreciation Day
• Nationwide Avocado Day
• Unusual Instrument Consciousness Day
• World Ranger Day