27 Case Study Examples Every Marketer Should See

Placing collectively a compelling case study is without doubt one of the strongest methods for showcasing your product and attracting future prospects. However it’s not simple to create case research that your viewers can’t wait to learn.

On this submit, I’ll go over the definition of a case research and the most effective examples to encourage you.

Desk of Contents

A case research proves how your product has helped different firms by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options sometimes include quotes from the client.

Which means they’re not simply adverts the place you reward your personal product. Slightly, different firms are praising your organization — and there’s no stronger advertising and marketing materials than a verbal suggestion or testimonial.

An excellent case research additionally has analysis and stats to again up factors made a few undertaking’s outcomes.

There are a number of methods to make use of case research in your advertising and marketing technique.

From that includes them in your web site to together with them in a gross sales presentation, a case research is a robust, persuasive software that exhibits prospects why they need to work with you — straight from one other buyer.

Writing one from scratch is difficult, although, which is why we’ve created a group of case research templates so that you can get began.

There’s no higher solution to generate extra leads than by writing case studies. Nevertheless, with out case research examples from which to attract inspiration, it may be tough to jot down impactful research that persuade guests to submit a kind.

Advertising and marketing Case Examine Examples

That can assist you create a lovely and high-converting case research, we have put collectively an inventory of a few of our favorites. This listing contains well-known case research in advertising and marketing, expertise, and enterprise.

These research can present you how you can body your organization’s presents in a method that’s helpful to your viewers. So, look, and let these examples encourage your subsequent sensible case research design.

These advertising and marketing case research with options present the worth proposition of every product. Additionally they present how every firm benefited in each the quick and long run utilizing quantitative knowledge.

In different phrases, you don’t get simply good statements, like “this firm helped us so much.” You see precise change inside the agency by way of numbers and figures.

You possibly can put your learnings into motion with HubSpot’s Free Case Study Templates. Out there as customized designs and text-based paperwork, you’ll be able to add these templates to your CMS or ship them to prospects as you see match.

Download These Free Case Study Templates

1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot

What’s fascinating about this case research is the best way it leads with the client.

That displays a serious HubSpot cornerstone, which is to at all times clear up for the client first. The copy leads with a quick description of why the CEO of Dealt with based the corporate and why he thought they may profit from a CRM.

I like that the case research additionally opens up with one key knowledge level about Dealt with’s success utilizing HubSpot, particularly that it grew to 121 areas.

Discover that this case research makes use of blended media. Sure, there’s a quick video, nevertheless it’s elaborated upon within the different textual content on the web page.

So, whereas your case research can use one or the opposite, don’t be afraid to mix written copy with visuals to emphasise the undertaking’s success.

Key Learnings from the HubSpot Case Examine Instance

• Give the case research a private contact by specializing in the CEO somewhat than the corporate itself.
• Use multimedia to have interaction web site guests as they learn the case research.

2. “Rozum Robotics intensifies its PR game with Awario,” by Awario

On this case research, Awario greets the consumer with a abstract immediately — so for those who’re feeling as much as studying your entire case research, you’ll be able to scan the snapshot and perceive how the corporate serves its prospects.

The case research then contains leap hyperlinks to a number of sections, comparable to “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Answer,” and “Outcomes and Enhancements.”

The sparse copy and outstanding headings present you don’t want lots of elaborate data to point out the worth of your services.

Like the opposite case research examples on this listing, it contains visuals and quotes to point out the effectiveness of the corporate’s efforts. The case research ends with a bulleted listing that exhibits the outcomes.

Key Learnings from the Awario Robotics Case Examine Instance

• Create a desk of contents to make your case research simpler to navigate.
• Embody a bulleted listing of the outcomes you achieved on your consumer.

3. “Chevrolet DTU,” by Carol H. Williams

Should you’ve labored with a well known firm, use solely the identify within the title — like Carol H. Williams, one of many nation’s prime promoting companies, does right here.

The “DTU,” stands for “Uncover the Sudden.” It generates curiosity since you need to discover out what the initials imply.

I like how they saved my curiosity by utilizing a combination of headings, photographs, and movies to explain the challenges, aims, and options of the undertaking.

The case research closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached through the undertaking.

Key Learnings from the Carol H. Williams Case Examine Instance

• Should you’ve labored with an enormous model earlier than, contemplate solely utilizing the identify within the title — simply sufficient to pique curiosity.
• Use a combination of headings and subheadings to information customers by way of the case research.

4. “The Met,” by Fantasy

What’s one of the simplest ways to showcase the responsiveness and consumer interface of a web site?

In all probability by diving proper into it with a collection of straightforward showcases — which is precisely what Fantasy does on their case research web page for the Metropolitan Museum of Artwork.

They maintain the web page easy, inviting you to assessment their redesign of the Met’s web site feature-by-feature.

Every part is straightforward, displaying a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with data and might deal with what issues most.

Should you‘re extra concerned with textual content, you’ll be able to learn the target for every characteristic. Fantasy understands that, as a possible buyer, that is all it is advisable know. Scrolling additional, you’re greeted with a easy “Contact Us” CTA.

Key Learnings from the Fantasy Case Examine Instance

• You don’t have to jot down a ton of textual content to create an incredible case research. Deal with the answer you delivered itself.
• Embody a CTA on the backside inviting guests to contact you.

5. “Embracing first-party data: 3 success stories from HubSpot,” by Assume with Google

Google takes a unique strategy to text-focused case research by selecting three totally different firms to focus on.

The case research is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the best way these three distinct tales join. The straightforward format additionally makes use of colours and textual content that align with the Google model.

I just like the deal with knowledge on this case research. That’s a differentiator! This case research is lower than a thousand phrases, nevertheless it’s full of helpful knowledge factors.

Information-driven insights shortly and clearly present the worth of leveraging first-party knowledge whereas prioritizing client privateness.

Key Learnings from the Assume with Google Case Examine Instance

• A case research doesn’t must be lengthy or advanced to be highly effective.
• Clear knowledge factors are an efficient solution to show worth.

6. “Better Experiences for All,” by Herman Miller

Herman Miller sells modern, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case research web page for a hospital in Dubai.

What first attracted me to this case research was the attractive video on the prime and the clear consumer expertise. Person expertise issues so much in a case research. It determines whether or not customers will maintain studying or depart.

One other notable side of this case research is that the video contains closed-captioning for higher accessibility, and customers have the choice of increasing the CC and looking out by way of the textual content.

Herman Miller’s case research additionally presents a formidable quantity of knowledge packed in only a few transient paragraphs for these wanting to know the nuances of their technique.

It closes out with a quote from their consumer and, most significantly, the listing of furnishings merchandise that the hospital bought from the model.

Key Learnings from the Herman Miller Case Examine Instance

• Shut out with an inventory of merchandise that customers should purchase after studying the case research.
• Embody accessibility options comparable to closed captioning and night time mode to make your case research extra user-friendly.

7. “Capital One on AWS,” by Amazon

Do you’re employed constantly along with your purchasers? Contemplate structuring your case research web page like Amazon did on this stellar case research instance.

As an alternative of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon includes a collection of articles that you could then entry for those who’re concerned with studying extra.

It goes all the best way again to 2016, all with totally different tales that characteristic Capital One’s achievements utilizing AWS.

This may increasingly look unattainable for a small agency, however you don’t must go to excessive measures and do it for each single one in every of your purchasers.

You could possibly select the one you most want to deal with and set up a contact each in your facet and your consumer’s for arising with the content material.

Examine in yearly and write a brand new piece. These don’t must be lengthy, both — 5 hundred to eight hundred phrases will do.

Key Learnings from the Amazon AWS Case Examine Instance

• Write a brand new article annually that includes one in every of your purchasers, then embrace hyperlinks to these articles in a single massive case research web page.
• Contemplate together with exterior articles that emphasize your consumer’s success of their trade.

8. “HackReactor teaches the world to code #withAsana,” by Asana

Whereas Asana‘s case research design seems to be text-heavy, there’s a great cause. It reads like a artistic story, instructed completely from the client’s perspective.

For example, Asana is aware of you will not belief its phrase alone on why this product is beneficial. So, they let Tony Phillips, HackReactor CEO, let you know as an alternative:

“We soak up lots of data. Our brains are terrible at storage however superb at pondering; you actually begin to need some third social gathering to retailer your data so you are able to do one thing with it.”

Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case research. It reads like an in-depth interview and captivates the reader by way of artistic storytelling.

Much more, Asana contains in-depth element about how HackReactor makes use of Asana. This contains how they construct templates and workflows:

“There’s an enormous differentiator between Asana and different instruments, and that’s the very simple API entry. Even when Asana isn’t the right match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance through the API to construct a customized resolution that helps a crew get extra accomplished.”

Key Learnings from the Asana Instance

• Embody quotes out of your consumer all through the case research.
• Present intensive element on how your consumer labored with you or used your product.

9. “Rips Sewed, Brand Love Reaped,” by Amp Company

Amp Company’s Patagonia advertising and marketing technique aimed to enchantment to a brand new viewers by way of guerrilla advertising and marketing efforts and a coast-to-coast highway journey.

Their case research web page successfully conveys a voyager theme, full with actual photographs of Patagonia prospects from throughout the U.S. and a map of the expedition.

I favored Amp Company‘s storytelling strategy greatest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive strategy to advertising and marketing.

Key Learnings from the Amp Company Instance

• Open up with a abstract that communicates who your consumer is and why they reached out to you.
• Like within the different case research examples, you’ll need to shut out with a quantitative listing of your achievements.

10. “NetApp,” by Evisort

Evisort opens up its NetApp case research with an at-a-glance overview of the consumer.

It’s crucial to at all times deal with the consumer in your case research — not in your superb product and equally superb crew. By opening up with a snapshot of the consumer’s firm, Evisort locations the deal with the consumer.

This case research instance checks all of the packing containers for an incredible case research that’s informative, thorough, and compelling. It contains quotes from the consumer and particulars concerning the challenges NetApp confronted through the COVID-19 pandemic.

It closes out with a quote from the consumer and with a hyperlink to obtain the case research in PDF format, which is extremely essential if you would like your case research to be accessible in a greater variety of codecs.

Key Learnings from the Evisort Instance

• Place the main focus instantly in your consumer by together with a snapshot of their firm.
• Point out difficult eras, comparable to a pandemic or recession, to point out how your organization can assist your consumer succeed even throughout tough instances.

11. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight

Together with extremely specialised data in your case research is an efficient solution to present prospects that you just’re not simply attempting to get their enterprise.

You’re deep inside their trade, too, and keen to study all the things it is advisable study to create an answer that works particularly for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case research. Whereas the data could also be tough to learn at first look, it is going to seize the curiosity of prospects who’re within the environmental trade.

It thus exhibits Cloudflight’s worth as a companion rather more successfully than a basic case research would.

The web page is complete and ends with a compelling call-to-action:

“In search of an answer that automates, and enhances your Huge Information system? Are you scuffling with giant datasets and accessibility? We might be comfortable to advise and assist you!”

The clear, whitespace-heavy web page is an efficient instance of utilizing a case research to seize future leads.

Key Learnings from the Cloudflight Case Examine Instance

• Don’t be afraid to get technical in your rationalization of what you probably did on your consumer.
• Embody a snapshot of the gross sales consultant prospects ought to contact, particularly when you have totally different gross sales reps for various industries, as Cloudflight does.

12. “Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting,” by Textel

Should you’re concentrating on giant enterprises with an extended buying cycle, you’ll need to embrace a wealth of knowledge in an simply transferable format.

That’s what Textel does right here in its PDF case research for Valvoline. It greets the consumer with an eye catching headline that exhibits the worth of utilizing Textel. Valvoline noticed a major return on funding from utilizing the platform.

I just like the smart move of highlighting the consumer’s quote by placing it in inexperienced font and doing the identical factor for the consumer’s outcomes as a result of it helps the reader shortly join the 2 items of knowledge.

Should you’re in a rush, it’s also possible to check out the “At a Look” column to get the important thing details of the case research, beginning with details about Valvoline.

Key Learnings from the Textel Case Examine Instance

• Embody your consumer’s ROI proper within the title of the case research.
• Add an “At a Look” column to your case research PDF to make it simple to get insights without having to learn all of the textual content.

13. “Hunt Club and Happeo — a tech-enabled love story,” by Happeo

On this blog-post-like case research, Happeo opens with a quote from the consumer, then dives right into a compelling heading: “Know-how on the forefront of Hunt Membership’s technique.”

Say you’re investigating Happeo as an answer and contemplate your agency to be technology-driven. This strategy would spark your curiosity about why the consumer selected to work with Happeo.

It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising and marketing crew.

Each paragraph is a quote written from the client’s perspective.

Later down the web page, the case research additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to focus on among the platform’s most salient options.

Key Learnings from the Happeo Case Examine Instance

• Contemplate writing the whole thing of the case research from the attitude of the client.
• Embody an inventory of the options that satisfied your consumer to go along with you.

14. “Red Sox Season Campaign,” by CTP Boston

What‘s nice about CTP’s case research web page for his or her Pink Sox Season Marketing campaign is their mixture of video, photographs, and textual content.

A video mechanically begins enjoying if you go to the web page, and as you scroll, you will see extra embedded movies of Pink Sox gamers, a compilation of print adverts, and social media photographs you’ll be able to click on to enlarge.

On the backside, it says, “Learn how we will do one thing related on your model.”

The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball crew.

Key Learnings from the CTP Case Examine Instance

• Embody a video within the heading of the case research.
• Shut with a call-to-action that makes leads need to flip into prospects.

15. “Acoustic,” by Real

Typically, simplicity is essential. Real’s case research for Acoustic is easy and minimal, with only a few quick paragraphs, together with “Reimagining the B2B web site expertise,” “Talking to entrepreneurs 1:1,” and “Inventing Collectively.”

After the core of the case research, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.

The simplicity of the web page permits the reader to deal with each the visible elements and the copy. The web page shows Real’s model persona whereas providing the viewer all the data they want.

Key Learnings from the CTP Case Examine Instance

• You don’t want to jot down so much to create an incredible case research. Hold it easy.
• At all times embrace quantifiable knowledge for example the outcomes you achieved on your consumer.

16. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio

Apptio’s case research for Wargaming summarizes three key items of knowledge proper at first: the objectives, the obstacles, and the outcomes.

Readers then have the chance to proceed studying — or they will stroll away proper then with the data they want. This case research additionally excels in protecting the human curiosity issue by formatting the data like an interview.

The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio‘s case research is interesting sufficient to maintain the viewer’s consideration.

Each Apptio case research ends with a “suggestion for different firms” part, the place the consumer can provide recommendation for different firms which are in search of an identical resolution however aren’t certain how you can get began.

Key Learnings from the Apptio Case Examine Instance

• Put your consumer in an advisory position by giving them the chance to provide suggestions to different firms which are studying the case research.
• Embody the takeaways from the case research proper at first, so prospects shortly get what they want.

17. “Biobot Customer Success Story: Rollins College, Winter Park, Florida,” by Biobot

Like among the different prime examples on this listing, Biobot opens its case research with a quote from its consumer, which captures the worth proposition of working with Biobot.

It mentions the COVID pandemic and goes into element concerning the challenges the consumer confronted throughout this time.

This case research is structured extra like a information article than a conventional case research.

This format can work in additional formal industries the place decision-makers must see in-depth details about the case. Be sure you test different methods and measure engagement.

Key Learnings from the Biobot Case Examine Instance

• Point out environmental, public well being, or financial emergencies and the way you helped your consumer get previous such tough instances.
• Be at liberty to jot down the case research like a standard weblog submit, however be sure you check totally different strategies to seek out the one which greatest works for you.

18. “Discovering Cost Savings With Efficient Decision Making,” by Gartner

You do not at all times want a ton of textual content or a video to convey your message — typically, you simply want a number of paragraphs and bullet factors. I like these in Gartner’s case research.

Gartner does a unbelievable job of shortly offering the elemental statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs.

The case research closes with a shaded field that summarizes the affect that Gartner had on its consumer. It features a quote and a call-to-action to “Study Extra.”

Key Learnings from the Gartner Case Examine Instance

• Hold the case research quick.
• Embody a call-to-action on the backside that takes the reader to a web page that the majority pertains to them.

19. “Bringing an Operator to the Game,” by Redapt

This case research instance by Redapt is one other nice demonstration of the ability of summarizing your case research’s takeaways proper at the beginning of the research.

Redapt contains three easy-to-scan columns: “The issue,” “the answer,” and “the result.” Nevertheless, its most notable characteristic is a piece titled “Second of readability,” which exhibits why this explicit undertaking was tough or difficult.

The part is shaded in inexperienced, making it not possible to overlook. Redapt does the identical factor for every case research.

In the identical method, you need to spotlight the “turning level” for each you and your consumer if you had been working towards an answer.

Key Learnings from the Redapt Case Examine Instance

• Spotlight the turning level for each you and your consumer through the solution-seeking course of.
• Use the identical construction (together with the identical headings) on your case research to make them simple to scan and browse.

20. “Virtual Call Center Sees 300% Boost In Contact Rate,” by Convoso

Convoso’s PDF case research for Digital Market Media instantly mentions the outcomes that the consumer achieved and takes benefit of white area.

On the second web page, the case research presents extra influential outcomes. It’s colourful and fascinating and closes with a ramification that prompts readers to request a demo.

Key Learnings from the Convoso Case Examine Instance

• Listing the outcomes of your work proper at first of the case research.
• Use shade to distinguish your case research from others. Convoso’s instance is without doubt one of the most colourful ones on this listing.

Digital Advertising and marketing Case Examine Examples

21. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl

Fractl makes use of each textual content and graphic design of their Porch.com case research to immerse the viewer in a extra fascinating consumer expertise.

For example, as you scroll, you will see the outcomes are illustrated in an infographic-design kind in addition to the textual content itself.

Additional down the web page, they use icons like a coronary heart and a circle for example their pitch angles and graphs to showcase their outcomes.

Slightly than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they integrated the media shops’ icons for additional visible variety.

Key Learnings from the Fractl Case Examine Instance

• Let photos converse for you by incorporating graphs, logos, and icons all all through the case research.
• Begin the case research by stating the important thing outcomes, like Fractl does, as an alternative of placing the outcomes all the best way on the backside.

22. “In-Depth Performance Marketing Case Study,” by Swap

Swap is a world advertising and marketing company primarily based in Malta that knocks it out of the park with this case research.

Its greatest problem is successfully speaking what it did for its consumer with out ever revealing the consumer’s identify. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.

The PDF case research reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising and marketing Case Examine,” “Situation,” and “Strategy,” in order that readers get a high-level overview of what the consumer wanted and why they approached Swap.

It additionally features a totally different web page for every technique. For example, for those who’d solely be concerned with hiring Swap for optimizing your Fb adverts, you’ll be able to skip to web page 10 to see how they did it.

The PDF is fourteen pages lengthy however options massive fonts and loads of white area, so viewers can simply skim it in just a few minutes.

Key Learnings from the Swap Case Examine Instance

• If you wish to go into specialised data, embrace a glossary of phrases in order that non-specialists can simply perceive.
• Shut with a CTA web page in your case research PDF and embrace contact data for potential purchasers.

23. “Money Keywords Digital Marketing Case Study,” by Cognism

Cognism wrote some of the in-depth case research I’ve seen. Most case research are sometimes transient.

Nevertheless, Cognism went deep into the way it executed its technique to showcase experience and popularize its technique.

The case research recognized key points with Cognism’s website positioning that brought about them to lose SERP rankings and had seasonal site visitors decline.

Cognism’s case research introduces their distinctive thought of fixing website positioning challenges with cash key phrases. These are high-intent key phrases that entice ready-to-buy guests.

By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.

Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter.

They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and enhance area authority.

Additionally they gave examples of instruments like HockeyStack, which helped with knowledge visualization and used metrics like demo requests, generated offers, and income as outcomes.

Key Learnings from the Cognism Case Examine Instance

• Use a desk of contents to make your content material extra scannable and readable.
• Discuss your course of intimately to advertise your concepts in your area of interest and achieve authority.
• Don’t be afraid to supply particulars on the way you helped your consumer obtain their objectives, together with the instruments you leveraged.

24. “How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS” by Animalz

Animalz is without doubt one of the main content material advertising and marketing companies for B2B SaaS firms. The corporate makes use of a variety of content material methods to take care of their consumer’s distinctive challenges.

Whereas many companies deal with new content material, Animalz elevated SimplyLegal’s on-line presence by focusing its efforts on its present content material, updating it with contemporary content material, and following the most recent website positioning practices.

This technique, generally known as content material refreshing, elevated their site visitors by 515%.

Of their case research, Animalz created graphs to point out how they elevated natural site visitors for every article they up to date.

I favored how they defined their content material advertising and marketing methods by drawing totally different diagrams. This fashion, their content material was extra digestible than text-only case research.

Key Learnings from the Animalz Case Examine Instance

• Use graphs to point out the distinction between earlier and outdated outcomes for readability.
• Use several types of diagrams to elucidate new ideas, comparable to refreshing content material.
• Break up up the takeaways of your case research into bite-sized sections.
• At all times use visuals and pictures to complement the case research expertise, particularly if it’s a complete case research.

25. “Paid Social and Search Campaign for Passenger” by The Social Shepherd

The Social Shepherd is an award-winning social company. They used a extra methodical strategy to their case research for an moral clothes model, Passenger.

The company outlined the consumer objectives like enhancing scale spend, sustaining a 10x ROAS, and adapting to present property by engaged on direct-response copy for paid adverts.

Subsequent, the company confirmed steps they took to satisfy these objectives, comparable to optimizing paid and natural media campaigns.

Equally, they promoted their consumer’s enlargement from the U.Ok. into totally different markets (e.g., Europe and America), thereby proving their experience in attracting world audiences.

Key Learnings from the Social Shepherd Case Examine Instance

• Define consumer objectives to current clear aims for readers.
• Promote your work by itemizing your achievements, comparable to any awards you received for the undertaking or the objectives you met.

26. “LinkedIn Advertising Case Study” By Directive Consulting

Directive Consulting’s case research for TigerConnect’s advert marketing campaign offers a transparent narrative of the latter’s problem, technique, and outcomes.

The case research begins with an attractive headline that highlights a key achievement — a 31% improve in paid leads.

A quick overview is then used to elucidate the context of what TigerConnect does and the way it helps firms within the healthcare sector.

The case research outlines the service Directive Consulting supplied — PPC Management. I like how Directive Consulting used quantifiable metrics to point out outcomes.

The problem part describes the preliminary downside of concentrating on audiences with low-volume key phrases, prompting the necessity for a contemporary strategy.

The technique part explains Directive’s strategy, which is to make use of LinkedIn and implement account-based advertising and marketing (ABM).

Lastly, the end result part caps the case research with in-depth stats, showcasing the rise in paid leads, visits, and cost-per-acquisition.

Key Learnings from the Directive Consulting Case Examine Instance

• Give related context within the consumer overview part. This provides readers important background data on the consumer.
• Supply a step-by-step breakdown of the technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every determination.

27. “Vena Solutions Case Study” By Siege Media

Siege Media’s case research for Vena Options illustrates how the previous elevated the latter’s natural weblog site visitors by over 100%.

Like all of the partaking case research, it begins with a compelling title and headline to focus on their achievement. A quick consumer overview lets you recognize what Vena Answer does.

The case research lists the companies supplied: digital PR and content material advertising and marketing. It additionally outlines the problem of making high-ranking content material and incomes high-authority hyperlinks, which could be tough for sure key phrases.

The outcomes present clear metrics, comparable to hyperlink placements and site visitors will increase, through graphs. The case research additionally provides a carousel to slip between totally different graphs.

The expansion abstract explains Siege Media’s strategy to creating top-funnel and shareable content material by emphasizing stats-based posts.

This fashion, these articles can achieve hyperlinks from respected sources. The case research additionally gave examples, comparable to “SaaS Statistics” and Distant Work Statistics.”

Key Learnings from the Vena Options Case Examine Instance

• Give a development abstract to focus on your achievements.
• Present particular examples to drive the purpose dwelling.
• Let the visuals converse by together with examples of the particular work you probably did on your consumer — which is particularly helpful for branding and advertising and marketing companies.
• At all times shut out along with your achievements and the way they impacted your consumer.

Begin creating your case research right this moment.

Now that you’ve got wonderful examples of case research, take into consideration a subject you want to jot down about that highlights what you probably did for a buyer.

Earlier than you do that, assume critically concerning the components to incorporate within the case research.

Personally, I like case research that transcend textual content. Photographs from exterior web sites or instruments like these used within the Animalz case research are unbelievable.

Nevertheless, nothing beats movies just like the HubSpot case research above. The place doable, get your buyer on video as a result of that’s at all times extra plausible.

Doing these equips you with a library of buyer success tales, which is probably the most persuasive advertising and marketing materials you might ever have.

The result is a robust portfolio of case research, which helps you entice prospects to provide you their enterprise.

Editor’s be aware: This submit was initially printed in August 2018 and has been up to date for comprehensiveness.