25 Awesome About Us Page Examples For Web Design Inspiration

The About Us web page of your web site is a necessary supply of data for anybody who needs to know extra about your online business.

It’s the place you showcase your historical past, the distinctive worth of your work, your mission and imaginative and prescient, and the audiences you serve.

Collectively, the design, written content material, and visible components of an About Us web page inform an essential story about who you might be and what issues to you.

How will you take advantage of this integral a part of your advertising and marketing technique?

On this article, uncover what makes an distinctive About Us web page and discover 25 examples to encourage your personal web page design and content material.

What Makes A Nice About Us Web page?

There isn’t any definitive template for creating a terrific About Us web page.

Nonetheless, I discovered 4 key parts to creating a compelling narrative along with your brand story.

Your Imaginative and prescient And Mission

There may be hardly ever a have to outright say, “Our imaginative and prescient/mission is ____,” however you should convey the aim of your online business in your About Us copy.

Speak about why your model exists, what makes you completely different, and the challenges you remedy – past the plain answer you promote.

That is key for attracting expertise, in addition to potential consumers who align along with your goals and worth objectives.

Your Story (Historical past)

Each enterprise has an origin story price telling, and often one which justifies why you do enterprise and have purchasers.

Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the longer term.

No matter it’s, your story issues to your potential consumers and group members. Make it entertaining and as immersive as you may.

Your Companies (And Advantages)

Even when your companies are the main target of your homepage and dedicated product pages, summarizing them in your About Us web page is essential for alignment with model values.

Spotlight the advantages of your options, showcase what you do, and set up why you might be distinctive.

Your Social Proof

Opinions, consumer logos, case research, and testimonials convey consistency to your About Us web page. Social proof demonstrates the authenticity of your claims and the influence you may convey to future purchasers.

With these 4 parts in thoughts, you should have a framework from which to construct an attractive and distinctive About Us web page that comes with your online business’s most essential asset: your purchasers.

If you’re on the lookout for inspiration, the 25 examples under function About Us pages that excel at partaking their viewers and telling their model story.

Examples Of About Us Pages For Inspiration

1. 6sense

6sense demonstrates its credibility within the information expertise trade with a compelling firm timeline detailing the evolution of its proprietary options since 2014.

The opposite components then reinforce the worth of 6sense’s synthetic intelligence (AI) and machine studying (ML) options with its three core values promptly displayed as “Knowledge-Obsessed,” “Future Pushed,” and “All the time Curious.”

Wrapping up the web page with its international places of work and World Pledge 1% motion, 6sense showcases its presence throughout continents and company social accountability (CSR) towards the communities the place they stay and work.

2. Adobe

Adobe focuses on the longer term with its About Us web page, showcasing how this 40-year-old group is innovating with AI-driven options for artistic groups, information analysts, and entrepreneurs.

A memorial for its co-founder, John Warnock, demonstrates look after the corporate’s legacy and showcases how this tradition of innovation began with a glimpse into the inventor of the PDF format.

Following a breakdown of its merchandise, Adobe shares case research of family names like Coca-Cola and BMW earlier than succinctly presenting its goal and values.

Full of colour, Adobe’s About Us web page is partaking and clear in its worth for the group of artistic customers and purchasers.

3. Animal Rescue League of Boston

The Animal Rescue League of Boston (ARL) boasts a wealthy historical past. It was based again in 1899 by Anna Harris Smith, a social employee who wished to fight the mistreatment of horses and the sheer quantity of stray canine and cats within the metropolis.

ARL does a terrific job of sharing its 125-year historical past of assist for animals on its About Us web page, which is wealthy with photograph collections from the previous to the current.

The hyperlinks to belongings invite the consumer to be taught extra about ARL’s trigger. As an example, the influence report is a one-pager that proves its assist for over 20,000 animals in Massachusetts alone. On the finish of the web page, management pictures that includes pets are a pleasant contact to strengthen ARL’s dedication to serving to animals.

This About Us web page is an instance of easy methods to present front-and-center your mission and pluck the heartstrings of your viewers with simply the precise content material.

4. Arctic Wolf

With a daring declare to “finish cybersecurity threat,” Arctic Wolf makes use of metaphors and analogies with its canine namesake to ask you to hitch its pack, see its “pack influence” (company social accountability), and even consists of howls in its movies.

Arctic Wolf embraces enjoyable whereas demonstrating authority, that includes its timeline of achievements since its founding in 2012, in addition to its penetration within the sector by processing over 3 trillion safety occasions per week for over 5,000 prospects with 411% ROI.

This About Us web page exemplifies {that a} enjoyable contact to B2B branding is feasible whereas reinforcing confidence amongst key consumers.

5. Born2Bond By Bostik

Adhesives chief Bostik has a devoted web site for its new Born2Bond merchandise, which additionally has an About Us web page for describing its distinctive advantages.

By linking to distinctive pages per trade, Bostik permits customers to be taught extra about their calls for whereas maintaining the About Us web page compact and targeted on its core messaging: adhesives for a contemporary world.

With intelligent use of brand name colours, the Born2Bond product line makes a powerful impression in an instance of an About Us web page, which is compact but efficient for demonstrating the advantages of recent options.

6. Model USA

Brand USA, the group tasked with encouraging international tourism to the U.S., options an About Us web page that serves as a hub for locating its group, downloading toolkits, and studying stories.

It’s an instance of an About Us web page that covers all bases but doesn’t really feel cluttered or complicated; the copy and navigation are clear, as is the worth of Model USA to the nation’s financial system and development.

The CEO’s message in the beginning of the About Us web page demonstrates its dedication to fostering financial development. It establishes a significant reference to each vacationers and companies throughout the trade.

7. Brightcove

Video has more and more develop into a key format in the past years for B2B marketing, and streaming expertise platform Brightcove showcases credibility proper at the beginning with an Emmy on its About Us web page.

The messaging is brief, that includes solely a paragraph of copy and a video, but it speaks volumes for the consumer to know that they’re a frontrunner in enterprise streaming and in navigating all its complexities.

By maintaining it brief and candy with an “Discover extra” part, consumer logos, CTAs, and a search bar, this About Us web page conveys its message swiftly.

8. Linked Nation

Connected Nation’s About Us web page is an instance of easy methods to promote constant messaging throughout headers, CTAs, and minor components on an internet web page.

The objective of this non-profit is to enhance entry to high-speed web throughout the U.S., which is introduced with the slogan “shut the digital divide” within the second header and first CTA, in addition to in its mission and video celebrating 20 years of labor.

The About Us web page additionally ensures that the reader understands the important thing position of this non-profit by way of succinct copy about what the corporate does and believes in,  in addition to a glossary that clarifies web jargon comparable to “fiber” and “spine” for much less tech-savvy audiences.

9. Deputy

Deputy reveals its persona and pleasant tone i this About Us web page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its distinctive advantages as a staffing answer, evidenced by its values comparable to “Clock in for the client” and “Personal your shift.”

The timeline begins with a basic but partaking startup story, recounting how the founder found an answer to their drawback with staffing admin and developed an in-house platform.

Years later, this platform could be shared with the world, resulting in over 320k firms now utilizing Deputy.

It’s a nice instance of an About Us web page for SaaS, startups, and organizations within the tech area.

10. Gartner

This About Us page is filled with copy, but it avoids overwhelming customers by highlighting key figures and the worth of Gartner’s consultants for B2B organizations.

With 40 years of expertise throughout 90 nations, it provides compelling social proof on the high proper of the web page – a prime location according to heatmap research.

The web page provides tabs to find the model’s consultants, consulting, instruments, and benchmarks, concluding with the “Life at Gartner” part targeted on group tales. That includes crisp visuals and concise copy, it facilitates scrolling.

General, Gartner makes sensible use of prime actual property on its About Us web page with information factors, utilizing it as a hook to encourage discovery of the extra conventional, institutional pages.

Anybody who needs to showcase their information entrance and middle ought to emulate this method.

11. GoTo

Splashes of yellow and blue make this About Us web page eye-catching and pleasant, which is a key promoting level of GoTo for its audiences.

The corporate is all about making folks’s work simpler by way of its communication and IT options.

Product copy reinforces this pleasant tone, with the audiences damaged down into “folks,” “companies,” and “everybody,” which invite the consumer to find its product suite with a CTA.

GoTo demonstrates easy methods to create an approachable About Us web page that is freed from trade jargon, which is vital when your audiences have various information ranges.

12. Google

As a family title, Google focuses on its cultural influence to have interaction readers on its About Us web page, which is dynamically up to date with new content material (the part on the backside is up to date with its day by day doodle).

For instance, once I started writing this text (January 2024), the web page highlighted its 25 Years In Search video. Solely per week later, it switched to a Doodle contest for kids to earn scholarships and tech for colleges.

Google wraps up the web page with case research of individuals using its tech for the betterment of its communities, furthering its already evident company social accountability and international influence.

It’s a effective instance of an About Us web page that showcases the advantages of its merchandise whereas inspiring a way of group amongst customers.

13. Helmsley Charitable Belief

As a philanthropic establishment, the Helmsley Charitable Trust strives to showcase the worth of its work. This About Us web page excels at proving that with clear financials and stability sheets, in addition to bios of its trustees in initiatives comparable to diabetes and entry to healthcare.

The historical past of the charitable belief unveils the establishment’s lengthy legacy as a startup, initially based with sources from the philanthropic Helmsley couple within the Nineteen Thirties.

The narrative is compelling, illustrating how a number of generations have benefitted from the belief’s optimistic influence.

General, this can be a definitive instance of an About Us web page for any establishment that needs to convey its legacy and core objectives in a reliable method.

14. Perception

This expertise options supplier conveys transparency and a powerful firm tradition on this About Us page. It additionally hyperlinks to different webpages, delving into its entrepreneurial begin in 1988, its firm values, and awards.

As a Fortune 500 chief, this is a superb instance of an About Us web page that highlights the group and mission of a world model to drive a optimistic impression of its options.

Customers can obtain Perception’s Company Citizenship Report, which demonstrates its dedication to the United Nations’ World Compact and spotlights consumer tales of expertise bettering healthcare and reaching sustainability.

15. Iron Mountain

A pacesetter in asset administration and digital transformation, Iron Mountain leans closely on its 70-year legacy (curiously starting with a mushroom farm) and its “Elevate your work” messaging.

This About Us web page cleverly makes use of playing cards to facilitate navigation to its institutional pages and provides copy as wanted to display credibility, comparable to serving 95% of the Fortune 1,000.

The message within the featured video focuses on the tip objective achieved by way of Iron Mountain merchandise – firms rent information and asset administration companies to raised serve their prospects, which provides familiarity to its options in a sector that’s often awash with jargon.

General, this can be a effective instance of an About Us web page that celebrates a corporation’s legacy (with out being verbose) whereas maintaining a transparent eye on the longer term and all its prospects.

16. MeanPug

MeanPug bets on a colourful and enjoyable About Us web page to seize consideration for its advertising and marketing company for regulation companies, which serves as a counterbalance in an area the place most companies undertake a critical tone.

The enjoyable begins with an audio monitor of MeanPug’s title pronounced with barks, adopted by colourful headers and artsy group bios (the pug itself is CPO, Chief Pug Officer).

The corporate then proves it delivers extra than simply enjoyable with its outcomes, evidenced by rising regulation companies from $0 to $100m ARR in beneath 3 years and even serving to to quadruple purchasers’ digital gross sales.

17. Oracle

Since 1977, Oracle has considerably influenced the state of the tech trade.

With a outstanding legacy of accomplishments, comparable to pioneering the SQL database, Oracle encapsulates this historical past right into a concise timeline and hyperlinks to different institutional pages for extra data.

By specializing in its mission, Oracle encourages customers to navigate as they see match by way of its analyst stories, CSR, leaders, and investor relations.

Apparently, Oracle doesn’t function its merchandise on its About Us web page, focusing as an alternative on its company initiatives. It’s a excellent instance of a easy web page that successfully conveys belief and encourages engagement.

18. OutSystems

Low-code platform OutSystems focuses on the fundamentals on this About Us web page – its places, historical past, social proof, traders, and leaders – and does so in a method that shortly demonstrates the worth of its options.

By linking as wanted to different pages throughout its web site, OutSystems demonstrates easy methods to construct an About Us web page that’s easy but compelling and invitations the consumer to remain and be taught extra.

19. Salesforce

A SaaS pioneer, Salesforce depends on its sturdy tradition and historical past to place itself as a customer-first, “buyer firm.”

That message is delivered clearly with its branding and duplicate, from the product names to the mascots and movies that discover its legacy and CSR efforts.

This About Us web page tells an entire story, starting with the problem to fulfill evolving client wants, then the answer of constructing a “bridge” to fulfill these wants, and concluding with its core values and tradition.

On the finish, the CTA asks if the consumer has any questions on getting on “the precise path” with Salesforce.

Briefly, that is how an organization with a wealthy tradition and group ought to construct an About Us web page that delivers credibility in a recent method.

20. ServiceNow

ServiceNow leverages its tagline “when X works, the world works” to display its versatility as an information and digitization platform for empowering a number of industries, comparable to healthcare, retail, and manufacturing.

By linking to truth sheets, its code of ethics, and investor relations, ServiceNow goes past what’s often discovered on an About Us web page to display credibility and penetration out there (85% of Fortune 500 firms use ServiceNow).

That is an About Us web page that excels at driving a core message and intuitively linking to a number of, usually complicated, sources.

21. Sony Interactive

Sony Interactive leverages its sturdy gaming group and legacy on this About Us web page, that includes a product timeline with console blueprints and “quick info” that swiftly current spectacular gross sales numbers.

The format is seamless and presents a myriad of institutional components, comparable to its mission and international presence, in a way that encourages additional navigation.

That is evidenced by its placement of sister pages simply earlier than the footer, which incorporates the weblog, studio, product, and company pages.

22. Splunk

Splunk focuses on simplicity for its About Us web page however provides components like an interactive infographic and a video to spotlight the model’s scope and group influence.

A quick info part proves Splunk’s worth at a look, the place the consumer is inspired to discover additional by way of CTAs for the corporate’s pledge, newsroom, and extra.

General, this About Us web page serves as a high-impact template for any enterprise that needs its viewers to understand its merchandise holistically and look at their broader social influence.

23. Tealium

The spotlight of Tealium’s About Us page is the animated infographic of its buyer information platform and the way its privacy-based assortment throughout channels ends in faster insights, ROI, and engagement.

This web page’s social proof is robust. The info platform’s privateness compliance is assured by ISO and institutional requirements, as bolstered by accolades and case research.

Briefly, that is an instance of easy methods to inform a narrative with an attractive aspect (on this case, an infographic) and use it as a basis for driving your model narrative.

24. Twogether

Twogether weaves in its persona in each phrase on its About Us web page, with out buzzwords or fluff and supported by sturdy imagery and core values.

By summarizing its values within the 5 P’s (Goal, Individuals, Ardour, Efficiency, Planet), Twogether showcases how its mission and outcomes to purchasers are distinctive as a devoted B2B tech company.

Its supported charities not solely act as case research but in addition show the group’s values. Then, the model follows up with hyperlinks to find Twogether’s companies and objectives.

That is an About Us web page instance for any company in search of to face out with an unmatched persona.

25. Upwork

Upwork employs a letter from the CEO for this About Us web page, which is efficient in addressing each of its audiences: organizations in search of high-quality freelance assist for his or her tasks and freelancers in search of alternatives to advance their careers and earn earnings.

It’s succinct but detailed sufficient to showcase the platform’s worth. The highest navigation lets customers be taught extra about Upwork’s leaders and its newest information.

In case you want to place an government of your group as a thought chief, adopting this method might be helpful by showcasing their voice on a key web page.

How To Write An About Us Web page To Join With Your Viewers

Connecting with your audience with an About Us web page is about authenticity and driving your model message in an attractive method, which inspires navigation to different components of your web site.

As may be seen from these 25 About Us web page examples, all excel in showcasing their mission, what is exclusive about their model or merchandise, and welcoming the consumer to take motion.

The secret’s to take action in a artistic method that encourages conversions.

Subsequently, if you wish to join along with your viewers by way of an About Us web page, I might advocate:

• Hold it brief and candy: Give attention to the fundamentals–mission, values, and options. Then, consider one of the simplest ways to showcase these components swiftly to encourage engagement.
• Add a artistic aspect: Be it a video, infographic, shifting picture, or an audio monitor, many examples of About Us pages on this article leverage distinctive codecs to have interaction customers.
• Make it enjoyable: Don’t be afraid to make your About Us web page enjoyable, as it will possibly seize quick consumer consideration. You may observe up with information and social proof to convey credibility.
• Construction it as a hub: Relatively than muddle your About Us web page with copy and merchandise, use it to hyperlink out to belongings as wanted to have interaction your audiences and show your worth.

Last Takeaways

After analyzing the 25 About Us web page examples on this article intimately, listed below are the ultimate takeaways to remember when crafting yours:

Creativity Makes Your Web page Stand Out

For a lot of firms, the About Us web page is a formality to fill within the sitemap relatively than convey a novel message.

Nonetheless, many manufacturers transcend this, designing rich web pages and writing copy that stands out from the competitors. Discover your distinctive angle and be true to your story.

Function The Individuals Behind The Model

Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown international enterprise with hundreds of group members, letting folks shine makes an attractive About Us web page.

Lots of the examples on this article function headshots and graphics filled with persona, which convey model values higher than phrases.

Tie In Social Proof With Your Company Social Accountability

Showcase outcomes and convey the distinction your group is bringing to the world.

6sense and Salesforce are two examples from this text that function how their merchandise are altering their communities for the higher.

How are you altering yours?

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