23 Great Search Engines You Can Use Instead Of Google

For over 20 years, Google has been the search engine that most individuals use for on a regular basis searches, product analysis, and staying updated on the newest information.

Due to this market dominance, Google has additionally been the primary search engine of focus for SEO and advertising and marketing professionals.

Nevertheless, following the introduction of ChatGPT and Bing Chat, Google founders Larry Web page and Sergey Brin reportedly returned to take an energetic function in Google’s plans so as to add chatbot options to Google Search.

Shortly after that, round Might of 2023, Google launched the chatbot Bard and Search Generative Experience in Google Search. As of writing this text, Google SGE is offered in Google Labs solely, and will roll out this yr.

The subsequent few years in search engine improvement will definitely be fascinating.

Nevertheless, it doesn’t matter what occurs, there are nonetheless a number of various serps that supply distinct benefits over Google, resembling enhanced privateness, specialised content material, distinctive algorithms, and tailor-made consumer experiences.

Listed below are 20 of the perfect various serps you possibly can strive.

AI-Powered Search Engines

The place serps embrace AI chatbots primarily based on giant language fashions, they turn out to be vulnerable to errors and hallucinations.

At all times confirm essential data you get from AI-based serps, resembling medical, monetary, authorized, security, and so forth., utilizing authoritative sources.

[Editor’s note: Creating content using generative AI is subject to the implications of a number of unresolved legal proceedings, and you should avoid publishing generative AI outputs as your own content.]

1. Bing.com

As of December 2023, Microsoft Bing websites dealt with 7.1% of all search queries in america.

One may argue that Bing outperforms Google in sure respects.

For starters, Bing has a rewards program that enables one to build up factors whereas looking out. These factors are redeemable on the Microsoft and Home windows shops, which is a pleasant perk.

In my opinion, the Bing visual search API is superior to its rivals and rather more intuitive.

Bing carries that very same clear consumer expertise to video, making it the go-to supply for video searches with out a YouTube bias.

On February 7, 2023, Bing introduced an all-new, AI-powered model of its search engine referred to as “Bing Chat,” which is now referred to as Copilot.  The acknowledged objective is to “ship higher search, extra full solutions, a brand new chat expertise, and the power to generate content material.”

In accordance with Satya Nadella, chairman and CEO of Microsoft, there are 10 billion search queries a day, however roughly half of these go unanswered. Bing is seeking to fill that void.

2. Perplexity.ai

Perplexity.ai, founded in 2022, is an revolutionary various to Google that gives contextually wealthy solutions and has 10 million month-to-month energetic customers.

In contrast to conventional serps that primarily hyperlink to webpages, Perplexity.ai is a chatbot that immediately solutions questions by citing sources from which it fetches data, with an choice to ask follow-up questions.

This characteristic permits customers to delve deeper into their preliminary queries by asking subsequent, associated questions. This interactive strategy mimics a conversational model, making it simpler for customers to refine their search and get extra exact solutions.

This evolving, dialog-based search expertise positions Perplexity.ai as a compelling alternative for customers searching for a extra intuitive and responsive search software. Under is the suggestions from Tobi Lütke, the CEO of Shopify, on Perplexity.ai.

Nevertheless, because it makes use of LLMs for reply extraction, it will possibly hallucinate, resulting in incorrect or deceptive solutions.

3. You.com

You.com is an AI-powered search engine based by Richard Socher, a distinguished pure language processing (NLP) researcher and former chief scientist of Salesforce.

The positioning operates in two modes: a private mode and a personal mode.

In private mode, customers can configure their supply preferences.  Whereas in non-public mode, they take pleasure in a totally untraceable expertise; no telemetry knowledge is recorded.

The corporate additionally presents a Chrome extension, AI-powered image generation, and YouWrite, an AI writing assistant.

The open search platform encourages builders to build apps and contribute to a extra open and collaborative web.

A Income-Sharing Search Engine

4. Yep.com

Yep.com (by Ahrefs) promotes itself as being a search engine with a distinction that emphasizes consumer privateness by not monitoring customers or promoting their knowledge.

It screens the frequency of particular phrase searches and the recognition of sure hyperlinks when it comes to clicks. Nevertheless, it doesn’t compile a personal profile for the aim of focused promoting.

It’s designed to immediately reward and compensate content material creators by utilizing a 90/10 income share enterprise mannequin.

Which means 90% of all promoting income goes on to the creators of content material, permitting them to earn cash for his or her work.

As well as, this enterprise mannequin permits customers to immediately assist their favourite content material creators and ensures that content material creators are pretty compensated.

A Copyright-Free Search Engine

5. Openverse

Openverse must be your first cease on the hunt for practically any kind of copyright-free content material.

Whereas Google offers a broader vary of search outcomes, Openverse stands out with its give attention to an enormous, searchable assortment of open-source media, together with photos, audio, and movies.

This search engine is ideal should you want music for a video, a picture for a weblog submit, or anything with out worrying about offended artists coming after you for ripping off their work.

Mainstream Search Engines

Mainstream serps are the Google options which have managed to take care of a modest market share over the previous a number of years.

6. Yahoo.com

As of December 2023, Yahoo.com (Verizon Media) had a search market share of 2.37% within the US.

Yahoo’s power is in diversification by providing providers like e mail, information, finance, and extra along with search.

Yahoo has been innovating and evolving for greater than 20 years.

It made a cryptic tweet on January 20 about making search cool once more however didn’t take me up on my request to clarify what which means.

7. Ecosia

Ecosia’s major distinguishing characteristic is its dedication to utilizing advert income for environmental functions, particularly tree planting.

The corporate is a not-for-profit enterprise and dedicates 100% of its profits to the planet, collaborating with native communities to plant and look after timber world wide.

It companions with Microsoft’s Bing to make use of its search index and net commercial and presents a browser extension for faster entry to the search engine.

8. Aol

AOL Search is among the first serps on the Web, with a market share of 0.08% within the US.

It depends on partnerships with Google and Bing for its search outcomes.

In contrast to Google’s broad focus, AOL leans in direction of curated content material, prioritizing information, leisure, and a mixture of AOL-owned, syndicated, and exterior web site outcomes.

Whereas AOL tracks consumer knowledge to personalize its promoting, it’s typically thought-about much less subtle in comparison with Google. Its concentrating on depends extra on broad demographics and pursuits than the extremely granular particular person profiles Google usually builds.

Privateness-Targeted Search Engines

Privateness is an more and more vital subject amongst web customers.

Privateness-focused serps prioritize customers’ privateness, and their enchantment is that they don’t monitor customers’ actions or gather private knowledge.

A number of the hottest embrace:

9. DuckDuckGo

As of December 2023, DuckDuckGo had a search market share of 1.77% in america.

DuckDuckGo is a search engine that would additionally match into the mainstream class, however the major “promoting characteristic” is that it doesn’t collect or store any of your personal information.

In contrast to Google, which collects intensive consumer knowledge to personalize search outcomes and ads, DuckDuckGo doesn’t monitor or profile its customers. Which means once you search on DuckDuckGo, your exercise stays nameless.

As a result of DuckDuckGo doesn’t monitor search historical past or create consumer profiles, it doesn’t provide filter choices primarily based on a consumer’s search historical past profile, and there aren’t any persistent focused advertisements.

Meaning you possibly can run your searches in peace with out having to fret in regards to the boogeyman watching you thru your laptop display screen.

DuckDuckGo is the perfect choice for individuals who want to preserve their searching habits and private data non-public.

DuckDuckGo Lite is the cellular model.

10. Startpage

Startpage is a search engine aggregation and doesn’t crawl the online itself.

As an alternative, it makes use of a metasearch approach, fetching outcomes from a number of serps, together with Google, Bing, DuckDuckGo, and so forth., and prioritizing hyperlinks that seem in all.

It’s an important alternative for individuals who desire Google’s search outcomes however aren’t eager on having their search historical past tracked and saved.

It additionally features a URL generator, proxy service, and HTTPS assist.

The URL generator is very helpful as a result of it eliminates the necessity to gather cookies. As an alternative, it remembers your settings in a manner that promotes privateness.

11. Swisscows

Swisscows is a novel choice on this checklist, billing itself as a family-friendly semantic search engine.

It makes use of Bing for its net search capabilities however has additionally developed its personal index for the German language version.

It additionally prides itself on respecting customers’ privateness, by no means amassing, storing, or monitoring knowledge.

It makes use of synthetic intelligence to find out the context of a consumer’s question.

Over time, Swisscows guarantees to reply your questions with stunning accuracy.

12. Gibiru

In accordance with its web site, Gibiru options “Uncensored Personal Search” with no retargeting and no promoting of personal knowledge.

It claims its search outcomes are sourced from a modified Google algorithm, so customers are capable of question the knowledge they search with out worrying about Google’s monitoring actions.

Gibiru earns commissions when customers purchase one thing or take motion by means of its search outcomes, aligning with its privacy-centric strategy by not counting on private knowledge for promoting.

13. Courageous

In 2023, Brave Search achieved full independence from different serps like Bing. It now operates solely by itself index, a transfer that emphasizes consumer privateness and transparency in search outcomes.

Courageous Search has skilled speedy progress; as of December 2023, it had 24.57 million every day energetic customers. This progress displays the rising reputation of privacy-focused serps.

It options free video calls, offline playlists, and a customizable information feed.

Superior safety features like IPFS integration, Tor (Onion Routing), and a crypto wallet are additionally obtainable.

Courageous presents rewards for opting into privacy-preserving advertisements. It claims over 65 million individuals use its browser every month for a sooner and safer net expertise.

Data-Primarily based Search Engines

14. Wiki.com

Wiki.com pulls its outcomes from 1000’s of wikis on the web.

It’s the good search engine for individuals who recognize community-led data, as discovered on websites like Wikipedia.

15. X (Previously Twitter)

X is tough to beat as a real-time search engine.

It’s the proper place to go for minute-by-minute updates in case of an emergency.

Google will catch up ultimately, however nothing beats a tweet within the warmth of the second.

To take advantage of it, take a look at our information to X/Twitter Advanced Search.

16. SlideShare

SlideShare permits you to seek for documented slideshow shows.

You can too seek for ebooks and PDFs, making it a superb software when you have a enterprise presentation to arrange for.

SlideShare additionally permits you to save slides and even obtain the complete slideshow to be used in your native laptop.

17. Wayback Machine

Web Archive, a.okay.a. the Wayback Machine, is nice for researching outdated web sites, however it’s additionally a lot extra.

Because the title implies, this search engine queries a large assortment of documented materials, together with hundreds of thousands of free movies, books, music, and software program.

Primarily, the Web Archive is an enormous on-line library the place you possibly can entry absolutely anything you would think about.

Specialised Search Engines

Specialised serps cater to explicit wants, offering outcomes primarily based on particular standards. For instance:

18. WolframAlpha

WolframAlpha is a computational data engine that permits you to compute solutions to issues and search by means of expert-level knowledge on quite a lot of topics, from algebra to phrases and linguistics.

It additionally presents Professional options for people, college students, and educators who want professional-grade computation and evaluation of imported knowledge.

Pricing begins at $5.49 per 30 days.

19. LinkedIn

LinkedIn, acknowledged as knowledgeable networking platform, is more and more being utilized as a business-focused search engine which has 61 million searches every week.

LinkedIn‘s search algorithm for organizations considers the distinctiveness and specificity of a company’s LinkedIn Web page title, as generic names are likely to yield broad, much less related outcomes.

As an example, a company named “Modern Tech Options” would possible rank greater than one named “Skilled Know-how Providers” as a result of uniqueness of the title.

Nevertheless, overloading a profile with key phrases may be counterproductive, as it’d set off spam detection algorithms and negatively influence search visibility.

The algorithm additionally components within the variety of Web page followers, connections between the Web page and the searcher, the exercise stage on the Web page, and the ratio of related search phrases within the group’s title.

Worldwide Search Engines

Worldwide serps cater to particular areas and supply outcomes primarily based on native language and tradition.

Some fashionable worldwide serps embrace:

20. Baidu

Baidu is the most important search engine in China and has a 66% market share there.

Like Google, it presents a broad vary of providers, together with maps, music, movies, and an app retailer.

Baidu additionally has a cellular browser and cellular app.

21. Yandex

Yandex is utilized by greater than 69% of Russian web customers. It’s also utilized in Belarus, Kazakhstan, Turkey, and Ukraine.

Yandex is an overall easy-to-use search engine.

As a bonus, it presents a set of some fairly cool tools.

It had a data leak in January 2023, leaving many speculating in regards to the relevance of what was revealed.

22. Sogou

Sogou is a Chinese language search engine that’s rising in reputation and has a 5% market share in China.

Sogou Search is an interactive search engine supporting WeChat, article search, English search and translation, and extra.

It prides itself on offering customers with skilled, correct, and handy search by means of self-developed synthetic intelligence algorithms.

23. Naver

Screenshot from naver.com, December 2023

Naver is a well-liked search engine in South Korea with a 34% market share within the nation. It presents a spread of providers, together with blogs, information, music, and buying.

It additionally has a cellular app for looking out on the go.

Naver is a superb choice for these searching for a search engine tailor-made to the Korean market.

The Takeaway

Google could also be the preferred alternative in serps, however it could not all the time be your best option, relying in your wants and priorities.

Different serps can provide a variety of advantages, together with a greater search expertise and better ranges of privateness.

Nonetheless, do your self a favor and provides a few of these a strive.

Extra Sources:

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