22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching

91% of individuals need to see more video marketing efforts from manufacturers — however understanding the place to start out might be intimidating. We’re sharing 22 video advertising and marketing examples and ads from the previous two years to assist encourage you.

Anticipate impactful tales from actual individuals, quirky TikTok clips, interactive video adverts, and extra. Go seize some popcorn. You gained’t consider a advertising and marketing staff created a few of these.

22 Video Advertising and marketing Campaigns You’ll Really Get pleasure from Watching

1. Hubspot: That’s a Deep We Don’t Need To Roll In 😅

A whopping 672 million global downloads made TikTok essentially the most downloaded app in 2022. Reduce to 2023, and 53% of entrepreneurs are rising their TikTok investments (HubSpot Blog Research).

The beauty of this platform is that customers don’t count on excellent video manufacturing. So that you don’t want an unlimited funds to get began. However TikTok customers do count on to be entertained.

That’s why we love this quirky HubSpot advert that makes use of humor to talk on to its target market (gross sales reps). As a result of for those who begin a brand new gross sales job they usually pull up 20 totally different spreadsheets, it is an Adele-worthy second.

The Takeaway

Enjoyable, inventive, and relatable video advertising and marketing efforts typically carry out higher on TikTok than overproduced or formal movies. On this advert, HubSpot makes use of leisure to promote the advantages of its CRM with out being too salesy.

2. Heinz: Heinz A.I. Ketchup

AI speak has dominated the advertising and marketing area for the final 12 months or so. It seems synthetic intelligence is a sizzling matter in most spheres. Yep, together with the world of condiments — extra particularly, Heinz Ketchup.

To create the daring “Heinz A.I. Ketchup” advert, Rethink Canada fed text-to-image program Dall-E 2 the immediate ‘ketchup.’ The consequence was a close to duplicate of the enduring Heinz Ketchup bottle. That led the inventive company to check different ketchup-themed prompts.

From “ketchup road artwork” to “ketchup synth-wave,” regardless of the immediate variation, every AI-generated rendition resembled Heinz Ketchup. With this stroke of selling genius, Rethink Canada proved that “even AI is aware of that ketchup is Heinz.”

The Takeaway

The advert leverages the enduring nature of the Heinz model whereas including a reactive layer in response to AI. Heinz produced top-of-the-line AI-themed video adverts of 2022 and top-of-the-line video advertising and marketing examples on the whole.

3. Jeni’s Splendid Ice Lotions: Construct Your Personal Ice Cream Sandwich

A minimum of watch from the 20-second mark.

Jeni’s Splendid Ice Lotions is a modest ice cream store from Columbus, Ohio, and its YouTube channel proves you don’t want studio-level gear to make lovable movies.

This trendy dessert parlor makes use of catchy music and “from the bottom up” components to feed its prospects’ pursuits earlier than they’ve even had a scoop. Additionally, there’s one thing so satisfying about seeing meals made in entrance of you.

The Takeaway

That is terrific small enterprise advertising and marketing. If you launch an account on YouTube or one other social community, hit the bottom working with content material that’s authentically you.

Come out swinging with a mode and tone you need to be recognized for. An excessive amount of content material is created each day to attend in your viewers to return to you.

4. Reebok: CrateMaster (A Movie by Kerby Jean-Raymond)

Reebok has turn into recognized for its masterful messaging. Their advertising and marketing efforts really feel like greater than an commercial — they often have a robust message, too. On this vein, “CrateMaster” maintains Reebok’s tried and examined custom.

The mini-movie tells the story of a “grassroots inner-city basketball and the neighborhood of youth who construct the sport from the bottom up.”

From the primary body, author and director Kerby Jean-Raymond immerses you within the near-nine-minute narrative.

Sure, you heard that proper. A near-nine-minute grasp class of story-driven video advertising and marketing that retains you hooked till the tip.

The Takeaway

The brief movie doesn’t simply let you know a narrative. It places you proper within the image by utilizing nostalgia, as demonstrated by the next YouTube remark:

“The nostalgia! Man, I bear in mind the power, the scent, the scars from enjoying ball on crates.”

One other great contact is how the advert prioritizes narrative over product placement. There’s a transparent name to motion on the finish, however Reebok retains its product placements delicate all through.

5. Ceragon: Product Advertising and marketing Video marketing campaign by Penguin Methods

You recognize the age-old story. You’re nearly to tuck right into a scrumptious meal when somebody asks you to elucidate what disaggregated wi-fi backhaul is.

Fortunately for us, when that occurred to Penguin Strategies’ shopper, Ceragon, somebody was round to seize the story in motion.

The remainder of this tongue-in-cheek video entails our would-be burger shopper, utilizing a burger analogy to elucidate disaggregated wi-fi backhaul expertise.

The Takeaway

The explainer video advert works as a result of it makes use of one thing relatable (meals) to elucidate superior expertise. Plus, it does so in a method that’s simple for the target market to digest (ba-dum-tss).

It additionally avoids being a generic explainer video by exhibiting the model’s character.

6. Coinbase: Much less Discuss, Extra Bitcoin.

It value a mighty $6.5 million to safe a 30-second advert slot for the 2022 Tremendous Bowl. That determine doesn’t account for the huge spending on advert manufacturing.

However what for those who might unleash a low-key, low-cost Tremendous Bowl advert that piqued individuals’s curiosity a lot that it crashed your app?

Enter Coinbase’s “Much less Discuss, Extra Bitcoin.” This straightforward (however genius) video advert includes a bouncing QR code. The code took curious onlookers to a website that provided them the possibility to bag $15 in Bitcoin for signing up on Coinbase.

The Takeaway

In a sea of pricy Tremendous Bowl adverts, Coinbase dared to do one thing totally different. Its nod to the Bouncing DVD Logo was nostalgic for some and totally novel to others. Both method, what the 60-second advert lacked in manufacturing worth, it made up for with intrigue.

7. Asahi: Past Anticipated

Well timed advertising and marketing can yield unimaginable outcomes. Be it a reactive marketing campaign just like the “Heinz A.I. Ketchup” advert or one thing you possibly can plan for prematurely.

Within the case of Japanese beer model Asahi, their video advert coincided with a seasonal occasion, “Dry January.”

“Past Anticipated” takes the viewer on a tour of present-day Japan. There’s one factor in frequent throughout the high-rise buildings: neon indicators and an electrical ambiance.

In each vibrant setting, any person enjoys a 0.0% Asahi beer and has enjoyable doing it.

The Takeaway

“Past Anticipated” was a well timed response to a seasonal occasion. However it additionally spoke to a rising and evergreen pattern: Gen Z is consuming less alcohol than earlier generations.

Asahi’s advert presents alcohol-free beer as a method to be social with out feeling pressured to drink alcohol.

8. ALDI: Like Manufacturers Cake

If feuds weren’t entertaining, there’d be no urge for food for professional wrestling, boxing, or MMA. As entrepreneurs know, rivalries have traveled outdoors the realm of sports-based leisure — we are able to now watch our favourite manufacturers spar.

Maybe essentially the most notorious model feud lately was Colin vs. Cuthbert. Within the purple nook, we had M&S’ Colin the Caterpillar cake, and within the blue, Aldi’s Cuthbert.

There’s lots of water underneath that bridge, and Aldi’s “Like Manufacturers Cake” advert capitalized on all of it with good humor.

The advert reveals Cuthbert and his caterpillar associates having fun with the 2 well-known desserts. Every part goes effectively till Colin crashes the occasion, and a combat emerges. However the true present stealer is the sensible copy on the finish of the video:

“Aldi. Like M&S. Solely cheaper”

*On desserts that appear to be caterpillars.”

The Takeaway

Humor is a robust advertising and marketing method and even higher when it is self-deprecating. Aldi’s advert highlights that the model doesn’t take itself too significantly.

Oh, it additionally showcases the value distinction between the M&S caterpillar cake and Aldi’s cheaper different. This mixture of humor and self-depreciation created one other viral Aldi second when #Cuthparty amassed 3.3M views on TikTok.

9. FINALLY Company: INBOUND 2022 Vlog – Day 2 & 3

FINALLY Agency is a development advertising and marketing company that gives video manufacturing. Brief story shorter: Profitable businesses do not simply speak the speak. They present potential shoppers that additionally they use the companies they promote.

That’s why FINALLY Company’s casual vlog chronicling days two and three of their time at INBOUND 2022 works so effectively.

It reveals the viewer FINALLY’s video manufacturing abilities and the way potential shoppers might use video to market their enterprise.

The Takeaway

This video advertising and marketing instance works on a number of ranges.

It reveals the company’s video manufacturing prowess moderately than telling prospects they will do it.

Then, the video reveals their staff attending an expert seminar. That highlights their dedication to growing as entrepreneurs to serve their shoppers higher.

It additionally provides potential shoppers a glimpse behind the scenes, to allow them to get to know the individuals behind the company.

10. Spinneys Grocery store: The Bread Examination

In Lebanon, by the point breast most cancers is recognized, it’s usually too late to remedy. This problem is primarily pushed by cultural taboos, making it difficult to debate intimate physique components.

Because of this, individuals don’t speak about self-checking for breast most cancers.

Together with the assistance of influential Lebanese baker Um Ali, the British Islamic Medical Affiliation and McCann Well being sought to alter that.

By means of the standard act of baking bread, Um Ali reveals us the best way to make her “healthiest recipe,” reminding us to “bake each month.” Every stage of the recipe mirrors the steps of a month-to-month breast self-exam.

The that means behind “The Bread Examination” could be onerous to decipher in a vacuum. However when powered by mainstream media (who translated the actual message behind the recipe), the that means traveled to conventional communities. The consequence?

In line with Pollfish knowledge cited within the McCann Paris case examine: “86% of Arab girls admitted baking will remind them to self-check.”

The Takeaway

“The Bread Examination” used custom, mainstream media, and trendy advertising and marketing strategies to unfold a life-saving message.

Properly finished to shoppers Spinneys Supermarkets and the Lebanese Breast Most cancers Basis for funding this purpose-driven advertising and marketing marketing campaign.

11. Burberry: Open Areas

Burberry’s 2021 advert “Open Areas” takes a cinematic strategy to video advertising and marketing. The narrative begins with 4 Burberry-clad associates parking in the course of nowhere, prepared for an journey.

All through the advert, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.

The Takeaway

In a 12 months of restricted freedom, this two-minute video advert makes use of open areas and journey to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so with out busy product placement detracting from the storytelling.

12. Netflix: Followers Make the Films

To make their advert “Followers Make the Films,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring funds, the Ikorodu Bois remake blockbuster motion pictures like Military of the Useless, The Previous Guard, and Thunderforce.

The advert performs on the childlike pleasure that comes from doing one thing for the sheer love of it. It’s a tour de pressure in boundless creativeness and reveals you don’t want a giant funds to create advertising and marketing that resonates.

The Takeaway

By sharing the Ikorodu Bois’ DIY flicks with the world, the advert reconnects film lovers all over the place with the sensation created by unimaginable leisure.

Netflix cleverly determined to middle their target market (film followers) of their video advert moderately than their product.

13. Dove: Price of Magnificence

Dove’s “Price of Magnificence” video advert options actual tales and delicate content material about troublesome topics. So, for those who’d like to leap to the following entry, we perceive totally.

As difficult as “Price of Magnificence” is to observe, we’d like open discussions in regards to the advert’s themes. Extra particularly, social media’s impression on how kids and younger individuals view their our bodies and look.

The story takes us by way of Mary’s journey from making carefree comedy reveals and foolish movies as a baby. Mary regularly watches increasingly social media content material by diet-themed influencers.

We then see her harrowing diary entries and, finally, how she enters a specialist Consuming Dysfunction Unit.

We depart Mary’s story understanding she’s now fortunately in restoration. The “Price of Magnificence” then introduces us to extra younger individuals like Mary, who’re recovering from consuming issues, melancholy, and anxiousness, amongst different issues.

On the finish of the advert, Dove shares a heartbreaking reality:

“Social media is harming the psychological well being of three in 5 children.”

The Takeaway

By means of these actual tales, Dove reveals us how social media consumption can begin as a enjoyable, nearly foolish exercise for kids. But when not positioned within the applicable context, it might probably finish in hurt.

It is a highly effective instance of the best way to create a purpose-driven video advertising and marketing marketing campaign by way of user-generated content material.

14. Fb: Extra Collectively – Cricket

As Dove’s “Price of Magnificence” reveals us, social media utilization could cause hurt when left unchecked. Nonetheless, social media’s largest power lies in its energy to attach individuals.

Within the case of “Extra Collectively – Cricket,” Facebook shares how its platform connects individuals throughout India by way of cricket.

The video reveals individuals making an attempt out for India’s cricket staff and the way they share their journey by way of Fb posts. We additionally see how a district choice camp advertises an occasion by way of Fb.

The video closes with the message, “It takes a billion to make an eleven,” adopted by a collage of Polaroid-style snaps representing younger individuals’s Fb posts about their cricket tryouts.

Although many younger individuals didn’t make the staff, they’re proud to contribute to a sport that connects their nation.

The Takeaway

“Extra Collectively — Cricket” makes use of the themes of nationwide heritage and tradition to point out how they create a shared expertise. Fb takes the concept additional by highlighting the way it offers an area to debate these cultural experiences.

15. Lodges.com: Silent Piano Advert

Many media customers watch video marketing efforts with out sound, particularly when viewing content material in public.

With out sound, viewers depend on closed captions to know the content material.

Hotels.com makes use of this to its benefit with a unusual and progressive “Silent Piano” advert. The viewer sees a luxurious lodge foyer, the place an eccentric-looking lodge concierge (or visitor?) seemingly performs the piano.

The enjoyable twist is the advert is silent. And provided that the piano participant admits he can’t play in any respect, that’s most likely greatest.

The Takeaway

Like a silent film, the brief video makes use of cinematic filming strategies, over-the-top appearing, and a compelling text-driven narrative. The advert retains viewers intrigued till the tip whereas giving them a transparent name to motion halfway.

The advert is progressive, utilizing how individuals sometimes devour video to its benefit. And for the cherry on high, the setting fits the model completely.

16. Magnetic International: Success Tales

Magnetic Global’s “Success Tales” is one other video advertising and marketing instance exhibiting a inventive company working towards what they preach. And what they preach is rising a model’s affect by way of video.

The Takeaway

Magnetic International weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and actual case research to point out you two issues:

How video advertising and marketing can develop your model and why they’re the company you must select that will help you do it.

17. Google Earth: Our Cities Timelapse

Google Earth’s “Our Cities Timelapse” opens with an unimaginable stat about city inhabitants development. “Within the final 35 years, the city inhabitants has grown by 2.3 billion individuals,” the advert informs us.

We then get to see a digital reconstruction of this development in motion. From barren deserts to all however abandoned river banks, by way of time-lapse movies spanning 1984 to 2020, we see how cities throughout the globe have grown.

On the finish of the video, Google Earth presents a broader level.

“Cities are answerable for greater than 70% of worldwide carbon dioxide emissions.”

The Takeaway

The advert showcases the Google Earth product in motion and does so meaningfully. The viewer witnesses a timelapse of human potential. However we’re additionally proven how our development can impression the planet.

18. Crumbl Cookies: Candy Victory Advert

We see increasingly customers (especially young people) head to TikTok to seek out locations and issues to eat. “Candy Victory Advert” by Crumbl Cookies capitalizes on this pattern completely.

All through the 30-second feast for the senses, Crumbl reveals us its scrumptious vary of gooey baked items. And for those who’re not already reaching in your cellphone to make an order, you most likely simply want an excuse.

So, they current them within the context of unremarkable achievements.

“Your staff gained the large recreation. Your staff tried to win the large recreation. You didn’t even know there was a giant recreation,” says the narrator.

We all know it, it. Each achievement — even the seemingly unremarkable — turns into a celebration while you set your thoughts to it. And each celebration is a sound purpose to deal with your self to some cookies.

The Takeaway

Vibrant colours, humor, mouth-watering cookies? That’s a recipe for one of many best TikTok ads we have seen. Take our cash already.

19. HubSpot: Stay with Yamini Rangan & Brian Halligan

Insights from material consultants have by no means been extra essential to advertising and marketing. You solely have to take a look at Google’s 2022 addition to their Search Quality Rater Guidelines. The total framework is now E-E-A-T — the most recent E focuses on Expertise.

Doing (or citing) material knowledgeable interviews is a good way to reveal expertise inside your video marketing content.

We love HubSpot’s “INBOUND 2021 – Stay with Yamini Rangan & Brian Halligan” as a result of it shares a dialogue between three material consultants from the CRM trade.

The Takeaway

Within the video, HubSpot co-founder and Govt Chairman, HubSpot CEO, and HubSpot SVP of Enterprise and Company Improvement share their ideas on the CRM trade.

It’s an off-the-cuff method for the model to reveal its expertise and authority within the trade. All whereas offering a citable useful resource for others. And the extra individuals who cite your useful resource, the larger its potential attain.

20. Gymshark: Celeb Prank

As we have lined, humor has been a pattern on TikTok for some time now. However it’s additionally been a broader pattern within the 2023 video advertising and marketing panorama.

So what occurs while you mix TikTok, 2023, and a model already recognized for its humorous advertising and marketing? You get Gymshark’s “Celeb Prank.”

To create this video advertising and marketing marketing campaign, Gymshark employed pretend celeb look-alikes to seem of their London retailer. Just like the star-struck onlookers, the celeb doppelgangers loved an informal procuring journey.

Then hilarity ensued.

Most of the people requested for photographs, chased the look-alikes across the retailer, and gave the impression to be taken in by the prank.

The Takeaway

In true Gymshark custom, the enjoyable video advert created fairly a stir throughout social media, amassing practically 400,000 likes on TikTok alone.

21. Tesco: Voice of the Checkout.

Tesco brings extra video advertising and marketing enjoyable with a basic TikTok advert marketing campaign. To create “Voice of the Checkout,” Tesco invited individuals to audition to turn into the brand new voice of its self-service machines.

The video advert reveals the previous self-service checkout voice introducing us to its successor, Izzy. However solely after sharing some entertaining audition footage from Izzy and others.

The Takeaway

The advert was humorous and interactive, the perfect mixture for TikTok advertising and marketing. Tesco additionally used the facility of user-generated content material to remain true to its down-to-earth model.

By placing on a regular basis individuals inside the advert, they place themselves because the grocery store alternative of on a regular basis individuals.

22. Honda: The Different Aspect

Honda’s interactive advert, “The Different Aspect,” pays homage to the Select Your Personal Journey recreation style. By means of Interactive Branching, viewers can have a extra personalised video expertise the place they actively take part within the narrative.

Every video clip presents the viewer a alternative, and every choice dictates the next sequence of occasions within the story.

The Takeaway

As a substitute of passively consuming or skipping the video advert, Honda invitations viewers into the plot itself. We’re left pondering, is that this the following technology of video adverts?

Need extra visible content material suggestions? Take a look at these beautiful visual storytelling examples.

Now it’s your flip.

Video can do wonders to extend content material engagement and click-through charges. However many entrepreneurs get paralyzed by the “no time, too onerous” fallacy of making video content material.

However for those who suppose you want fancy digital camera gear and modifying software program to make video work, or that video looks like a luxurious you possibly can’t afford … it is time to take a brand new strategy to your video advertising and marketing technique.

You’ll be able to create nice movies for social media with out all these bells and whistles. (Ever heard of Facebook Live? It was made for creating movies utilizing simply your smartphone!)

Use these advertising and marketing movies as inspiration, and create some cool visible content material of your individual.