In line with a latest survey, 70% of consumers depend on skilled and insider recommendation. That is proper — meaning most individuals belief bloggers greater than celebrities, journalists, or politicians.

However how do you get individuals to fall in love along with your weblog within the first place? (Apart from exceptional content material, in fact.)

Properly, simply as your website homepage is just like the entrance door to your small business, your blog’s design — very like a welcome mat — is the entrance door to your small business weblog.

In case you’re not attracting individuals visually, how will you get them to take the subsequent steps to truly learn (and, hopefully, subscribe to) your content material? When you’re executed creating high quality content material, you continue to have the problem of presenting it in a manner that clearly dictates what your weblog is about.

Pictures, textual content, and hyperlinks should be proven off excellent — in any other case, readers would possibly abandon your content material, if it is not showcased in a manner that is interesting, straightforward to comply with, and generates extra curiosity.

That is why we have compiled some examples of weblog homepages to get you on the right track to designing the right weblog to your readers. Examine ’em out, beneath.

Inspiring Examples of Stunning Weblog Homepage Design

1. Help Scout

Generally, the most effective weblog designs are additionally the only. Assist Scout, makers of customer support software program, makes use of a novel however minimalist design on its weblog that we love — it limits copy and visuals and embraces unfavorable area.

What we significantly like about this weblog is its use of featured photographs for all posts, together with the “Most Latest Posts” part that highlights latest or significantly fashionable entries. These photographs catch the readers’ eye and sign what the submit is about. And it really works — all the things about this weblog’s design says clear and readable.

2. Microsoft Work & Life

Full disclosure: We have completely gushed over Microsoft’s microsites earlier than. We will not assist it — what higher solution to revitalize an old-school model than with a weblog that boasts stunning, interactive, and galvanizing branded content material? Plus, the sq. photographs within the format of those tales are paying homage to the Microsoft brand. This helps it obtain beneficial brand consistency.

Microsoft Work & Life can also be a main instance of how a enterprise weblog generally is a main asset for an total rebrand. Lately, Microsoft has labored to humanize its model, largely in response to a rivalry with Apple.

The “Work & Life” microsite has a easy tagline — “Find out how we’re serving to individuals keep related, engaged and productive — at work, at college, at dwelling and at play.” It is the softer facet of Microsoft, so to talk.

While you’re making an attempt to convey a sure model message, you should use your weblog to speak it — each aesthetically and content-wise.

3. Pando

An necessary side of a well-designed weblog is a constant colour scheme and elegance. In spite of everything, 80% of customers say that colour boosts their recognition of a model.

It is fascinating to see how colour consistency can unify the extra diversified parts of design. Pando, a weblog that explores the startup cycle, incorporates a set palette of colours — orange, inexperienced, pale blue, lavender, and deep yellow — in a number of sections of its web site. These colours seem within the background, spotlight bars, and sure areas of textual content.

However it additionally makes use of a number of totally different fonts — all of which handle to look seamless when tied collectively by a cohesive colour scheme.

4. Design Milk

Design Milk, a web based up to date design outlet, makes use of a easy format to focus on its posts. If the arrow beside “Learn” on the prime left factors down, you’ll be able to scroll via featured photographs and teaser textual content for quite a lot of articles. If the arrow beside “Learn” factors up, you see an ideal showcase of weblog subjects and highlighted posts.

That is an internal link strategy, which helps to encourage readers to remain on the location longer.

The social icons on the prime of every submit are a pleasing addition to the general feel and appear of the location. They’re straightforward to identify and make it straightforward to share Design Milk’s content material. (And to be taught extra about including social buttons to your weblog, check out this post.)

5. Fubiz

Fubiz, an artwork and design weblog, is an instance of a very glossy design that additionally consists of some cool personalization.

The weblog’s homepage makes it straightforward for readers to side-scroll via “The Highlights.” Beneath that’s the Creativity Finder, the place guests can select their persona — from “Artwork Lover” to “Freelance” — location, and the kind of content material they’re in search of. From there, readers can browse content material particularly catered to them.

We will not assist however love the pictures, too. Every featured picture has a definite model. Through the use of the design to focus on these highly effective pictures, Fubiz is ready to visually entice guests to its content material.

For the same look, take a look at the Content Hub theme collection on the Envato market.

6. Webdesigner Depot

With a reputation like “Webdesigner Depot,” it is no marvel that this design information web site is visually interesting.

One factor that we significantly like is the responsive photographs on every particular person submit. The delicate movement of the picture as readers scroll over a spread of articles helps catch guests’ eyes.

And take a look at the efficient use of the featured picture to focus on the latest article. This strategy pulls the viewer instantly into the weblog’s most up-to-date content material.

What’s extra, the colour scheme, background, and fonts are all constant — which retains this weblog trying skilled, however nonetheless distinct from the essential weblog templates you may be used to seeing.

7. Mashable

I imply, simply take a look at that header picture — daring colours, recognizable devices, and contrasting textual content. It completely catches the reader’s eye — no pun meant.

Mashable breaks its content material into three noticeable sections on the homepage:

  • New posts get consideration with a big featured picture and three highlighted blocks.
  • Posts for every part get consideration with a featured picture on the prime of two to a few columns with a brief record of headlines beneath.
  • Then “Trending” posts present as much as the suitable, with daring textual content on prime of a shadow field graphic.

This multi-pronged strategy to displaying content material will help readers determine which sort of information issues to them essentially the most. They will shortly select between attention-grabbing prime tales, the most popular posts, or tales on the subject they’re most involved in.

The “Associated Tales” that finish every submit are additionally an excellent characteristic to attach readers to extra of the content material they’re in search of.

8. Brit + Co

Every part concerning the Brit + Co homepage says clear, heat, and welcoming. It is freed from muddle, making the content material extra digestible, and the format is extraordinarily organized.

We dig the seasonality of the location, too — from avocado jack-o’-lanterns on the primary of October to dinner recipes for Valentine’s Day. Cute, and replete with colourful, enjoyable images for instance every story’s content material.

The delicate “This Week’s Tales” header additionally serves as a pleasant solution to promote fashionable content material, with out being too in-your-face about it. Plus, with such nice visuals, we took be aware of the nod to Pinterest. That icon is necessary to incorporate when your weblog incorporates a lot engaging imagery.

9. Tesco Food Love Stories

We love the colourful, constant design of Tesco Meals Love Tales, from British grocery chain Tesco.

Bear in mind how we preserve harping away at model consistency? Take a look at the best way this model naturally incorporates the brand into its images and featured video.

What Tesco has achieved is a superb steadiness of simplicity and boldness. The format is minimal, however not uninteresting. Heat and welcoming shades underscore every content material spotlight and recipe, and the images add dashes of colours all through the location. It is an excellent instance of how the suitable imagery can obtain an interesting “less-is-more” look, particularly if that matches in along with your total model idea.

10. HubSpot

HubSpot’s weblog finds a solution to pack a number of thrilling content material into the web page whereas nonetheless being straightforward on the eyes. Discover that, above the fold, it options one weblog submit with a big picture, title, and call-to-action to learn extra. The featured picture is exclusive to the model with an interesting mixture of images and graphics to attract the attention.

To the suitable, there is a record of prime posts to have interaction readers with the big variety of content material on the weblog. This makes it straightforward for readers to attach with HubSpot or be taught extra.

Plus, there’s that consistency once more. As you retain scrolling down the web page, every part is visually constant it doesn’t matter what matter, podcast, video, or weblog submit you are in search of. Utilizing this technique will help you build brand trust.

11. I Love Typography

In case you’re into design, you perceive the ability of fonts. The correct font could make phrases sing on an online web page, whereas the incorrect alternative generally is a hard-to-read mess. So, a weblog that options tons of of fonts has to get inventive with weblog design.

I Love Typography will get the steadiness excellent with a clear and easy design. Three vertical columns separate weblog themes and prime posts from the latest additions to the weblog. In the meantime, it dedicates the suitable facet column to highlighted weblog options. This part options enjoyable clickable graphics (like that candy cassette tape) that steadiness the brilliant colours and shapes that dominate the posts on the left-hand facet of the weblog.

In case you’re making a weblog for the primary time, this can be a good strategy to borrow from. You too can take a look at these tips about starting a successful blog.

12. 500px

The images weblog, 500px, leads with one featured article and a giant, daring, high-definition picture to attract the reader in. That makes it fairly clear what the weblog is about — it boasts beneficial content material on images with gripping images.

Plus, how cool is it that the social hyperlinks are proper there, clearly displayed above the fold? They preserve readers engaged with the content material and make it straightforward to share the images. Plus content material with photographs gets more than double the engagement on Facebook as posts with out photographs do.

13. Wired

The extra subjects you’ve in your weblog, the extra chaotic the expertise could be to your readers. That’s why we just like the refreshing simplicity of Wired’s weblog design.

Relying on the dimensions of your display screen there might be eight or extra headlines above the fold alone, however this design remains to be straightforward to scan and dig in.

Each submit features a featured picture to attract you in. Then, putting font decisions make it fast to grasp the class, writer, and headline for every submit at a look.

In case your weblog began easy and also you’re having a tough time making it work because it grows, this weblog is nice inspiration for a redesign. You too can use this workbook for redesigning your blog website.

14. Golde

Golde is one other weblog that makes use of photographs for nice communication. Utilizing the model identify as a place to begin for its weblog “The Golden Hour,” Golde makes a featured picture the main target of every weblog submit.

Then, the beautiful images makes use of yellow and inexperienced tones in every {photograph}. This creates a constant, heat, and interesting really feel to attract you into every weblog submit.

When you click on on a submit, this weblog makes good use of the area beneath the textual content to focus on merchandise, recipes, and different helpful sources.

15. Recode

Advertisements are a helpful manner for a lot of blogs to generate earnings. Many small companies provide a weblog to focus on their services and products. On the similar time, different standalone blogs can battle to steadiness design with the necessity to monetize their content material.

Recode options the newest tech information utilizing an asymmetrical grid construction. Daring thumbnail photographs paired with headline textual content align with bigger photographs with overlaid textual content in all caps.

This number of approaches to picture and textual content make it straightforward for viewers to scan and select the submit they need to learn. The format consists of some animation too and this provides pleasure to the weblog format.

Apart from being an excellent person expertise, this design lets the weblog weave in adverts that aren’t distracting to the eyes. On the similar time, in addition they don’t mix in with the natural content material, letting Recode create an genuine expertise for its readers.

16. Pluralsight

This weblog is a superb reminder that weblog designs do not must get tremendous fancy.

Discover the daring title on the prime and middle of the web page. Then the featured illustration on the prime makes use of a brilliant background and easy white-on-black textual content. That daring model presence stays fixed all through the corporate’s weblog.

The clear fonts, for instance, match the brand and keep in step with the model’s clear, informative voice. And the grid construction and headers for every part make it straightforward to grasp what you could find on the weblog.

We additionally just like the easily-navigable archive hyperlinks on the prime and the way straightforward it’s to see the weblog archive with minimal scrolling.

17. Crayon

Many blogs need to present readers somewhat little bit of all the things they provide. However depth could be simply as attractive to readers as breadth. If you would like your guests to dive into what your weblog writers must say, this weblog design provides them a simple alternative — simply begin studying.

With an prolonged teaser within the header, the main target above-the-fold for the Crayon weblog is the newest weblog submit. As a reader scrolls down, they’ll discover a grid with extra content material from the weblog.

We additionally like the colour coding by matter, which makes it straightforward to find blogs of curiosity at a look. You’ll be able to see extra text-forward blog design examples right here.

18. Black Travelbox

To clear up any confusion, Black Travelbox does not make suitcases. It makes private care merchandise for journey. However the firm has executed an excellent job of connecting its transportable balms, conditioners, and extra with the enjoyment of journey.

Plus, the oldsters at this firm’s “Journey and Slay” weblog know a factor or two about model consistency throughout channels. The weblog has a easy colour scheme and matching fonts assist to create a unified person expertise from the store to basic content material. On the similar time, it throws in daring, colourful photographs to catch readers’ consideration.

Go to the web site and have a scroll — we expect it is fairly cool how the pictures fluctuate, however every weblog entry highlights a unique “journey crush.” Then, it packs every submit with brilliant pictures, good interviews, and joyful tales.

19. Pixelgrade

Pixelgrade is a design studio that creates gorgeous WordPress themes for inventive individuals and small companies. Their weblog web page does an excellent job of highlighting one in every of their most up-to-date or fashionable weblog posts, alongside a transparent call-to-action and a brief excerpt.

What I like greatest is that the design of the web page is 100% in step with their model. In case you just like the design of their weblog, likelihood is you will additionally need to strive one in every of their good and beautifully-designed WordPress themes.

For extra WordPress weblog design concepts, take a look at this submit about WordPress themes for bloggers.

20. BarkPost

We sort of like canines right here at HubSpot. So when a weblog devoted to life as a canine proprietor got here throughout our radar, it received our consideration.

BarkPost, the weblog of canine subscription field firm BarkBox, is a superb instance of design for a lot of causes. First, take a look at the large enjoyable font in each header — it is fast and straightforward to learn, even from a cell system.

Cute photographs make the posts for every matter noticeable, too — and, in fact, all within the brand-matching, reliable blue.

We additionally like that BarkPost attracts consideration to its sister corporations. Whether or not you are involved in doggie dental care or the most effective meals to your pup, this enjoyable weblog design makes it straightforward for canine mother and father and lovers alike to search out the newest information and sources.

21. Goodwill Industries International

Who says nonprofit organizations cannot weblog? Nay, they need to. Take a look at this ultimate nonprofit marketing guide to make yours nice.

On this instance, Goodwill’s clear, colourful navigation (once more — the reliable blue) attracts the reader to the necessary parts of this weblog.

The posts are additionally neatly positioned and simply accessible to readers. And, guests can decide the kind of data that issues to them essentially the most by selecting a subject from the easy buttons within the graphic above the fold.

Lastly, we love the emphasis on private tales on the Goodwill weblog. This design has long-form teasers that lead readers into this group’s applications. This strategy makes it straightforward to be taught why so many individuals selected to assist Goodwill.

22. Springly

Maintaining the nonprofit running a blog practice going is Springly, which makes wonderful use of a easy grid format by highlighting the best sources of most nonprofits — devoted individuals.

This weblog has a simplistic design with concise textual content and a transparent colour palette for nonprofits in search of helpful sources.

Every article card options the primary identify and movie of the writer, shining the highlight on its contributors. It additionally reveals how lengthy it would take to learn the submit.

Putting time and other people on the forefront aligns with what most nonprofits deal with. This strategy makes the weblog extra beneficial to those that are most probably to contribute and use it.

Nonetheless in search of extra inspiration and concepts? Click on right here to take a look at over 70 more examples of website blogs, homepages, and landing page designs.

Use These Weblog Design Examples to Construct Your Greatest Weblog

Creating a good looking weblog is not nearly seems. If you would like your readers to actually fall in love, the design of your weblog ought to match the wants and expectations of your customers. What’s most necessary to them? And what does your weblog provide that nobody else can?

Do not simply skim via these inspiring weblog designs. Use them as a springboard to think about how your weblog can each join along with your viewers and enhance your weblog design. Then, watch your readership develop.

Editor’s be aware: This submit was initially printed in 2013 and has been up to date for comprehensiveness.

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