20 Easy ways to get email addresses for your marketing

By Sean Tinney Could 16, 2024

Electronic mail is an unbelievable digital advertising instrument. With its widespread attain and viral potential, it permits your corporation to attach with prospects in ways in which no different advertising medium can.

However first, you want a listing of subscribers to ship emails to. Whether or not you lack the time or the know-how to create high quality emails, there are many challenges that may stop you from creating a wholesome record.

Happily, there are many straightforward methods to get individuals to join your record so you may reap the benefits of email marketing campaigns. 

Prime 5 methods to gather extra e-mail addresses for advertising

1. Maintain your signup type easy.
2. Share the signup type in your website and weblog.
3. Supply a lead magnet.
4. Create a squeeze web page.
5. Promote your publication on social media.

On this information, we share the most effective list-building techniques for constructing an e-mail subscriber base from scratch.

Easy methods to get e-mail lists for advertising?

At AWeber, we get one query rather a lot when speaking to new e-mail entrepreneurs: “Can I purchase a listing of emails?”

The reply: 👉 Don’t do it. 👈

The considered constructing a brand-new e-mail subscriber base could seem daunting, however the worst factor you are able to do is purchase an e-mail record. 

Not solely is it unlawful to promote e-mail lists, however utilizing a bought record hurts your e-mail deliverability charges as a result of the individuals didn’t subscribe and are prone to mark your messages as spam.

The excellent news is that we’ve acquired 22 implausible concepts for constructing an e-mail record from scratch. 

The entire ideas under will provide help to attain a focused viewers so you may construct a listing of subscribers who’re genuinely fascinated by opening and studying your emails! 

Acquire e-mail addresses out of your present community

One of many best locations to get began is by connecting with present associates, colleagues, and any subscribers you have already got. Not solely is that this a superb place to start, however it might probably additionally really feel the least scary. 

All you need to do is ask!

Earlier than you attain out to individuals, there are a couple of finest practices to remember:

• Message individuals you’ve gotten a relationship with. That random Fb particular person you don’t bear in mind assembly most likely isn’t the most effective match.
• Use WIIFM (What’s in it for me?”). Each time you message somebody, be sure that to inform them how your content material, — whether or not it’s a publication, e-mail course, case research, or one thing else completely — will profit them or their good friend.
• Be your self. Inform your story, share your emotions, be weak and actual. Folks will subscribe and share your signup type as a result of they need to assist YOU.

1. Ask associates, household, and colleagues 

One of many best list-building methods to execute is to ask present connections to subscribe to your updates or publication.

Leveraging your community is a good way to steadily improve your subscriber base, and is commonly the most effective place to realize traction to start with.

Clarify what your e-mail record is about and why individuals ought to be part of

Even when your connections aren’t , they could know somebody who’s. Inform them you’re beginning an e-mail record or publication. Clarify the advantages and ask them in the event that they know somebody who can be fascinated by your content material.

When it comes time to put in writing your content material, avoid communicating like a robot. Speak such as you do in actual life — it can assist readers relate to you higher. 

Email templates are a good way to begin creating content material on your record. When utilizing them, you’ll want to tailor your message based mostly in your relationship together with your viewers. 

2. Ask prospects and prospects 

When present and potential prospects purchase one thing from you or join with you, ask them in the event that they’d like to join your e-mail or publication. 

To incentivize them, you may present one thing useful like a free e book or low cost on a future buy. 

Construct your record of subscribers by asking prospects you already speak to on the cellphone when you can add them. Inform them why the content material is effective and what they will anticipate out of your emails. 

If you happen to make “the large ask” 5 occasions a day throughout each work week, that’s 25 e-mail addresses you didn’t have earlier than you began — 100 e-mail addresses in only one month!

3. Ask for referrals and shares

Attain out to your present e-mail subscribers and encourage them to share your publication, updates, or promotions with individuals they know. 

Phrase-of-mouth is likely one of the oldest and strongest types of promoting — and asking for referrals could be a extremely efficient option to enhance new signups. People who find themselves already in your record and getting worth out of your messages most likely know others who would profit out of your content material.

Make it straightforward for individuals to refer you to associates and colleagues with the next ideas:

• Embody social sharing buttons in your emails. 

• Commit a bit of your e-mail publication to encouraging subscribers to ahead your message. 

• Embody a CTA button or textual content that hyperlinks to your sign-up web page or touchdown web page so new readers can simply subscribe from forwarded emails.

Optimize your web site for accumulating e-mail addresses

Oftentimes there are web site enchancment alternatives proper beneath your nostril. In lots of circumstances, an email marketing strategy begins with a normal, “subscribe to our publication” aim, then further e-mail seize targets are added piecemeal. 

4. Encourage web site guests to enroll

It’s finest to have a signup form on nearly each web page of your web site and weblog so guests can rapidly and painlessly join your emails. 

Including signup types to your web site is the best option to develop an e-mail record, however is commonly ignored by companies focusing solely on the homepage or a shortlist of “high pages.”

The primary (and typically solely) interplay you’ve gotten with individuals could occur in your web site or weblog. If you happen to don’t benefit from that chance, it might be the final. 

Visitors coming from Google, social media, or different blogs not often sends guests on to your private home web page. On this case, guests are doubtless directed to an article or a particular web page in your website relative to what they’re on the lookout for as a substitute. So together with email signup forms on each web page of your web site will assist enhance the expansion of your e-mail record.

5. Take a look at the location of e-mail signup types in your web site

Take a look at the effectiveness of signup types in your web site to seek out out which places produce the most effective outcomes. A few of the locations you may put a signup type embrace:

• On the backside of weblog posts
• In your sidebars
• Midway via posts
• Within the high or backside navigation menu beneath “Subscribe to our publication.”

For instance, in case your weblog articles solely embrace a signup type on the backside of the submit, the shape isn’t getting almost as a lot visibility as it might within the sidebar.

Put your inline internet type in an easy-to-find, constant spot on each web page of your website. Generally, the signup type or hyperlink needs to be above the fold (the part of your website that’s seen with out scrolling).

6. Maintain e-mail signup types brief to encourage new subscribers

Increase subscriber signups by preserving your types brief and solely asking for fundamental data (similar to a primary title and e-mail tackle).

When area permits, embrace a brief record of the advantages individuals can anticipate out of your emails.

Start by reviewing your present signup type. 

Does it ask for private data similar to a cellphone quantity? Does it require guests to fill out particulars similar to what trade they work in? 

If that’s the case, you may most likely enhance conversions by simplifying the shape. You possibly can gather extra detailed knowledge afterward via e-mail polls and gated content material downloads.

Asking for private data, or an excessive amount of element, from new subscribers can stop individuals from subscribing to your e-mail record. 

Research present that form length impacts the number of signups you obtain. Request solely the data you actually need at this stage to stop any limitations to entry. 

Additionally, be sure that to observe up with a welcome e-mail that clearly communicates what the brand new subscriber will obtain and the way usually they need to anticipate to get emails from you. Then, stick with your promise. 

7. Strive pop-up types 

Pop-up types are a easy but efficient option to gather extra emails for advertising. 

Nonetheless, earlier than you incorporate popups in your website, it’s necessary to think about how they may have an effect on your guests.

Annoying popups will rapidly improve your bounce charges and reduce the time guests spend in your website.

The excellent news is that not all popup types have to look in the midst of a display screen and darken the background content material. 

5 methods to keep away from annoying guests with pop-up types

1. Use a “sticky” popup that unobtrusively stays on the underside of the web page as a consumer scrolls

2. Use a slide-in type on the facet of the display screen.

3. Set the timing of your pop-up types to show after a consumer has been on the web page for a sure time.

4. Set the shape to show solely when a consumer takes a particular motion similar to after they attain the underside of the web page.

5. Set the popup for exit intent in order that it solely seems when their mouse actions present they’re about to depart your website.

8. Add post-purchase e-mail opt-in incentives 

Add an automated incentive or CTA after a purchase order is made (i.e., in your thanks web page) to encourage individuals to subscribe to your e-mail record.

Not each buyer will turn into a repeat buyer. However you may work in direction of constructing buyer loyalty by publishing useful e-mail content material. 

Present individuals the advantages of sharing their e-mail addresses by providing a direct incentive to subscribe.

By leveraging the purpose of buy to gather e-mail addresses, you may convey prospects nearer to creating repeat purchases.

9. Get extra e-mail addresses with internet push notifications

Web push notifications are small pop-up messages that seem on an internet site customer’s display screen. They can be utilized by companies to advertise services or products and in addition to gather e-mail addresses for advertising functions.

Be clear and upfront with guests about what they may obtain by subscribing to your internet push notifications, together with the frequency and kind of notifications they will anticipate. By doing so, you may construct belief together with your guests and improve the chance that they may turn into subscribers.

As a enterprise proprietor, you most likely already make investments time in creating an engaged social media viewers. Profit from your social media advertising efforts through the use of platforms like YouTube, Instagram, and Fb to grow your email marketing list.

By encouraging your social media followers to join your e-mail record, you faucet into an viewers that’s already fascinated by what you need to say.

When you can definitely submit about the advantages of your content material (together with a hyperlink to your signup type), you can too show it by linking to your e-mail archive.

Leveraging your social media viewers to construct your subscriber base needs to be a major progress technique for any firm.

10. Acquire e-mail addresses on social media utilizing hyperlink in bio and profile hyperlinks

Many social platforms solely permit one clickable hyperlink in your bio or profile. That’s the place link-in-bio touchdown pages turn out to be useful.

Link-in-bio tools allow you to create mini-landing pages designed particularly for social media profiles and bios. Benefit from these menu-style landing pages to spice up your e-mail conversions!

11. Add signup hyperlinks on YouTube

Flip your YouTube viewers into email subscribers by sharing a hyperlink to your signup type or touchdown web page. You possibly can embrace a hyperlink to your type in your movies and throughout your channel in locations similar to:

• Video descriptions
• In your movies
• In your YouTube channel web page
• Throughout your video by personally encouraging viewers to subscribe

12. Encourage Fb followers

Do you know which you could seize e-mail addresses immediately from Fb? 

Combine your e-mail software program with Fb in order that anybody visiting your web page on the social networking website can simply share their e-mail tackle to obtain your updates, publication, or promotions.

Right here’s the step-by-step Facebook integration instructions for AWeber customers.

13. Acquire extra e-mail addresses with pinned Tweets

Pinning a tweet to the highest of your “X” profile feed that claims “join our publication” may need a small impact on boosting subscribers. 

Nonetheless, there are simpler methods to advertise your record on X.

For instance:

• Pin your most up-to-date publication to supply a glimpse into what they may anticipate.
• Pin impactful quotes, distinctive knowledge, and different data out of your lead technology content material.
• Pin teasers out of your e-mail content material.

You can also make your pinned tweets extra compelling by together with a picture, GIF, or video alongside clear and easy copywriting.

There are lots of methods to grow your email list with X (Twitter), and pinned tweets are one of many best methods for gaining extra subscribers.

14. Spend money on social media promoting to quickly develop your e-mail record

Social media is a robust instrument, particularly once you put money into it. 

For instance, advert codecs that cater to e-mail signups from a target market can go a good distance towards serving to you add high quality subscribers.

Don’t be afraid to experiment with adverts copy and codecs to seek out what method works finest. You possibly can even A/B test adverts with completely different pictures, movies, GIFs, and replica. 

Like e-mail advertising campaigns, the one option to perceive what adverts resonate together with your viewers is to check, take a look at, take a look at!

Different efficient methods to gather e-mail addresses for advertising

Past your web site and social media, there are much more methods to draw potential subscribers. 

These methods vary from in-person interactions to leveraging the ability of stay occasions and inspiring referrals in your corporation correspondence. 

15. Promote signups in your e-mail signature

How many individuals do you personally e-mail each day? Your private and enterprise contacts won’t be in your e-mail advertising record but, however that doesn’t imply you may’t encourage them to enroll!

Embody a short call-to-action and hyperlink to your signup type or landing page in your e-mail signal offs or signatures.  It is a easy option to get your publication observed, even when it doesn’t result in a ton of latest subscribers immediately.

Don’t overlook to replace different e-mail signatures, similar to your customer support emails — and have your workforce members add a hyperlink to their signatures, too! 

16. Create lead technology content material to gather extra emails

You possibly can considerably enhance your e-mail subscriber record by providing unique free content material, similar to an e book or final information, as an incentive for individuals to join your record.

This kind of lead technology content material, additionally known as a “lead magnet,” is a superb method so as to add extra emails to your subscriber record. 

It doesn’t matter what your publication is about, you’re an professional in your subject. 

Use your experience to create useful lead technology content material that’s related to the content material of your publication, product, or providers, similar to:

• An final information
• Free templates
• Unique free podcast obtain
• An e book crammed with useful ideas 

Lead magnets like those talked about above are an ideal incentive for prospects who may be on the fence about becoming a member of your record.

17. Create a touchdown web page (“squeeze web page”) to spice up e-mail subscriptions 

A touchdown web page devoted to enlisting new subscribers (typically known as a “squeeze web page”) helps promote your lists so you may gather extra e-mail addresses. 

On the touchdown web page, provide one thing useful (like lead gen content material, a reduction, or a free trial) in alternate for his or her e-mail tackle, and watch your record develop.

Share your touchdown web page hyperlink on social media and in your paid promoting to drive extra subscriber signups.

18. Supply particular reductions to new subscribers

Entice new signups with a welcome low cost in your services or products. 

Everybody loves a superb deal!

19. Run a contest to gather subscribers’ e-mail addresses for advertising

Contests are an ideal advertising technique for drumming up pleasure and attracting new subscribers. 

There are a selection of instruments obtainable that may provide help to simply host a contest, similar to Gleam.io or ViralSweep. 

For a profitable contest, observe these 4 ideas: 

1. Require entrants to fill out an e-mail signup type to enter the competition.

2. Supply a useful prize: A high-value present certificates on your services or products, or a money prize, can go a good distance towards encouraging individuals to take part in your contest.

3. Set a comparatively brief entry interval: Set a time interval, similar to one week, to instill a way of urgency. This manner persons are doubtless to enroll instantly as a substitute of procrastinating.

4. Promote your contest in your web site and social media. 

20. Visitor submit on different blogs

Visitor posting is a good way to succeed in potential subscribers that you just in any other case may miss. 

By contributing to different websites, you not solely attain new individuals but additionally usually have the chance to share a hyperlink to your signup type or touchdown web page. A few of your new readers may even turn into a few of your finest prospects!

21. Acquire e-mail addresses at in-person occasions

Commerce reveals, conferences, and even native meetups provide a main alternative to gather e-mail addresses. 

Have a signup sheet or pill prepared, or provide an incentive (like a raffle) to encourage individuals to share their contact data.

22. Host a webinar or livestream subscriptions

Sharing your experience via a stay occasion not solely offers worth to your viewers but additionally provides you an opportunity to advertise your e-mail record. 

Supply an unique useful resource or low cost to individuals who join in the course of the occasion.

Why GDPR & CAN-SPAM compliance matter when accumulating e-mail addresses

Add a graphic header like those within the different sections.

Amassing e-mail addresses isn’t nearly discovering new subscribers; it’s additionally about doing it the proper method. 

Each the European Union’s General Data Protection Regulation (GDPR) and the U.S. CAN-SPAM Act have guidelines about how one can gather and use e-mail addresses. 

Following these guidelines not solely protects you and your subscribers but additionally builds belief that will help you gather extra e-mail addresses on your e-mail advertising campaigns.

What are your list-building techniques?

Does one specific methodology provide help to gather extra addresses for e-mail advertising?

Or is there one thing that doesn’t work very properly on your trade?

Inform us about it within the feedback under!

Begin rising your e-mail record as we speak! Get all of the instruments and sources you must construct your e-mail record with AWeber. 

From touchdown pages to e-mail advertising campaigns, you’ll discover every part you want in a easy drag-and-drop interface that makes it straightforward to market like a professional.

Get started right now with a free AWeber account!