19 Best Email Newsletter Templates and 12 Resources to Use Right Now

If you happen to needed to guess, what number of e-mail newsletters do you suppose you are subscribed to? Ten? Twenty? Fifty?

To be trustworthy, I’ve misplaced rely — and I do know I am not alone. E mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a stable e-newsletter template is essential to designing an e-mail that persons are inspired to click on by way of.

If carried out nicely, e-mail newsletters can do wonders that will help you build an engaged subscriber base, maintain your online business top-of-mind, and nurture leads which might be already making their manner down the funnel.

Nonetheless, “carried out nicely” means extra than simply serving up nice content material. The truth is, an usually ignored part of the newsletter creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for the perfect assets for e-mail e-newsletter templates and compiled them beneath. Lots of the templates have additionally been pre-tested for compatibility with main email service providers (ESPs) through Litmus — an internet service that lets you preview the way in which your e-mail will look on totally different e-mail purchasers and units.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Worth: Free & paid choices accessible

If you happen to’re a Marketing Hub person, HubSpot provides a fantastic assortment of e-mail templates you should utilize in your subsequent advertising and marketing e-mail. No must log off and seek for a template in one other market; these templates can be found to you proper inside the software.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Worth: Free

Litmus provides a free e-mail template assortment — from e-newsletter templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is fashionable and glossy, whereas nonetheless being type of enjoyable. All the templates have been examined with Litmus.

When you are required to create a Litmus account along with your e-mail deal with to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Worth: Free

ConvertKit is a inventive e-mail template platform that’s a fantastic possibility for bloggers, course creators, and extra. ConvertKit comes with email automation tools, signup kinds, and lots of extra integrations.

To make use of ConvertKit’s e-mail e-newsletter templates, you’ll want to enroll in a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive facet, their huge array of templates and gear integrations will assist companies in any trade improve their e-mail e-newsletter.

4. ZURB Ink

Worth: Free

ZURB Studios has 5 responsive e-mail templates accessible without spending a dime, together with the e-newsletter one beneath. It has a fantastic, fluid format you’ll be able to customise with your personal colours, photos, and wording.

If you wish to see how every template seems on totally different e-mail purchasers, you’ll be able to take a look at screenshots from every template’s e-mail consumer assessments, which can be found on the positioning. These layouts are optimized for many e-mail purchasers — apart from outdated variations of Outlook.

The template equipment comes with a separate CSS stylesheet and HTML file to ease the modifying course of. Most e-mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add photos to your e-newsletter, remember that you will need to create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free email marketing software to craft your message and ship a e-newsletter out to the world!

5. Postcards

Worth: Free, Trial and Paid

Postcards present among the best-designed e-mail template builders in the marketplace which might be up-to-date and require no earlier coding expertise.

With Postcards, you’ll be able to simply create professional-looking emails shortly with their pre-designed e-mail templates which might be customizable. Their e-mail builder is a game-changer for entrepreneurs, designers, and builders who wish to streamline their e-mail creation course of and deal with what issues: crafting partaking content material and design.

6. Flodesk

Worth: Free for 30 days

Flodesk is an upcoming e-mail e-newsletter design platform with over 3,000 e-mail templates and designs to boost your e-mail advertising and marketing. Except for providing you with entry to an enormous array of templates, Flodesk allows you to join your ecommerce website to assist with automation and analytics.

One other advantage of Flodesk is that its subscription value ($38/month) is a flat price. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means need to improve your subscription to get all the perks.

7. 99designs

Worth: Free

99designs is a rising on-line group and collaboration platform for designers and small companies, and so they have a fantastic designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — excellent for newsletters, promotional messages, and customized responses. All the templates are absolutely responsive and appropriate with all main e-mail purchasers.

8. Moosend

Worth: Free for 30 days

Moosend is an e-mail advertising and marketing platform that makes it straightforward to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends customized automated emails to subscribers based mostly on their curiosity and habits. If you happen to’re focused on touchdown pages and subscription templates, it consists of these as nicely.

Moosend analyzes your subscriber base to assist with the success of your online business. Similar to Flodesk, Moosend allows you to join your ecommerce website to draw extra subscribers and retailer all info in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

9. Bee Pro

Worth: Free & paid choices accessible

BEE Professional is the last word resolution for creating charming emails with none coding abilities. With its intensive library of over 1500 responsive templates, you will have a variety of choices to carry your e-mail designs to life.

They supply a drag-and-drop performance that empowers you to create on-brand e-newsletter emails simply, making certain your message resonates along with your viewers. Its collaborative options allow a number of group members to work collectively seamlessly on e-mail templates, streamlining your workflow and boosting productiveness.

BEE Professional’s seamless integration with Hubspot lets you effortlessly export your e-mail designs for a easy transition. With its intensive template library, user-friendly interface, and seamless HubSpot integration, you’ll be able to create beautiful, responsive e-mail designs very quickly.

10. Campaign Monitor

Worth: Free

Marketing campaign Monitor is one other free e-mail e-newsletter template and advertising and marketing platform. With a wide range of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails straightforward. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e-mail advertising and marketing wants to connect with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it in the case of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is simply free for 30 days, however plans begin as little as $9/month.

11. MailerLite

Worth: Free

MailerLite provides varied e-newsletter templates for promotions, bulletins, and extra. With its stylish e-newsletter designs, MailerLite makes certain its prospects keep updated whereas sending newsletters. You’ll be able to customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you’ll be able to develop your viewers with touchdown pages, subscription kinds, and pop-ups.

MailerLite offers information insights as nicely. The benefit of MailerLite is that they’ll ship your emails based mostly in your prospects’ time zones, permitting you to ship emails that may get essentially the most opens. MailerLite additionally offers A/B break up testing instruments so you’ll be able to determine the perfect model of each e-mail you ship.

12. Sender

Worth: Free & paid choices accessible

Sender is an all-in-one e-mail & SMS advertising and marketing platform for ecommerce and small to medium-sized companies who wish to attain out to their prospects at an inexpensive and accessible value.

Sender offers delivery-friendly textual content and branded HTML e-mail newsletters to attach along with your e-mail subscribers and largest followers. Select from a library of 35+ visually beautiful, premium-feel e-newsletter design templates which might be absolutely customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cellular units. In addition to providing superior e-mail advertising and marketing options reminiscent of segmentation and automation, Sender additionally lets you design extremely responsive and attention-grabbing popups and kinds to draw sign-ups and execute SMS advertising and marketing for larger conversions. 

Sender has a ton of inexpensive value factors and capabilities even of their free account. With the Free Without end plan, you’ll be able to ship as much as 15,000 emails each month to 2,500 contacts for free of charge, with premium options reminiscent of segmentation and automation bundled collectively.

13. Constant Contact

Worth: $9.99 a month

Do you run a non-profit? If that’s the case, that is the newsletter tool particularly for you. Fixed Contact is an e-mail e-newsletter builder that gives particular templates to assist nonprofits elevate funds and market their missions. With a whole bunch of templates to select from, you’ll you should definitely discover a design based mostly on the template you want and what sort of nonprofit you run.

The beauty of Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you’ll be able to see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see high developments and ship customized emails to your purchasers.

Fixed Contact additionally connects along with your social media profiles, consists of sign-up kinds, and provides textual content message advertising and marketing instruments. Contacting your non-profit subscribers through textual content message could be a nice benefit as a result of folks test their emails however folks test their textual content messages extra. Whereas Fixed Contact is just not free, its options greater than make up for it. You can begin on the primary subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

14. Themezy

Worth: Free

Obtain sixteen free HTML, CSS, and PSD customizable e-mail templates on Themezy. You do not have to submit an e-mail deal with to get began, and there are numerous coloration schemes and layouts to satisfy your e-mail checklist’s wants.

Plus, they’re designed to be responsive throughout units to make sure that your subscribers can learn your e-newsletter.

15. Drip

Worth: Free

Drip provides e-mail advertising and marketing and SMS advertising and marketing for ecommerce manufacturers. Drip is a brand new platform that allows you to arrange e-mail advertising and marketing campaigns by way of a whole bunch of customizable templates. Together with their e-mail e-newsletter templates, Drip provides wonderful buyer relations administration instruments, information analytics, and development trackers so thorough you could see what number of of your prospects purchased purple footwear inside the final yr. Because of this, you’ll be capable of higher market your self by way of your campaigns. Drip additionally has integrations you could connect with your WordPress web site, so you should utilize Drip with out being on Drip.

Drip allows you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the value goes up from there. Drip is useful to creators and ecommerce companies due to the varied advertising and marketing and analytical instruments it provides. From e-mail advertising and marketing to SMS advertising and marketing campaigns, Drip allows you to successfully interact your prospects.

16. MailPortfolio by SliceJack

Worth: Free

In case your advertising and marketing technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these seeking to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e-mail purchasers. (Observe: older variations of Outlook could not render all the fonts, and the Android Gmail app is just not absolutely supported.)

17. Material Design by Paul Goddard

Worth: Free

This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s excellent for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time. This theme isn’t made for a selected trade, however the template is well-fitting for companies searching for a timeless, technological look.

Materials Design has been examined on Litmus, is appropriate with all main ESPs, and is responsive. Whereas its predominant attraction is its distinctive design, this theme obtain additionally consists of customizable HTML recordsdata.

18. Briar by SliceJack

Worth: Free

Briar is the right e-newsletter template for entrepreneurs searching for a fluid, minimalist design that includes photos and textual content that don’t overshadow one another. It’s excellent for sending out common newsletters, and you may customise the Inline CSS recordsdata.

The template has been examined with Litmus and works with all main e-mail service suppliers (ESPs). Nonetheless, some older variations of Outlook could not render all Google fonts. Additionally, the Android Gmail app is just not absolutely supported.

19. EmailOctopus

Worth: Free

EmailOctopus is a advertising and marketing service that launched a collection of 11 templates that can be utilized to create newsletters for a wide range of industries. Whether or not you are advertising and marketing for a style model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” e-newsletter look, however assist you to add product bulletins, function tales, and CTAs wherever you’d like. All the templates could be modified by way of any WYSIWYG editor, and the downloads embrace the HTML recordsdata.

These templates have been examined by way of Litmus throughout all main ESPs and are aware of all display screen sizes.

1. Feshto by Liramail

Worth: $29-25/template

Feshto is an e-mail bundle that helps ecommerce corporations function merchandise of their newsletters and share testimonials from happy prospects. It comes with a weekly digest module, which is their model of a e-newsletter.

The module includes a stylish, clear design that ensures your photos and replica should not distracting from the opposite. You’ll be able to select from their varied layouts, reminiscent of “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are excellent for product options and testimonials from happy prospects. Whereas the default themes are black and white, you can also make edits in your most popular WYSIWYG editor.

Feshto’s templates are responsive and appropriate with all main ESPs.

2. Bee

Worth: Free – $15

Bee is an HTML template software with 1000’s of free templates for any skilled to make use of. With a wide range of classes, Bee offers you a template for every part, nevertheless it additionally has instruments that assist you to construct your personal e-mail newsletters. The drag-and-drop function lets you decide and select the weather that finest fit your private wants. The flexibility additionally lets you customise each e-mail you ship, then obtain it as an HTML so you’ll be able to ship your emails to anybody from wherever. One other nice benefit of Bee is that it lets you save varied content material from totally different emails that may then be utilized in different templates. No want to begin from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to enroll in an account. If you need an account, Bee provides totally different variations of their Professional account relying on the sector you might be in. For example, they’ve Professional Freelancers, Professional Crew, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Worth: $6-23/template

ThemeForest is an superior useful resource for e-mail templates if in case you have some funds to spend. Their library has over 460 e-newsletter templates in all totally different colours, kinds, and themes. The templates are rated utilizing a four-star system, and you may filter by score, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Newsletter with Template Builder ($19)

This template has eight prebuilt layouts, 24 coloration variations, 24 full-layered PSD recordsdata, and extra. Plus, it is supported by all main e-mail purchasers.

4. HubSpot Email Copy Templates

Worth: Free

If you happen to’re searching for written templates you’ll be able to enter into your e-mail software, these are the templates for you.

HubSpot provides free e-mail templates that empower you to market and promote your online business over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.

The templates could be downloaded proper to your pc and can be utilized by any sort of enterprise.

5. Mailchimp

Worth: Free – $200 per thirty days

Mailchimp is an all-in-one advertising and marketing platform that helps small and enormous companies scale and develop their enterprise by way of advertising and marketing strategies and automations. Mailchimp has a wide range of pre-made templates of their e-mail e-newsletter software. Except for providing you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their Email Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Worth: Free – $258 a month

ActiveCampaign is a full-service e-mail supplier that gives e-mail advertising and marketing automation and CRM instruments. Its library of e-newsletter templates assist you to create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you will want to enroll in an account to make use of and consider their e-mail templates. You should use the vast majority of their templates without spending a dime, however if you would like some customization, you’ll wish to improve to a paid account.

7. Canva

Worth: Free – 20.00 per thirty days

Canva is a web-based graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e-mail newsletters. Canva is a good software as a result of you’ll find free templates for particular niches like style, tech, culinary, and lots of extra. Whereas there’s a paid tier, lots of the premade templates are free, and you may add your personal customizations with out having to pay further.

8. Adobe Express

Worth: Single Software: $33.99 a month | Full Bundle: $79.99 a month

Adobe Specific, previously often called Adobe Spark, is one other browser-based graphic design software that has a mess of templates and capabilities to assist any firm create a e-newsletter. Much like Canva, Adobe provides premade templates based mostly on trade classes like pictures, structure, and style. To entry the templates, you have to join an account with Adobe.

9. CakeMail

Worth: Free – $200.00 per thirty days

CakeMail is an e-mail advertising and marketing software that features user-friendly automation instruments and lets you create customizable emails for any particular person, event, and area of interest. CakeMail provides over 50 free editable e-mail templates which might be divided into smaller area of interest classes. One of many benefits of CakeMail is that you just should not have to enroll to make use of the e-mail templates supplied, however if you want to see how your e-mail campaigns are performing, you’ll be able to register for an account.

10. MJML

Worth: Free

MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which might be personalized for the kind of e-mail advertising and marketing your organization is making an attempt to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you just like, MJML lets you see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising and marketing service to make use of the template.

11. TemplateMonster

Worth: Varies

TemplateMonster provides a wide range of e-mail e-newsletter templates, such because the Helpful Notifications e-newsletter template pictured beneath, all of which can be found for comparatively low costs. Their templates are clear, customizable, and straightforward to make use of, and so they’re appropriate with most main e-mail purchasers, reminiscent of Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display screen adaptability, like those on the cell phone pictured beneath, and PSD sources for a litany of customization choices.

12. Microsoft Office Templates

Worth: Free & Paid E mail Templates

Microsoft Workplace has a wide range of instruments, together with intensive templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You’ll be able to additional slender down your templates relying on the class of your online business. Whereas Microsoft does provide free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

How you can Customise E mail Publication Templates to Improve Engagement

1. Select headings properly.

To assist with the general stream and understanding of your e-mail, it’s crucial to make good use of headings and subheadings. Not solely do they draw consideration to an important components of your e-newsletter, in addition they divide sections and provides your textual content a visible hierarchy to assist readers course of info within the right sequence. 

2. Create a cohesive look.

Select constant typography, colours and spacing to offer your e-mail a cohesive look. You’ll wish to select colours that complement one another and don’t overwhelm the attention. Figuring out a little bit color theory will repay and provide help to create partaking emails. 

3. Add your emblem and model colours.

Talking of cohesiveness, swapping the template’s inventory colours to your personal branding can shortly create a cohesive design. Use your personal logos and model coloration scheme in order that your entire advertising and marketing supplies have an identical theme. 

4. Maintain it quick.

Nobody needs to open a e-newsletter to see a wall of textual content. You need your messaging to be concise in order that readers can shortly scan it whereas getting all of the pertinent info they want. 

5. Put photos to good use.

Pictures can drastically improve the readability of your e-newsletter and supply much-needed buffers between textual content. Pictures and infographics are additionally nice methods to show info in an enticing manner. They need to be in step with your model’s messaging and prime quality.

6. Make it mobile-friendly.

As extra folks use telephones to entry e-mail, you’ll wish to be certain that your e-newsletter has a  mobile-friendly design. Select a responsive design that adapts to no matter mode (pill, cellular, or desktop) your readers are utilizing. 

7. Use clear CTAs.

Improve conversions and engagement through the use of attention-grabbing CTAs. Entice your readers to click on utilizing persuasive language, eye-pleasing colours, and correct placement. Utilizing a contrasting coloration design will assist your CTA stand out. 

8. Check and make changes.

To seek out the perfect e-newsletter format, you’ll must use A/B testing to find out which performs higher. Check out totally different designs over a set time frame, evaluate outcomes, and go together with the one which performs the perfect. 

Get Began on Your E mail Advertising and marketing Publication

Able to draft your subsequent e-mail e-newsletter marketing campaign? Obtain one of many wonderful e-newsletter templates from the template galleries and touchdown pages above. Then, seize your free information beneath for creating an e-mail e-newsletter your viewers will wish to interact with.

Editor’s Observe: The submit was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.