12 Outstanding Copywriting Examples That Generate Sales

Following copywriting finest practices will help you create good copy, however there’s plenty of nuance to nice copywriting that may’t be condensed right into a single guidelines.  

Closing the hole between good and nice copywriting takes years of follow, however you possibly can speed up your charge of studying by finding out copywriting examples from specialists.

On this submit, we’ll focus on a few of the finest copywriting examples from the highest copywriters within the enterprise so that you could rapidly draw inspiration from their fashion.

Particularly, we’ll take a look at touchdown pages, web site copy, social media copywriting, e-mail copywriting, and even video script copywriting.

Touchdown Pages

Listed here are some glorious examples of copywriting for programs and high-ticket affords.

Instance #1: The YouTube Scriptwriter’s Playbook

That is the touchdown web page for a video script writing course and it’s a wonderful instance of how one can faucet into your target market’s ache factors to construct belief and rapport. You’ll additionally discover that the copywriter highlights the emotional headings in pink to emphasise the reader’s ache.

As you scroll down, the copywriter introduces the idea of confirmed techniques for script writing (the core idea the course teaches) as the answer to those issues. 

The copywriter additionally contains numerous Twitter threads as proof to assist the claims. 

Then, they introduce the weather supplied within the course. You’ll additionally discover that as a substitute of simply stating what the course affords, the copywriter additionally mentions particular advantages of every aspect. 

For instance, as a substitute of simply saying that the course affords one-on-one teaching calls, they point out particular methods the reader can use the one-on-one calls to resolve challenges that the target market usually experiences.

Key Takeaways:

• Start along with your viewers’s ache factors and select a pink coloration to emphasise emotional phrases.
• Introduce what an answer to their ache factors would appear to be earlier than introducing your product/service.
• Spotlight the advantages of every characteristic or product in your provide and present the way it solves particular ache factors.

Instance #2: Ali Abdaal’s Part Time YouTuber Accelerator

Ali Abdaal’s Half-Time YouTuber Accelerator is priced at $4,999, and this touchdown web page has generated thousands and thousands of {dollars} in income.

While you land on this web page, you see instantly that the worth proposition may be very clear: you get a YouTube progress playbook and unique entry to Ali and his workforce.

Beneath can be a video the place Ali explains the worth of the course. In the event you’re writing a touchdown web page to your personal course or service, contemplate making a video as effectively, as this will help construct belief (and you’ll apply these similar copywriting ideas to your video script as effectively). 

In the event you scroll down, you’ll see that the subsequent part introduces the principle ache level this bundle solves: the truth that most individuals don’t full the programs they buy. 

The copywriter additionally highlights, underlines, and bolds particular phrases and phrases, making it simple to your eye to proceed skimming down the web page and catch all the important thing factors.   

After explaining what the course affords, the copywriter additionally addresses the largest objection: do folks develop sooner after becoming a member of the academy?

Additionally they embody consumer screenshots of consumer success:

Beneath the social proof, in addition they have a listing of dropdown FAQs, a assure, and video testimonials from college students.

Key Takeaways:

• Make the principle worth proposition of your provide very clear. If it’s a better tier provide than your different affords, spotlight the way it’s completely different and the extra worth it offers.
• Script a video and embody it in your homepage in case you’re promoting a course or service the place the prospect is investing in a relationship with you.
• Make the copywriting visually simple to skim by bolding, highlighting, and italicizing essential phrases and phrases. Use easy language and quick sentences.
• Embrace social proof. Ideally, embody consumer case research.

Instance #3: Ramit Sethi’s Earnable 

Ramit Sethi’s Earnable course is among the hottest on-line enterprise programs, and its touchdown web page has generated thousands and thousands of {dollars}.

The very first thing that stands out is the robust language that the copywriter makes use of by bolding the phrase “shackles” and highlighting it in pink.

You’ll additionally discover that whereas the primary line emphasizes the reader’s ache level, the second line paints an image of the target market’s dream life. Structuring the copy by opening with the ache level after which displaying the reader their dream life compels them to maintain studying to the subsequent line, which addresses precisely who the course is for:

Like all nice touchdown pages, in addition they embody social proof. It’s additionally essential to notice that nice copywriting isn’t simply within the writing itself. 

Most readers grow to be overwhelmed with easy textual content, so that they visually demonstrating how your provide can enhance their life is one other nice copywriting tip. On this touchdown web page, you’ll see a calendar picture of what their calendar presently appears like after which a screenshot of orders coming in whereas Ramit was sleeping.

Subsequently, supporting your gross sales copy with visible photographs makes it way more highly effective and likewise encourages the reader to proceed skimming the web page.

It’s additionally price noting that the Earnable touchdown web page is lengthy whereas the opposite two touchdown web page examples had been a lot shorter. Subsequently, don’t fear about optimizing for a sure size. As a substitute, concentrate on displaying how your course solves the target market’s ache factors, reply their objections, and supply social proof. 

So long as each line serves a type of functions, it is going to be the precise size it must be. 

Key Takeaways:

• Spotlight emotional phrases.
• Reply who your services or products is for (and who it isn’t for).
• The right size of your gross sales web page is so long as obligatory to deal with the ache factors it solves, reply objections, and supply social proof.
• Assist your advertising and marketing copy with visuals to indicate readers what their life may appear to be in the event that they buy your services or products.

Web site Copywriting

Many web sites concentrate on optimizing for search engine marketing by together with key phrases within the titles and headers, but among the finest methods to extend gross sales is to include good copywriting to easily enhance the conversion charge of your present guests. Listed here are some glorious examples of internet sites that optimize for search engine marketing and incorporate nice copywriting to maximise gross sales.

Instance #1: Hampton

Hampton is a founder’s group that launched in 2023 and generated thousands and thousands of {dollars} in below a 12 months.

While you land on the homepage, you possibly can instantly perceive:

• What they provide: Group 
• Who they serve: Entrepreneurs, founders, and CEOs 
• The worth they supply: Belonging, assist, and reference to like-minded friends

The construction can be excellent.

As you scroll down, you see:

• Social proof: Profiles of a few of their members
• Ache factors: Beginning an organization is lonely
• What they provide: Month-to-month core teams, digital group, in-person group, speaker sequence and schooling, unique perks. 

Key Takeaways:

• ​​Prioritize readability and guarantee it’s simple for readers to grasp who you serve, the ache factors you remedy, and the way your provide solves them.
• Comply with the straightforward construction of worth proposition, ache level, product-as-solution, advantages, and social proof.

Instance #2: Beehiiv

Beehiiv is a e-newsletter platform that clearly defines what they provide, who they serve, and the way they’re completely different. 

Highlighting differentiators is crucial in case you’re doing copywriting for a product web page as a result of folks wish to know why they need to select you over a competitor (like ConvertKit).

Subsequently, Beehiiv highlights that the founders had been the unique workforce behind Morning Brew.

Additionally they tailor the advantages of their software program to their target market (smaller creators) by highlighting that it doesn’t require code, they gained’t want a gross sales workforce, and it’s the identical go well with of instruments that the largest newsletters on this planet use:

As you’re writing your web site copy, take into consideration not simply the generic ache factors your product solves however the way it solves the particular ache factors your target market feels.

They then embody a consumer testimonial and the income their customers generated within the final month. Together with this income quantity is intelligent because it not solely offers the reader confidence that the product works, but additionally helps them envision their success along with your product:

Key Takeaways:

• Tailor the ache factors your product solves to your particular viewers and spotlight the way you’re completely different from opponents.
• Use social proof to show that your product works and assist the consumer envision the way it will enhance their life.

Instance #3: iWave 

iWave is one other SaaS firm that sells a reasonably complicated product. Many corporations with complicated merchandise overexplain the way it works and confuse potential clients by offering an excessive amount of data.

As a substitute, iWave opens with a query that clearly communicates the product’s fundamental worth; it makes use of knowledge that will help you earn extra donations.

From there, the tagline specifies the way it turns knowledge into donations (it helps you discover donors and construct relationships with them).

This worth proposition is obvious, easy, and concise.

Subsequent, it states who they serve:

Lastly, it states tactically how the options remedy extra particular issues concerned with producing donations, similar to:

• Discovering donors
• Figuring out which donors are glorious prospects
• Analytics to section prospects to enhance outreach outcomes

Key Takeaways:

• Use a query because the opening assertion to pique their curiosity, after which use the remainder of the web page to clarify the way you ship on that promise and remedy their drawback.
• Even in case you provide a fancy product, establish the bigger drawback you remedy after which place every characteristic as an answer to a selected ache level inside that greater drawback.

Listed here are a couple of glorious social media posts that brought about me to pause and skim. Whereas these examples are all from natural social media posts, you can too incorporate their ways into your advert copy.

Instance #1: Justin Welsh

Justin Welsh is a solopreneur who has rapidly scaled his LinkedIn viewers by nice copy.

Right here’s an instance of a current submit that grabbed my consideration and I in the end clicked on.

He creates anticipation within the hook by telling you he discovered somebody wildly spectacular earlier than telling you who it’s. 

Then, when he does reveal who it’s, he follows it up by saying, “his story is unimaginable:.”

Ending the sentence with a colon can be fascinating because it indicators you to proceed studying to find why he’s unimaginable.

The subsequent sentence can be glorious as a result of reasonably than telling you why this individual is unimaginable, Justin tells you what most entrepreneurs suppose and do after which says that this individual is completely different.

This additional builds anticipation as you’re now asking, “Nicely, how is Stewart completely different?”

In the event you can maintain the viewers asking themselves questions, it is going to make it extra fascinating and maintain them studying.

Discover that this submit wouldn’t have been almost as compelling if he simply gave you the reply by saying, “Listed here are three issues I discovered from the founding father of Slack.”

As a substitute, it’s participating since you wish to know the reply to every query he raises.

He additionally makes use of a mixture of storytelling and incorporates his private expertise/opinion, making it extra compelling.

Key Takeaways:

• Use a query > reply framework reasonably than simply telling the viewers the lesson. 
• Use tales to speak some extent and add your personal private expertise and ideas, as social media is designed to be social.

Instance #2: Melissa Kwan

Many individuals suppose hooks should be intelligent and inventive, however this hook is straightforward and quick, but nonetheless compelled me to click on “see extra.” It’s compelling for 2 fundamental causes:

1. We all know it’s a narrative (which tends to be extra entertaining to learn than somebody preaching).
2. It’s emotional (“my darkest entrepreneur second”)

Then, she does a masterful job of constructing anticipation by highlighting the ache. Many individuals scrolling on social media see everybody else succeeding, so by being susceptible and genuine, she immediately stands out, and most of the people studying it might relate. 

They may suppose to themselves, “Nicely, I’m not the place I wish to be in life, however I’m doing higher than she was!”

She additionally builds an ideal story arc with rising motion by mentioning that she solely ate one meal a day, was in a mountain of debt, and provides a fast story concerning the first time her laptop computer broke. Then, she reaches the climax of the story when her laptop computer broke once more and he or she couldn’t afford to repair it.

Lastly, she resolves the story and provides the reader hope by mentioning that she ultimately bought the corporate for seven figures. 

This LinkedIn submit is the right instance of how one can craft a compelling story for social media.

Key Takeaways:

• Establish pivotal moments in your life the place you discovered one thing profound or had a breakthrough (ideally, a troublesome second as folks wish to relate to you). Then, work backward to the occasions that led to that second and the lesson you discovered.
• Probably the most compelling tales on social media are sometimes from private expertise. 

Instance #3: Jon Davids

Three parts of this hook compelled me to click on on this submit.

First, he begins by stating an accomplishment you usually don’t hear about (flipping a TV present into an actual property empire).

Then, he piqued my curiosity by saying this isn’t even essentially the most fascinating half about this individual.

You’ll additionally discover that the author hasn’t talked about this individual’s title but. Although even after revealing who this individual is, the copywriter instantly captured my consideration once more by saying that he’s the neatest individual in Hollywood. 

Then, he inserts a name to motion that features a visible cue that in the end obtained me to click on.

Then, like the opposite examples earlier than, Jon doesn’t simply inform you why the individual is spectacular. He takes you again to his beginnings, which builds anticipation:

You’ll additionally discover that as quickly as he offers a payoff to the viewers, he immediately builds extra anticipation. For instance, his final line within the first part is, “Paramount agrees to select up the present. It’s known as Yellowstone.” 

Then, he then says, “And Taylor’s gonna blow it up.” This instantly makes you ask, “how?” 

So it’s a no brainer to proceed studying the subsequent part titled “Yellowstone.” Then, he does the identical factor on the finish of the subsequent part:

Whereas it’s finest to make use of your personal tales on social media, it is a nice instance of how you should use another person’s story in case you run out of non-public tales to share.

Key Takeaways:

• As a substitute of telling the reader data, create intrigue and allow them to guess the reply. By elevating a query of their thoughts, they’ll really feel extra compelled to proceed studying to get the reply.
• As quickly as you give a solution, elevate the subsequent query to maintain them engaged.
• In the event you can’t consider a private story to share, borrow another person’s story.

E mail

E mail advertising and marketing is a core aspect of many corporations’ advertising and marketing methods, however most emails find yourself within the trash can.

Because of glorious topic traces and nice copy, listed here are a couple of examples of emails I opened and skim.

Instance #1: Justin Goff

I’ve been on Justin Goff’s e-mail listing for a few years just because I discover his emails satisfying. I get pleasure from them primarily as a result of he shares his private expertise as an entrepreneur and classes he has discovered alongside the way in which.

This e-mail is a very glorious instance of nice copy. The topic line, “A phrase of knowledge in case you’re struggling proper now,” is emotionally charged, and together with the ellipsis on the finish is a good way to encourage folks to click on.

He additionally instantly opens the physique copy with a really relatable quote to the one who initially clicked on the e-mail.

This primary line does two issues:

1. It indicators that this individual has been by and solved challenges.
2. It opens many questions in my thoughts, like, “What’s he fighting now?” “What did he accomplish?” and “What was he fighting earlier than?”

The next traces additionally make the story relatable by explaining his preliminary wrestle (starting his copywriting profession). Discover that the wrestle can be completely aligned with what Justin’s core viewers (newbie copywriters) wrestle with.

The e-mail continues together with his story and the way he overcame that wrestle, however how new ones arose. 

You’ll additionally discover that Justin at all times makes use of quick sentences and plenty of ellipses. This makes it simple for the reader to maintain studying, and as most individuals learn emails on their telephones, it retains it visually simple to learn.

Key Takeaways:

• Guarantee your opening line pertains to the topic line and, ideally, make each of them emotionally charged.
• Analysis your viewers to grasp precisely what ache factors they really feel. Ideally, transcend simply the surface-level ache factors (i.e., they don’t have cash) to deeper ache factors (i.e., he was terrified he’d let him down).
• Use quick sentences and guarantee your emails are simple to learn on cellular gadgets.

Instance #2: Ed Movie Sales space

Ed runs a YouTube academy, so his emails are designed to teach readers on YouTube progress. 

This e-mail has an incredible topic line. Ed opens a query in your thoughts (“What’s holding me again?”) and mentions that he’ll clarify tips on how to remedy it.

The primary line of the e-mail additionally repeats the topic line to match the reader’s expectations. That is essential as a result of in case you speak about one thing fully completely different from the topic line that brought about them to click on, they gained’t proceed studying.

The subsequent sensible factor that Ed does is withhold what that one factor holding again YouTubers is. As a substitute, he explains the results in case you don’t obtain this one factor. Now, you’re dying to know what that one factor is, so you retain studying.

Key Takeaways:

• Within the opening e-mail, don’t instantly reveal what the issue is. As a substitute, discuss concerning the penalties of a thriller drawback.
• At all times join the primary line of your e-mail with the topic line.

Instance #3: Ramit Sethi

Ramit Sethi is understood for glorious copywriting, and his emails aren’t any completely different. 

On this e-mail selling his course, Discover Your Dream Job, he showcases among the finest copywriting strategies that immediately connects with readers.

As a substitute of telling you what the course will tangibly do to you (enhance your revenue), he talks concerning the emotional advantages.

Nevertheless, he goes even one step additional by not solely explaining ache factors the target market may really feel, however utilizing particular quotes that different folks have mentioned to college students that made them in the end purchase the course.

On this case, the quote was from the scholar’s girlfriend asking him what he has to indicate for himself.

So an incredible copywriting tip is to speak to your viewers and ask them to clarify the turning level moments that lastly satisfied them to buy your product.

Then, incorporate their story into your copy.

This additionally makes the copywriting really feel relatable to the reader, and if they will see that this individual was profitable, they will see that it’s additionally attainable for them to achieve success.

Key Takeaways:

• Speak to your clients and ask them concerning the turning level that lastly made them join your product or course. 
• Use emotionally charged quotes.

Start The Journey To Copywriting Success Right now

You may add these copywriting examples to your swipe file, however understand that there’s plenty of nuance to nice copywriting, and there isn’t a single formulation for fulfillment.

The important thing to changing into a greater copywriter is working towards, testing, and asking for suggestions out of your friends.

In the event you don’t have any friends to supply suggestions, contemplate becoming a member of the Copyblogger Academy. It’s a bunch of copywriters making use of their abilities to varied mediums (social media, e-mail, video, and many others.) to construct companies and aspect revenue streams.

It’s also possible to ask our workforce for suggestions to repeatedly enhance your copywriting abilities.