It appears like Instagram, greater than every other social media platform, is evolving at a dizzying tempo. It could take loads of work to maintain up because it continues to roll out new options, updates, and algorithm adjustments.
That‘s the place the Instagram stats are available in. There’s loads of analysis about Instagram — every little thing from its customers’ demographics, model adoption stats, and all of the distinction between micro and nano influencers.
I take advantage of this information to tell my advertising methods and benchmark my efforts.
Learn on to uncover extra social media stats that can assist you get concepts and improve your Instagram posting strategy.
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80+ Instagram Stats
Click on on a class beneath to leap to the stats for that class:
Instagram’s Progress
Instagram Person Demographics
Model Adoption
Instagram Submit Content material
Instagram Posting Technique
Instagram Influencer Advertising Statistics
Instagram’s Progress & Utilization
1. Instagram is predicted to succeed in 1.44 billion customers by 2025. (Statista)
2. The Instagram app at present has over 1.4 billion month-to-month energetic customers. (Statista)
3. U.S. adults spend a mean of 33.1 minutes per day on Instagram in 2024, a 3-minute improve from the yr earlier than. (Sprout Social)
4. Instagram advert income is anticipated to succeed in $59.61 billion in 2024. (Oberlo)
5. Instagram’s Threads has over 15 Million month-to-month energetic customers. (eMarketer)
6. 53.7% of entrepreneurs plan to make use of Instagram reels for influencer advertising in 2024. (eMarketer)
7. 71% of entrepreneurs say Instagram is the platform they wish to find out about most. (Skillademia)
8. There are an estimated 158.4 million Instagram customers in america in 2024. (DemandSage)
9. As of January 2024, India has 362.9 million Instagram customers, the biggest Instagram viewers on the planet. (Statista)
10. As of January 2024, Instagram is the fourth hottest social media platform globally primarily based on month-to-month energetic customers. Fb is first. YouTube and WhatsApp rank second and third. (Statista)
11. Over 400 million Instagram customers use the Tales characteristic every day. (Keyhole)
12. As of April 2024, the most-liked submit on Instagram stays a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA)
13. The fastest-growing content material creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram)
14. Essentially the most-followed Instagram account as of March 2024 is skilled soccer participant Cristiano Ronaldo, with 672 million followers. (Forbes)
15. As of April 2024, Instagram’s personal account has 627 million followers. (Instagram)
Instagram Person Demographics
16. Over half of the worldwide Instagram inhabitants is 34 or youthful. (Statista)
17. As of January 2024, nearly 17% of world energetic Instagram customers had been males between 18 and 24. (Statista)
18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of customers in 2024. (MixBloom)
19. Instagram is Gen Z’s second hottest social media platform, with 75% of respondents claiming utilization of the platform, after YouTube at 80%. (Later)
20. 37.74% of the world’s 5.3 billion energetic web customers recurrently entry Instagram. (Backlinko)
21. In January 2024, 55% of Instagram customers in america had been ladies, and 44% had been males. (Statista)
22. Solely 7% of Instagram customers within the U.S. belong to the 13 to 17-year age group. (Statista)
23. Solely 5.7% of Instagram customers within the U.S. are 65+ as of 2024. (Statista)
24. Solely 0.2% of Instagram customers are distinctive to the platform. Most use Instagram alongside Fb (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social)
25. Instagram customers lean barely into larger tax brackets, with 47% claiming family earnings over $75,000. (Hootsuite)
26. Instagram customers worldwide on Android gadgets spend a mean of 29.7 minutes per day (14 hours 50 minutes monthly) on the app. (Backlinko)
27. 73% of U.S. teenagers say Instagram is one of the simplest ways for manufacturers to succeed in them. (eMarketer)
28. 500 million+ accounts use Instagram Tales each day. (Facebook)
29. 35% of music listeners within the U.S. who comply with artists on Fb and Instagram accomplish that to attach with different followers or really feel like a part of a neighborhood. (Facebook)
30. The common Instagram person spends 33 minutes a day on the app. (Oberlo)
31. 45% of individuals in city areas use Instagram, whereas solely 25% of individuals in rural areas use the app. (Backlinko)
32. Roughly 85% of Instagram’s person base is below the age of 45. (Statista)
33. As of January 2024, the biggest age group on Instagram is 18-24 at 32%, {followed} by 30.6% between ages 25-34. (Statista)
34. Globally, the platform is sort of break up down the center by way of gender, with 51.8% male and 48.2% feminine customers. (Phyllo)
35. The numbers differ barely within the U.S., with 56% of customers aged 13+ being feminine and 44% male. (Backlinko)
36. As of January 2024, Instagram is most prevalent in India, with 358.55 million customers, {followed} by america (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko)
37. 49% of Instagram customers are school graduates. (Hootsuite)
38. Over 1.628 Billion Instagram customers are reachable through promoting. (DataReportal)
39. As of January 2024, 20.3% of individuals on Earth use Instagram. (DataReportal)
Model Adoption
40. Instagram is the highest platform for influencer advertising, with 80.8% of entrepreneurs planning to make use of it in 2024. (Sprout Social)
41. 29% of entrepreneurs plan to speculate essentially the most in Instagram out of any social media platform in 2023. (Statista)
42. Relating to model security, 86% of entrepreneurs really feel comfy promoting on Instagram. (Upbeat Agency)
43. 24% of entrepreneurs plan to put money into Instagram, essentially the most out of all social media platforms, in 2024. (HubSpot)
44. 70% of procuring lovers flip to Instagram for product discovery. (Omnicore Agency)
45. Entrepreneurs noticed the best engagement charges on Instagram from every other platform in 2024. (Hootsuite)
46. 29% of entrepreneurs say Instagram is the best platform for working with influencers and creators. (Statista)
47. 68% of entrepreneurs reported that Instagram generates excessive ranges of ROI. (HubSpot)
48. 21% of entrepreneurs reported that Instagram yielded essentially the most important ROI in 2024. (HubSpot)
49. 52% of entrepreneurs plan to extend their funding in Instagram in 2024. (HubSpot)
50. In 2024, 42% of entrepreneurs felt “very comfy” promoting on Instagram, and 40% responded “considerably comfy.” (HubSpot)
51. Solely 6% of entrepreneurs plan to lower their funding in Instagram in 2024. (HubSpot)
52. 39% of entrepreneurs plan to leverage Instagram for the primary time in 2024. (HubSpot)
53. 90% of individuals on Instagram comply with a minimum of one enterprise. (Instagram)
54. 50% of Instagram customers are extra excited about a model after they see adverts for it on Instagram. (Instagram)
55. 18% of entrepreneurs imagine that Instagram has the best development potential of all social apps in 2024. (HubSpot)
56. 1 in 4 entrepreneurs say Instagram offers the best high quality leads from any social media platform. (HubSpot)
57. Practically 1 / 4 of entrepreneurs (23%) say that Instagram leads to the best engagement ranges for his or her model in comparison with different platforms. (HubSpot)
58. 46% of entrepreneurs leverage Instagram Outlets. Of the entrepreneurs who leverage Instagram Outlets, 50% report excessive ROI. (HubSpot)
59. 41% of entrepreneurs leverage Instagram Stay Buying. Of the entrepreneurs who leverage Instagram Stay Buying, 51% report excessive ROI. (HubSpot)
60. Training and Well being and Wellness industries expertise the best engagement charges. (Hootsuite)
61. 67% of customers surveyed have “swiped up” on the hyperlinks of branded Tales. (HubSpot)
62. 130 million Instagram accounts faucet on a procuring submit to be taught extra about merchandise each month. (Omnicore Agency)
Instagram Submit Content material
63. Engagement for static photographs has decreased by 44% since 2019, when Reels debuted. (Later)
64. The common engagement price for picture posts is .059%. (Social Pilot)
65. The common engagement price for carousel posts is 1.26% (Social Pilot)
66. The common engagement price for Reel posts is 1.23% (Social Pilot)
67. Entrepreneurs rank Instagram because the platform with the very best in-app search capabilities. (HubSpot)
68. The preferred Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia)
69. Entrepreneurs rank Instagram because the platform with essentially the most correct algorithm, {followed} by Fb. (HubSpot)
70. A 3rd of entrepreneurs say Instagram gives essentially the most important ROI when promoting merchandise instantly inside the app. (HubSpot)
71. Instagram Reels with the best engagement charges come from accounts with fewer than 5000 followers, with a mean engagement price of three.79%. (Social Pilot)
72. A 3rd of entrepreneurs say Instagram gives the very best instruments for promoting merchandise instantly inside the app. (HubSpot)
73. Over 100 million folks watch Instagram Stay each day. (Social Pilot)
74. 70% of customers watch Instagram tales every day. (Social Pilot)
75. 50% of individuals choose humorous Instagram content material, {followed} by inventive and informative posts. (Statista)
76. Instagram Reels are the most well-liked submit format for sharing through DMs. (Instagram)
77. 40% of Instagram customers submit tales every day. (Social Pilot)
78. A mean picture on Instagram will get 23% extra engagement than one revealed on Fb. (Business of Apps)
79. Essentially the most geo-tagged metropolis on the planet is Los Angeles, California, and the tagged location with the best engagement is Coachella, California. (HubSpot)
Instagram Posting Technique
80. The very best time to submit on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot)
81. Posts with a tagged location end in 79% larger engagement than posts with out a tagged location. (Social Pilot)
82. 20% of customers surveyed submit to Instagram Tales on their enterprise account greater than as soon as per week. (HubSpot)
83. 44% of customers surveyed use Instagram Tales to advertise services or products. (HubSpot)
84. One-third of essentially the most seen Tales come from companies. (HubSpot)
85. Greater than 25 million companies use Instagram to succeed in and interact with audiences. (Omnicore Agency)
86. 69% of U.S. entrepreneurs plan to spend most of their influencer funds on Instagram. (Omnicore Agency)
87. The business that had the best cooperation effectivity with Instagram influencers was healthcare, the place influencer posts had been 4.2x extra environment friendly than model posts. (Emplifi)
88. Instagram is now the most well-liked social platform for following manufacturers. (Marketing Charts)
Instagram Influencer Advertising Statistics
89. Instagram is the highest platform for influencer advertising, with 80.8% of entrepreneurs planning to make use of the platform for such functions in 2024 (Oberlo)
90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer inhabitants, at 65.4%. (Statista)
91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful)
92. Mid-tier influencers (50,000 to 500,000 followers) account for six.38% (Socially Powerful)
93. Nano-influencers (1,000 to 10,000 followers) have the best engagement price at 5.6% (EmbedSocial)
94. Mega-influencers and celebrities with greater than 1 million followers account for 0.23%. (EmbedSocial)
95. 77% of Instagram influencers are ladies. (WPBeginner)
96. 30% of markers say that Instagram is their prime channel for ROI in influencer advertising (Socially Powerful)
97. 25% of sponsored posts on Instagram are associated to vogue (Socially Powerful)
98. The scale of the Instagram influencer advertising business is predicted to succeed in $22.2 billion by 2025. (Socially Powerful)
99. On common, Instagram influencers cost $418 for a sponsored submit in 2024, roughly 15.17% larger than in 2023. (Collabstr)
100. Nano-influencers cost between $10-$100 per Instagram submit. (ClearVoice)
101. Celebrities and macro influencers cost wherever from $10,000 to over $1 million for a single Instagram submit in 2024. (Shopify)
102. Manufacturers can count on to earn $4.12 of earned media worth for every $1 spent on Instagram influencer advertising. (Shopify)
The panorama of Instagram is huge and ever-expanding. Nevertheless, understanding these key statistics will guarantee your Instagram technique is well-guided and your advertising {dollars} are allotted for optimum ROI.
There’s extra than simply Instagram on the market, in fact. So, obtain the free information beneath for the most recent Instagram and Social Media traits.
