10 Creative Company Profile Examples to Inspire You [Templates]

As a content creator, I do know model id is every thing. My viewers needs to know what makes me totally different, why I create content material, why they need to belief the data I put out, and why I’d promote a services or products.

The identical is true for corporations. Along with the data above, individuals who discover your organization on-line need to learn about your mission, imaginative and prescient, and how one can assist them clear up their issues.

The easiest way to convey all this and set up a stable model id is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.

Undecided what an organization profile is or create one? Don’t fret — I bought you coated with a breakdown of every thing you might want to learn about constructing an organization profile.

An organization profile serves a number of functions, however two of its main targets are to attach with clients and appeal to buyers for funding alternatives.

Why Firm Profiles Are Necessary

As you may see on my profile, firm profiles transcend an everyday About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.

A easy About web page would usually solely embody a quick overview of who the corporate is and some extent of contact.

Your organization profile would present your organization’s beginnings and why you proceed to serve clients. Basically, it humanizes your model. Moreover, an organization profile:

1. Differentiates Your Model

In response to my profile, my model‘s story began with my sister’s Sailor Moon VHS tapes. These tapes ultimately led me to create content material centered round anime and totally different “nerdy” leisure points.

My model’s story is in contrast to another, and the identical goes for yours. No two corporations have the identical founding story or cause for present.

Your historical past and values are integral components of your brand positioning technique, and an organization profile is the place you may point out this data with out feeling such as you‘re speaking somebody’s ear off.

2. Can Justify a Larger Worth Level.

An organization profile is an ideal alternative to point out the work that goes on behind the scenes, thus justifying why your costs could also be greater than others in your trade.

For instance, luxurious trend home Prada’s company profile emphasizes the corporate makes use of uncooked supplies which are meticulously sourced and completely produced for the style home.

This creates a way that you just’re paying extra for higher-quality objects. It additionally explains why I can by no means afford them.

3. Builds Your Fame.

My content material creator profile emphasizes that I‘ve been an anime fan since childhood and exhibits how I developed my expertise for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.

My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a popularity I maintain dearly.

Take into consideration what you need your organization’s popularity to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?

You possibly can construct your popularity by advertising, service, and gross sales campaigns, but it surely all begins with a well-curated profile.

You didn‘t assume I’d inform you what an organization profile is and not inform you write one, did you? Haven’t any worry, listed here are 11 steps to information you on write your organization profile.

1. Begin with an organization profile template.

Download the Free Company Profile Templates

No want to start out from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Download these templates for free and comply with the following steps on this article.

2. State the aim of the corporate profile.

Your assertion should align with what you‘re attempting to perform. Let’s say your objective is to draw buyers. In that case, you must embody:

• Your corporation’s efficiency
• The worth of the merchandise you promote
• The corporate’s income

Then again, if you wish to appeal to clients, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

3. Resolve on the format or type.

Have you ever ever clicked off a web page as a result of its format or type was too jarring or tough to navigate? If that’s the case, you realize first-hand how vital the right type and format is to an organization profile.

When designing your profile, take into account your viewers. For instance, it‘s finest to stay to the normal format for an accounting agency. That’s, listing the corporate’s achievements and awards.

Then again, in the event you’re in a trend or social media advertising agency, try to be inventive and visible.

I like the homepage for Dept, a marketing technology company with an revolutionary and visible homepage that aligns with its provides and exhibits off its creativity.

Do not be afraid to experiment or go wild along with your concepts so long as they resonate along with your target market.

4. Inform your story & be genuine.

1,000,000 different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you might be.

Be weak and inform them why you began your small business.

For instance, one in every of my favourite manufacturers, Thursday, could be very candid about why it began promoting boots. Thursday’s profile says:

“Thursday was constructed out of our personal frustration. Clunky work boots or delicate trend boots? Low-cost footwear that collapse after just a few wears, or extremely overpriced footwear? It did not appear proper that we needed to make these trade-offs. There needed to be an alternative choice.”

What impressed you? Share the dangerous and the great – it mustn’t be glamorous. It solely must be genuine.

5. Add your organization’s mission assertion.

If you do not have a mission statement, it‘s time to craft one. Writing a mission assertion to your firm isn’t as scary because it sounds, and there’s no must overthink it.

When crafting a mission assertion, I take into consideration these three questions:

• Who you serve – your goal client
• How do you do it – what services or products do you present to unravel their issues?
• What makes you totally different – why ought to your customers purchase from you or belief you over your opponents?

Let your solutions information your assertion.

6. Write your organization’s historical past.

Rising up, I all the time thought historical past was boring — however that‘s not all the time the case relating to an organization’s historical past. As I stated, each firm has a singular story, and detailing your wealthy historical past is a good way to face out.

Simply make sure you recount your story chronologically; in any other case, it should confuse your readers. You are able to do it in a paragraph or a timeline format if it exhibits a movement.

One other tip is to keep in mind that much less may be extra. As tempting as it’s to share all of your milestones, keep on with the foremost ones to keep away from overwhelming the reader.

7. Describe the services and products you supply.

The subsequent step is to explain what your organization provides. You possibly can select just a few of your finest services or products and provides an in-depth description or just listing every thing your small business provides.

8. Identify the awards your organization has acquired.

In case you have acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the group a cause to belief you.

9. Add your buyer’s testimonials.

Your clients might take every thing you say with a grain of salt, however they are going to consider different clients who’ve used your merchandise. This is a superb strategy to promote your small business with out having your services or products come off as hard-sell.

When you‘re a B2C enterprise, merely embody a few of your buyer’s finest quotes tied along with your finest worth merchandise. When you’re a B2B enterprise, have a testimonial from probably the most outstanding shopper in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer opinions and testimonials on its homepage.

10. Embrace a name to motion.

Whereas not obligatory, I strongly counsel a name to motion as a result of it might solely assist. It may urge folks to guide an appointment, make a purchase order, and so forth.

Take into consideration what you need the readers to do after studying the profile — go to your department, try your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.

Professional Tip: When you’re utilizing our CMS, dropping in a personalized CTA is simple.

11. Add your organization’s contact data.

Okay, so that you bared your organization‘s soul through your organization profile, and readers have extra enthusiasm for your small business and need to work with you — now what?

Nicely, the following step can be to contact you, however they will’t do this in case your data is not simple to identify.

Embrace in your profile all of the potential methods your prospects can attain you. This will embody however shouldn’t be restricted to social media profiles, web sites, cellphone numbers, fax, e-mail, and bodily deal with.

Make certain it is seen to anybody who reads your organization profile.

Firm Overview Template

Now that we’ve gone by all the required steps you might want to create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that may enable you get began.

Our Story

[Company name] was based in [Year], and we’ve completed a lot over time. To create a world the place [ the solution your business solves] has all the time been our objective.

Our Founder and CEO [Name] was impressed to start out this firm by [ one or two sources of inspiration].

At [Company Name], we encourage our group to [ a positive statement about your brand].

Meet our Staff

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

Our Mission, Imaginative and prescient & Values

Mission

Our objective is to offer our clients with the perfect [ service or product] at the absolute best market value with out compromising high quality.

Imaginative and prescient

To be probably the most dependable [ service or product] supplier and improve [what your product or service does].

Core values

[List your company’s core values]

What Our Clients Are Saying

[Insert customer’s testimonials]

Contact Info

Location

Web site URL

Social Media Pages

Cell Quantity

Firm Profile Examples

1. Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer environment, and even folklore relating to the identify. Better of all, they handle to tug off sounding real and grandiose.

I do not know many different espresso shops that might declare that their mission is “to encourage and nurture the human spirit.”

Starbucks’ firm profile is a implausible instance of a retailer with a standard family product: espresso. Starbucks managed to face out from the competitors by its mission and values.

2. Wales Bonner

If your organization has an thrilling and mental historical past, you would possibly take into account making a profile like Wales Bonner’s.

It begins with an impactful assertion:

“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a school scholar, in addition to the accolades she has acquired by her ingenuity in design.

With a superb stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and development.

3. Diehl Group Architects

Take a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.

The online web page makes use of clickable packing containers to separate subjects, permitting customers to decide on which topic to study extra about. Moreover, all the design mirrors the corporate‘s function, together with the web page’s background, which shows a ground plan.

4. Bloomberg

Customers use video as an integral a part of their journey with manufacturers, so that you would possibly think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it provides fast statistics and hyperlinks to different website areas, similar to Careers and Tech. Whereas different companies would possibly do effectively in offering a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

You possibly can immediately perceive Nike’s two main functions — health, folks, and inclusion.

Whenever you land on its web site, you are greeted by a daring assertion: “Convey inspiration and innovation to each athlete* on the planet.”

The asterisk implies, “In case you have a physique, you might be an athlete.” As you scroll, you may see data on its inner range and inclusion initiative, international group influence, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.

6. Seattle Cider

Seattle Cider Firm‘s profile is minimal and engages viewers by compelling animations that reveal the corporate’s cider choice.

The web page flows seamlessly and gives vital data relating to the product earlier than displaying the corporate’s mission and values.

This profile is a superb instance of an organization that understands its customers’ considerations (on this case, high quality elements) and addresses these points whereas nonetheless displaying character and aptitude.

7. Delta

Delta‘s web page is well-organized by matter and showcases the corporate’s values, together with efforts to have interaction with the group and promote sustainability.

It contains transient meta-descriptions under every class, and the design permits customers to click on by to study extra. Delta’s firm profile is easy and uncluttered however contains all the required data to reveal its uniqueness.

8. Roam Loud

Roam Loud’s firm profile is a good instance and inspiration for any model with a private story.

It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is vital to her and potential patrons.

9. MAD Architects

MAD Architects‘ firm profile is a superb instance of simplicity and informativeness. The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.

By leaning into a powerful model voice and giving particulars about its service, clients have the data they should determine for themselves.

If your small business is a pacesetter in your discipline, take into account creating one much like MAD Architects.

10. Topicals

Topicals is a skincare firm that gives merchandise and schooling to assist folks goal and find out about flare-ups. It has a one-of-a-kind about us web page that’s interactive and gives a enjoyable expertise for website guests.

Whenever you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.

When you’re finished studying about its function, you may study extra concerning the firm by clicking on the opposite playing cards or just choosing the data that’s most related to your wants.

Examples of Firm Descriptions

Listed here are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

On HubSpot‘s profile web page, you’ll discover a transient description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s objective is to assist companies develop by its specialised inbound software program.

2. H&H Wealth

On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her clients to stroll the journey along with her.

She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a associate moderately than a vendor.

3. Dope Coffee

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black group. Its web site describes the corporate’s historical past and mission.

Nonetheless, a single line stands out as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”

4. Authentique Agency

Authentique Company gives the proper quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the facility of id in model campaigns that mirror cultural identities moderately than erasing them.

I additionally love the use if the time period “code switching,” which is a time period ladies of colour like myself know too effectively. This exhibits Authentique Company understands and pertains to its viewers.

It’s an awesome instance of shortly and succinctly convey your message to website guests.

5. The Cru

The Cru is a service that connects members with like-minded ladies to gas private {and professional} development. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she fashioned the group and the way she owns “Cru” (a play on the phrase “crew”).

This abstract is a testomony to the worth of the service. The “letter from the founder” type additionally feels private and welcoming.

6. Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nevertheless, it shows a snapshot of what the corporate is all about on its “Staff” web page.

It emphasizes its core values and makes use of stylish language (“#squadgoals”) to determine that it retains up with the present tendencies.

7. Cafe Con Libros

Cafe Con Libros doesn’t have an about us web page.

Nonetheless, it does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist group bookstore and low store.

By means of our alternative of books, programming, and nice espresso, we endeavor to create a vibrant group area the place everybody, particularly womxn-identified folx, really feel centered, affirmed, and celebrated.”

8. Custom Collaborative

Customized Collaborative helps no/low-income immigrant ladies construct entrepreneurship expertise that assist them reach a sustainable trend.

Its About Us web page options important need-to-know data for anybody trying to them for help, eager about donating to the trigger, or just trying to study extra concerning the enterprise.

Firm Profile Templates

I‘m a really thorough particular person, so after all, I’m going to depart you with some further firm profile template concepts. Simply click on the hyperlink under and comply with alongside for a breakdown of the totally different sections inside a profile.

Download These Templates for Free

Irrespective of the template, make sure that your profile contains the next:

• Firm identify
• Established date
• Bodily deal with per location
• Contact data

About Us / Our Story / Our Starting

On this a part of the corporate profile, you’ll need to incorporate a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and function.

You do not essentially have to incorporate services or products on this part but, however focus in your larger that means and the way you stand out from opponents as a substitute. Inform your story in a compelling means.

For example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot does not point out its merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact means, take into account including an organization timeline, like this one:

Download This Template

Our Mission / Values

Right here, you might want to say what your organization stands for on a bigger scale. You possibly can state your final objective and your hopes to your services or products. Take a look at these inspiring company vision and mission statement examples for concepts. Here is an example:

Download This Template.

Our Staff

Present an image or transient paragraph describing your workforce. You possibly can give attention to management or clarify your organization’s tradition. Finally, this part ought to assist customers perceive how your staff can uniquely serve them.

Download This Template

Our Product / Providers

Describe a high-level overview of what your product is and the way you hope it should positively influence the person’s life. You possibly can hyperlink to a Product web page if essential, so maintain this part comparatively common.

Begin Your Firm Profile Immediately

And there you’ve got it — every thing you might want to learn about placing collectively an organization profile. When you nonetheless want a bit additional assist, do not forget to scroll up and click on on the hyperlinks to our templates.

Editor’s Observe: This submit was initially revealed in January 2019 however has been up to date for comprehensiveness.