10 Best AI Copywriting Tools in 2024: ChatGPT, Jasper, & More

Copywriting is difficult work! You need to perceive your viewers’s deepest fears and wishes, and put them into vivid, persuasive phrases to create an emotional impression.

Fortunately, there are few highly effective AI copywriting instruments that may provide help to do that at 10x the pace!

These instruments can create shopper personas, write social media posts in your voice, and generate an article define in lower than 30 seconds.

However right here’s the issue: there are literally fairly few of those AI instruments out there as of late, so the place do you begin? Which one is greatest on your wants?

Don’t fear, I’ve rounded up 10 of the perfect copywriting instruments AI has to supply, so your search can finish right here.

And higher but, as knowledgeable ghostwriter who has used AI to put in writing hundreds of phrases — I’ll offer you slightly recommendation about get probably the most out of those instruments.

Prepared to rent your subsequent AI-powered writing assistant?

Let’s get began!

What’s AI Copywriting?

AI copywriting is the usage of artificial intelligence to generate high-quality written content material.

You’ll talk with most AI instruments via “prompting” — writing a query or typing directions right into a chat area, after which the AI will provide you with a response. Different AI instruments may have you copy/paste your copy right into a area, and it’ll scan it for plagiarism, examine grammar or offer you solutions for enchancment.

Among the AI instruments on this listing are particularly geared in direction of writers (like Quillbot or Jasper), and others are normal AI instruments that occur to excel in writing copy (Chat GPT and Claude).

Some writers have embraced the usage of AI to streamline their writing course of and gasoline ideation, whereas others have outright rejected it as “dishonest” or just been scared to strive it because of a perceived studying curve (they aren’t that arduous to make use of!).

Personally, as a full-time author, I discover AI instruments invaluable to the pace, effectivity and even the standard of my writing. However right here’s the factor: I don’t let AI do all of the work for me.

So earlier than we get into the hotlist of 10 greatest AI copywriting instruments, let’s speak slightly about use these instruments the best method.

Find out how to Get the Most Out of Your AI Copywriting Instruments

Copywriting with AI will not be an “simple button”.

You don’t simply say “write me a weblog submit about the perfect smartwatches in 2024” after which instantly publish no matter your AI instrument spits out.

Initially, that immediate is is way too easy. Second of all, AI copywriting wants loads of enhancing by human hand.

Listed here are a couple of useful ideas for making AI copywriting instruments be just right for you:

• Give a lot of element in your prompts — give your AI directions about voice, model, target market, and some other element you possibly can consider.
• Feed your AI instrument samples of your personal writing, or a pattern from whoever you need the AI to emulate. Ask it to explain the tone and elegance of the writing pattern, then use that description in your subsequent writing immediate.
• Have AI write content material one small chunk at a time, and provides it suggestions for every chunk. Stroll it via the content material creation course of.
• While you produce a full draft of your copy, closely edit it utilizing your personal human eye. Inject your personal character (or your model’s) character the place it’s lacking. Tone down something that sounds too excessive (AI-writers are identified for flowery, generally cliched language).

When I’m ghostwriting content material for my shoppers, I discover it really works greatest to consider my AI instrument as a barely incompetent however hard-working intern. It really works laborious (and it by no means will get drained!), but it surely wants a variety of route.

I additionally love to make use of AI merely for ideation. For instance, as soon as I wanted to create an X/Twitter thread for my shopper based mostly on a podcast, so I instructed fed the AI the podcast transcript and instructed it “give me 10 concepts for X/Twitter threads based mostly on this transcript”. It positively acquired my artistic juices flowing a lot faster than simply gazing a clean display or combing via the podcast transcript myself.

Alright then, now that you understand how to make use of AI copywriting instruments successfully, let’s get into that listing!

10 Greatest AI Copywriting Instruments That’ll Supercharge Your Content material Creation

Are you prepared to satisfy your new AI copywriting intern (or interns)?

In alphabetical order, listed here are the highest AI copywriting instruments that’ll give your content material a lift and remodel your digital writing recreation…

1. ChatGPT

Worth: Free, $20/month (Plus)

ChatGPT is among the greatest AI writing instruments out there. I’ve personally used it to assist me write weblog posts, social media posts, and even an internet course.

It’s extremely quick, and the corporate behind it, OpenAI, is at all times popping out with new, higher variations.

ChatGPT could be very easy, too — you give it a immediate, and it generates a response.

Let’s say you’re engaged on a collection of weblog posts about AI developments. ChatGPT can offer you an AI-generated define in minutes, saving you hours of brainstorming.

Then you possibly can both write the submit your self, or feed the define again ChatGPT and have it take a crack at writing it.

With ChatGPT, you’re additionally not confined to technical matters; you possibly can leverage it for a variety of genres, from life-style and style to well being and wellness.

Whereas the outputs require a contact of human intervention for tone consistency, it’s a small trade-off contemplating the hours you save.

Plus, the instrument learns out of your suggestions, regularly bettering its writing model to match yours.

2. Copysmith

Worth: Free trials can be found, see site for pricing on particular merchandise.

Copysmith is an AI powerhouse that provides a number of writing-related AI merchandise.

They provide three essential AI instruments:

• Ryter: Designed to assist with 40+ completely different content material varieties
• Describely: For writing ecommerce product descriptions and extra
• Fraise: Geared towards Search engine optimisation-optimized weblog content material

Copysmith’s versatility in choices makes it a precious useful resource for writers, entrepreneurs, and entrepreneurs.

Let’s say you’re launching a brand new product, and it is advisable to create compelling product descriptions and advertising and marketing copy. With Describely, you possibly can enter your product’s key options, and inside minutes, it should generate copy that highlights these options in an attractive and persuasive method.

And in case you’re writing an Search engine optimisation-focused weblog submit, Fraise may also help you analysis, write and optimize your weblog multi function instrument.

Copysmith merchandise may also create variations of your enter, offering you with a variety of choices to select from.

Whereas Copysmith may not be the primary selection for long-form content material, its flexibility and ease of use make it a precious asset for various content material wants.

3. Copy AI

Worth: Free, $36/month (Professional)

Copy AI is an AI instrument identified for it’s user-friendly interface. So in case you’re nervous about studying use AI, and prefer to hold issues easy, this instrument could be for you.

Copy AI gives each gross sales and advertising and marketing working programs powered by AI. Inside the advertising and marketing OS, you possibly can flip a content material temporary right into a weblog submit, conduct competitor analysis, flip a doc right into a press launch and even scrape a URL and create advert copy from it.

For instance, perhaps it is advisable to generate concepts for social media posts on your upcoming digital advertising and marketing marketing campaign. With Copy.ai, you possibly can enter a URL and a buyer persona, and it’ll generate 4 variations of Fb advertisements for you.

Plus, its “autopilot” characteristic means that you can give instructions and solutions, and the AI takes it from there, offering AI generated content material that aligns together with your tips.

The downsides? Among the outputs might not have the depth of a seasoned copywriter. However the instrument’s skill to generate a variety of content material rapidly is a serious time-saver.

4. Jasper

Worth: Free trial, $39/month (Creator), $59/month (Professional)

Jasper is a dynamic writing instrument that excels in crafting participating digital advertising and marketing AI copy. From social media posts to high-converting advert copy, Jasper can adapt to varied tones and kinds, permitting you to keep up your distinctive model voice throughout platforms.

Considered one of its notable options is the “Clarify It To A Baby” mode, which simplifies complicated ideas into easy-to-understand language. Who wouldn’t love that?

Nevertheless, similar to any AI instrument, it’s not excellent.

Occasional semantic errors can creep in, requiring a human contact for corrections. However the high-quality, artistic content material it produces usually outweighs these small hiccups.

For greatest outcomes, present Jasper with clear and detailed directions.

As an illustration, as a substitute of claiming “write a weblog submit about health,” strive “write an attractive weblog submit about 5 simple workout routines for freshmen to keep up health.” (And take it one part at a time if it is advisable to!)

5. QuillBot

Worth: Free trial, $8.33/month (Premium)

QuillBot stands out as a novel AI instrument that mixes writing and paraphrasing capabilities. It shines in giving current content material a recent spin, serving to you keep away from repetition whereas preserving the unique message.

With its completely different modes, similar to “Fluency,” “Customary,” and “Inventive,” you possibly can tailor the output to your most popular model.

Nevertheless, QuillBot may not be the primary selection for solely recent, AI-generated content material, as its power lies primarily in refining and rephrasing current textual content.

But, QuillBot might be a wonderful instrument for college kids and researchers seeking to keep away from plagiarism or rewrite their content material to attain a greater move and improved readability.

If you wish to dive additional into this AI instrument, examine our in-depth review.

6. Good Copy

Worth: Free, $19/month (Important), $49/month (Limitless)

Smart Copy (a part of Unbounce) is the AI copywriting software program you want if producing electronic mail copy, catchy taglines, or compelling call-to-actions is your essential concern. It shines in short-form content material creation, making it best for companies specializing in email marketing or social media engagement.

Nevertheless, similar to different instruments, a number of the content material would possibly require handbook enhancing for contextual understanding and tone consistency.

Right here’s a fast tip…

Use Good Copy’s electronic mail topic line generator on your advertising and marketing campaigns. It’s designed to create participating, click-worthy subject lines that may considerably increase your open charges.

7. Wordtune

Worth: Free, $9.99/month (Limitless)

Wordtune focuses on enhancing and refining current content material, making certain your textual content sounds pure, fluent, and is contextually correct.

Whether or not you’re drafting an electronic mail or perfecting a weblog submit, Wordtune may also help polish your writing, eliminating any awkward phrasing.

Nevertheless, in case you’re on the lookout for an AI instrument to generate solely new top quality content material, Wordtune may not be the best choice as its power lies in enhancing and fine-tuning what’s already there.

However it may be an awesome instrument for non-native English audio system, serving to to refine language and enhance general textual content readability and coherence.

8. Author

Worth: Free trial, $18/month (Staff)

Entering into the sector as a powerful contender, Writer is an AI-powered instrument that prides itself on delivering high-quality, customizable content material.

Tailor-made particularly for companies, Author focuses on sustaining model consistency throughout all items of content material, which is a vital facet of any profitable content material technique.

Author understands your model’s model information, tone, and voice, after which applies these parts to the AI content material it generates.

The instrument additionally gives real-time writing suggestions and correction solutions, which might be extremely helpful for crafting polished content material.

Plus, it gives complete language assist with over 50 languages, which is a game-changer for companies with a global viewers.

Though Author is strong and feature-rich, it’s value noting that it may not be the perfect match for particular person freelancers or small-scale necessities, given its business-centric orientation.

However for enterprises in search of a complete answer for sustaining a unified model voice throughout all content material, Author is a implausible choice.

9. Writesonic

Worth: Free trial, $20/month (Particular person)

Writesonic is a potent AI copywriting instrument that provides a number of options assist together with your content material creation. From weblog submit drafts to advert copy, product descriptions to touchdown pages, Writesonic has you coated. This makes it a super selection for companies with various content material wants.

Writesonic’s unique selling proposition is its multilingual capabilities.

Want a weblog submit in French or a product description in Spanish? Writesonic has the power to generate top quality content material in a number of languages, making it a wonderful selection for companies aiming for a world outreach.

Whereas it’s a extremely versatile instrument, it’s vital to notice that the content material would possibly generally really feel a bit generic.

However with a little bit of handbook enhancing and personalization, you possibly can infuse it together with your model’s distinctive voice.

10. Claude

Worth: $20/Month (Professional)

Anthropic’s Claude is a direct competitor to ChatGPT. Although in my eyes, it’s a greater author.

Like ChatGPT, it makes use of a easy immediate and response course of, and the extra detailed your prompts, the higher output you’re going to get.

Claude is identical worth as ChatGPT, so no distinction there.

ChatGPT might have a leg up on Claude on the subject of multimodal options (picture technology, voice interplay), net looking, and customized GPTs.

However in case you’re simply on the lookout for a content material writing instrument, Claude could also be a greater choice. I’ve personally discovered that Claude can match my shoppers’ voice higher, and sounds rather more human.

Rev Up Your Content material Creation with AI Copywriting

So there you’ve got it — 10 superior AI copywriting instruments that can assist you expedite and enhance your writing.

You’ve realized what they will do, how a lot they value, and slightly bit about get probably the most out of them.

In the event you nonetheless really feel overwhelmed, decide a handful of the instruments from this listing that curiosity you probably the most, and do one free trial at a time. Allow you to curiosity information you and have enjoyable with it.

Your new AI-powered intern is awaiting instruction!