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Since Search Engine Land launched, we have now given PPC consultants a platform to share their in-depth data and well timed insights – with the purpose of serving to you resolve issues, handle challenges and perceive the always shifting panorama of paid search, paid social and show.
What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that have been contributed by our unbelievable group of Topic Matter Consultants.
Learn to keep away from repeating some critical errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Printed Jan. 17.)
Getting Efficiency Max to work for lead technology applications with out offline conversion information could be very exhausting. Be taught what you are able to do right here. (By Menachem Ani. Printed Feb. 14.)
5 ideas for utilizing Google Advertisements retargeting with electronic mail, natural visitors, cross-device monitoring, junk mail, and social media. (By Adriana Stein. Printed Dec. 1.)
Learn to preserve or enhance your efficiency in Google Advertisements and put together for the elimination of those high-quality audiences. (By Chelsea So. Printed March 1.)
Google Advertisements is basically altering the best way suggestions work. Right here’s why you need to take excessive warning in making use of any advice. (By Greg Finn. Printed Jan. 5.)
Be taught in regards to the Hagakure technique, a contemporary method to Google Advertisements administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Printed Oct. 5.)
Use this script to supply GPT with info about your account and get a efficiency abstract that may be shared with purchasers and stakeholders. (By Frederick Vallaeys. Printed June 5.)
Discover real-world examples of learn how to use the characteristic to hurry up PPC information processing and visualization, insights technology, and extra. (By Jason Tabeling. Printed Aug. 31.)
This script will help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, enhance your paid search campaigns. (By Frederick Vallaeys. Printed April 13.)
Learn to use ChatGPT to degree up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Printed Feb. 1.)
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