The 13 Best Free PPC Tools to Save You Time, Money, & Sanity

“It takes a village” might be a saying that involves thoughts whenever you assume again to how what you are promoting or company began. You possible leaned on buddies, teammates, and different assets to deliver what you are promoting’s imaginative and prescient to fruition.

PPC is similar means, you don’t should muscle by way of all of the work internet marketing entails by yourself. There are PPC instruments to assist streamline what you are promoting’s path to success on platforms like Google Advertisements, Fb Advertisements, and extra. Should you’re questioning “What’s the most effective PPC instrument to make use of?” you’ve come to the appropriate place. Use this checklist of PPC instruments as your go-to information to all of the free PPC assets you possibly can be utilizing.

Desk of contents

Click on to leap to a PPC instrument:

1. Google Ads Editor
2. Microsoft Advertising Editor
3. WordStream by LocaliQ Free Google Ads Performance Grader
4. Google Looker Studio
5. Google Ads Transparency Center
6. Facebook Ads Library
7. Google Trends
8. WordStream by LocaliQ Free Keyword Tool
9. HubSpot PPC Management template
10. Chatgpt
11. StoryLab.ai free Google Ads headline generator
12. Canva
13. LocaliQ Website Grader

The perfect free PPC instruments any enterprise can use

Regardless of which niche market you’re promoting for, these free PPC instruments can turn out to be useful.

1. Google Advertisements Editor

The Google Ads Editor is a free app created by Google to make fast edits to campaigns as straightforward as doable for advertisers. As a substitute of pulling up the total Google Advertisements person interface on a desktop browser, you’ll be able to obtain the Google Advertisements Editor app to your cellular system to take your edits on the go.

2. Microsoft Promoting Editor

Much like Google Advertisements Editor, Microsoft additionally provides an easy-to-use free app any advertiser can use throughout gadgets known as Microsoft Ads Editor. It capabilities the identical because the Google Advertisements Editor, the place advertisers can obtain Microsoft Advertisements campaigns to work on them offline.

3. WordStream by LocaliQ Free Google Advertisements Efficiency Grader

Our Free Google Ads Performance Grader instrument helps advertisers overcome challenges like wasted spend, poorly optimized accounts, or fewer leads and gross sales by figuring out new alternatives and suggesting account enhancements for better ROI.

In 60 seconds or much less, the Google Advertisements Efficiency Grader securely assesses the strengths and weaknesses of a PPC account earlier than presenting the person with an in depth, step-by-step efficiency analysis report.

This report is damaged down throughout key PPC metrics, akin to account exercise, wasted spend, cellular optimization, and impression share.

Few different free PPC instrument gives as correct and complete a PPC audit as WordStream’s Google Advertisements Efficiency Grader. Try grading your account now and determine worthwhile new alternatives free of charge.

4. Google Looker Studio

Google Looker Studio (previously generally known as Google Data Studio) is Google’s one-stop store for all of your PPC reporting wants. It’s self-service, so you’ll be able to tailor your experiences and the info you monitor out of your PPC campaigns primarily based on what you are promoting’s particular wants. It additionally permits you the power to report on knowledge from a number of marketing and advertising channels in a single central dashboard for a holistic view of your advertising and marketing.

Source

5. Google Advertisements Transparency Middle

The Google Advertisements Transparency Middle (informally additionally known as the Google Ads Library) is a PPC instrument anybody can use to get a aggressive edge with their advert copy and inventive belongings. The Transparency Middle is a hub that holds info on all energetic advertisements from all advertisers throughout the platform. You should use this PPC instrument to seek for advertisements primarily based on completely different filters to seek out advertisements just like companies in your trade.

6. Fb Advertisements Library

For social media promoting, Fb provides the Facebook Ads Library—which you’ll be able to contemplate just like the Google Transparency Middle. This PPC instrument additionally permits anybody to go looking and filter for info on energetic advertisements throughout the platform.

Use the Fb Advertisements Library to determine Facebook advertising trends, and get a really feel for what you want (or don’t like) about completely different Facebook ad examples inside your trade. That means, you’ll be able to create an offensive recreation plan for a way you tailor your advertisements to stand out from competitors.

7. Google Traits

Google Trends is a tried-and-true PPC instrument for advertisers seeking to higher perceive the present state of the search engine outcomes pages for prime key phrases. Should you’re struggling along with your Google Ads impression share, for instance, you need to use Google Traits to see how a lot search quantity your key phrases have been getting inside your focused areas.

8. WordStream by LocaliQ Free Key phrase Instrument

For these new to the world of PPC, realizing exactly the place to start is usually among the many biggest challenges. Identifying profitable keywords is an ongoing course of, and our personal Free Keyword Tool can assist you shortly and simply start your key phrase analysis.

Merely enter a key phrase related to what you are promoting into the Free Key phrase Instrument to get began. Subsequent, you’ll be introduced with a spread of key phrase knowledge, from related key phrase recommendations to their estimated search quantity and competitors in Google Advertisements. You should use the info from the Free Key phrase Instrument because the foundational foundation of your key phrase analysis, or as a fast and simple option to give you new concepts for established accounts and campaigns.

9. HubSpot PPC administration template

If you need a central spot to prepare, monitor, and handle all of your PPC campaigns HubSpot provides a complete PPC administration template. It’s full with options like a spend tracker, a PPC checklist, and Responsive Search Advert variation administration as proven under.

10. ChatGPT

AI is a trend in PPC that’s solely going to proceed to evolve, so why not lean into AI-powered PPC tools? When you ought to never rely on AI for last types of content material, a generative AI instrument or an AI copywriting tool like ChatGPT might be nice for advert headline, description, and call-to-action ideation. For instance, listed here are just a few AI prompts you possibly can strive on ChatGPT for PPC:

• “Give me just a few examples of profitable promoting headlines in [niche or industry].”
• “Assist me make this product description extra [desired tone]: [product description.]’
• “I’m making an attempt to drive [desired result] on my touchdown web page. What are 5 compelling call-to-actions I can use?”

You’ll find extra ChatGPT prompts right here.

11. StoryLab.ai free Google Advertisements headline generator

If you wish to strive one other AI-powered PPC tool for ad copy ideation, strive StoryLab’s Google Ads headline generator. The perfect a part of this instrument is that it permits you to select a writing type to align your advert’s tone along with your brand messaging.

12. Canva

Whether or not you’re seeking to create custom Facebook or Instagram image ads or get royalty-free inventory photos for Google display ads and image assets, Canva has the whole lot that you must discover artistic success in PPC. Learn how to use Canva right here!

13. LocaliQ Web site Grader

As you employ all of the PPC instruments above to raise your campaigns, you’ll possible see a rise in clicks to your web site. As you improve your click-through rates, make sure that your web site is able to deal with the uptick in customer quantity. This implies your website ought to be prepared to supply a clean expertise to all customers throughout gadgets. LocaliQ’s Website Grader can assist you do exactly that by immediately offering a whole report of what you are promoting’s on-line presence. The LocaliQ Web site Grader even gives recommendations on the way to enhance your website, so you recognize precisely the place to optimize your landing pages.

You’ve received a good friend in these PPC instruments

All of us want anyone to lean on each once in a while, and your PPC accounts are the identical means. These PPC instruments are right here for you when that you must “telephone a good friend” throughout occasions of excessive spend, low click-through charges, and elevated CPA. Should you strive these free PPC instruments however nonetheless need to squeeze extra out of your campaigns, see how our solutions can assist you maximize what you are promoting’s success on essential platforms like Google Advertisements, Fb Advertisements, and extra!