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Males earn a mean of 36% greater than ladies in search advertising and marketing in 2024, in keeping with a brand new Search Engine Land survey.
Whereas there may be much less of a gender pay hole disparity in senior positions, there may be nonetheless a disparity.
Moreover, ladies had been extra prone to have modified jobs or obtained promotions extra just lately than males. And women and men are equally happy with their present position, the survey revealed.
Why we care. Individuals ought to obtain equal compensation for equal work, no matter gender. Nonetheless, Search Engine Land’s 2024 Wage and Profession Survey signifies that isn’t taking place. The hole between salaries for women and men in search advertising and marketing hasn’t closed. Relatively, pay inequality has widened.
Males earn 36% greater than ladies. Males earned a mean of $130,000 in 2024 (vs. $105,250 in 2023) whereas ladies earned a mean of $95,000 in 2024 (vs. $83,265 in 2023).
- For context, within the U.S., full-time working ladies are paid roughly 82% to 84% of what males earn. Meaning the disparity we see right here is greater than double the U.S. common.
Males in senior positions earn 8% greater than ladies. The search advertising and marketing pay hole is much less pronounced in senior positions.
- For director-level and better positions (i.e., director, senior director, VP, SVP, C-suite), there may be an 8% pay distinction – $175,479 for males in comparison with $161,943 for ladies in 2024.
- For supervisor and employees positions, there’s a 26% pay distinction ($107,026 for males, $85,114 for ladies).
Job adjustments and promotions. 38% of ladies had been promoted or modified jobs previously 12 months, in comparison with 25% of males.
- 15% of men and women reported altering jobs or getting a promotion previously six months.
- One other 23% of ladies modified jobs or had been promoted inside the previous yr, in comparison with 10% of males.
Job satisfaction. Girls are barely extra happy with their present roles. A majority of women and men reported being both extraordinarily or considerably happy with their roles:
- Extraordinarily happy: 20% of males; 18% of ladies.
- Considerably happy: 45% of males; 50% of ladies.
Nonetheless, in comparison with final yr, each women and men are much less happy with their roles. In 2023, 24% of males and 27% of ladies mentioned they had been extraordinarily happy, whereas 56% of males and 45% of ladies had been considerably happy.
Women and men had been equally impartial about their roles – 14% – whereas 22% of males mentioned they had been considerably or not happy with their roles, in comparison with 18% of ladies:
- Males: 10% not happy; 12% considerably unhappy.
- Girls: 5% not happy; 13% considerably unhappy.
Methodology. Our survey outcomes are based mostly on responses from 291 people in North America (79%) and Western Europe (21%). Because of the restricted variety of respondents, different areas had been excluded. We used the “median” outcomes for salaries to filter out values which may skew the outcomes.
The 2024 Search Engine Land Wage and Profession Survey was carried out between December and February. Invites to take the survey had been amplified on and by Search Engine Land. The survey included greater than 20 questions associated to profession roles, wage, expertise, job satisfaction and challenges/frustrations. Respondents had been additionally requested to disclose their age and gender.
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