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Radar Sees Extra Than 2X the Lead Quantity & Alternatives Via Partnership with HawkSEM
Radar (radar.com) supplies cellular and net app location infrastructure to 1000’s of firms, from SMBs and startups to big-name enterprises.
The model’s location-based product choices embody geofencing, geocoding, journey monitoring, points-of-interest (POI) datasets, and a centralized Google Maps various.
Based in 2016 by two former Foursquare colleagues, Radar goals to leverage location providers to higher join digital and bodily worlds for industries starting from retail and eating places to journey and gaming. Their spectacular roster of shoppers contains Panera Bread, T-Cell, Zappos, and Whataburger.
The Problem:
The Radar crew was interested by growing their pipeline alternatives in addition to their general lead quantity by way of paid search campaigns.
Up to now, it had struggled with attracting high quality contacts in addition to the suitable enterprise-level companies. Radar is in a extremely aggressive area, so the objective was to not solely seize demand however win it as nicely.
The Answer:
To draw the suitable technical consumer persona, the HawkSEM crew started by updating Radar’s key phrase technique to incorporate fewer top-of-funnel basic key phrases and targeted extra on the language of their decision-makers.
From there, we reallocated spend to longer-tail key phrases and particular modifiers than the final language.
Subsequent, we targeted much less on particular industries and extra on the use case of the software program. We veered away from audiences and show remarketing to hone in on the search key phrases to check the place alternatives existed.
Since Radar exists in such a aggressive market with many different software program firms that provide the identical service, we selected to reinforce our competitor technique, touchdown pages, and worth propositions to showcase the model as a frontrunner within the trade.
The Outcomes:
Whereas partnering with HawkSEM to reinforce paid search efforts, Radar was in a position to:
- Enhance pipeline alternatives by 125%
- Develop lead quantity by 68%
- Increase paid search web site visitors by 42%
About HawkSEM
Our mission as an company is to enhance your digital advertising and marketing outcomes dramatically. HawkSEM brings a mixture of senior trade consultants, ConversionIQ (our sensible manner of selling to drive extra income), and fixed optimization to remodel your paid search, paid social, remarketing, web optimization, content material advertising and marketing, and every part in between. We go above and past, working with you to create the proper digital advertising and marketing technique for your small business. Be taught extra at hawksem.com.
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