How to Repurpose Content for Social Media Using AI

Create, Repurpose, and Repeat ♻️

As a content material strategist, I observe this from the underside of my coronary heart.

With the social media universe repeatedly evolving and having to face fixed stress to provide new and interesting content material, it’s excessive time to repurpose content material for social media utilizing AI.

What’s content material repurposing, it’s possible you’ll ask?

Content material repurposing, a.ok.a content material recycling, is a technique of re-using present content material and presenting it in a brand new format to extend its lifespan and attain. 

I’ve been utilizing Artificial Intelligence to repurpose our present content material, like a weblog or a YouTube video, and turning them into podcasts, Shorts, Twitter threads, or Pinterest infographics. It saves me hours of time I’d have in any other case spent brainstorming or creating.

I’ve created this text with the intention of serving to creators, companies, and influencers to repurpose their content material. To not point out I’ve additionally added one of the best methods and instruments to amp your effectivity additional and keep away from burnout.

Let’s get began with the fundamentals first!

What’s Content material Repurposing?

Content material repurposing, also referred to as content material recycling, is the follow of reusing present content material and reworking it into numerous codecs to increase its attain and lifecycle. The method entails taking content material that you’ve got already created, equivalent to a weblog submit, video, podcast, or infographic, and modifying or reformatting it for various platforms or audiences.

The intention of content material repurposing is to maximise the worth of your unique content material by adapting it to go well with completely different contexts or channels. For instance, a YouTube video that you simply put lots of effort into may be repurposed into a number of TikTok movies, Reels/Shorts, or perhaps a podcast episode. 

Repurposing content material isn’t just about recycling outdated materials; it’s about reimagining it so as to add new worth, attain new audiences, and assist fill the content material hole.

The Advantages of Repurposing Content material for Social Media Utilizing AI

Elevated Effectivity and Productiveness:

Creating contemporary items of content material may be time-consuming and hectic, particularly if you end up brief on deadlines or sources. 

By reusing your present content material and tweaking and modifying it in line with the platforms, you may create a backlog on your social media calendar. 

This protects you time by permitting you to create a number of bite-size content material from one piece, will increase effectivity, and boosts productiveness by decreasing the interval of making content material.

Enhanced Content material Personalization:

One other means AI can profit your group is by repurposing social media content material customized to the channel you’re posting on. I take advantage of AI to optimize the content material, format the property in line with the channel necessities, and even set a theme that may give exponential outcomes. 

The perfect half is that I simply have to put in writing a correct AI immediate to make sure all of the created content material materials has a constant model voice and magnificence. It has helped me in bettering the model recognition and belief throughout social media.

Consistency Throughout Manufacturers:

It’s essential for a model to be constant in its voice and magnificence. When an company works with a large number of manufacturers, it turns into much more essential to make sure the model voice and magnificence are as per the model customary to take care of integrity and recognition throughout numerous social media platforms. Whereas repurposing content material, businesses can use AI to streamline their operations and improve effectivity. 

With our buyer base of greater than 13,000 prospects, I observed businesses repurposing their YouTube movies to create YouTube Shorts, Reels, and TikTok. Some company purchasers managing social media handles of a number of manufacturers even leveraged our AI assistant to repurpose long-form weblog posts and create brief, bite-sized posts for the whole month.

Moreover, to distribute content material swiftly throughout social media channels, they used SocialPilot’s content planner. I analyzed our knowledge and located a virtually 55% bounce within the effectivity of their day by day operations.

Information-Pushed Insights:

AI provides you a number of beneficial analytics, serving to in understanding the viewers preferences and resulting in a extra knowledgeable content material technique. Utilizing the suggestions loop, you may observe and perceive what content material your viewers resonates with. Is it Shorts, TikTok, Instagram carousels, or Pinterest infographics?

You get options like the simplest codecs, platforms, and distribution methods primarily based on the info evaluation.

5 Methods to Use AI to Repurpose Content material For Social Media

Repurposing content material for various platforms will not be new; all of us have been doing this for ages. However in these powerful instances when everyone seems to be preventing to extend their content material visibility and attain numerous viewers, it’s vital to have a roadmap to observe.

Right here, I’ve shared with you among the efficient ways in which I take advantage of to repurpose content material utilizing AI. 

1. Repurpose Video for Social Media

Movies are an excellent medium to achieve the plenty, however it’s not completely essential to have a video posted and look ahead to the magic to occur. You possibly can at all times repurpose these lengthy informative movies by trimming them into a number of YouTube Shorts, audio podcasts, or blogs to serve the pursuits of a various viewers. 

For e.g., Content material creator Cleo Abrams creates IG Reels from her YouTube movies and encourages her viewers to observe the whole video

However earlier than you proceed, I’ve some options for you:

• For those who’re trimming a video into a brief clip for TikTok/Reels/Shorts, select clips that catch the viewer’s consideration.
• Trim the movies whereas conserving the deadlines in thoughts.
• Make sure the video measurement and ratio meet the platform standards.
• Add music, textual content, or transaction to make it extra interesting.
• Use AI instruments to extract audio or create transcripts of the weblog.

To spice up your effectivity and get some artistic concepts, you may at all times take the assistance of AI instruments to repurpose movies. I personally use Opus to repurpose my movies and switch them into a number of publish-ready Shorts.

It has an inbuilt AI editor that analyzes your movies, picks one of the best bits, and even provides fashionable components like lip-syncing avatars and text-to-videos. 

There are another options as properly you need to use. Examine them out:

Wave.video: Wave.video presents AI-driven video resizing, text-to-speech conversion, including captions to movies, and different options to repurpose video content material for various social media platforms. It’s superb for remodeling longer movies into shorter, partaking clips appropriate for social media platforms.

Descript: Descript means that you can edit video and audio content material after which generate textual content transcriptions, making it helpful for creating weblog posts or podcasts from video materials. Convert brief, partaking moments into looping GIFs for eye-catching social media posts.

Klap: This AI-powered device focuses on remodeling your YouTube movies into partaking brief content material for platforms like TikTok, Reels, and Shorts. Analyze your video’s key moments, routinely generate clips, and add cool results like textual content overlays and music. Klap even offers templates and inspiration for various video types, making it excellent for novices.

2. Repurpose Audio for Social Media

I do know lots of manufacturers and entrepreneurs take pleasure in creating hour-long audio podcasts, however let me let you know, in advertising, you may at all times extract extra from one supply. For instance, you may flip your lengthy audio podcasts into a number of brief audio clips, go to a video editor device, add photos to the chosen clip, and you’ve got a Reel prepared. 😎 

You need to use Headliner, an audiogram creation device that may convert your audio into eye-pleasing visuals excellent for platforms like TikTok, Instagram, and Twitter.

Its means so as to add captions and animations enhances accessibility and engagement, making it a beneficial device for social media advertising. You possibly can generate transcripts out of your audio content material, separate the speaker and listener, and add and even take away textual content. 

Listed below are my prime 3 comparable audio repurposing AI device picks, [Sheeesh, I use some of them 🤫]:

Repurpose.io: Repurpose.io automates the method of changing audio content material into numerous codecs, making it environment friendly for companies to achieve audiences throughout completely different platforms. This content-repurposing AI device for social media simplifies the creation of weblog posts, podcasts, and video clips, saving time and sources.

The device can even routinely obtain your movies from TikTok, take away the watermark, and publish them on Instagram as Reels or YouTube Shorts.

Wavve: Wavve focuses on remodeling audio into visually interesting video snippets with waveform animations and captions. Companies can use it to amplify their content material’s visible affect on social media, attracting a bigger and extra various viewers.

Steve.ai: This AI tool can create animated movies from voiceovers in a snap. It has loads of animations and lip-sync options that you need to use to create partaking movies.

3. Repurpose Weblog Content material for Social Media

In case your blogs have gone viral, likelihood is if you happen to repurpose them into social media posts or movies, individuals may even love them.

As an illustration, on the finish of each month, I personally take a look at our top-performing weblog and see if there’s some alternative to repurpose them into viral social media content material. I take up 2 blogs, flip them into a number of LinkedIn Pulse articles utilizing SocialPilot’s AI assistant, and add photos and a CTA.

I then use SocialPilot once more to show my LinkedIn pulse blogs into Tweets and Fb posts. To make the content material extra persuasive, I simply write a immediate, and the AI does all of it.

Emojis added, tone modified, and extra info added. 🤗

Aside from Fb, LinkedIn, and Twitter, I can even generate content material for Pinterest, Instagram, and Reddit inside seconds. I can even personalize the content material if I need to make any additional modifications.

When achieved, I merely bulk-schedule all my posts utilizing the content material calendar for the whole month. After getting posts stay, I observe their efficiency utilizing the in-built analytics. Inside the device, I observe metrics like one of the best time to submit, engagement charges, and extra. All this knowledge helps me to carve out my advertising plans and objectives.

Kapwing: Kapwing is a web-based multimedia platform that simplifies the method of changing weblog content material into video codecs. It presents instruments for including textual content, photos, and animations to create partaking video content material for numerous social media platforms.

Lumen5: Lumen5 is understood for its AI-powered tech to place life into your phrases by remodeling text-like weblog posts into fascinating movies in minutes. However it’s not simply video magic! You possibly can extract textual content from movies for blogs or articles, seize audio and switch it into podcasts, and even create brief clips.

ChatGPT: As everybody is aware of, ChatGPT is a language mannequin that may perceive human-like texts. It will possibly help you in recycling long-form blogs into brief, digestible content material items for social media, creating scripts for movies/podcasts, and following your model information. With GPT-4, you may humanize the content material, generate photos from texts, and extra.

4. Create Content material Variations as per Platform:

Each social media platform has completely different content material necessities, tips, and favorable codecs. You must tailor your content material to go well with particular platforms.

• LinkedIn: It’s knowledgeable community; repurposing trade insights thought management articles, {and professional} content material can assist you attain the plenty. Share LinkedIn slides, in-depth articles, analysis studies, and business-related updates to place your model as an trade professional.
• Fb: Give attention to relatable tales, partaking movies, and shareable content material. Repurpose buyer testimonials, behind-the-scenes footage, and heartwarming tales that resonate with a broad viewers.
• Twitter: Craft concise and trending subjects. Repurpose weblog highlights, statistics, and fast suggestions that may be simply shared and retweeted inside Twitter’s character restrict.
• YouTube: Produce in-depth tutorials, product demonstrations, and explainer movies. Repurpose long-form content material into informative Shorts that present worth to your viewers.
• Instagram: Showcase visually beautiful photos, infographics, and user-generated content material. Repurpose high-quality visuals, product photos, and visually interesting graphics that align with Instagram’s visual-centric nature.
• TikTok: Create brief, entertaining clips, challenges, and artistic content material. Repurpose partaking snippets from longer movies or create contemporary, attention-grabbing content material designed for TikTok’s short-format platform.

5. Repurpose by Updating Older Content material:

Having outdated content material doesn’t imply it’s worthless. You possibly can nonetheless recycle it and convey out the true potential of the submit. You possibly can revitalize outdated content material items by including contemporary info or latest statistics.

For instance, you may take a weblog submit from a earlier yr, replace it with the newest tendencies or case research, and convert it into an in depth YouTube video. 

Moreover, it doesn’t at all times have to be simply textual content, graphics, or movies. You possibly can make the most of your artistic abilities and provide you with contemporary concepts, like showcasing your journey and changing it right into a social media submit.

AI typically refreshes textual content and pictures, including a contemporary model to every variation. Nevertheless, it is suggested that creators verify and confirm every bit manually or use an AI device to make sure authenticity.

Model @youneedabudget showcased its web site modification journey through the years via a YouTube video. Then they created an Instagram submit devoted to showcasing this design revamp journey. This advertising initiative made their prospects dive into the reminiscence lane and begin a dialog, therefore boosting their submit attain.

Conclusion: Embracing AI for Future-Proof Content material Technique

Up to now, content material repurposing confronted criticism as a consequence of limitations, however AI has reworked the panorama. Companies leverage AI to craft distinctive posts by rehashing social media content material primarily based on evergreen themes.

Utilizing AI instruments, you may generate contemporary and long-lasting content material for social media, enriching your content material calendars and boosting engagement. Furthermore, there are countless use instances of AI in social media, and also you must also make the most of them.

Thats it from our facet. Blissful repurposing