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Google’s Danny Sullivan mentioned it once more, with regards to what you do in your web site, Google Search desires what your customers need. Do what’s greatest to your customers, and Google will probably be pleased. For those who simply take into consideration what to do to make Google pleased, it’d end in your customers not being pleased. Sullivan wrote, “Nearly every little thing somebody asks about what Google desires, the touchstone is “Is that this what your reader / viewers desires?” As a result of that’s what Google desires. “
He wrote this and expanded on this on X, he wrote:
Nearly every little thing somebody asks about what Google desires, the touchstone is “Is that this what your reader / viewers desires?” As a result of that’s what Google desires.
That is the large image. We would like our methods to indicate content material that folks assume will probably be satisfying. Once they land on a web page, they go “Sure! That is precisely what I need!” (And sure, our methods aren’t good. Sure, there’s unsatisfying content material that may floor. It is all one thing we’re working very laborious to enhance on).
Individuals who create content material — I might hope — ought to have the ability to know greatest if what they’re doing is what their readers need and doing that’s what Google desires.
However as a substitute, if we are saying one thing like “Hmm, this web page would not have a transparent date” as a result of a *reader* may anticipate that, it simply will get become “Have a transparent date and also you rank higher!” And … no. It is not like that. It is that if in case you have a transparent date on a web page, it is perhaps an indication that you just’re doing one in every of a lot of issues that readers like — which, in flip, can align with utterly various things we use that also correlate with content material that readers like. After which folks get misplaced within the little particulars of “Google desires me to do X” moderately than “Google desires me to do the most effective factor for my readers.”
Which I do know generally is a laborious factor for some to cope with, particularly when at occasions we have mentioned stuff like “Do not do issues for Google.” Actually, it is best to do issues for Google — it is simply these issues are the identical issues it is best to do to your readers. That is at all times the touchstone. Learn your pages. Do you just like the expertise? Do you are feeling another person coming to them is glad? That is what’s to do.
Which is lots of phrases to say … certain, I can attempt to do some extra from time-to-time.
Yea, Google has been saying this since without end and Google will preserve saying this.
Generally when Danny Sullivan offers this suggestions, with particular examples, which he has done before, he could come off as being too crucial. So he is not at all times seeking to knock on folks’s web sites. Sullivan wrote, “I’ve accomplished a number of earlier than. Would possibly do as time permits. The issue is that folks can misread as criticism (maybe even as harsh criticism) moderately than it actually meant as “Hey, perhaps that is useful suggestions” — particularly as posts may be so impersonal sounding.”
The opposite subject of giving particular suggestions is that folks may take into account that recommendation as being a selected Google rating issue. He wrote, “I fear extra that folks mistakenly interpret “maybe take into account this from a reader’s perspective ” as “he talked about X factor, so X factor have to be a rating sign!” Everybody, do X factor now!”
Right here is that tweet:
I’ve accomplished a number of earlier than. Would possibly do as time permits. The issue is that folks can misread as criticism (maybe even as harsh criticism) moderately than it actually meant as “Hey, perhaps that is useful suggestions” — particularly as posts may be so impersonal sounding.
I fear…
— Google SearchLiaison (@searchliaison) January 30, 2024
One other:
We would such as you to make satisfying content material that folks need. One thing that if somebody reads, they go, “unbelievable!” That was wonderful. Itemizing 100 totally different rating components truthfully will not get you to that. Ultimately, I might actually wish to lastly get a doc out that explores all…
— Google SearchLiaison (@searchliaison) February 7, 2024
Discussion board dialogue at X.
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