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Over time Google has been wishy-washy on in the event that they use or don’t use Exif (Exchangeable picture file format) information for rankings. In 2014, Google’s Matt Cutts mentioned Google can parse the information and reserves the proper to make use of it. However in 2019, Gary Illyes from Google mentioned it was not used for rankings. Now in 2024, Martin Splitt of Google mentioned it isn’t used for rankings.
Martin Splitt, from the Google Search staff, mentioned at SMX Superior in London yesterday that Google Search doesn’t use Exif information for rating.
Greg Gifford received the quote and posted it on X:
Formally settled as soon as and for all… @g33konaut simply mentioned Google doesn’t use picture Exif information for rating…
So all of the hustle bros can cease saying it really works pic.twitter.com/4P03dvJ8Ep
— Greg Gifford (@GregGifford) September 11, 2024
That is much like how Gary Illyes from Google was quoted in 2019 at PubCon:
Seems like EXIF is not used nevertheless it’s being checked out however IPTC is used for copyright causes. @methode #Pubcon
— Patrick Stox (@patrickstox) March 6, 2019
Q: is EXIF information nonetheless related for picture search?
A: Sure. It could assist individuals discover pictures with, for instance, a selected license. But it surely does not at all times work correctly. Google’s engineers are engaged on this.@methode #pubcon— Marie Haynes (@Marie_Haynes) March 6, 2019
However again in 2014, Matt Cutts from Google can that well-known quote that Google can parse it and reserves the proper to make use of it. This was then confirmed once more by John Mueller of Google in 2017.
The Exif information for this picture appears like this:
As a reminder, Exchangeable picture file format is an ordinary that specifies codecs for pictures, sound, and ancillary tags utilized by digital cameras, scanners and different programs dealing with picture and sound recordsdata recorded by digital cameras.
I’ll say it’s bizarre that Martin Splitt answered a rating query – I assumed he had a coverage to by no means focus on rating.
Discussion board dialogue at X.
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