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Google’s AI overviews are starting to seem in search queries for a “small slice” of logged-in customers within the UK.
Google’s Search Generative Experience has been in testing as a Labs experiment within the U.S. since Might 2023. SGE has by no means been out there within the UK.
Why we care. SGE, AI overviews – no matter you name it – might doubtlessly change how folks search and the quantity of natural site visitors your website will get from Google. It’s nonetheless unknown how typically (if ever) searchers click on on the citations in Google’s AI-generated solutions.
Way forward for SGE. Google began testing AI overviews from SGE on a “subset of queries, on a small proportion of search site visitors within the U.S.” as Search Engine Land reported on March 22. This appears much like the UK search site visitors check.
Some have speculated SGE might launch broadly at Google I/O, however Google has not confirmed a date. And Elizabeth Reid, Google VP, Search, has indicated there seemingly received’t be a light-switch “second” when SGE replaces Google Search as we’ve recognized it.
May SGE develop into paid? In the meantime, Google is contemplating making AI-powered search options out there solely to subscribers, in response to a Monetary Instances report. It’s unclear if that is particular to SGE or different AI search options. Maybe these “premium” options can be a part of the Google One paid bundle that includes Gemini.
Primarily, the report indicated “traditional” Google Search would stay free. Adverts would proceed to seem alongside search outcomes even for subscribers. No determination has been made on whether or not or when it’ll launch:
“Google mentioned the corporate was ‘not engaged on or contemplating’ an ad-free search expertise however that it might ‘proceed to construct new premium capabilities and companies to boost our subscription choices throughout Google’.”
– Google considers charging for AI-powered search in big change to business model (subscription required)
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