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Google will make Show & Video 360’s immediate stories accessible by way of the Bid Supervisor API over the following few months as a part of a migration from offline reporting.
The large change. As soon as a associate is migrated, immediate stories will probably be included in responses from the queries.record API endpoint.
Why we care. Instantaneous stories present advertisers with real-time or close to real-time reporting information, versus ready for offline/batch stories. This permits for extra well timed evaluation and optimizations.
What’s occurring.
- Present commonplace, attain, YouTube, and URA stories will solely be accessible below the Instantaneous Reporting tab, with identical question/report IDs.
- Any new commonplace, attain, YouTube, and URA stories have to be constructed below the Instantaneous Reporting tab.
- The migration will occur in batches by associate over the approaching months, with all stories for a associate migrating without delay.
Context. This follows Google’s beforehand introduced transfer emigrate sure report varieties to immediate reporting for sooner information entry.
Help.
The large image. The API integration permits advertisers to programmatically entry DV360’s real-time reporting information for analytics and optimizations.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, consumer and advertising tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with a few of the phases she has introduced on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
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